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Hair

For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.

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Exclusive: America’s favorite football mom, Donna Kelce, shares 12 perfect Mother's Day gifts

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This major Walmart beauty sale ends soon — save up to 75%

Yes, Ulta is having another sale! Save up to 50% off on Color Wow, La Roche-Posay, more

Amazon low-waste finds for beauty, fashion and more — starting at just $6

What is seasonal hair loss? What experts say you should know

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AMAZON

NatureLab Tokyo Perfect Volume Thickening & Conditioning Hair Masque

$19.00

Amazon

$19.00

NatureLab

$19.00

Amazon

DIFFBOT

Sun Bum SPF 30 Scalp and Hair Mist

$21.49

Target

Not Your Mother's Curl Talk To Go Mini Styling Set

$11.99

Ulta

AMAZON

Olaplex No. 9 Bond Protector Nourishing Hair Serum

$30.00

Amazon

DIFFBOT

Aveda botanical repair™ strengthening leave-in treatment

$47.00

Aveda

$28.49

$38.76

Amazon

DIFFBOT

Aveda botanical repair™ strengthening shampoo

$55.00

Aveda

$30.30

Amazon

Wet & Dry Detangling Hair Brush

Safe for all hair types, this vented brush helps detangle and dry hair.

$18.00

Amazon

DIFFBOT

Aveda botanical repair bond-building flash treatment

$56.00

Aveda

$56.00

Nordstrom

Revlon Colorsilk Tone + Gloss + Care Demi Permanent

$5.99

Target

Odele Leave-in Conditioner for Deep Moisture + Frizz Control

$11.99

Target

TODAY staffers tried over 450 beauty products in 2023. Meet the 119 winners of our first-ever Beauty Awards.

Shop TODAY Beauty Awards: From The Ordinary to Shark, 18 winners – starting at $8

Shop TODAY Beauty Awards: 56 top-rated moisturizers, makeup tools and more under $25

Shop TODAY Beauty Awards: The 26 best tools and trending products — starting at $6

This $23 hair loss serum has made a serious difference in my hairline

Shop TODAY Beauty Awards are here! See all of our winners

Shop TODAY Beauty Awards: Best body care products, according to editors

Shop TODAY Beauty Awards are here! 32 skin care products that earn our stamp of approval

Shop TODAY Beauty Award winners: Here are 31 hair products worth the buy

Shop TODAY Beauty Award winners: Lip products

24 award-winning products from foundation to primer — starting at less than $7

This 3-in-1 device takes my scalp care routine to the next level

It's Sephora’s biggest sale! Save up to 30% off on Sunday Riley, Tarte, more

Score up to 80% off deals from Amazon's secret outlet

What causes an oily scalp? Experts explain how to manage it

Real Simple Smart Beauty Awards: 6 winners to shop right now

This shampoo removes brassy undertones in just one wash

Pro travelers swear by these hair tools that start at $7

The votes are in! Shop spring All Star winners, up to 30% off

I have fine hair, but this volumizer gave my locks more body

Stanley, Color Wow and more editor-loved new March launches

These are the most-loved products we tried in 2024

Shop NewBeauty's Beauty Awards winners — from $13

The best products to keep your red hair vibrant and hydrated

Safety essentials and expert tips for solo travelers

You can still catch spring deals at Amazon! 41 deals worth shopping — up to 50% off

Amazon's big sale ends soon — shop beauty deals up to 65% off

6 new launches and deals we're eyeing at Walmart this month

34 travel-sized beauty products for your next getaway

Nordstrom just dropped prices on thousands of items: Nike, Skims, more

Popular gifts under $25 that won't break the bank

Ulta's Semi-Annual Beauty Event is here — deals start at $6

The 6 beauty trends for spring, according to an expert

Customers love these affordable Amazon bestsellers — from $9

This detox treatment instantly soothes my itchy, flakey scalp

This expert-loved pillowcase material can help prevent frizz

Tap into the trend with viral gifts straight from their TikTok FYP

Does rice water actually help with hair growth? We asked dermatologists

Does rosemary oil really support hair growth? We asked a dermatologist

These beauty products provide ‘instant’ results

I brought this affordable Amazon bag on the red carpet

Get the perfect blowout at home with these heated brushes

A new and improved Magic Eraser, a viral lip butter and more editor-loved new launches — starting at $3

Dermatologists reveal what they really think about this popular $16 anti-dandruff shampoo

Too busy for a salon trip? Here’s how to blend your gray hair in the meantime, according to experts

Looking to treat fine lines and dry skin? This top-rated Amazon beauty oil can tackle both

Peloton instructor Ally Love suggests what to have on hand during your workout

This hair diffuser attachment put the bounce and shine back into my curls

Yes, everyone can benefit from hair oils — experts weigh in on the right one to use

Stop what you’re doing: Beyoncé’s hair care line, Cécred, is finally here

Have damaged hair or split ends? Experts recommend using this treatment

Last call! Kohl’s Presidents Day sale is almost over — but you can still score deals on Lancôme, Levi’s, L’OR and more

Splurge or save? These are the beauty products worth spending (or saving) on, according to experts

I tried the viral heated straightening brush — now I can style my hair from anywhere

These are the Black-owned businesses to shop this month (and year-round) — from beauty to fashion

Harper's Bazaar Hair Awards: 40 winners that'll tackle dryness, thinning and more concerns

Blue vs. purple shampoo: Experts explain the difference and share their go-to products for vibrancy

From a "coatigan" to "glotion," people are loving these Amazon finds for February — starting at $7

Traveling overseas? These must-have accessories will make for a seamless trip

Four women in valentine's day outfits laughing and enjoying each other's company.

Staying in or going out? These Valentine's Day outfits are perfect for either

Surprise your 17-year-old with these gifts that are straight from their social media feeds

Feeling nosy? Here’s what Shop TODAY readers bought last month, from Stanley cup carriers to 'snail essence'

An expert shares how shea butter will do wonders for your skin, body and hair – plus products to shop

This 'showerless' shampoo instantly refreshes my post-workout hair — and leaves it shinier, too

These head-to-toe skin care products are ideal for winter, and they’re recommended by dermatologists

I finally have a tidy bathroom thanks to this game-changing hair tool organizer

A bestselling curl cream, adjustable dumbbells and more editor-approved Target finds

Struggling with postpartum hair loss? Here’s what experts say actually helps

Erin Andrews on how *that* viral Taylor Swift jacket moment came to be: ‘I started crying’

A board-certified derm shares her winter skin care picks — starting at $7

I just tried the new Ouai Hair Gloss — and it’s my winter hair savior

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.