8 products that revived my curly, damaged hair for good
Even if you don't have curly hair, these will deliver intense hydration and repair your tresses.
The 6 bestsellers everyone was shopping this month — all under $50
Plus, 14 more sought-after items that you'll want to add to your cart.
Add volume and length with these popular clip-in hair extensions stylists love
Looking to try temporary hair extensions? Use these clip-ins recommended by experts.
The best 20 anti-frizz products, according to experts
Celebrity hairstylists swear by these products to tame frizz and flyaways.
You might be using the wrong brush for your hair type — here's how to find out
We asked the experts for their recommendations.
BestsellersSEE ALL
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John Frieda Hot Air Brush
"I am always pleased with the results," one reviewer wrote. "At times I even do the Kate Middleton blowout!"
$29.99
$39.99
Beautify your hair overnight with these 9 stylist-approved products
Goodbye, bedhead. Hello, good hair days.
6 bestselling beauty basics we can't believe cost less than $30
You don't have to splurge to look and feel your best.
TODAY exclusive: Get up to 40% off bestselling home and fashion essentials
TODAY viewers can score major deals on the Instant Pot, a memory foam mattress and much more this Presidents Day weekend.
15 must-haves for soothing dry winter skin
Frigid weather is tough on your skin, but these products will get you through the rest of the season.
This hair care brand has seriously helped repair my locks — for less than $6
And you can find it at your local Target.
15 Black-owned hair, makeup and skin care products we're excited to try
You’ll want to add these to your cart immediately.
Ditch the bottle: 7 shampoo bars that actually work
Calling all skeptics! Making the switch is a great idea for the environment (and your locks).
From cordless to foldable, these compact hair tools are all about good hair days
Enjoy perfect hair wherever you go.
Harper’s Bazaar Hair Awards: 10 winners that will transform your hair
From hair growth solutions to root spray, this list has everything you need to take your locks to the next level.
This $10 set of satin pillowcases is a game changer for frizzy hair
These have made my morning routine so much easier!
My morning beauty routine is so much easier thanks to this $7 hair towel
It's my secret for reducing frizz.
10 clean beauty products your routine is missing, according to a dermatologist
Dr. Angela Lamb is here to help you look and feel good.
Struggling with dandruff? We asked experts for easy fixes
Flake-free is the way to be!
Get voluminous hair at home for only $7
If you have thin or flat hair, this styling product works wonders.
Dear brunettes, this $14 shampoo is perfect for you — here's why
Using it is quicker — and cheaper — than going to a salon.
The 6 beauty essentials you need in 2021, according to Allure’s editor-in-chief
Give your top shelf a new year makeover.
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Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.