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Ulta’s Semi-Annual Beauty Event: Get up to 50% off makeup, skin care and more for a limited time

Shop Olaplex, Briogeo and other beauty favorites.
Vivian Le / TODAY

Since we shop for a living, there’s nothing that gets our blood flowing quite like a good sale. Whether it's a product we've been eyeing for months now or we're just browsing off the clock, finding something for a fraction of the price is a real rush.

Luckily for you (and us!), Ulta's Semi-Annual Beauty Event is now live through March 28 with new deals dropping every day. During this sale you’ll be able to score 50% off daily beauty steals, hair care must-haves for under $20 and more newness to have your vanity stocked up.

Some of our favorite brands like Briogeo, CosRX, dpHUE and more are included in today's beauty deals so keep reading to shop now. But hurry! These daily beauty steals are only good for 24 hours with new products taking their place the next day. Happy deal hunting!

Today's Ulta deals | More Ulta deals | How we chose

Wednesday, March 20 Ulta Semi-Annual Beauty Event deals

Skin Gym Wrinklit LED Mask

New to light therapy? This Skin Gym LED Mask is a great introduction. Place the wireless mask comfortably on your face and relax as it penetrates blue, orange and/or red light (depending on the setting) into the skin. Over time, the mask promises to aid with acne, redness, anti-aging and dullness (varies on light used).

MAËLYS Cosmetics GET-DREAMY Overnight Toning Body Whip

With gradual use, the brand says its body whip cream should tone and tighten skin while you sleep. This is thanks to the formulation of milk thistle, uva-ursi leaf extract and passion fruit seed oil, which hydrate skin and improve areas of concern. Plus, there's a little bit of melatonin to get you in sleep mode.

More MAËLYS Cosmetics on sale:

Beekman 1802 Milk Shake Hyaluronic Acid & Squalane Facial Toner Mist

A mess-free skin care application is always a perk. This 2-in-1 facial toner mist just requires you to shake the bottle to activate, then spritz to enjoy all of its benefits (no need to massage with your hands). You should notice a boost of hydration and a more balanced complexion after use.

Youthforia BYO BLUSH, Blush Oil

Don't be deceived — the color you see in the packaging is not the pigment that you'll end up with. According to the brand, this is the world's first color-changing oil. Once applied on the skin, the product instantly reacts to your skin's pH to give you a shade unique to you only.

Smashbox Always On Longwear Matte Liquid Lipstick

Ordinary lipstick doesn't always last throughout the day, but this matte liquid lipstick does, based on reviews. The formula is non-drying, lightweight, water-proof and has a staying power of up to eight hours. Essentially, it has all the features you want in a lip product.

More Smashbox products on sale:

Kylie Cosmetics Plumping Gloss

Glossy lips tend to enhance your pout. Kylie Cosmetics enhances the volume of your lips by adding a plumping effect alongside the shiny finish. You might notice a slight tingly effect when applied, but that's the product working its magic.

More Kylie Cosmetics products on sale:

LolaVie Perfecting Leave-In

Consider Lolavie's Leave-In treatment multi-use product. It claims to hydrate, smooth, repair and protect the hair. You can spray this throughout your strands before heat styling, and/or to prevent and fix current damage.

Coola Dew Good Illuminating Serum Sunscreen with Probiotic Technology SPF 30

Enhance your complexion while shielding your skin from environmental factors. With an SPF of 30, this product has the ideal FDA sun protection, along with a "BlueScreen Digital De-Stress technology" that mitigates the effects of blue light and other stressors, according to the brand. The formula also includes a "probiotic technology" that deeply moisturizes the skin and leaves it with a dew-y glow.

CurlMix Wash and Go Flaxseed Gel for Curly Hair

Maintaining the hold of your curls requires a quality gel. But at times, some gels leave a crunchy, hard hold. This gel promises the opposite effect: A soft hold that should leave your hair bouncy, soft and moisturized without the frizz and cast.

More Ulta Semi-Annual Beauty Event deals

Ulta Beauty Collection Gel Eyeliner Pencil

Thanks to the trending mob wife aesthetic, dark eyeliner is fully back in style. Available in 18 shades ranging from deep black to vibrant purple, this eyeliner will help your wildest makeup dreams come to life.

Fenty Beauty Poutsicle Hydrating Lip Stain

Although it goes on glossy, the Fenty Poutsticle Lip Stain leaves a sheer and buildable tint on the lips that should last. It's perfect for low-maintenance days when you want a natural, hassle-free look.

Neutrogena Hydro Boost Hyaluronic Acid Water Gel Moisturizer

Neutrogena's award-winning and bestselling moisturizer is like a tall glass of water for dry skin. According to the brand, the oil-free and hyaluronic acid-based formula instantly hydrates, smoothes and leaves the skin supple. It's also non-comedogenic, meaning it shouldn't clog pores.

Pattern On-the-Go Kit

For those traveling with curls and coils, Pattern's On-the-Go kit includes three essentials to maintaining the moisture and definition of your hair: Their Hydration Shampoo, Heavy Conditioner and Leave-In Conditioner, all in a jelly cosmetic bag. Plus it comes in a travel-friendly size to take with you on the plane or road.

Anastasia Beverly Hills Brow Care Kit for Fuller & Healthier Looking Brows

Looking to enhance the fullness of your brows? Anastasia Beverly Hills' brow kit includes a Mini Brow Genius Serum and Full-size Brow Wiz to use separately or individually to improve definition.

Olaplex Smooth Your Style Hair Kit

This kit includes all of the Olaplex essentials you need to control frizz and improve damage for healthier hair. Inside the kit is travel-sized NO. 3 Hair Perfector, NO. 7 Bonding Oil, NO. 9 Bond Protector Nourishing Hair Serum a full-size NO. 6 Bond Smoother.

Too Faced Born This Way Matte Longwear Liquid Foundation

You might've heard of the Born This Way concealer— this is the matte version of the iconic foundation. Offering medium-to-full coverage, you can expect this product to soothe, mattify and control oil all in one. But it also makes big promises to ensure your complexion stays shine-free: The formula is transfer-proof, sweat- and humidity-resistant, non-acnegenic and waterproof.

T3 SinglePass StyleMax Professional 1” Flat Iron with Automated Heat

Looking to upgrade your styling tools? The advanced technology in T3's StyleMax flat iron is quite impressive with automated heat customization, an ergonomic and lightweight design, multiple heat settings, ceramic plates and other features that assist with your styling.

How we chose

The Shop TODAY editors and writers search the internet to find the best products and sales out there. We use our own personal experiences with products and brands to make shopping easier for our readers.