Meet the 2017 TODAY Style Heroes

TODAY Style celebrates the 40 people who've inspired us most this year. From fashion designers...

Welcome to TODAY Style's Wear What You Want week!

There isn't one look, trend or style (or body shape, skin tone or religious affiliation, for...

One size fits sometimes: Why I started a brand that'll replace sizes for free

Universal Standard is a clothing company that will exchange clothing for a different size if...

'We are women and proud!' Serena Williams writes body-positive message to mom

The tennis star took to Reddit Tuesday to serve up a moving message for her mother after the...

These side-by-side photos show why there is no 'ideal size' for women’s pants

Blogger Mira Hirsch posted side-by-side Instagram photos of pants that showed why clothing size...

Sophia Bush on loving her raspy voice: 'Why would I want to change it?'

Actress and activist Sophia Bush sat down with TODAY Style to tell us why she loves her famously...

Meet Bethany Yellowtail, a Native American fashion designer on a mission

Bethany Yellowtail, the CEO and designer behind the celebrity-loved brand B.Yellowtail, sees...

Tyra Banks knows she has a ‘big forehead’ — and she's grateful for it

Tyra Banks is supermodel, actress, author and TV host, but even she had to get over a few insecurities....

Meet the DadBag, the hairy belly fanny pack we’re not sure the world needs

It may be hard to stomach at first, but a fashion designer has used the look of a dad bod as...

14 celebrities on what they'd say to body-shamers, haters and trolls

Celebrities have to deal with body-shamers, bullies and trolls more then anybody. From Chrissy...

See KLG imitate Marilyn Monroe singing ‘Happy Birthday’ to JFK

In a broadcast TV exclusive courtesy of Ripley's Believe It or Not, Kathie Lee and Hoda share...

Beauty Steals and Deals: Blow dryer, makeup kit, all-natural hair care and more

Jill's Steals and Deals contains great deals offered by retailers to TODAY viewers.

This is what it looks like when 6 women wear the same dress to a wedding

Oops.

From war orphan to ballerina, Michaela DePrince shares her incredible story

Born in the midst of a violent African war, Michaela DePrince overcame her past to become one...

Chrissy Metz on the 1 question she wishes people would stop asking

"This is Us" star Chrissy Metz has a great singing voice, a contagious laugh and the perfect...

Fashion meets function: Here are 11 chic rain boots you need for fall

Who says dressing practically has to mean sacrificing style? Discover eight pairs of rain boots...

See some of the hottest Emmys red carpet looks with a creative twist

Bobbie Thomas had fun reimaging what some of the best dressed stars from the Emmys red carpet...

Plus-size model Tess Holliday talks about loving the skin you’re in

Tess Holliday is at the forefront of the body positive movement and has a new book, "The Not...

7 breakthrough winners from Allure's 'Best of Beauty' list

Allure's Best of Beauty is back for 2017. Editor-in-Chief Michelle Lee revealed the top breakthrough...

Nicole Kidman wore mismatched shoes to the Emmys, and it was no accident

The actress, who won for "Big Little Lies" Sunday night, seemed to have on a fashion faux-pas...

Pretty in pink! 6 of the hottest trends from the Emmys red carpet

The Emmys are TVs big night — and the red carpet was as fun to watch as any hit show! Here are...

Age is just a number! These 50+ actresses look more amazing than ever

While the Emmys red carpet had its share of young stars — we're looking at you, "Stranger Things"...

What you didn't see on TV: Stars share behind-the-scenes pics at Emmys

Here are some of the best photos that stars shared on Twitter and Instagram at the 2017 Emmys....

Glitz, glamour and gowns! See the best-dressed stars on the Emmys red carpet

It's the 69th Annual Primtime Emmy Awards, and the stars are hitting the red carpet in their...

Mandy Moore and her engagement ring sparkle on the red carpet — see the pics

The "This Is Us" star, who recently got engaged to musician Taylor Goldsmith, wore her engagement...

The sweet reason why this entire bridal party is wearing wrist bandages

Who wore it best? The bride, of course! With her broken wrist in a splint, a bride's attendants...

These are the best yoga mats and accessories to stretch your abilities

Whatever your skill level, this list of yoga mats, clothing, and accessories includes items that...

‘I was mortified’: Teen responds after teacher says she’s too 'busty' for outfit

A high school student received a dress code violation after being told by her teacher that she...

I dough! Bride uses doughnuts instead of flowers for wedding bouquets

This creative bride ditched traditional flower bouquets and opted for beautiful arrangements...

Hurry! Amazon is offering 30 percent off beauty favorites through today only

Like luxury beauty goods? Like saving money? Check out favorites you can score on Amazon for...

What do soda and hair color have in common? A lot, according to this new trend

Cream soda hair color is the latest beauty trend taking over the internet and it's not as crazy...

Shania Twain on learning to love herself: 'I wasn't blessed with prettiness'

Country singer Shania Twain may be the picture of confidence when she struts across the stage,...

Wet clothes? The 1 thing you need to prevent mold

Here's the best way to restore clothing affected by flooding and other water damage.

'Good job!' This man was so thrilled with his wife's Ambush Makeover

It's fashion week in New York City, so what better time to surprise two deserving women with...

Cindy Crawford's daughter is killing it at fashion week — and mom is so proud

Cindy Crawford's 16-year-old daughter Kaia Gerber recently made her New York Fashion Week debut,...

Get your pumpkin spice fix with these 22 beauty products to try for fall

Take your pumpkin spice latte obsession to a whole new level with these pumpkin skincare, makeup,...

13 pop culture Halloween costumes inspired by Hollywood and ... emojis

For all the pop culture fans out there: Remember, the best Halloween looks will go fast! These...

Baby's first runway! Pregnant model bares her bump at fashion week

Artist Maia Ruth Lee put her baby bump on display during a recent show for Eckhaus Latta, part...

'Younger' star Nico Tortorella on why he loves his tattoos — and a good cry

Ahead of the "Younger" finale, actor Nico Tortorella told TODAY Style what he loves about his...

How to untangle a necklace — without losing your mind

Here's how to loosen necklace knots quicker and get ready in a snap.

This baseball cap is made for women with curly hair — and it's genius

Finally, there's a solution for women who struggle to fit their curls or afros beneath a baseball...

This is Natalie Portman's secret weapon for looking refreshed

Oscar winner and natural beauty Natalie Portman is a fan of #nomakeup and this organic eye cream....