Meet the 2017 TODAY Style Heroes

TODAY Style celebrates the 40 people who've inspired us most this year. From fashion designers...

Welcome to TODAY Style's Wear What You Want week!

There isn't one look, trend or style (or body shape, skin tone or religious affiliation, for...

This hilarious parody nails what it's really like to shop at T.J. Maxx

If you've ever shopped at T.J. Maxx, you know it can be an, ahem, interesting experience.

How 1 woman learned to embrace the birthmark on her face

Ferrin Roy opens up about the 4-inch-wide birthmark on her face, and how she grew to love a feature...

How a famous makeup artist feels about getting older in the beauty business

After walking away from Bobbi Brown Cosmetics, the makeup artist spoke about her beauty philosophy...

'Who are you?' 2 best friends get the shock of a lifetime with Ambush Makeovers

Two friends of 35 years got glamorous Ambush Makeovers, including one woman celebrating her 60th...

Is this $10 eye mask the secret to a better night's sleep?

Reviewers say this silk eye mask is a must-have when it comes to catching some zzz's.

Have a daughter with curly hair? She needs to read this book

Atara Twersky wrote "Curlee Girlee" to help her daughter feel good about her curly hair, and...

How 1 scene from 'Bridesmaids' helped this plus-size model love her legs

Model Iskra Lawrence shares how she learned to love her calves after struggling to accept them...

This school requires students to send photos of their dresses before dances

A Wisconsin high school requires dress-wearing students to submit a photo of their attire for...

I used to judge people who wear only a sports bra at the gym — then I became one

"Who does she think she is? What is she trying to prove?" Perhaps a better question would be,...

The $6 drugstore mascara makeup artists swear by

Good news! You don't have to spend big bucks for big results when it comes to mascara. Read on...

Is this dress too short? 3 dress code controversies that caught our attention

The internet is flooded with tales of discriminatory dress codes, but do these individual stories...

Ariel Winter to shamers: 'Screw having to always look appropriate'

The "Modern Family" star has heard it all before — her dress is too short, her top is too revealing,...

Woman with albinism finds perfect foundation — and she has Rihanna to thank

The pop star's Fenty makeup line, which boasts a staggering 40 foundation colors, finally held...

These stylish ladies won't let age (or anything!) stop them

The Idiosyncratic Fashionistas are New York City fashion bloggers who are redefining what style...

Ellie Kemper will live with adult acne (if she can still eat ice cream)

"Unbreakable Kimmy Schmidt" star Ellie Kemper never had acne as a teen, but found herself breaking...

This 8-year-old fashion designer has a style all her own

Haileigh Vasquez, an 8-year-old fashion designer and style star, is already working with brands...

3 ways to break the fashion 'rules' in style

TODAY's Style Squad shows us how to break these fashion "rules" as part of Wear What You Want...

Survey: Dress codes are way too confusing (especially if you have a teen girl)

TODAY polled nearly 17,000 people between the ages of 18 and 64 to get to the heart of what people...

One size fits sometimes: Why I started a brand that'll replace sizes for free

Universal Standard is a clothing company that will exchange clothing for a different size if...

'We are women and proud!' Serena Williams writes body-positive message to mom

The tennis star took to Reddit Tuesday to serve up a moving message for her mother after the...

These side-by-side photos show why there is no 'ideal size' for women’s pants

Blogger Mira Hirsch posted side-by-side Instagram photos of pants that showed why clothing size...

Sophia Bush on loving her raspy voice: 'Why would I want to change it?'

Actress and activist Sophia Bush sat down with TODAY Style to tell us why she loves her famously...

Meet Bethany Yellowtail, a Native American fashion designer on a mission

Bethany Yellowtail, the CEO and designer behind the celebrity-loved brand B.Yellowtail, sees...

Tyra Banks knows she has a ‘big forehead’ — and she's grateful for it

Tyra Banks is supermodel, actress, author and TV host, but even she had to get over a few insecurities....

Meet the DadBag, the hairy belly fanny pack we’re not sure the world needs

It may be hard to stomach at first, but a fashion designer has used the look of a dad bod as...

14 celebrities on what they'd say to body-shamers, haters and trolls

Celebrities have to deal with body-shamers, bullies and trolls more then anybody. From Chrissy...

See KLG imitate Marilyn Monroe singing ‘Happy Birthday’ to JFK

In a broadcast TV exclusive courtesy of Ripley's Believe It or Not, Kathie Lee and Hoda share...

Beauty Steals and Deals: Blow dryer, makeup kit, all-natural hair care and more

Jill's Steals and Deals contains great deals offered by retailers to TODAY viewers.

This is what it looks like when 6 women wear the same dress to a wedding

Oops.

From war orphan to ballerina, Michaela DePrince shares her incredible story

Born in the midst of a violent African war, Michaela DePrince overcame her past to become one...

Chrissy Metz on the 1 question she wishes people would stop asking

"This is Us" star Chrissy Metz has a great singing voice, a contagious laugh and the perfect...

Fashion meets function: Here are 11 chic rain boots you need for fall

Who says dressing practically has to mean sacrificing style? Discover eight pairs of rain boots...

See some of the hottest Emmys red carpet looks with a creative twist

Bobbie Thomas had fun reimaging what some of the best dressed stars from the Emmys red carpet...

Plus-size model Tess Holliday talks about loving the skin you’re in

Tess Holliday is at the forefront of the body positive movement and has a new book, "The Not...

7 breakthrough winners from Allure's 'Best of Beauty' list

Allure's Best of Beauty is back for 2017. Editor-in-Chief Michelle Lee revealed the top breakthrough...

Nicole Kidman wore mismatched shoes to the Emmys, and it was no accident

The actress, who won for "Big Little Lies" Sunday night, seemed to have on a fashion faux-pas...

Pretty in pink! 6 of the hottest trends from the Emmys red carpet

The Emmys are TVs big night — and the red carpet was as fun to watch as any hit show! Here are...

Age is just a number! These 50+ actresses look more amazing than ever

While the Emmys red carpet had its share of young stars — we're looking at you, "Stranger Things"...

What you didn't see on TV: Stars share behind-the-scenes pics at Emmys

Here are some of the best photos that stars shared on Twitter and Instagram at the 2017 Emmys....

Glitz, glamour and gowns! See the best-dressed stars on the Emmys red carpet

It's the 69th Annual Primtime Emmy Awards, and the stars are hitting the red carpet in their...