Meet the 2017 TODAY Style Heroes

TODAY Style celebrates the 40 people who've inspired us most this year. From fashion designers...

Welcome to TODAY Style's Wear What You Want week!

There isn't one look, trend or style (or body shape, skin tone or religious affiliation, for...

Is this outfit inappropriate for class? One school thinks so

Tony Alarcon is trying to get the dress code at his daughter's middle school changed because...

The 8 best places to buy cool (and cheap!) kids' clothes for fall

We've rounded up the best online shops for stylish and affordable kids' clothes for fall.

Spanx now makes tights for your arms — and we want a pair

Spanx's game-changing new garment is basically a crop top made out of tights.

This military vet is also a YouTube makeup star: 'I am the toughest that it gets'

Missy Lynn, an eight-year Air Force veteran, has become one of the most popular makeup gurus...

Tennis star Madison Keys is using her voice to fight cyberbullying

Madison Keys, the 22-year-old tennis star who made a splash at the US Open, is also a hero off...

This is why it's so hard for women to find clothes that actually fit

It's no secret that women's clothing sizes are difficult to navigate. Now one woman is proving...

Here's how to find the perfect shade of red lipstick for your skin tone

The best shades of red lipstick for every skin tone. Our guide to finding lipstick for dark skin,...

'Younger' star Nico Tortorella on why he loves his tattoos — and a good cry

"Younger" star Nico Tortorella told TODAY Style what he loves about his body — and why sometimes...

Allison Williams' message to mean girls: 'The dorks win in the end'

Actress Allison Williams opened about learning to love her eyebrows and her struggle with mean...

This hilarious parody nails what it's really like to shop at T.J. Maxx

If you've ever shopped at T.J. Maxx, you know it can be an, ahem, interesting experience.

How 1 woman learned to embrace the birthmark on her face

Ferrin Roy opens up about the 4-inch-wide birthmark on her face, and how she grew to love a feature...

How a famous makeup artist feels about getting older in the beauty business

After walking away from Bobbi Brown Cosmetics, the makeup artist spoke about her beauty philosophy...

'Who are you?' 2 best friends get the shock of a lifetime with Ambush Makeovers

Two friends of 35 years got glamorous Ambush Makeovers, including one woman celebrating her 60th...

Will $10 silk eye mask with 8,000 positive reviews help you sleep better?

Reviewers say this silk eye mask is a must-have when it comes to catching some zzz's.

Have a daughter with curly hair? She needs to read this book

Atara Twersky wrote "Curlee Girlee" to help her daughter feel good about her curly hair, and...

How 1 scene from 'Bridesmaids' helped this body-positive model love her legs

Model Iskra Lawrence shares how she learned to love her calves after struggling to accept them...

This school requires students to send photos of their dresses before dances

A Wisconsin high school requires dress-wearing students to submit a photo of their attire for...

I used to judge people who wear only a sports bra at the gym — then I became one

"Who does she think she is? What is she trying to prove?" Perhaps a better question would be,...

The $6 drugstore mascara makeup artists swear by

Good news! You don't have to spend big bucks for big results when it comes to mascara. Read on...

Is this dress too short? 3 dress code controversies that caught our attention

The internet is flooded with tales of discriminatory dress codes, but do these individual stories...

Ariel Winter to shamers: 'Screw having to always look appropriate'

The "Modern Family" star has heard it all before — her dress is too short, her top is too revealing,...

Woman with albinism finds perfect foundation — and she has Rihanna to thank

The pop star's Fenty makeup line, which boasts a staggering 40 foundation colors, finally held...

These stylish ladies won't let age (or anything!) stop them

The Idiosyncratic Fashionistas are New York City fashion bloggers who are redefining what style...

Ellie Kemper will live with adult acne (if she can still eat ice cream)

"Unbreakable Kimmy Schmidt" star Ellie Kemper never had acne as a teen, but found herself breaking...

This 8-year-old fashion designer has a style all her own

Haileigh Vasquez, an 8-year-old fashion designer and style star, is already working with brands...

3 ways to break the fashion 'rules' in style

TODAY's Style Squad shows us how to break these fashion "rules" as part of Wear What You Want...

Survey: Dress codes are way too confusing (especially if you have a teen girl)

TODAY polled nearly 17,000 people between the ages of 18 and 64 to get to the heart of what people...

One size fits sometimes: Why I started a brand that'll replace sizes for free

Universal Standard is a clothing company that will exchange clothing for a different size if...

'We are women and proud!' Serena Williams writes body-positive message to mom

The tennis star took to Reddit Tuesday to serve up a moving message for her mother after the...

These side-by-side photos show why there is no 'ideal size' for women’s pants

Blogger Mira Hirsch posted side-by-side Instagram photos of pants that showed why clothing size...

Sophia Bush on loving her raspy voice: 'Why would I want to change it?'

Actress and activist Sophia Bush sat down with TODAY Style to tell us why she loves her famously...

Meet Bethany Yellowtail, a Native American fashion designer on a mission

Bethany Yellowtail, the CEO and designer behind the celebrity-loved brand B.Yellowtail, sees...

Tyra Banks knows she has a ‘big forehead’ — and she's grateful for it

Tyra Banks is supermodel, actress, author and TV host, but even she had to get over a few insecurities....

Meet the DadBag, the hairy belly fanny pack we’re not sure the world needs

It may be hard to stomach at first, but a fashion designer has used the look of a dad bod as...

14 celebrities on what they'd say to body-shamers, haters and trolls

Celebrities have to deal with body-shamers, bullies and trolls more then anybody. From Chrissy...

See KLG imitate Marilyn Monroe singing ‘Happy Birthday’ to JFK

In a broadcast TV exclusive courtesy of Ripley's Believe It or Not, Kathie Lee and Hoda share...

Beauty Steals and Deals: Blow dryer, makeup kit, all-natural hair care and more

Jill's Steals and Deals contains great deals offered by retailers to TODAY viewers.

This is what it looks like when 6 women wear the same dress to a wedding

Oops.

From war orphan to ballerina, Michaela DePrince shares her incredible story

Born in the midst of a violent African war, Michaela DePrince overcame her past to become one...

Chrissy Metz on the 1 question she wishes people would stop asking

"This is Us" star Chrissy Metz has a great singing voice, a contagious laugh and the perfect...