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Style

Use these fashion trends, style tips, hair ideas and beauty products for style inspiration on TODAY. Discover celebrity style hacks, shop fashion and more!

3d ago

Experts share the do’s and don’ts for managing dry hair

If you were looking for a comprehensive dry hair guide, you found it.
Woman putting oil in her hair
Woman putting oil in her hair
3d ago

17 comfortable sandals for travel — plus award-winning picks

Whether you're hiking or looking for arch support, this list has what you need.

Tina Knowles says Beyoncé was reluctant to share natural hair video: 'We had a hard time getting her to put that out'

At 70, the entrepreneur, fashion designer, mother and grandmother has a new baby: Cécred, her haircare collaboration with daughter Beyoncé.
Tina Knowles.
Tina Knowles.
6d ago

The St. Louis Cardinals unveiled their City Connect uniform, and fans have opinions

The St. Louis Cardinals just unveiled their City Connect uniform, with more teams to come this season.
6d ago

Some of Princess Diana's famous dresses are up for rare auction. Take a look at the collection

Marking the largest auction of her dresses since 1997, some of Princess Diana’s iconic outfits will be up for purchase this summer.
princess diana outfits
princess diana outfits

'SNL' star Chloe Fineman to critics of her Cannes look: 'No need to be so mean'

Fineman wore a strapless red Celine gown to the famous red carpet.
Chloe Fineman on the Red Carpet
Chloe Fineman on the Red Carpet
11d ago

Tennis core, vests and more trends you'll be seeing all summer

With the weather heating up, now is the time to add some hot summer trends to your wardrobe. From denim vests to an overhand pleated skirt, Rajni Jacques, global head of fashion for Snapchat, joins Hoda Kotb and Jenna Bush Hager with items to refresh your closet.
Tennis core, vests and more trends you'll be seeing all summer
Tennis core, vests and more trends you'll be seeing all summer

Sports Illustrated announces its 2024 swimsuit issue cover models honoring 60th anniversary

The 2024 issue will feature seven special covers paying homage to SI's swimsuit franchise.
Kate Upton / Chrissy Teigen
Kate Upton / Chrissy Teigen
12d ago

Shop these swimsuit trends for the whole family

From swimsuits with a '90s vibe to yacht rock trunks and more, style expert Melissa Chataigne joins Hoda Kotb & Jenna Bush Hager to share this summer’s trendiest swimwear for the whole family.
Shop these swimsuit trends for the whole family
Shop these swimsuit trends for the whole family
12d ago

Shop award-winning products to level up your beauty routine

Allure’s editor-in-chief Jessica Cruel joins TODAY to reveal the top products to enhance your beauty regiment that were voted on by readers. Items include a power grip primer from e.l.f. Cosmetics, Drunk Elephant B-Goldi bright drops and more.
Shop award-winning products to level up your beauty routine
Shop award-winning products to level up your beauty routine
12d ago

TODAY’s Bestsellers: Stay cool in the sun with these products

Shop All Day contributor Chassie Post stops by Studio 1A with bestselling products for keeping cool in the sun all summer long. Items include a short sleeve blouse, one-piece swimsuit, whole-body deodorant and more.
TODAY’s Bestsellers: Stay cool in the sun with these products
TODAY’s Bestsellers: Stay cool in the sun with these products