Gift Guides
We found the best gift ideas for everyone on your list.
Trending
Find out what's trending on TikTok, Instagram and more buzzy products.
Deals and Sales
From fashion and beauty to tech and mattresses, here's how to score the deepest discounts and savings.
This section is sponsored by Target.
What's New
- 2179d ago
Gift Guides
Wow the women in your life with one of these gifts, from beauty brands she loves to new candles
Kara Birnbaum / TODAY - 1114d ago
Gift Guides
Make your list and check it twice! 43 gifts that any husband will love this holiday
Getty Images - 1136d ago
Gift Guides
38 gifts for mom that’ll make her realize you’ve actually been paying attention all along
Vivian Le / TODAY - 8h ago
Beauty
Damaged hair? Split ends? This treatment can actually repair your strands, according to experts
Kara Birnbaum / TODAY - Courtesy Tan-Luxe, Tanologist and Isle of Paradise
- 751d ago
Gift Guides
Must-have beauty, top tech and more gifts for college students, recommended by a college student
Kara birnbuam / TODAY - 2920d ago
Gift Guides
Gifts that'll make his day just as much as cracking a bad dad joke does, starting at $12
Kara Birnbaum / TODAY - 10h ago
Gift Guides
Don't know what to gift the Sagittarius in your life? 21 picks from a pro astrologer
Rumpl; Calpak - Kara Birnbaum / TODAY
- wundervisuals / Getty Images
- 2573d ago
Gift Guides
For the guy who “has everything,” shop 30% off golf clubs, vintage vinyl and more gifts
Nathan Congleton / TODAY - 1114d ago
Gift Guides
The Oppenheim Toy Portfolio winners are here — shop the 9 top toys of 2023, along with other highly-rated picks
Kara Birnbaum / TODAY - Kara Birnbaum / TODAY
- 377d ago
Gift Guides
Shopping for seniors? These 36 gifts are sure to make them smile, and they start at $10
Kara Birnbaum / TODAY - 1d ago
Beauty
I‘m on the computer 10 hours a day — this $15 eye mask soothes and brightens my tired eyes
Courtesy Colleen Sullivan - 35d ago
Gift Guides
52 gift ideas for your brother that, like him, are anything but ordinary — starting at $8
Vivian Le / TODAY - 1091d ago
Gift Guides
Everything you need to know about Secret Santa — plus 65 gift picks for every budget
Kara Birnbaum / TODAY - 476d ago
Travel
I need a bag that can keep up with my on-the-go lifestyle — and I may have just found it
Courtesy Kamari Stewart - 4d ago
Black Friday Deals 2023
Good things come to those who wait — 70+ post-Cyber Monday Amazon deals you can still add to cart
Vivian Le / TODAY - Svetikd / Getty Images
- TODAY Illustration
- 2205d ago
Gift Guides
Shopping for a teenager? We cracked the code on tech, beauty and books they'll love — starting at $8
Klaus Vedfelt / Getty Images - 16d ago
Shopping Diaries
Kristin Chenoweth on gifts, her love of Crocs and the drugstore find she says ‘works’ on wrinkles
Nathan Congleton / TODAY - 4d ago
Black Friday Deals 2023
Last call! Walmart’s Cyber Week sale ends tonight — here are the best deals we found
Vivian Le / TODAY - 1003d ago
Style
26 hoodies that are cute, comfy and classic for any outfit — plus expert tips on how to pick
- 1109d ago
Gift Guides
Searching for a heartfelt gift? These 71 personalized gifts have a custom touch, starting at $5
Uncommon Goods; Merci Maman
Nordstrom Deals and Finds
This section is paid for by Nordstrom.
This section is sponsored by Amazon.
TODAY earns a commission on purchases through these links.
Save automatically as you shop online!
This free tool will help you find coupons and rewards online. Download it below.
$0.00
Shop TODAY Savings
Cleverfy Shower Steamers Aromatherapy (6 pack)
Turn your shower into an at-home spa with these aromatherapy steamers.
$7.99
$12.99
Amazon
$16.99
Walmart
Beauty Favorites
- 2179d ago
Gift Guides
Wow the women in your life with one of these gifts, from beauty brands she loves to new candles
Kara Birnbaum / TODAY - 1114d ago
Gift Guides
Make your list and check it twice! 43 gifts that any husband will love this holiday
Getty Images - 1136d ago
Gift Guides
38 gifts for mom that’ll make her realize you’ve actually been paying attention all along
Vivian Le / TODAY - 8h ago
Beauty
Damaged hair? Split ends? This treatment can actually repair your strands, according to experts
Kara Birnbaum / TODAY - Courtesy Tan-Luxe, Tanologist and Isle of Paradise
- 751d ago
Gift Guides
Must-have beauty, top tech and more gifts for college students, recommended by a college student
Kara birnbuam / TODAY - 10h ago
Gift Guides
Don't know what to gift the Sagittarius in your life? 21 picks from a pro astrologer
Rumpl; Calpak - Kara Birnbaum / TODAY
- 1d ago
Beauty
I‘m on the computer 10 hours a day — this $15 eye mask soothes and brightens my tired eyes
Courtesy Colleen Sullivan - 30d ago
Gift Guides
Oprah’s got good taste in gifts — and some of her Favorite Things are on sale right now
Nathan Congleton / TODAY - Vivian Le / Kara Birnbaum / TODAY
- Kara Birnbaum / TODAY
- 7d ago
Black Friday Deals 2023
Get ‘em before they’re gone — must-have Advent calendar deals of 2023, starting at $11
Kara Birnbaum / TODAY - 2212d ago
Gift Guides
The countdown is on! Escalate Christmas excitement with these 70 Advent calendars — starting at $8
Kara Birnbaum / TODAY - 76d ago
Black Friday Deals 2023
This retinol has a permanent spot in my skin care routine — it’s on sale for Cyber Monday
Courtesy Hannah Hynes - Vivian Le/ TODAY
- 37d ago
Beauty
Ulta’s Black Friday sale has deals as low as $2 — grab popular picks while you still can
Vivian Le / TODAY - 13d ago
Shopping Diaries
Khloé Kardashian reveals the baby gift that she got for Kourtney: ’It's ridiculous’
Courtesy Joyce Park - 15d ago
Beauty
I've tried hundreds of nail care products — these are my favorite for removing polish stains
Vivian Le / TODAY - Courtesy PJ Gach
Stuff We Love
The products we can't get enough of and social media finds.
Getting dinner on the table is a breeze with these shoppable recipes.
Jill's Steals & Deals
Contains great deals offered by retailers to TODAY viewers.
Shop Deals
Gift Guides
Find the perfect gift for every occasion.
Browse Now
Shop All Day
Catch the latest episode of Shop All Day.
Watch and shop
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.