Watch TODAY All Day! Get the best news, information and inspiration from TODAY, all day long

Shopping

Think of us as your budget-friendly personal shopper!

On the Show

Shop what you saw on the show here.

See All
Amazon

Interested in a book or album you saw on TODAY? Here's where to get it

Bestsellers

Amazon

15 diverse children's and young adult books recommended by kids

Home

Amy Goodman / TODAY; Getty Images

4 trendy outfits you can wear to the office or working from home

Style

TODAY

12 summer bestsellers you'll want to use year-round

Style

TODAY

7 affordable beauty products that deliver salon-worthy results at home

Beauty

Jill Martin / TODAY

Want to support small businesses? Here are 3 ways you can help from home

Style

Nathan Congleton / NBC

Jenna Bush Hager shares two Read With Jenna book club picks for August

Home

Amazon; Getty Images

5 books to read if you loved 'Friends and Strangers' by J. Courtney Sullivan

Home

Summer Fashion

Katie Jackson / TODAY

If you need me, I'll be wearing this 'freezer dress' for the rest of the summer

Style

BalancedCasa; stylemaskny / Etsy

This face mask accessory trend is taking over Instagram — and experts approve

Style

Jillian Ortiz / TODAY

These cooling leggings are the summer essential I never knew I needed

Style

TODAY

Watch 5 women prove this popular Amazon swimsuit looks great on all body types

Style

Summer Essentials

TODAY

Dr. Pimple Popper revealed the affordable skin care products she swears by

Beauty

ShotPrime / Getty Images

13 facial sunscreens dermatologists actually recommend to patients

Skin & Beauty

Daniel Boan / TODAY

Is your mask causing your glasses to fog? This popular spray might help

Lifestyle & Fitness

Adrianna Brach / TODAY

Ready for fun in the sun? Here are the best backyard games for the whole family

Home

Stuff We Love

Make our favorites your favorites.

More

Deals

We’ve scoured the internet for the best discounts and sales.

More

What's New

Shop TODAY BestsellersSEE ALL

TODAY may make a share of the revenue from your purchase of these products.

Instant Vortex Plus 7-in-1 Air Fryer Oven

$119.00
Amazon / Amazon

Fjallraven Kanken Classic Backpack

$80.00

Essence Lash Princess Lash Effect Mascara

$4.99

SATINA High Waisted Leggings

$12.99

Apple MacBook Air 13-inch Laptop

$749.99
$999.00

Kate Spade Heart of Gold Bangle

"If you are looking for a simple quality gift for the wife this is it," one reviewer wrote. "She loved this."
$22.80
$32.00

Outdoor Voices 7/8 Flex Leggings

$56.25
$75.00
Amazon / Amazon

Skyrocket Blume Secret Surprise Garden Playset

$15.90
$29.99
Walmart / Walmart

Apple 10.2-inch iPad (Latest Model) Wi-Fi 32GB

$249.00
$329.00

Ring Video Doorbell Pro

$129.99
$199.99
Amazon / Amazon

Belkin Boost Up Wireless Charging Pad

$24.80
$49.99

Revlon One-Step Hair Dryer & Volumizer Hot Air Brush

$38.99
$59.99

Nest Fragrances Reed Diffuser

$44.00
$48.00
Amazon / Amazon

TRUFF White Truffle Gourmet Hot Sauce

$34.99
Amazon / Amazon

Lulu Dharma Napa Vegan Leather Tote

$95.00

Intelex Cozy Body Slippers

$32.99

HAUS LABORATORIES by Lady Gaga Liquid Eyeshadow

$20.00

Remington Pro Ceramic Curling Wand

$24.92
Amazon / Amazon

Kindle Paperwhite

$129.99
Amazon / Amazon

Haven Teak Bathtub Caddy

$39.99

Beauty Favorites

Celebrity Favorites

Shop your favorite star’s style and beauty favorites.

More

Gift Guides

Finding the perfect gift for everyone on your list just got easier.

More

Jill's Steals & Deals

Contains great deals offered by retailers to TODAY viewers.

Shop Deals

Gift Guides

We found the best gift ideas for everyone!

Browse Now

2020 Interactive Gift Finder

These are our favorite gifts from every TODAY gift guide.

Shop Now

Explore More Categories

Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.

Home & Decor
Beauty
Holiday Gift Finder
Kitchen
Fashion
Tech & Gadgets
Travel & Accessories
Kids & Babies
Lifestyle & Fitness