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Makeup

For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.

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Beauty Through The Ages

Our team reviewed hundreds of products and narrowed them down to 70 winners.

TODAY earns a commission on purchases through these links.

Moroccanoil Texture & Volume Hair Powder

Winner: Best texturizing hair powder

$30.00

Sephora

$30.00

Ulta

$30.00

Moroccanoil

DIFFBOT

L’Oréal Paris Revitalift Anti-Aging Moisturizer

Winner: Best value moisturizer

$20.87

$29.99

Amazon

$23.99

$29.99

Ulta

AMAZON

Nécessaire The Hand Retinol

Winner: Best retinol treatment for hands

$38.00

Nécessaire

DIFFBOT

NuFace Mini+ Starter Kit

Winner: Best at-home microcurrent

$250.00

Ulta

$250.00

Nordstrom

$250.00

NuFace

AMAZON

Maybelline Longwear Multi-Use Eye Shadow Stix

Winner: Best value eyeshadow

$8.98

$11.99

Amazon

$8.99

Target

$11.99

Ulta

AMAZON

Prime Prometics PrimeLash Mascara

Winner: Best for sensitive eyes

$22.40

$28.00

Amazon

$28.00

Prime Prometics

Vivian Le / TODAY

Mature skin

Shop Today Mature Beauty Awards: Award-Winning Serums, Hair Tools, Concealers and More Available on Amazon

Vivian Le / TODAY

Mature skin

Shop TODAY 2025 Mature Beauty Awards are Here! Score New Launch Products from Laura Geller, Wavytalk and More

Vivian Le / TODAY

Mature skin

The Best Makeup for Mature Skin: Expert Picks and Award Winners, Starting at $8

Tyler Essary / TODAY

Hair

Your Hair Ages With You: Experts Explain How to Care For It, Plus Award-Winning Picks

See More
TODAY earns a commission on purchases through these links.

Essence Lash Princess Mascara

$4.99

Amazon

$4.99

Ulta

$4.99

Target

AMAZON

Real Techniques 6 Piece Big Blends Energy Brush + Dual-Sided Puff Kit

$16.14

$20.25

Amazon

AMAZON

Laura Geller New York Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel

$11.00

$26.00

Amazon

Haus Labs PhD Hybrid Hydrating Tinted Lip Oil

$15.60

$26.00

Sephora

Fenty Beauty Brow MVP Ultra Fine Brow Pencil & Styler

$12.50

$25.00

Sephora

Huda Beauty #FauxFilter Brightening Under Eye Color Corrector

$21.70

$31.00

Sephora

Tirtir Mask Fit Red Cushion Foundation

This TikTok-viral foundation comes in 40 shades with a semi-matte finish.

$25.00

Amazon

Maybelline Sky High Mascara

This Shop TODAY Beauty Awards winner promises to lengthen and lift lashes.

$9.87

$12.99

Amazon

$13.99

Ulta

$11.19

Target

WALMART

NYX Professional Makeup Buttermelt Powder Blush

$10.00

Walmart

Make Up For Ever Mini Mist & Fix

$12.60

$18.00

Sephora

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