The one thing that makes the holiday season even more magical than giving gifts is giving back — and Target just released a limited-edition collection that combines both with its new Gigglescape St. Jude bears. For every bear purchased online and in stores now through Jan. 2, 2027, the retailer is donating $3 to benefit St. Jude Children’s Research Hospital.
The limited-edition collection is the latest initiative in Target’s 30-year partnership with St. Jude, which supports children facing cancer and other life-threatening diseases. Over the last three decades, Target has been helping to serve patients and their families through financial contributions, team member volunteer opportunities and community events like the Bullseye Bash.
Since 1999, the company has also been operating Target House, a long-term housing facility located three miles from the hospital in Memphis. Beyond providing extended lodging for patients and their family members, the facility features music and art rooms designed to spark joy and creativity.
This year, Target and St. Jude teamed up to capture the spirit of the partnership in a one-of-a-kind plush toy. Designers from Target’s Gigglescape brand gave the classic teddy bear an update with “elevated materials” and “a softer expression,” according to a press release.
“Thirty years into our partnership with St. Jude, we continue to find new ways to best serve and support patients and their families,” Target’s Chief Community and Stakeholder Engagement Officer Kiera Fernandez shared in the release. “The Gigglescape St. Jude bear is another example — pairing St. Jude’s extraordinary mission with Target’s love of great design and products that bring joy to families.”
Looking to spread some cheer this holiday season? Shop the limited-edition collection below!
This limited-edition plush bear features a cheerful red bow and an embroidered St. Jude logo on its foot.
We wouldn’t be surprised if these teddy bears end up on more than one of your wish lists this year.
If your little one loves a pop of color, this pink plush toy will bring a smile to their face.
Designed for ages one and up, these stuffed animals will be a hit with any kiddos on your shopping list.
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For sponsored content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the retailer (in this case, Target). The retailer does not review or approve the content. Learn more about Shop TODAY.
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