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Transition your wardrobe with fall sneakers, chore jackets, more stylist picks — from $16

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Hurricane Helene crashes into Florida as Category 4 storm

Hurricane Helene smashed into Florida's Gulf Coast as a monster Category 4 storm with life-threatening winds up to 140 miles-per-hour and a historic storm surge. Millions of people are under flood alerts from Florida to Virginia. NBC’s Tom Llamas reports for TODAY.

Friday, September 27

Mayor of hard-hit Clearwater on Hurricane Helene's devastation

Tracking Hurricane Helene: See where the storm is headed next

Harris to visit southern border, Trump to meet Ukraine's Zelenskyy

Netanyahu to address UN amid growing conflict in Middle East

3rd Hour of TODAY

Conquer financial fears at every age, from Gen X to Gen Alpha

How these college students are learning life lessons through magic

Dwyane Wade on being honored with statue, 10 years of marriage

Chris Stapleton talks buzzy new music video, line of whiskey, more

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Hoda & Jenna

Hoda & Jenna try viral hacks: Putting a bracelet on yourself, more

Aubrey Plaza, Maisy Stella talk coming-of-age movie ‘My Old Ass’

TODAY Food

Hoda and Jenna try new KitKat and Reese's Halloween treats!

Leanne Morgan talks pursuing comedy in her 50s, new book, more

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How Caroline Baudino became a lifestyle influencer in her 50s

Maggie Smith, legendary actor of stage and screen, dies at 89

Dwyane Wade spotted on TODAY plaza for Chris Stapleton concert

Chris Stapleton reveals nickname of his iconic cowboy hat

‘Yellowstone’ cast talk new season in behind-the-scenes sneak peek

People's Choice Country Music Awards 2024: See the highlights

Look back at iconic moments from ‘SNL’ before its 50th Season!

‘Real Housewives of NYC’ stars talk Season 15, impact of the show

Pop culture digest: Jenna's 'Open Book' podcast, ‘SNL’ at 50, more

Cast of ‘Monsters’ talk Lyle and Erik Menendez series, controversy

Bobbie Thomas shares her favorite beauty products for fall 2024

Shop top products from Allure’s Best of Beauty Awards, under $15!

Transition your wardrobe with these fall picks

Shop these items that'll help you destress, unwind and sleep better!

6 products to shake up your beauty routine for the fall

Fall style staples under $50: Pleated skirts, crossbody bags, more

Jenna's Bookshop: Browse these items inspired by 'Blue Sisters'

Ugg slippers, puffer vests, more: Shop these trendy items

Shop these must-have celebrity looks for the fall!

How to style fall’s biggest trends: Blokette, coastal cowgirl, more

Salt Hank shares how to make his viral lamb burger recipe

Ultimate game day menu: Chicken bites and tater tot burgers!

Elizabeth Heiskell shares recipe for her viral classic chicken salad

Pork and apple smashed burgers: Get the recipe perfect for fall!

Apples are the star in these French toast and fennel salad recipes

How to optimize weight loss, control blood sugar, boost protein

Try these fun twists on the chicken sandwich perfect for game day!

Stephen and Evie Colbert share recipe for crab cakes and red rice

Stephen and Evie Colbert share recipe for mustard chicken thighs

Get Mark Bittman's easy recipes for spaghetti white and egg pizza

Easy ways to meal prep and eat healthier throughout the week

Brett Favre reveals Parkinson’s diagnosis at congressional hearing

Try these moves to help improve flexibility as you age

Wegovy, Ozempic maker to face off on Capitol Hill over high prices

Healthy sleep habits to add to your bedtime routine for fall

FDA approves first at-home nasal spray flu vaccine

What triggers different types of headaches and how to treat them

Jay Shetty shares ways to reset and stay grounded

New research shows potential causes for cancer linked to infection

'Nature's Ozempic' supplements gain traction, but do they work?

No teachers, no homework: School solely uses AI to teach students

Dallas high school adds on-the-job training to traditional learning

Ms. Rachel details the importance of narrating your day to children

Why 'SNL' star Ego Nwodim is teaching middle school kids improv

Ms. Rachel visits TODAY — and sings Icky Sticky Bubble Gum!

Bill Gates talks new Netflix series, shares how he uses AI in his life

Baby girl learns early life lesson around doggy doors

Check out these fun and easy game-day hacks for parents and kids

Jonathan Haidt discusses plan to encourage a healthier childhood

Teens are using AI to help with school: What parents need to know

Chris Stapleton performs hit song 'Millionaire' live on TODAY

Chris Stapleton performs ‘Broken Halos’ live on TODAY

See Chris Stapleton perform ‘Crosswind’ live on TODAY

Watch Chris Stapleton perform ‘You Should Probably Leave’

Warren Zeiders performs ‘Relapse’ live on TODAY

Neon Trees performs new song ‘Bad Dreams’ live on TODAY

Mitchell Tenpenny performs ‘Not Today’ live in Studio 1A

Lenny Kravitz performs new song ‘Paralyzed’ on TODAY

Lenny Kravitz performs hit song ‘American Woman’ on TODAY

See Lenny Kravitz and Quavo perform “Fly” live on TODAY