Having buyer’s remorse from Amazon Prime Day? You’re in luck because the retailer just kicked off its sixth annual Holiday Beauty Event. From now until Nov. 1, shoppers can score up to 30% off across hair, skin care and makeup, as well as find deals on holiday gift sets.
To help narrow it down, senior editor Julie Ricevuto joins TODAY to highlight the best beauty markdowns. Below you’ll find deals on an editor-loved Tarte mascara, a lightweight dry texture spray for voluminous hair and more.
So whether you’re gift shopping for the beauty lover in your life, or hoping to restock your own arsenal, we have you covered on the best deals during Amazon’s holiday savings event.
Amazon Holiday Beauty Event deals seen on TODAY
Mascara is the one thing Ricevuto says she can’t leave the house without wearing, and it’s an item that she goes through often. “I’ve tried hundreds in my lifetime, but this is my current go-to,” explains Ricevuto. “It’s a 4-in-1 mascara from Tarte that volumizes, curls, lengthens and conditions lashes thanks to the formula thats full of lash-loving ingredients. I love how it instantly makes me look more awake and lasts all day long without any smudges or flaking”
You can grab it for 30% off, and the mini version is just $10, which is a great travel option or stocking stuffer gift.
Amazon’s Holiday Beauty Event is the perfect time to stock up on luxury beauty, like this moisturizer from Tata Harper that’s 28% off. The brand notes that hyaluronic acid is a key ingredient that can help plump and hydrate the skin, per the brand.
“I have found that it feels weightless on the skin and isn’t oily or sticky at all, which makes it perfect for layering makeup over,” says Ricevuto. “I love how supple it makes my skin feel, so I use it every morning.”
Experts previously told Shop TODAY that a dirty makeup brush can spread bacteria, clog pores and lead to breakouts, and should be replaced every one to three years. If you’re looking to stock up, you can score a variety sets and individual brushes (including an option from Laura Geller) starting at $5.
Bobbi Brown is a Shop TODAY Beauty Award-winning brand, so Ricevuto was particularly excited to see this one on sale. “The brow pencil has a contoured shape,” says Ricevuto. “When applying, use the flat side to generally fill in the brow and the pointed end for a more targeted application, like around the ends.”
Ricevuto loves a dry texture spray for that “lived-in, tousled-but-polished look.” That’s why she leans on this option from Moroccanoil and appreciates its lightweight and non-sticky formula.
“My hair is naturally pretty thin and fine, and this is one of the only products that can add just enough grip and volume to my hair without feeling stiff or weighing it down,” she says. Right now, it’s going to be 25% off!
More Amazon Holiday Beauty Event deals to shop
Now that summer is over, it’s a great time to add retinol back into your routine, says Ricevuto. According to the brand, this Olay night cream is highly absorbent, offering deep hydration and targeting fine lines overnight. Plus, it’s nearly 40% off during Amazon’s beauty event
While press-ons can be an option for those looking to help their nails grow under cover, a strengthening treatment can also encourage growth. This formula has received plenty of positive reviews from shoppers who say they noticed stronger nails in just a matter of days.
Looking for award-winning beauty on sale? Look no further! This spray took home the Best Hair Spray title in our 2026 Beauty Awards. One tester said it “held and left a nice light shine without feeling stiff.”
It’s not too early to get gifting! This set includes a full-size cleanser, moisturizing lotion and a pack of face wipes that the brand says are all dermatologist-tested and non-comedogenic.
You don’t have to lose your glow in the winter months! This liquid highlighter acts as a 2-in-1 (it features blush tones) and comes in seven different shades that boast a luminous finish.
At-home teeth whitening treatments tend to be more affordable than an office visit — and this kit from Crest is even more affordable thanks to a steep markdown! You can snag 22 treatments for just $35.
Iconic beauty brands are also on deal during Amazon’s Beauty Sale! We spotted this top-rated moisturizer from Clinique on deal right now. According to the brand, the cream-gel formula promises to deliver hydration and soothe the skin for up to 72 hours.
Flossing is an important part of any oral hygiene routine and many experts point to water flossers as a useful tool to get the job done. We found this popular option on deal — plus, it’s rechargeable.
For an ultra-sleek look, a flat iron is a hair styling must-have. This model from CHI uses “volcanic lava and ceramic fusion” to reduce frizz and heat damage, per the brand.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team, along with Julie Ricevuto.
- Julie Ricevuto is a senior editor for Shop TODAY with over a decade of experience covering beauty, fashion and lifestyle content.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers. Products were chosen by Ndlovu and members of the Shop TODAY team.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
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