Shop - Amazon
28 Amazon Products to Help With Your 2026 Resolution Goals, Starting at $7
You don't want to enter 2026 without these essentials.
Skin care
For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.
Explore all Shopping
Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
TODAY earns a commission on purchases through these links.
Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$23.83
$29.99
Amazon
$23.99
$29.99
Ulta
Nécessaire The Hand Retinol
Winner: Best retinol treatment for hands
$30.40
$38.00
Amazon
$38.00
Sephora
$30.40
$38.00
Nécessaire
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.24
$11.99
Amazon
$6.74
$8.99
Target
$8.39
$11.99
Ulta
Prime Prometics PrimeLash Mascara
Winner: Best for sensitive eyes
$22.40
$28.00
Amazon
$22.40
$28.00
Prime Prometics
TODAY earns a commission on purchases through these links.
Good Molecules Yerba Mate Wake Up Eye Gel
This $6 formula is the No. 1 bestselling eye gel on Amazon.
$6.99
Target
$6.00
Ulta
$5.97
Amazon
Pursonic LED Light Therapy Face Mask
You can switch through the different light modes to target various skin concerns.
$69.99
$169.99
Nordstrom
Shop TODAY 2025 Beauty Awards
On the show
The Best Beauty Products Seen on TODAY: Shark CryoGlow Mask, Tula Skin Care And More Award Winners
Plus, exclusive deals on Elizabeth Arden, Tula and more favorites.
More in Skin Care
Tackle Your TBR, Crush Your Fitness Goals and More With These Jenna's Bookshop Picks
Shop an editor-loved e-reader, Jenna's favorite gym bag and more. 
Our Editors Tried Countless Products in 2025 — Here Are 100 of Our Absolute Favorites
From beauty to wellness, our picks span every category. 
Reset Your Wardrobe, Kitchen and More With These Expert-Approved Finds
Kick off the new year with affordable picks from Shop TODAY contributor Melissa Garcia.
A Cordless Water Flosser, Luggage Sets and More Walmart Flash Deals — Up to 86% Off
We scoured the latest markdowns so you don't have to.
Do Red Light Therapy Hats Help with Hair Growth? Experts Explain
Hair care professionals weigh in on the viral red light therapy hats. 
Ring In The New Year With Up To 70% Off At Ulta, Lululemon And More
Say 'hello' to 2026 with end-of-season deals!
Deal Alert! Shop Naomi Watts' Wellness Brand With Our Exclusive 20% off Sitewide Code
Save sitewide for a limited time.
Exclusive: See How This Clinique Bestseller for Dry Skin Is Made — Plus, a Deal for Viewers
TODAY's Dylan Dreyer goes behind the scenes at the legacy skin care brand's factory.
How Microcurrent Devices Can Help Aging Skin, According to Experts
Why you should add these spa-worthy products to your skin care routine. 
Best of 2025: Our Favorite Amazon Products of the Year
Shop a firming serum, a home lighting hack and more of the year's bestselling Amazon finds.
FSA Deadline Alert: Editor-Approved Essentials to Shop Now
From high-tech devices to everyday essentials, our editors share the best way to spend your funds.
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.