New year, new you — and a new skin care routine. While you're checking off and adding to your vision board, Ulta's Love Your Skin Event gives you the opportunity to mark off your beauty wish list, too. With exclusive daily beauty 'steals' at 50% off, we'd argue this sale is how you should be ringing in the New Year.
From now until January 17, you can shop top beauty brands, winter dry skin essentials and mature beauty must-haves at a discounted price. Below, discover our favorite deals from the Love Your Skin Event — plus, stay tuned to this page for frequent updates.
Best Ulta Love Your Skin Event deals
Monday, Jan. 12 deals
Want refreshed and hydrated skin? Try this milky toner that has two ingredients we love — glycerin and hyaluronic acid. Many reviewers say it is now a key part of their skin care routine.
Get your glow on with this nourishing cream that works to plump your skin and fight visible signs of aging. The peptides fights signs of aging and the hyaluronic acid works to plump the skin making it look more refreshed.
Retinol allows this powerful eye cream to visibly improve wrinkles, crow’s feet and puffiness both day and night.
Typically over $100, Rodan + Fields Active Hydration Face Serum is at $54 for the sale. It has a near-perfect rating out of 11,000 reviews on the site.
Tuesday, Jan. 13 deals
Snail mucin has been a breakout beauty trend in 2025 and is sure to continue in 2026. The formula works to plump skin and make it feel and look more nourished. One reviewer says, “I’ve been using this morning and night for about 2 weeks and I can say I understand the hype!"
Craving some sun during these winter months? Try this express tan that gives you some glow in just two hours. One reviewer says, "Ive been an avid user of self tanners for the last 10 years. Ive tried them all and I personally love the loving tan solution."
A great cleanser is an essential to every skin care routine. This one from Shiseido has hundreds of great reviews and one reviewer said, "I have been using the foaming cleaner for over 40 years and have lost count of how often I’ve gifted it. I tell my friends that IF I had to take only ONE product with me on a trip, this would be it."
You can wear this lightweight moisturizer in the morning or evening and 95% off reviewers said it works great under makeup. The cream helps to balance and replenish your skin barrier while also adding plenty of moisture.
Brighten and reduce fine lines with this powerhouse of a beauty oil. The nourishing oil uses vitamin E and more natural ingredients to provide 24 hours of hydration.
Wednesday, Jan. 14 deals
This dermatologist and ophthalmologist tested serum stick helps to improve the texture and look of hyperpigmentation like dark spots, acne scars and more, according to the brand.
This serum helps to exfoliate dark spots and acne marks and replace them with a hydrated and refined skin texture. Many reviewers said their pores shrunk, "After one week I had noticed how my skin seemed to glow, it just seemed brighter," said one customer.
The brand says this serum helps reduce the look of five types of wrinkles, including crow's feet and neck wrinkles. The serum helps to maintain the skin's natural collagen and creates a more lifted look.
If you're dealing with skin damage, acne scars or want to get rid of fine lines and wrinkle, this serum might be for you. It uses vegan stem cell complexes to repair the skin and tighten it up, per the brand.
Thursday, Jan. 15 deals
Colloidal oatmeal has been a buzzy ingredient for soothing skin and adding moisture. This daily moisturizer uses gentle ingredients to add hydration to your skin so your skin feel refreshed and hydrated.
Want to get your makeup off fast and not feel like your skin is stripped of moisture? Try this ceramide cleansing balm that melts off your makeup.
Get the glass skin glow with this facial oil that boosts your skin barrier with hydration. One reviewer says, "I’ve been using this product twice daily for most of this year, and it’s The BEST skin, hydrating product I’ve had in a long time."
The brand says to apply this eye treatment twice a day to combat dark circles and wrinkles under the eyes.
Fight signs of aging with this overnight repair treatment that helps smooth the appearance of wrinkles and fine lines. One of the key ingredients is green tea, which helps smooth the skin and address acne.
Friday, Jan. 16 deals
You won't have greasy or oily skin after using this makeup remover. It even removes waterproof makeup with ease, says the brand.
This body butter will give you glowy, hydrated skin. One reviewer says, "I have tried a lot of moisturizers for my super dry skin. This is, hands down, my favorite. I usually cannot tolerate fragrance, but this has a nice scent that is not too overpowering."
Get rid of puffy eyes with this eye cream that provides all-day moisture and is great for all skin types. According to the brand, it also helps brighten the under eyes.
Get noticeably firmer skin with this editor-loved brand. Lactic acid exfoliates your skin and reduces the look of dark spots and wrinkles.
Get plumped skin and minimized pores with this moisturizer that adds moisture to the skin's barrier. One reviewer said, "I loved this moisturizer for everyday use, it kept my skin glowing and bouncy all day."
Saturday, Jan. 17 deals
Want to smell good and feel good? Try this fragrance mist that you can use on your hair and body. It has active ingredients like niacinamide and hyaluronic acid to help nourish the skin.
Get an instant glow with this serum that uses vitamin C, lactic acid and hyaluronic acid to increase hydration and boost your skin’s barrier.
This weightless moisturizer helps to reduce the look of wrinkles while also moisturizing your skin. Many reviewers mentioned that they use it overnight to add lasting hydration.
This foaming cleanser has hundreds of five-star reviews for its ability to remove waterproof makeup and debris from your days. It is gentle and turns into a foamy cleanser once you start rubbing it in.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers. We found the best Ulta Love Your Skin Event deals based on editor-tested and top-rated consumer products.
