New year, new you — and a new skin care routine. While you're checking off and adding to your vision board, Ulta's Love Your Skin Event gives you the opportunity to mark off your beauty wish list, too. With exclusive daily beauty 'steals' at 50% off, we'd argue this sale is how you should be ringing in the New Year.
From now until January 17, you can shop top beauty brands, winter dry skin essentials and mature beauty must-haves at a discounted price. Below, discover our favorite deals from the Love Your Skin Event — plus, stay tuned to this page for frequent updates.
Best Ulta Love Your Skin Event deals
Wednesday, Jan. 7 deals
Because sun protection is important year-round, use this moisturizing facial cream to strengthen the moisture barrier and protect with SPF 40.
Per the brand, you can expect up to a 31% increase in collagen production when using their Milk RX Advanced Better Aging Cream consistently. Expect more lifted and firmer skin over time.
Whether you're looking to improve hyperpigmentation or smooth texture, this serum tackles it all. With reliable ingredients like vitamin C and glycolic acid, all skin types can enjoy its perks.
Thursday, Jan. 8 deals
Typically $34, the Farmacy is just shy under $20 during the sale. According to customers, the toner is worth grabbing if you're looking to improve stubborn dark spots.
Target dark spots, uneven skin tone and discoloration all-in-one with this brightening vitamin C serum from Korres.
Because you deserve the smoothest shave yet. Score this shaving kit from Truly for 50% off for a bump-free and nick-free pre-, during- and post-shave.
Friday, Jan. 9 deals
Winter dullness is definitely real. Bring back luminosity to your skin with just a few drops of Drunk Elephant B-Goldi Bright Drops, which contain niacinamide to target dark spots and hyperpigmentation to simultaneously improve skin clarity.
Stubborn pores? The brand promises 'instant' clearing of congested pores and blackheads with this refreshing 'ice cold' mask.
Dark circles? Apply this caffeine-infused eye cream to brighten and de-puff under eyes.
Saturday, Jan. 10 deals
Don't let dry winter skin bring you down. At $15 during the sale, you can score Clinique Moisture Surge Gel Moisturizer to incorporate into your winter skin care routine.
Gently exfoliate dull and dead skin to reveal a fresher complexion with this facial scrub from Peach & Lily. Its rice complex and konjac fibers calm irritation, while bamboo and ferments nourish and smooth.
Estée Lauder Advanced Night Repair Serum works overtime while you sleep to repair and protect your skin for a more renewed complexion in the AM.
Sunday, Jan. 11 deals
Just consistent use of the best-selling eyelash serum above reveals longer and thicker lashes over time. Just look at the rave reviews!
Hundreds of customers raved that Osea's Dream Night Cream noticeably improved the 'bounce' of their skin overnight, which we can attribute to its bio-retinol-based formula.
Use the above facial device to remove build-up, exfoliate, fuzz and more for a smoother base. Unlike a standard razor, the brand claims its proprietary Microfine Edges provide 'maximum protection' from accidental nicks and cuts.
Monday, Jan. 12 deals
According to the retailer, this milky toner refreshes like a toner but soothes and hydrates like a lightweight cream. Ideal for extra moisture during the winter.
Retinol allows this powerful eye cream to visibly improve wrinkles, crow's feet and puffiness both day and night.
Typically over $100, Rodan + Fields Active Hydration Face Serum is at $54 for the sale. It has a near-perfect rating out of 11,000 reviews on the site.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers. We found the best Ulta Love Your Skin Event deals based on editor-tested and top-rated consumer products.






















