On the show
Top Beauty Drops: Score Limited-Time Deals on Paul Mitchell, PMD and More — Up to 52% Off
Beauty expert Julee Wilson shares her favorite buzzy tools worth investing in.
Beauty
Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.
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Base-K The Scalp Facial Ritual
Use promo code TODAY for 30% off until 2/24 at 11:59 P.M. ET
$69.30
$99.00
Base-K
Paul Mitchell Texture 3-in-1 Interchangeable Curling Iron & Hot Comb
Use promo code TODAY for 30% off until 2/24 at 11:59 P.M. ET
$91.00
$130.00
Paul Mitchell
PMD Clean Body
Use promo code TODAY for 40% off sitewide until 2/24 at 11:59 P.M. ET
$95.40
$159.00
PMD Beauty
Sproos! Hand Shower and Filter
Use promo code TODAY for 40% off until 2/24 at 11:59 P.M. ET
$80.80
$148.00
Sproos!
Skincare
The Best Anti-Aging Ingredients that Deliver Real Results, According to Dermatologists
These ingredients address the most common aging concerns, per our experts.
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Hair
Harper's Bazaar Hair Awards: 17 Winners That Treat Everything From Volume to Split Ends
An LED light brush, instant root touchup and more Harper's Bazaar Hair Award Winners starting at $10.
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Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
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Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$23.83
$29.99
Amazon
$23.99
$29.99
Ulta
Nécessaire The Hand Retinol
Winner: Best retinol treatment for hands
$38.00
Nordstrom
$38.00
Credo
$38.00
Nécessaire
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.79
$11.99
Amazon
$10.99
Target
$11.99
Ulta
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Peter Thomas Roth FIRMx Temporary Eye Tightener
Winner: Best instant eye treatment
$39.00
Ulta
$39.00
Sephora
$39.00
Peter Thomas Roth
Truskin Vitamin C Facial Serum
Winner: Best vitamin C serum
$16.49
$21.99
Target
$38.99
$48.99
Amazon
$26.49
CVS
Biodance Collagen Gel Toner Pads
Winner: Best moisturizing toner pads
$18.90
$26.00
Amazon
$20.80
$26.00
Sephora
$20.80
$26.00
Kohl's
Revlon ColorStay Skin Awaken 5-in-1 Concealer
Winner: Best concealer for dark circles
$14.99
Ulta
$9.00
$11.41
Amazon
$10.97
Walmart
Shop TODAY 2025 Hair Awards
Hair
Shop TODAY Hair Awards: Winners Seen on TODAY, From $9
Plus, exclusive deals on some of our favorites.
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Lola From Rio Rapunzel Strengthening Hair Mask
Best Hair Mask for Strengthening
$16.99
Amazon
$16.99
Lola from Rio
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Shop TODAY 2025 Beauty Awards
On the show
The Best Beauty Products Seen on TODAY: Shark CryoGlow Mask, Tula Skin Care And More Award Winners
Plus, exclusive deals on Elizabeth Arden, Tula and more favorites.
TODAY earns a commission on purchases through these links.
Shark Beauty CryoGlow Cooling + LED Face Mask
Winner: Most innovative skin tool
$349.99
Amazon
$349.99
Shark
$349.99
Ulta
E.l.f. Bright Icon Vitamin C + E + Ferulic Serum
Winner: Best antioxidant serum
$16.97
Amazon
$17.00
Ulta
$17.00
Target
Tula Skin Care Barrier Balance Ceramide Body Moisturizer
Winner: Most immediate results
$32.00
Tula
$25.60
$32.00
Amazon
$32.00
Ulta
Essie To The Rescue UV Gel Damage Repair
Winner: Best repair treatment
$7.55
$12.00
Amazon
$12.00
Essie
$11.99
Target
Versed Multi-Serum Skin Tint SPF 40
Winner: Best 2-in-1 tinted moisturizer
$19.99
Versed
$19.99
Target
$19.99
Ulta
Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Winner: Best value exfoliator pads
$28.00
Amazon
$28.00
Sephora
$28.00
Innisfree
Good Molecules 5% Niacinamide Serum with Ectoin
Winner: Best value serum
$8.00
Amazon
$8.00
Ulta
$8.00
Good Molecules
Almay Thickening & Tint Hypoallergenic Volume Mascara
Winner: Best value mascara
$10.38
Amazon
$10.38
Walmart
$10.49
Target
Beekman 1802 Micellar Milk Froth Cleansing Gel
Winner: Best 2-in-1 makeup remover
$29.00
Amazon
$29.00
Target
$29.00
Beekman 1802
The Mane Choice The Alpha Bond Repair Leave-In Conditioner
Winner: Best leave-in conditioner for instant results
$13.97
$14.99
Amazon
$14.99
The Mane Choice
$13.97
Walmart
Elizabeth Arden Retinol + HPR Ceramide Capsules
Winner: Best overall retinol
$84.15
$99.00
Amazon
$99.00
Elizabeth Arden
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Shop TODAY Savings
Add this extension to your Chrome browser and save at 40,000 retailers.
$0.00
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Kitsch Rice Water Shampoo & Conditioner Set
This set provides 20% more volume for fine, thin and damaged hair, per the brand.
$20.16
$28.00
Kitsch
GripStic Bag Clips (12 Pack)
To use these clips, simply fold the bag over once and slide a Gripstic across the bag.
$24.95
Amazon
Greatest Chocolates of the World Set
No passport required to explore sweets from around the world with this gift set.
$25.00
UncommonGoods
Embryolisse Lait-Crème Concentré Face Cream and Makeup Primer
This French beauty staple doubles as a moisturizer and a makeup primer.
$19.00
Amazon
$19.00
Revolve
SneakErasers Instant Sole and Sneaker Cleaner
These shoe erasers are specifically designed to restore smooth white soles.
$11.99
Amazon
Revlon ColorStay Waterproof Eyebrow Pencil
This eyebrow pencil resists smudging and fading for up to 24 hours, per the brand.
$8.97
Amazon
Brazil Edition Restorative Peptide Hair Mask
Get deep repair in just two minutes with this mask.
$38.00
Amazon
Sally Hansen Vitamin E Nail and Cuticle Oil
Smooth, healthy-looking nails may be just a few swipes of this mess-free nail care pen away.
$6.74
$7.49
Amazon
Tiny Tags 14K Gold Plated Valentines Heart Necklace
Wear alone or layer with your favorite necklace sets.
$21.25
$25.00
Target
DetarZinLED Wall Sconces (2 Pack)
These wood sconces add some lighting wherever you need it.
$37.99
Amazon
Intelligent Change Get Closer Conversation Cards
Because communication strengthens a relationship, even when it is fun.
$31.99
Amazon
Le Creuset Mini Cocotte with Heart Knob
Use this cocotte for baking cobblers, pot pies and more.
$31.95
Amazon
Bounce Instant Anti Static Spray (Pack of 2)
Combat static, wrinkles and odor with each spray.
$11.36
$13.38
Amazon
Today Loves Food Cookbook
Ever wonder what your favorite TODAY show host cooks at home?
$17.50
$35.00
Amazon
$35.00
Barnes and Noble
Dash x Sweethearts Mini Waffle Maker
Make their mornings extra special with this heart-shaped waffle maker.
$9.99
Target
Scopck Stitch Gun for Clothes
Quickly place a stitch precisely where you need it with this stylist-approved trick.
$14.99
$29.99
Amazon
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The Ultimate Space-Saving Bags, a Toothbrush Sanitizer and More Travel Picks Starting at $10
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This 'Miracle Balm' Is so Subtle and Leaves My Skin With a Natural Glow
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TikTokers Claim These Viral Patches Smooth Wrinkles: Dermatologists Weigh In
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Dermatologist‑Recommended Collagen Creams for Smoother, Younger‑Looking Skin After 35
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The Best Lotions for Mature Skin to Combat Fine Lines and Wrinkles, According to Dermatologists and Editors
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Bath & Body Works is Officially on Amazon: Here's What You Can Shop
Need a restock? No store trip required — it's now on Amazon.
CeraVe vs. Cetaphil: Which Drugstore Brand Is Better? Dermatologists Weigh In
Spoiler alert: Both offer great options for a range of skin types. 
Say Goodbye to Forehead Wrinkles with These Expert-Approved and Editor-Tested Skin Care Products
Turn that frown upside down with these anti-aging creams, serums and more. 
The Best Makeup Brush Cleaners to Get Them Looking New Again, Tested by an Editor
This is your sign to clean your makeup brushes. 
Experiencing Season Hair Loss? You're Not Alone — What Experts Say You Should Know
Plus, we rounded up a handful of treatments that could help.
The Best Hydrating Body Washes for All Skin Types, According to Derms and Editors
Your body wash should do more than just clean — these expert-loved picks hydrate and treat.
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.