On the show
The Best Multitasking Beauty Products to Save Time and Space, From $6
Plus, an exclusive, limited-time deal for TODAY viewers.
Beauty
Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.
TODAY earns a commission on purchases through these links.
Bioré UV Aqua Rich Daily Hydrating Facial Moisturizer
Hydrate your skin and stay protected from UV rays.
$14.98
Amazon
$16.19
$17.99
Walgreens
$17.99
CVS Photo
Vaseline Cocoa Shimmer Jelly Stick
An all-over healing balm from the iconic petroleum jelly brand.
$21.99
Amazon
$6.89
Target
$8.99
Ulta
Amika Blowout Babe Thermal Ionic Hairbrush
Winner: Best overall round brush
$100.00
Amazon
$100.00
Sephora
$100.00
Amika
Sunscreen Awards
On the show
Shop TODAY Sunscreen Awards: 20 Editor-Tested SPFs From Supergoop, Medicube, More
We applied (and reapplied) 60 sunscreens to narrow down the best formulas for all skin types and tones.
TODAY earns a commission on purchases through these links.
Banana Boat Sheer Sensitive Sunscreen Spray SPF 50
Winner: Best body sunscreen
$9.99
Target
$11.99
Walgreens
$12.49
CVS Photo
Tatcha The Milky Sunscreen SPF 50
Winner: Best lightweight sunscreen
$50.00
Amazon
$50.00
Tatcha
$50.00
Sephora
SkinCeuticals Future Mineral UV Defense Sunscreen SPF 50
Winner: Best mineral sunscreen
$60.00
Dermstore
$60.00
Skinceuticals
Oars + Alps Face & Scalp Sunscreen Spray Mist
Winner: Best SPF for scalp
$15.99
Amazon
$16.00
Ulta
$16.00
Oars + Alps
bareMinerals Original Talc-Free Pressed Powder Foundation Mineral SPF 15
Winner: Best SPF powder foundation
$39.50
Amazon
$39.50
Ulta
$39.50
bareMinerals
Blue Lizard After Sun Soothing Lotion
Winner: Best post-sun care
$12.94
Amazon
$12.94
Walmart
$12.99
Target
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Kiss New York Hydrating Tinted Moisturizer SPF 32
Winner: Best tinted SPF for dark skin
$11.99
Amazon
$11.99
Ivy Beauty
Hourglass Illusion Luminous Glow Foundation SPF 30
Winner: Best full-complexion SPF foundation
$60.00
Amazon
$60.00
Hourglass
$60.00
Sephora
TODAY earns a commission on purchases through these links.
Isdin Fusion Water Magic SPF 40 Sunscreen
Winner: Best under-makeup SPF
$38.00
Amazon
$38.00
Sephora
$30.40
$38.00
ISDIN
EltaMD UV Clear Blemish-Prone & Oil Balancing SPF 50
Winner: Best sunscreen for acne-prone skin
$49.00
EltaMD
$49.00
Amazon
$49.00
Dermstore
Abib Airy Sunstick Protection Bar SPF 50+ Broad Spectrum
Winner: Best matte SPF stick
$14.00
$16.82
Amazon
$21.00
$28.00
Abib
Naturium Phyto-Glow Lip Balm SPF 45 Clear
Winner: Best SPF lip product
$9.99
$12.50
Amazon
$12.50
Naturium
Round Lab Birch Moisturizing Sun Stick SPF 50+
Winner: Best hydrating SPF stick
$15.39
$25.00
Amazon
$21.99
Target
$24.99
Ulta
No7 Future Renew Damage Protection Defense Shield Moisturizer SPF50
Winner: Best treatment-forward SPF moisturizer
$23.99
$29.99
Target
$34.99
Ulta
Laneige Hydro UV Defense Sunscreen Broad Spectrum SPF 50+
Winner: Best hydrating SPF moisturizer
$24.00
$30.00
Amazon
$30.00
Sephora
$30.00
Laneige
Colorescience Sunforgettable Total Protection Face Shield Flex SPF 50
Winner: Best high-performance tinted SPF
$58.00
Amazon
$58.00
Colorescience
Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
TODAY earns a commission on purchases through these links.
Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$19.97
$29.99
Amazon
$23.99
$29.99
Ulta
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.98
$11.99
Amazon
$8.99
Target
$11.99
Ulta
Prime Prometics PrimeLash Mascara
Winner: Best for sensitive eyes
$22.40
$28.00
Amazon
$28.00
Prime Prometics
TODAY earns a commission on purchases through these links.
Peter Thomas Roth FIRMx Temporary Eye Tightener
Winner: Best instant eye treatment
$39.00
Ulta
$39.00
Sephora
$39.00
Peter Thomas Roth
Biodance Collagen Gel Toner Pads
Winner: Best moisturizing toner pads
$19.50
$26.00
Amazon
$20.80
$26.00
Sephora
$20.80
$26.00
Kohl's
Revlon ColorStay Skin Awaken 5-in-1 Concealer
Winner: Best concealer for dark circles
$9.39
Amazon
$14.99
Ulta
$10.97
Walmart
Shop TODAY 2025 Hair Awards
Hair
Shop TODAY Hair Awards: Winners Seen on TODAY, From $9
Plus, exclusive deals on some of our favorites.
TODAY earns a commission on purchases through these links.
Lola From Rio Rapunzel Strengthening Hair Mask
Best Hair Mask for Strengthening
$16.99
Amazon
$16.99
Lola from Rio
TODAY earns a commission on purchases through these links.
Shop TODAY 2025 Beauty Awards
On the show
The Best Beauty Products Seen on TODAY: Shark CryoGlow Mask, Tula Skin Care And More Award Winners
Plus, exclusive deals on Elizabeth Arden, Tula and more favorites.
TODAY earns a commission on purchases through these links.
Shark Beauty CryoGlow Cooling + LED Face Mask
Winner: Most innovative skin tool
$349.99
Amazon
$349.00
Sephora
$349.99
Ulta
E.l.f. Bright Icon Vitamin C + E + Ferulic Serum
Winner: Best antioxidant serum
$16.50
Amazon
$17.00
Ulta
$17.00
Target
Tula Skin Care Barrier Balance Ceramide Body Moisturizer
Winner: Most immediate results
$32.00
Tula
$25.60
$32.00
Amazon
$32.00
Ulta
Essie To The Rescue UV Gel Damage Repair
Winner: Best repair treatment
$7.55
$12.00
Amazon
$12.00
Essie
$11.99
Target
Versed Multi-Serum Skin Tint SPF 40
Winner: Best 2-in-1 tinted moisturizer
$19.99
Versed
$19.99
Target
$19.99
Ulta
Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Winner: Best value exfoliator pads
$28.00
Sephora
$19.60
$28.00
Amazon
$28.00
Innisfree
Good Molecules 5% Niacinamide Serum with Ectoin
Winner: Best value serum
$8.00
Amazon
$8.00
Ulta
$8.00
Good Molecules
Dr. Groot Miracle in Shower Treatment
Winner: Best hair growth treatment
$33.00
Amazon
$29.70
$33.00
LG Beauty
Almay Thickening & Tint Hypoallergenic Volume Mascara
Winner: Best value mascara
$10.38
Amazon
$10.38
Walmart
$10.49
Target
Beekman 1802 Micellar Milk Froth Cleansing Gel
Winner: Best 2-in-1 makeup remover
$29.00
Amazon
$29.00
Target
$29.00
Beekman 1802
The Mane Choice The Alpha Bond Repair Leave-In Conditioner
Winner: Best leave-in conditioner for instant results
$12.97
$14.99
Amazon
$14.99
The Mane Choice
$12.97
Walmart
Elizabeth Arden Retinol + HPR Ceramide Capsules
Winner: Best overall retinol
$84.15
$99.00
Amazon
$99.00
Elizabeth Arden
TODAY earns a commission on purchases through these links.
Shop TODAY Savings
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Cuisinart Air Fryer Toaster Oven with Grill
This air fryer toaster oven does it all: bake, broil, toast, warm, grill and more.
$219.99
Target
Lillusory Lightweight Cardigan Sweater
A cozy, flattering cardigan for layering in any occasions.
$19.99
$42.99
Amazon
Tarte Shape Tape Creamy Concealer
An iconic concealer loved for its natural matte finish and full coverage.
$32.00
Amazon
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$15.00
$50.00
Sam's Club
Clinique Almost Lipstick in Black Honey
This lipstick is a bestseller with its flattering shade.
$25.00
Amazon
$25.00
Ulta
$25.00
Nordstrom
Michael Kors Jet Set Crossbody Handbag
The coated canvas exterior and polyester lining makes this bag extra durable.
$49.00
$328.00
Walmart
Grapent Capri High Waisted Jeans
Versatile, trendy pants to be stylish and comfortable for summer fun.
$37.99
Amazon
Color Wow Style On Steroids Texturizing Spray
The product that protects any style, adding long-lasting volume and texture.
$32.00
Amazon
Wet & Forget Shower Cleaner Spray
Spray to remove build-up in showers and bathrooms, no scrubbing needed.
$19.99
Amazon
Astercook 14-Piece Kitchen Knife Set
Made of carbon stainless steel with a nonstick coating for premium slicing.
$39.99
$199.99
Walmart
JBL Live 670NC Wireless Headphones
Audio with virtual surround sound, noise cancellation and long-lasting battery.
$129.95
Amazon
Bali Comfort Revolution Wireless Bra
This bra features light padding to provide a smooth and comfortable fit.
$24.99
$50.00
Amazon
Cascade Platinum Dishwasher Pods (71 count)
These dishwasher detergent pods have a pleasant lemon scent.
$22.94
Amazon
Cate & Chloe Lauren 18k White Gold Plated
These hoop earrings are great for everyday wear or a formal evening attire.
$16.99
$130.00
Walmart
Kate Spade Morgan Magnetic Phone Wallet
A luxurious and secure magnetic attachment that is stylishly organized.
$40.00
Amazon
Energizer AA and AAA Batteries (48 Count)
Said to have 12 years of shelf life, this set includes 24 AAA and 24 AA batteries.
$32.86
$38.98
Amazon
Pura D'Or Original Anti-Thinning Shampoo
A botanical blend of biotin, argan oil, pumpkin seed and more to treat thinning hair.
$29.99
$39.99
Amazon
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Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.