Face toner can boost your complexion — here's 10 options for every skin type
Your skin care regimen might not be complete without it.
Ditch the razor for good with this $9 at-home waxing kit
I've become a DIY waxing pro!
Dealing with rosacea flare-ups? These dermatologist-approved solutions can help
Minimize irritation and redness with these soothing products.
Watch these 2 TODAY viewers get a bold, stylish New Year makeover
With the help of a stylist and beauty expert, these women said said hello to 2021 in style.
Dear brunettes, this $14 shampoo is perfect for you — here's why
Using it is quicker — and cheaper — than going to a salon.
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TODAY may make a share of the revenue from your purchase of these products.
John Frieda Hot Air Brush
"I am always pleased with the results," one reviewer wrote. "At times I even do the Kate Middleton blowout!"
$29.99
$39.99
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Exfoliating Scrub Gloves- 4 Pack
"Not too rough or scratchy but not too soft either. They make me feel smooth and clean and leave me glowing."
$6.95
Amazon / Amazon
3D Fiber Lash Mascara by Mia Adora
"I am picky with mascara, but I love this one," one reviewer wrote.
$17.96
Amazon / Amazon
Pronexa Hairgenics Lavish Lash Serum
"Awesome product. Had it 4 weeks and already seeing a difference!!" one reviewer wrote.
$29.99
Essence Lash Princess Mascara
"It provides dramatic length and great volume," one reviewer wrote.
$4.99
Hair
For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.
Skin care
For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.
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Makeup
For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.
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TODAY Illustration / Grace Eleyae / Figleaves / Lulu DharmaTODAY Illustration / Grace Eleyae
Gift Guides
26 gifts your wife is hoping to receive for the holidays
She won't want to return any of these foolproof presents.
Shopping for mom? Here are 22 gifts that she'll actually love
Consider this your complete holiday shopping guide for the mom who has it all.
Urban Outfitters, Everlane, Nordstrom / Urban Outfitters.com, Everlane.com, Nordstrom.comEverlane / Everlane.com
Gift Guides
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We've got you covered no matter how long you've known each other.
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These presents will make a great impression.
24 astrology gifts every zodiac sign will love
From constellation coasters to crystal-infused fragrances, this is the ultimate gift guide for astrology enthusiasts.
24 stress-relieving gifts that will calm anyone's nerves
Turn their home into an oasis.
29 thoughtful gifts for employees that'll show you appreciate them
These gifts will put a smile on anyone's face.
The ultimate guide to the best beauty gifts available right now
Impress even the pickiest product lover with these highly coveted and carefully curated holiday gifts.
31 gifts for 21-year-olds that are better than just booze
Finding a gift is so simple thanks to this handy list.
This concealer is sold every 12 seconds — and it's on sale for 25% off
One TODAY editor swears by it for covering dark circles.
27 thoughtful gifts to make your grandma smile
From a spa tin to a family tree picture frame, this list will help you find something for every type of grandma.
10 unique gifts for the person who has everything
Even they will be surprised when they unwrap these gifts.
29 gifts from Target that are so good, you'll want to keep them for yourself
Everyone on your list will be thrilled by these budget-friendly gifts.
32 cheap Christmas gifts that look more expensive than they are
These budget-friendly picks are still personal.
14 thoughtful subscription boxes that will ship straight to their door
We found the perfect last-minute gift for everyone.
43 useful tech gifts for every budget
From tablets to smart gardens, we found them all.
28 thoughtful gifts that will make your girlfriend swoon
From a luxe sheet set to a heartfelt cookbook, here are the best gifts for every type of girlfriend.
Visit Hoda and Jenna's Ye Olde Online Holiday Market to find the perfect gifts
'Tis the season for your favorite gift guides, all in one place.
On a budget? We found 24 gifts under $25 for your nearest and dearest
This is the holy grail of affordable gift lists.