Fake a well-rested look with these 5 under-eye patches
The best part? No concealer necessary.
Does dry brushing actually work? Here's what experts think
The exfoliating process boasts plenty of skin-boosting benefits.
Shopping for mom? Here are 18 gifts that she'll actually love
Consider this your complete holiday shopping guide for the mom who has it all.
AirPods, hair tools and more: 7 deals to shop now if you missed Prime Day
You won't want to miss another chance to save on these must-haves.
From mask lanyards to Lego calendars, 9 hot new products to shop this fall
These picks are also great holiday gift ideas!
BestsellersSEE ALL
TODAY may make a share of the revenue from your purchase of these products.
John Frieda Hot Air Brush
"I am always pleased with the results," one reviewer wrote. "At times I even do the Kate Middleton blowout!"
$29.99
$39.99
Amazon / Amazon
Exfoliating Scrub Gloves- 4 Pack
"Not too rough or scratchy but not too soft either. They make me feel smooth and clean and leave me glowing."
$6.95
Amazon / Amazon
3D Fiber Lash Mascara by Mia Adora
"I am picky with mascara, but I love this one," one reviewer wrote.
$17.96
Amazon / Amazon
Pronexa Hairgenics Lavish Lash Serum
"Awesome product. Had it 4 weeks and already seeing a difference!!" one reviewer wrote.
$29.99
Essence Lash Princess Mascara
"It provides dramatic length and great volume," one reviewer wrote.
$4.99
Hair
For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.
Skin care
For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.
What's New in Shopping
Stuff We Love
Makeup
For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.
Explore More CategoriesSEE ALL
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.
More in Beauty
Wayfair, Macy's and other major brands just launched huge Columbus Day sales
So many discounts, so little time!
8 products to refresh your fall beauty routine, according to a dermatologist
Dr. Angela Lamb shares her beauty picks for the season.
Rachel Brosnahan shares the affordable beauty products in her self-care routine
"The Marvelous Mrs. Maisel" star has been using some of these products for years.
There's only a few days to score $10 off Prime Day — here's how
Supporting a small business now can help you save on Prime Day.
Beats; AWAY; Amazon; Fujifilm; Oneenjoy; Click and Grow; AppleAmazon; Fujifilm; Beats; Click and Grow
Gift Guides
41 helpful tech items that will make the perfect gift
From iPads to smart gardens, we found them all.
I tried the Magic Cream that sells every 2 minutes — and I was blown away
It comes in a new gift set that I'm giving to everyone on my list.
Ulta's fall sale has savings up to 50% off — here's what we're buying
These are the products that caught the eye of Shop TODAY editors!
Model Hunter McGrady told us the beauty must-haves she carries at all times
Plus, she told us her three favorites from her line with QVC!
Zooey Deschanel reveals the face mask and eyeliner she wears every day
She also talks about her favorite styling tool.
Gwyneth Paltrow's favorite hair conditioner is a surprising drugstore staple
It's not what you'd expect!
36 products with rave reviews that we've tried and loved
From leggings to popular hair tools, these products live up to the hype.
Celebrity hairstylist Lacy Redway shares 3 heat-free ways to style hair
These simple tips are perfect for various types.
This classic moisturizer is only $11 during Ulta's 21 Days of Beauty sale
The event is filled with deals on top-rated beauty products.
10 hand sanitizers with ingredients experts say won't dry your hands out
Look for hydrating ingredients like aloe and vitamin E.
24 deals to shop if you missed Nordstrom's Anniversary Sale this year
It's the perfect excuse to stock up on fall essentials.
Dealing with an itchy, sensitive scalp? Here's what experts recommend
It's all about finding the right ingredients.
12 dermatologist-approved skin care products for eczema relief
Many of their recommendations are surprisingly affordable.
Skipping a shampoo? 15 products to refresh hair in between washes
Never hesitate to skip a shampoo day again.
14 dermatologist-approved body lotions to get your skin ready for fall
Your skin will definitely thank you.
13 beauty editor-approved products from Allure's Best of Beauty Awards
From skin care to makeup, you won't want to miss these picks.