Why blue shampoo could be the miracle all brunettes need
Blondes have long had purple shampoo. Now, brunettes get their own go-to product.
Heidi Klum loves this lightweight moisturizer — and it's on sale for $16
She's no fuss about her beauty routine.
Demi Moore says this $20 beauty product 'saved' her skin
All you need is water to activate this makeup eraser.
Here’s why this $15 hair dryer has over 2,000 reviews on Amazon
It has all the bells and whistles of an expensive model — for a fraction of the price.
These $13 pimple patches are sold every 2 minutes — and they work
Even experts approve of these mighty patches.
BestsellersSEE ALL
TODAY may make a share of the revenue from your purchase of these products.
Amazon / Amazon
Pronexa Hairgenics Lavish Lash Serum
"Awesome product. Had it 4 weeks and already seeing a difference!!" one reviewer wrote.
$25.99
$99.99
Hair
For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.
Skin care
For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.
What's New in Shopping
Stuff We Love
Makeup
For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.
Explore More CategoriesSEE ALL
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.
More in Beauty
Bobbie Thomas revealed the secret to her super soft skin — and it's only $7
And now it's become a staple in my own morning routine!
From makeup to mattresses, here are some of the best Labor Day sales to shop now
From Apple to Walmart, these are the best Labor Day sales to look out for.
ColourPop's Labor Day sale includes bestselling favorites for under $5
Now is the perfect time to stock up on beauty staples!
14 new nail polish colors to try before summer ends
These colors are perfect for end-of-season pedicures!
The 15 best drugstore face washes, according to experts
Fabulous skin may come at a price — but it can be a drugstore price!
Bobbie Thomas shares the 4 beauty products she uses every day
Time to check out what this beauty expert keeps in her purse.
25 self-tanning products that'll keep you glowing after summer's over
Get sun-kissed skin without the harmful rays!
8 bestselling beauty products every woman should own
These products are on their way to becoming as iconic as Great Lash Mascara.
These simple beauty hacks are backed by celebrities — and they’re all under $10
Get smooth, conditioned hair or soft, kissable lips on a budget.
15 reasons you're waking up to breakouts — and how to fix them!
Give zits a zap with these easy tips and go-to products
5 expert-approved firming lotions to hydrate and tighten skin
Starting at just $10.
9 of the best hair removal products, according to hair care experts
Ready for a smooth, fuzz-free look?
We found the best clip-in hair extensions — starting at only $13
Looking to try temporary hair extensions? Use these clip-ins recommended by the experts.
Jennifer Lopez's favorite moisturizer for glowing skin is 25% off
The 50-year-old star is a big fan of this luxurious day cream.
Skip the salon! 5 easy-to-use, affordable waxing kits recommended by experts
Stop paying for expensive salon waxes!
I used to hate wearing lipstick until I tried this frosty 'throwback' shade
This lipstick is perfect for beginners.
Julianne Hough's hairstylist swears by this shampoo for gorgeous blond locks
The matching conditioner and treatment take it to the next level.
I tried Kate Middleton's go-to eyeliner and it lasted all day long
This liner lasted all day in 87-degree heat!
Do eyelash serums work? What you should know about the popular treatment
Can one swipe of eyelash serum lead to longer lashes?
5 science-backed skin care products that are trending on Instagram right now
These products are all backed by science and technology - not just pretty packaging.