On the show
Vitamin C 101: Dermatologist-Recommended Favorites From Cetaphil, Medicube, More
Seeing dull, uneven skin? This ingredient can help.
Beauty
Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.
Shop TODAY 2026 Hair Awards
On the show
Shop TODAY Hair Awards: Winners Seen on TODAY, From $14
Meet the best-in-class hair products that earned our badge of approval.
TODAY earns a commission on purchases through these links.
The Hair Edit Ceramic Volumizing Rollers
Winner: Best blowout rollers
$11.17
$13.99
Amazon
$13.99
Ulta
$13.99
The Hair Edit
TODAY earns a commission on purchases through these links.
Nioxin Age Defense Shampoo
Winner: Best shampoo for hair density
$29.00
Ulta
$29.00
Nioxin
$20.30
$29.00
Amazon
Redken Root Lifter Volumizing Spray Foam
Winner: Best volumizing spray
$30.00
Amazon
$30.00
Ulta
$29.00
Redken
BETA
Your shortcut to editor approved picks
TODAY earns a commission on purchases through these links.
Lillusory Lightweight Cardigan Sweater
A cozy, flattering cardigan for layering in any occasions.
$14.24
$36.99
Amazon
More in Beauty
Here’s Your Fall Savings Guide: Major Deals on Amazon, Best Buy and More Retailers
Plus, the best deals you can shop now — up to 74% off. 
Best Amazon October Prime Day Deals: Live
Starting at just $1 (yes, really), these are the best deals to shop on beauty, fashion, tech and more right now.
Amazon Prime Big Deal Days: The Deepest Discounts We’ve Seen So Far, up to 78% Off
Don’t miss your chance to save big on top brands.
These Amazon Prime Day Beauty Deals Can’t Be Missed! Up to 56% off Medicube, Wavytalk, More
We found deals starting at $8. 
Shop TODAY Editors Handpicked These Prime Day Deals They Can’t Pass Up — 20+ Picks Starting at $5
I found deals on Apple, Shark, Kindle and so much more.
The 30+ Under $50 Prime Day Deals That Have Our Editors Opening Their Wallets
Shopping on a budget? Amazon’s Prime Big Deals Days has markdowns on beauty, hot toys, fall styles and more. 
The Best Gifts You Can Find on Sale for Prime Day: Baublebar, Lego, Bose, More
Spare yourself (and your wallet) ahead of the holidays.
Early October Prime Day Deals: Up to 60% off Dyson, Crest, More
Save ahead of Amazon’s mega shopping event with early deals on fall fashion, home gadgets and more. 
Shop TODAY Ranked: All Of Our Winners in Beauty, Cleaning, Fashion and More
The best of the best, who passed the test! 
The 100 Best Things to Buy on Amazon, According to Editors and Readers
From innovative cleaning solutions to hot tech, these are our top picks. 
Amazon’s Prime Day Beauty Deals Have Come Early! Save on Medicube, Chi, More
We found award winners and daily essentials you can’t pass up.
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.