39 gifts for the husband who says he doesn't need anything
Here's what to buy for the guy who's really hard to shop for.
Early President's Day deals are rolling in! Save up to 80% on TVs, home and more
We're already seeing big savings from major retailers!
Pucker up! 18 of the best lip stains for long-lasting color
Long-lasting lip color is just a few swipes away.
How to build an anti-aging skin care routine, according to dermatologists
The options are many — so we got experts to break down and share what actually works.
Your mom will adore these 35 Valentine's Day gifts (almost as much as she adores you!)
All the gifts to wow the mom in your life.
TODAY earns a commission on purchases through these links.
Hair
For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.
Skin care
For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.
What's New in Shopping
- 367d ago
Gift Guides
Just started dating? 53 sweet (and not cheesy) gifts to give this Valentine's Day
TODAY Illustration / Kara Birnbaum / TODAY - 14d ago
Gift Guides
23 Oprah-approved Valentine's Day gifts for your gals, pals and more — starting at $16
Courtesy Hearst 
Kara Birnbaum/ TODAY
Kara Birnbaum/ TODAY
Kara Birnbaum / TODAY
Amazon
Courtesy Jewel Elizabeth- 1066d ago
Gift Guides
No birth chart? No problem — 19 gifts for zodiac lovers, chosen by an astrology pro
Homesick 
Getty Images- 261d ago
Style
28 comfortable bras that won't let you down, plus expert tips for choosing the right fit
Chaay_Tee / Getty Images - 360d ago
Gift Guides
Don't let Valentine's Day sneak up on you! 31 gifts for him and her to grab in time
Kara Birnbaum / TODAY 
Kara Birnbaum / TODAY
Kara Birnbaum/ TODAY
Courtesy Jewel Elizabeth
Kara Birnbaum/ TODAY- 2062d ago
Beauty
16 long-lasting lipsticks loved by makeup artists and Shop TODAY editors, starting at $4
Kara Birnbaum/ TODAY 
Kara Birnbaum / TODAY
Edwin Tan / Getty Images
Stuff We Love
Nathan Congleton/TODAY
Nathan Congleton / TODAY
Nathan Congleton / TODAY- 1206d ago
Style
Shoppers can't stop raving about how flattering these jeans are — and they're only $30
TODAY Illustration / Courtesy Jillian Ortiz 
- 828d ago
Gift Guides
Tweens can be hard to shop for, but these 66 gifts for 12-year-olds crack the code
FG Trade / Getty Images 
Courtesy Jillian Ortiz- 39d ago
Bestsellers
As editors, we shop all year — here are our absolute favorite products of last year
Courtesy Alexandra Deabler 
Kayla Boyd / TODAY
Vivian Le / TODAY
Kara Birnbaum / TODAY
Nathan Congleton / TODAY
TODAY Illustration; Kara Birnbaum / TODAY
Courtesy Danielle Murphy
Courtesy Danielle Murphy
TODAY Illustration; CentralITAlliance / Getty Images
Kara Birnbaum for TODAY- 68d ago
Cyber Monday Deals
Shop these 50 rare holiday deals ASAP — we don't know how long they'll last
Kara Birnbaum / TODAY 
Kara Birnbaum / TODAY
Makeup
For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.
More in Beauty
Trying retinol? 18 moisturizers derms recommend to minimize irritation
Whether you’re a retinol newbie or regular, check out these derm-approved moisturizers to prevent irritating side effects.
Take beauty sleep to the next level with these expert-approved hair and face masks
Channel your inner sleeping beauty.
Derms say this popular ingredient is useful for hydration and wrinkles — 26 picks to shop
Dermatologists explain how your skin care routine could benefit from this hydrating ingredient.
Is there a 'right' amount of times to shower per week? Here's what the experts say
The answer might surprise you.
13 shampoos and conditioners to keep red hair looking vibrant
Set your color up for success with these stylist-approved finds.
Cold weather drying your skin? 5 Target products that can help, according to a dermatologist
Shop expert-approved toner, retinol patches and more — all for about $50 total.
Dealing with a damaged skin barrier? These derm tips will help
Avoiding over-exfoliating and using gentle skin care products are good places to start.
The best products to help stimulate hair growth, according to a dermatologist
Scalp serums, red light therapy and more derm-approved products for those experiencing thinning hair
Clean hair starts with a clean scalp — and this step in your routine is key
It's the only thing standing between you and your healthiest locks yet.
From fashion accessories to office must-haves, 24 gifts for the best employees
Reward your staff for their hard work this year.
Your guide to female hair loss: Causes, treatments and more important info from experts
Not all hair loss is preventable, but there are ways to treat it if it does happen.
22 at-home and affordable hair dyes for a salon-quality 'do
Stylists love these budget-friendly brands!
These K-Beauty sheet masks transformed my skin — and they're only $3 each
My skin has never looked or felt better.
The best shampoos dermatologists and stylists recommend to combat a dry, itchy scalp
Plus: How often should you really wash your hair?
TODAY Illustration; Kara Birnbaum / TODAY; Baublebar; HomesickTODAY Illustration; Homesick
Gift Guides
Who runs the world? Girls! Surprise yours with these 55 Galentine's Day gifts
We found cute finds for all of your favorite gal pals.
Shedding more than usual? Here's how to tell if it's seasonal hair loss or something more serious
Plus, we rounded up a handful of treatments that could help.
Dry, itchy skin? These are the body washes dermatologists recommend — starting at $4
Plus, derms answer: Can body washes actually dry out skin?
Courtesy Adrianna Brach; Made by mle; The Happiness ProjectCourtesy Adrianna Brach; The Happiness Project
Gift Guides
From booze to Beats, these 54 gifts take the guesswork out of shopping for your 21-year-old
Finding the perfect present doesn’t need to be that hard.
From face tools to spot treatments, 7 dermatologist-approved solutions for acne
Because breakouts don't just disappear after your teens.
I've tried hundreds of nail products. Here's how I keep my nails beautiful in the winter
My secret to a long-lasting manicure? Hydration.