On the show
The NewBeauty Beauty Awards are Here! Shop 6 Winners Across Makeup, Hair and More
These winners earned NewBeauty Magazine's seal of approval — and soon your's, too.
Beauty
Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.
Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
TODAY earns a commission on purchases through these links.
Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$20.87
$29.99
Amazon
$23.99
$29.99
Ulta
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.79
$11.99
Amazon
$10.99
Target
$11.99
Ulta
TODAY earns a commission on purchases through these links.
Peter Thomas Roth FIRMx Temporary Eye Tightener
Winner: Best instant eye treatment
$39.00
Ulta
$39.00
Sephora
$39.00
Peter Thomas Roth
Biodance Collagen Gel Toner Pads
Winner: Best moisturizing toner pads
$18.90
$26.00
Amazon
$20.80
$26.00
Sephora
$20.80
$26.00
Kohl's
Revlon ColorStay Skin Awaken 5-in-1 Concealer
Winner: Best concealer for dark circles
$14.99
Ulta
$9.00
$11.41
Amazon
$10.97
Walmart
Shop TODAY 2025 Hair Awards
Hair
Shop TODAY Hair Awards: Winners Seen on TODAY, From $9
Plus, exclusive deals on some of our favorites.
TODAY earns a commission on purchases through these links.
Lola From Rio Rapunzel Strengthening Hair Mask
Best Hair Mask for Strengthening
$16.99
Amazon
$16.99
Lola from Rio
TODAY earns a commission on purchases through these links.
Shop TODAY 2025 Beauty Awards
On the show
The Best Beauty Products Seen on TODAY: Shark CryoGlow Mask, Tula Skin Care And More Award Winners
Plus, exclusive deals on Elizabeth Arden, Tula and more favorites.
TODAY earns a commission on purchases through these links.
Shark Beauty CryoGlow Cooling + LED Face Mask
Winner: Most innovative skin tool
$349.00
Sephora
$349.99
Shark
$349.99
Ulta
E.l.f. Bright Icon Vitamin C + E + Ferulic Serum
Winner: Best antioxidant serum
$16.97
Amazon
$17.00
Ulta
$17.00
Target
Tula Skin Care Barrier Balance Ceramide Body Moisturizer
Winner: Most immediate results
$32.00
Tula
$25.60
$32.00
Amazon
$32.00
Ulta
Essie To The Rescue UV Gel Damage Repair
Winner: Best repair treatment
$7.55
$12.00
Amazon
$12.00
Essie
$11.99
Target
Versed Multi-Serum Skin Tint SPF 40
Winner: Best 2-in-1 tinted moisturizer
$19.99
Versed
$19.99
Target
$19.99
Ulta
Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Winner: Best value exfoliator pads
$28.00
Sephora
Good Molecules 5% Niacinamide Serum with Ectoin
Winner: Best value serum
$8.00
Amazon
$8.00
Ulta
$8.00
Good Molecules
Almay Thickening & Tint Hypoallergenic Volume Mascara
Winner: Best value mascara
$10.38
Amazon
$10.38
Walmart
$10.49
Target
Beekman 1802 Micellar Milk Froth Cleansing Gel
Winner: Best 2-in-1 makeup remover
$29.00
Amazon
$29.00
Target
$29.00
Beekman 1802
The Mane Choice The Alpha Bond Repair Leave-In Conditioner
Winner: Best leave-in conditioner for instant results
$12.97
$14.99
Amazon
$14.99
The Mane Choice
$13.97
Walmart
Elizabeth Arden Retinol + HPR Ceramide Capsules
Winner: Best overall retinol
$84.15
$99.00
Amazon
$99.00
Elizabeth Arden
TODAY earns a commission on purchases through these links.
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$0.00
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Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$30.00
$50.00
Sam's Club
Vacbird Vacuum Bags with Rechargeable Pump (12 Pack)
These vacuum-seal bags come in different sizes and include a rechargeable pump.
$31.99
$39.98
Amazon
Abib PDRN Collagen Lip Mask
Keep your lips plump with this hydrating overnight mask.
$13.00
$15.12
Amazon
$19.95
Walmart
$20.00
Abib
Bedsure Gentlesoft 2-in-1 Queen Comforter Set
This comforter comes with a plush, attachable blanket.
$82.99
$114.99
Wayfair
$85.99
$99.99
Amazon
$107.99
Bedsure
Loop Quiet Ear Plugs
These editor-approved earplugs are perfect for bedtime, concerts, airplanes and more.
$24.95
Amazon
$24.95
Loop Earplugs
Laura Geller Line Smoother Blurring Primer
This makeup-boosting primer helps blur the appearance of fine lines.
$39.00
$45.00
Laura Geller
$45.00
Amazon
Today Loves Food Cookbook
Ever wonder what your favorite TODAY show host cooks at home?
$11.46
$35.00
Amazon
$35.00
Barnes and Noble
Evnlo Necklace Layering Clasp
Solve common necklace challenges, from difficult clasps to layering strands, with this hack.
$13.99
Amazon
Tubasion 2-in-1 Purse Light
This rechargeable light helps illuminate the contents of your bag.
$15.99
$19.99
Amazon
Versed Doctor's Visit Instant Resurfacing Mask
Transforms skin in just two minutes with the power of AHAs, BHAs and enzymes.
$14.92
$17.99
Amazon
$17.99
Versed
Tuft & Needle Zip Comfort Pillow Set
This pillow allows you to choose your own support level.
$96.00
$120.00
Amazon
Puli Shawl Wrap
Wear this shawl draped over your shoulders or pulled closed at the front.
$38.99
Amazon
Clipa Bag Hanger
This handy ring opens into a hook and holds up to 33 pounds, per the brand.
$19.99
Amazon
ESR MagSafe Wallet with Stand
Attach this RFID-blocking wallet to your phone to keep everything secure.
$18.99
$25.99
Amazon
Hatch Restore 3
The Hatch delivers a gentle routine using gradual lighting and custom sleep schedules.
$144.99
$169.99
Amazon
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