On the show
Shop TODAY Sunscreen Awards: 20 Editor-Tested SPFs From Supergoop, Medicube, More
We applied (and reapplied) 60 sunscreens to narrow down the best formulas for all skin types and tones.
Beauty
Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.
Sunscreen Awards
TODAY earns a commission on purchases through these links.
Banana Boat Sheer Sensitive Sunscreen Spray SPF 50
Winner: Best body sunscreen
$9.99
Target
$11.99
Walgreens
$12.49
CVS Photo
Tatcha The Milky Sunscreen SPF 50
Winner: Best lightweight sunscreen
$50.00
Amazon
$50.00
Tatcha
$50.00
Sephora
SkinCeuticals Future Mineral UV Defense Sunscreen SPF 50
Winner: Best mineral sunscreen
$60.00
Dermstore
$60.00
Skinceuticals
Oars + Alps Face & Scalp Sunscreen Spray Mist
Winner: Best SPF for scalp
$15.99
Amazon
$16.00
Ulta
$16.00
Oars + Alps
bareMinerals Original Talc-Free Pressed Powder Foundation Mineral SPF 15
Winner: Best SPF powder foundation
$39.50
Amazon
$39.50
Ulta
$39.50
bareMinerals
Blue Lizard After Sun Soothing Lotion
Winner: Best post-sun care
$12.94
Amazon
$12.94
Walmart
$12.99
Target
TODAY earns a commission on purchases through these links.
Kiss New York Hydrating Tinted Moisturizer SPF 32
Winner: Best tinted SPF for dark skin
$11.99
Amazon
$11.99
Ivy Beauty
Hourglass Illusion Luminous Glow Foundation SPF 30
Winner: Best full-complexion SPF foundation
$60.00
Amazon
$60.00
Hourglass
$60.00
Sephora
TODAY earns a commission on purchases through these links.
Isdin Fusion Water Magic SPF 40 Sunscreen
Winner: Best under-makeup SPF
$38.00
Amazon
$38.00
Sephora
$28.50
$38.00
ISDIN
EltaMD UV Clear Blemish-Prone & Oil Balancing SPF 50
Winner: Best sunscreen for acne-prone skin
$49.00
EltaMD
$49.00
Amazon
$49.00
Dermstore
Abib Airy Sunstick Protection Bar SPF 50+ Broad Spectrum
Winner: Best matte SPF stick
$14.00
$16.82
Amazon
$21.00
$28.00
Abib
Naturium Phyto-Glow Lip Balm SPF 45 Clear
Winner: Best SPF lip product
$9.99
$12.50
Amazon
$12.50
Naturium
Round Lab Birch Moisturizing Sun Stick SPF 50+
Winner: Best hydrating SPF stick
$17.60
$25.00
Amazon
$21.99
Target
$24.99
Ulta
No7 Future Renew Damage Protection Defense Shield Moisturizer SPF50
Winner: Best treatment-forward SPF moisturizer
$23.99
$29.99
Target
$34.99
Ulta
Laneige Hydro UV Defense Sunscreen Broad Spectrum SPF 50+
Winner: Best hydrating SPF moisturizer
$24.00
$30.00
Amazon
$30.00
Sephora
$30.00
Laneige
Colorescience Sunforgettable Total Protection Face Shield Flex SPF 50
Winner: Best high-performance tinted SPF
$58.00
Amazon
$58.00
Colorescience
Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
TODAY earns a commission on purchases through these links.
Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$20.87
$29.99
Amazon
$23.99
$29.99
Ulta
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.79
$11.99
Amazon
$10.99
Target
$11.99
Ulta
TODAY earns a commission on purchases through these links.
Peter Thomas Roth FIRMx Temporary Eye Tightener
Winner: Best instant eye treatment
$39.00
Ulta
$39.00
Sephora
$39.00
Peter Thomas Roth
Biodance Collagen Gel Toner Pads
Winner: Best moisturizing toner pads
$18.90
$26.00
Amazon
$20.80
$26.00
Sephora
$20.80
$26.00
Kohl's
Revlon ColorStay Skin Awaken 5-in-1 Concealer
Winner: Best concealer for dark circles
$14.99
Ulta
$9.00
$11.41
Amazon
$10.97
Walmart
Shop TODAY 2025 Hair Awards
Hair
Shop TODAY Hair Awards: Winners Seen on TODAY, From $9
Plus, exclusive deals on some of our favorites.
TODAY earns a commission on purchases through these links.
Lola From Rio Rapunzel Strengthening Hair Mask
Best Hair Mask for Strengthening
$16.99
Amazon
$16.99
Lola from Rio
TODAY earns a commission on purchases through these links.
Shop TODAY 2025 Beauty Awards
On the show
The Best Beauty Products Seen on TODAY: Shark CryoGlow Mask, Tula Skin Care And More Award Winners
Plus, exclusive deals on Elizabeth Arden, Tula and more favorites.
TODAY earns a commission on purchases through these links.
Shark Beauty CryoGlow Cooling + LED Face Mask
Winner: Most innovative skin tool
$349.99
Amazon
$349.00
Sephora
$349.99
Ulta
E.l.f. Bright Icon Vitamin C + E + Ferulic Serum
Winner: Best antioxidant serum
$16.50
Amazon
$17.00
Ulta
$17.00
Target
Tula Skin Care Barrier Balance Ceramide Body Moisturizer
Winner: Most immediate results
$32.00
Tula
$25.60
$32.00
Amazon
$32.00
Ulta
Essie To The Rescue UV Gel Damage Repair
Winner: Best repair treatment
$7.55
$12.00
Amazon
$12.00
Essie
$11.99
Target
Versed Multi-Serum Skin Tint SPF 40
Winner: Best 2-in-1 tinted moisturizer
$19.99
Versed
$19.99
Target
$19.99
Ulta
Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Winner: Best value exfoliator pads
$28.00
Sephora
$28.00
Amazon
$28.00
Innisfree
Good Molecules 5% Niacinamide Serum with Ectoin
Winner: Best value serum
$8.00
Amazon
$8.00
Ulta
$8.00
Good Molecules
Almay Thickening & Tint Hypoallergenic Volume Mascara
Winner: Best value mascara
$10.38
Amazon
$10.38
Walmart
$10.49
Target
Beekman 1802 Micellar Milk Froth Cleansing Gel
Winner: Best 2-in-1 makeup remover
$29.00
Amazon
$29.00
Target
$29.00
Beekman 1802
The Mane Choice The Alpha Bond Repair Leave-In Conditioner
Winner: Best leave-in conditioner for instant results
$12.97
$14.99
Amazon
$14.99
The Mane Choice
$13.97
Walmart
Elizabeth Arden Retinol + HPR Ceramide Capsules
Winner: Best overall retinol
$84.15
$99.00
Amazon
$99.00
Elizabeth Arden
TODAY earns a commission on purchases through these links.
Shop TODAY Savings
Add this extension to your Chrome browser and save at 40,000 retailers.
$0.00
Shop TODAY Savings
Universal Thread Oversized Slouchy Shoulder Bag
This chic bag looks more expensive than it actually is.
$35.00
Target
Banana Boat Sheer Sunscreen Spray SPF 50
This pick won Best body sunscreen in our Sunscreen Awards.
$11.79
Target
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$30.00
$50.00
Sam's Club
Miss Mouth's Messy Eater Stain Treater Pen (2 Pack)
Our editors love this stain stopper for on-the-go treatments.
$13.99
Amazon
Madison Reed The Gray Escape Hair & Brow Mascara
This 2-in-1 hair and brow mascara instantly covers gray hair and root regrowth.
$19.50
Amazon
Jisulife Handheld Mini Fan
This fan won Best cooling travel gadget in our Travel Awards.
$14.52
$15.29
Amazon
Nippies Nipple Covers for Women with Lift
These reusable petals are available in multiple shades and two sizes.
$33.00
Amazon
E.l.f. Glow Reviver Slipstick
This tinted lip oil stick adds hydration and color for a non-sticky, soft shine finish.
$10.00
Amazon
Oars + Alps Face & Scalp Sunscreen Spray Mist
This mist won Best SPF for scalp in our Sunscreen Awards.
$15.99
Amazon
Laneige Neo Blurring Powder
A face powder formulated to blur pores, absorb oil and offer skin a smooth finish.
$25.00
Amazon
Teleties Small Flat Round Clip
Perfect for updos, this hair clip lays comfortably flat against your head.
$10.99
Amazon
"Caller Unknown" by Gillian McAllister
This thriller is the May 2026 Read with Jenna pick.
$24.00
$30.00
Amazon
Old Navy Flip-Flop Sandals
These comfortable flip flops feature a firm footbed and fit true to size.
$2.49
$4.99
Old Navy
Tatcha The Milky Sunscreen SPF 50
This pick won Best lightweight sunscreen in our Sunscreen Awards.
$50.00
Amazon
Drybar The Double Shot Blow-Dryer Brush
Our editor ranked this as the best dry brush for strong hair tension.
$155.00
Amazon
PrettyGarden Belted Jumpsuit
This versatile jumpsuit features a belted tie-waist, which can be dressed up or down.
$49.99
Amazon
More in Beauty
Walmart’s Memorial Day Deals Are Too Good — Up To 85% off Keurig, Vizio and more
Get great deals ahead of the holiday sale. 
PSA: The Best Memorial Day Sales at Amazon, Target, Walmart and More Starting at $7
All the must-have deals, from summer basics to kitchen appliances.
Memorial Day Hot List: Up to 63% off From Old Navy, Land’s End and More Summer Must-Haves
Save big on “a BBQ Daddy,” summer styles and more.
Walmart Has Flash Deals up to 89% Off: Fashion, Luggage and More Summer-Ready Finds
We scoured the retailer’s latest markdowns so you don't have to.
Dermatologists Swear by These Retinol Serums for Maximum Effectiveness
Find out how your skin care routine can benefit from these serums.
Memorial Day Sale Weekend Is Here — Amazon Deals of up to 55% off Beauty, Tech and More
Score Sony, Medicube, Owala and more on sale. 
Shaper Shorts, Everyday Studs and More From Shop TODAY Stages: The Mom Edit
Melissa Garcia shares standouts from brands featured at our latest event.
The Sale You Have Been Waiting for Is Here — the Best From Nordstrom’s Half-Yearly Sale
Ugg, Westman Atelier, Staub and more 
After Testing Electric Toothbrushes for Months, These Are the Ones That Are Actually Worth It: Ranked
I looked at features like speed settings, timers and battery life. 
All the Best Memorial Day Sales: Amazon, Target, Walmart, More
What to know, plus deals you don’t have to wait to shop.
Amazon Just Dropped Memorial Day Deals on Bestsellers and Readers’ Faves — Up to 62% Off
You don’t have to wait until the holiday weekend to start saving big! 
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.