On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
Beauty
Whether you’re looking for affordable skin care or a new makeup go-to, you’ll find it here.
Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
TODAY earns a commission on purchases through these links.
Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$23.83
$29.99
Amazon
$23.99
$29.99
Ulta
Nécessaire The Hand Retinol
Winner: Best retinol treatment for hands
$30.40
$38.00
Amazon
$38.00
Sephora
$30.40
$38.00
Nécessaire
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.24
$11.99
Amazon
$6.74
$8.99
Target
$8.39
$11.99
Ulta
Prime Prometics PrimeLash Mascara
Winner: Best for sensitive eyes
$22.40
$28.00
Amazon
$22.40
$28.00
Prime Prometics
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Peter Thomas Roth FIRMx Temporary Eye Tightener
Winner: Best instant eye treatment
$28.50
$38.00
Ulta
$38.00
Sephora
$38.00
Peter Thomas Roth
Truskin Vitamin C Facial Serum
Winner: Best vitamin C serum
$16.49
$21.99
Target
$21.41
$48.99
Amazon
$26.49
CVS
Biodance Collagen Gel Toner Pads
Winner: Best moisturizing toner pads
$18.90
$26.00
Amazon
$20.80
$26.00
Sephora
$20.80
$26.00
Kohl's
Revlon ColorStay Skin Awaken 5-in-1 Concealer
Winner: Best concealer for dark circles
$2.32
$3.32
Ulta
$9.55
$11.41
Amazon
$10.97
Walmart
Shop TODAY 2025 Hair Awards
Hair
Shop TODAY Hair Awards: Winners Seen on TODAY, From $9
Plus, exclusive deals on some of our favorites.
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Luseta Rice Water Shampoo and Conditioner Set
Best Strengthening Set
$36.00
Luseta Beauty
$28.04
$38.00
Amazon
Lola From Rio Rapunzel Strengthening Hair Mask
Best Hair Mask for Strengthening
$16.99
Amazon
$16.99
Lola from Rio
dpHUE Color Dream Demi-Permanent Kit
Best Long-Lasting Semi-Permanent Hair Dye
$33.00
Amazon
$16.50
$33.00
Ulta
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Revlon One-Step Root Booster Round Brush Dryer and Styler
Best value Multistyler
$21.85
$44.99
Amazon
$54.99
Ulta
Not Your Mother's Clean Freak 3-in-1 Dry Shampoo
Best 3-in-1 Dry Shampoo
$11.99
Ulta
$11.99
Not Your Mother's
Shop TODAY 2025 Beauty Awards
On the show
The Best Beauty Products Seen on TODAY: Shark CryoGlow Mask, Tula Skin Care And More Award Winners
Plus, exclusive deals on Elizabeth Arden, Tula and more favorites.
TODAY earns a commission on purchases through these links.
Shark Beauty CryoGlow Cooling + LED Face Mask
Winner: Most innovative skin tool
$349.99
Amazon
$349.99
Shark
$349.99
Ulta
E.l.f. Bright Icon Vitamin C + E + Ferulic Serum
Winner: Best antioxidant serum
$16.97
Amazon
$17.00
Ulta
$17.00
Target
Tula Skin Care Barrier Balance Ceramide Body Moisturizer
Winner: Most immediate results
$32.00
Tula
$25.60
$32.00
Amazon
$32.00
Ulta
Essie To The Rescue UV Gel Damage Repair
Winner: Best repair treatment
$7.55
$12.00
Amazon
$12.00
Essie
$11.99
Target
Versed Multi-Serum Skin Tint SPF 40
Winner: Best 2-in-1 tinted moisturizer
$19.99
Versed
$19.99
Target
$19.99
Ulta
Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Winner: Best value exfoliator pads
$28.00
Amazon
$28.00
Sephora
$28.00
Innisfree
Good Molecules 5% Niacinamide Serum with Ectoin
Winner: Best value serum
$8.00
Amazon
$8.00
Ulta
$8.00
Good Molecules
Almay Thickening & Tint Hypoallergenic Volume Mascara
Winner: Best value mascara
$10.38
Amazon
$10.38
Walmart
$10.49
Target
Beekman 1802 Micellar Milk Froth Cleansing Gel
Winner: Best 2-in-1 makeup remover
$29.00
Amazon
$29.00
Target
$29.00
Beekman 1802
The Mane Choice The Alpha Bond Repair Leave-In Conditioner
Winner: Best leave-in conditioner for instant results
$13.97
$14.99
Amazon
$14.99
The Mane Choice
$13.97
Walmart
Elizabeth Arden Retinol + HPR Ceramide Capsules
Winner: Best overall retinol
$84.15
$99.00
Amazon
$99.00
Elizabeth Arden
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Apple AirTag
Perfect to stick on your wallet, luggage or keychain.
$24.00
$29.00
Amazon
$24.00
$29.00
Walmart
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$25.00
$50.00
Sam's Club
Real Techniques 5 Piece Makeup Brush Set
Perfect your makeup looks with this new set.
$16.90
$22.98
Amazon
Energizer AA Batteries (24 Count0
Having extra batteries on hand is always a good idea.
$19.97
$21.98
Amazon
Medix 5.5 Retinol + Ferulic Acid Body Cream
This body cream will moisturize the look of wrinkles and fine lines away.
$19.99
Amazon
Oral-B Genius X Rechargeable Electric Toothbrush
Track your brushing habits with this smart toothbrush.
$149.95
$199.99
Amazon
Hanna Andersson Holiday Pajama Pants
Dress the whole family in these stylish sets.
$34.50
$69.00
Hanna Andersson
Airkit RFID Blocking Leather Credit Card Holder
Stuff their stockings with this useful accessory.
$7.89
$12.99
Amazon
Elizabeth Arden Lip Protectant Stick, SPF 15
This lip balm with SPF boasts a moisturizing formula.
$38.00
Amazon
Ms. Rachel Official Speak & Sing Doll
Ms. Rachel toys sold out early last year — snag one now.
$15.99
$21.99
Amazon
Crest 3D Whitestrips (22 Count Pack)
Give your pearly whites a refresh with these strips.
$29.99
$45.10
Amazon
Thrive Infinity Waterproof Eyeshadow Stick
This eyeshadow stick is a quick and easy way to add shimmer onto eyelids that is long-lasting and low effort.
$15.00
$30.00
Thrive Causemetics
Medicube Zero Pore Pads 2.0
These K-beauty pore pads have been going viral, with more than 10 million sold worldwide.
$13.90
$31.00
Amazon
Lifepro Voice-Controlled Vibration Plate
Vibration plates can enhance your workout, per experts.
$110.49
$169.99
Amazon
Baublebar Kids’ DIY Bag Charm Craft Kit
Let the kiddo's creativity run wild with this craft kit.
$35.00
BaubleBar
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