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Hair

For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.

Beauty Through The Ages

Our team reviewed hundreds of products and narrowed them down to 70 winners.

Vivian Le / TODAY

Mature skin

Shop Today Mature Beauty Awards: Award-Winning Serums, Hair Tools, Concealers and More Available on Amazon

Vivian Le / TODAY

Mature skin

Shop TODAY 2025 Mature Beauty Awards are Here! Score New Launch Products from Laura Geller, Wavytalk and More

Vivian Le / TODAY

Mature skin

The Best Makeup for Mature Skin: Expert Picks and Award Winners, Starting at $8

Tyler Essary / TODAY

Hair

Your Hair Ages With You: Experts Explain How to Care For It, Plus Award-Winning Picks

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Moroccanoil Texture & Volume Hair Powder

Winner: Best texturizing hair powder

$30.00

Sephora

$30.00

Ulta

$30.00

Moroccanoil

DIFFBOT

L’Oréal Paris Revitalift Anti-Aging Moisturizer

Winner: Best value moisturizer

$23.83

$29.99

Amazon

$23.99

$29.99

Ulta

AMAZON

Nécessaire The Hand Retinol

Winner: Best retinol treatment for hands

$38.00

Nordstrom

$38.00

Credo

$38.00

Nécessaire

DIFFBOT

NuFace Mini+ Starter Kit

Winner: Best at-home microcurrent

$250.00

Ulta

$250.00

Nordstrom

$250.00

NuFace

AMAZON

Maybelline Longwear Multi-Use Eye Shadow Stix

Winner: Best value eyeshadow

$8.79

$11.99

Amazon

$10.99

Target

$11.99

Ulta

AMAZON

Prime Prometics PrimeLash Mascara

Winner: Best for sensitive eyes

$28.00

Amazon

$28.00

Prime Prometics

Shop TODAY 2025 Hair Awards

Vivian Le / TODAY

Seen on TODAY

The Winners Are In! See Shop TODAY Beauty Awards Picks for Beauty Through The Ages

Vivian Le / TODAY

Hair

From Straighteners to Curlers, These Award-Winning Hair Tools Deliver Salon-Level Results

Vivian Le / TODAY

Hair

Do Hair Growth Products Really Work? Experts and Editors Say Yes — Shop Award-winning Products Starting at $12

Agung Putu Surya Purna Kristyawan / Getty Images

Hair

Experts Share Ways to Treat Chlorine-Damaged Hair With Shop TODAY Hair Award Winners

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DIFFBOT

Shu Uemura Ultimate Reset Overnight Hair Serum

Best Hair Repair Serum

$70.00

Amazon

$70.00

Sephora

$63.00

$70.00

Shu Uemura

Vivian Le / TODAY

Luseta Rice Water Shampoo and Conditioner Set

Best Strengthening Set

$26.39

$32.99

Amazon

$61.00

$72.00

Luseta Beauty

DIFFBOT

Sutera Silverthread Hair Wrap

Best Hair Towel

$18.99

Sutera

Vivian Le / TODAY

Lola From Rio Rapunzel Strengthening Hair Mask

Best Hair Mask for Strengthening

$16.99

Amazon

$16.99

Lola from Rio

Vivian Le / TODAY

OGX Renewing + Argan Oil of Morocco Extra Penetrating Oil

Best Smoothing Serum

$7.97

$10.69

Amazon

$10.69

Ulta

AMAZON

Everpro Gray Away Root Touchup Quick Stick

Best Overall Root Touch Up

$8.97

$9.99

Amazon

AMAZON

dpHUE Color Dream Demi-Permanent Kit

Best Long-Lasting Semi-Permanent Hair Dye

$33.00

Amazon

$33.00

Ulta

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DIFFBOT

Wavytalk Turblow Pro

Best Overall Hair Dryer

$61.36

$99.99

Amazon

$99.00

Wavy Talk

AMAZON

Revlon One-Step Root Booster Round Brush Dryer and Styler

Best value Multistyler

$24.53

$44.99

Amazon

$54.99

Ulta

AMAZON

Amika Brooklyn Bombshell Blowout Spray

Best Volumizing Spray

$32.00

Amazon

$32.00

Amika

$32.00

Sephora

Vivian Le / TODAY

Not Your Mother's Clean Freak 3-in-1 Dry Shampoo

Best 3-in-1 Dry Shampoo

$11.99

Ulta

$11.99

Not Your Mother's

DIFFBOT

Cécred Restoring Hair & Edge Drops

Best Growth Product for Hairlines

$56.00

Ulta

$56.00

Cécred

EcoTools Curl Activating Detangler Hairbrush

Best Value Hair Brush

$11.99

Ulta

$8.39

$11.99

Amazon

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Shop TODAY Savings

Add this extension to your Chrome browser and save at 40,000 retailers.

$0.00

Shop TODAY Savings

Kitsch Rice Water Shampoo & Conditioner Set

This set provides 20% more volume for fine, thin and damaged hair, per the brand.

$20.16

$28.00

Kitsch

GripStic Bag Clips (12 Pack)

To use these clips, simply fold the bag over once and slide a Gripstic across the bag.

$24.95

Amazon

Greatest Chocolates of the World Set

No passport required to explore sweets from around the world with this gift set.

$25.00

UncommonGoods

Embryolisse Lait-Crème Concentré Face Cream and Makeup Primer

This French beauty staple doubles as a moisturizer and a makeup primer.

$19.00

Amazon

$19.00

Revolve

SneakErasers Instant Sole and Sneaker Cleaner

These shoe erasers are specifically designed to restore smooth white soles.

$11.99

Amazon

Revlon ColorStay Waterproof Eyebrow Pencil

This eyebrow pencil resists smudging and fading for up to 24 hours, per the brand.

$8.97

Amazon

Brazil Edition Restorative Peptide Hair Mask

Get deep repair in just two minutes with this mask.

$38.00

Amazon

Suprus Electric Lighter

This flameless lighter is also rechargeable.

$9.47

$16.99

Amazon

Sally Hansen Vitamin E Nail and Cuticle Oil

Smooth, healthy-looking nails may be just a few swipes of this mess-free nail care pen away.

$6.74

$7.49

Amazon

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