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Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
Hair
For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.
Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
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Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$19.97
$29.99
Amazon
$23.99
$29.99
Ulta
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.98
$11.99
Amazon
$8.99
Target
$11.99
Ulta
Prime Prometics PrimeLash Mascara
Winner: Best for sensitive eyes
$22.40
$28.00
Amazon
$28.00
Prime Prometics
Shop TODAY 2025 Hair Awards
Hair
Shop TODAY Hair Awards: Winners Seen on TODAY, From $9
Plus, exclusive deals on some of our favorites.
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Lola From Rio Rapunzel Strengthening Hair Mask
Best Hair Mask for Strengthening
$16.99
Amazon
$16.99
Lola from Rio
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Cuisinart Air Fryer Toaster Oven with Grill
This air fryer toaster oven does it all: bake, broil, toast, warm, grill and more.
$219.99
Target
Lillusory Lightweight Cardigan Sweater
A cozy, flattering cardigan for layering in any occasions.
$19.99
$42.99
Amazon
Tarte Shape Tape Creamy Concealer
An iconic concealer loved for its natural matte finish and full coverage.
$32.00
Amazon
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$15.00
$50.00
Sam's Club
Clinique Almost Lipstick in Black Honey
This lipstick is a bestseller with its flattering shade.
$25.00
Amazon
$25.00
Ulta
$25.00
Nordstrom
Michael Kors Jet Set Crossbody Handbag
The coated canvas exterior and polyester lining makes this bag extra durable.
$49.00
$328.00
Walmart
Grapent Capri High Waisted Jeans
Versatile, trendy pants to be stylish and comfortable for summer fun.
$37.99
Amazon
Color Wow Style On Steroids Texturizing Spray
The product that protects any style, adding long-lasting volume and texture.
$32.00
Amazon
Wet & Forget Shower Cleaner Spray
Spray to remove build-up in showers and bathrooms, no scrubbing needed.
$19.99
Amazon
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.