Allure Editor-in-Chief Jessica Cruel shared 10 of the winners with TODAY.
Experts break down the easiest updates to make to your beauty routine that have the biggest impact.
It could help you get softer and smoother hair.
Discover them during Hispanic Heritage Month, shop them forever.
Time to cook up something good.
Wash away brassiness and boost shine with the cult-favorite brand's newest release.
Say goodbye to dandruff and itching!
Don't miss your chance to save up to 50% on these favorites.
From BaubleBar to Allswell, here are the Labor Day deals to know about.
Want to keep hair healthy while getting fit? Check out these expert-recommended products.
This brought my flat, bodiless hair back to life.
Your hair needs an anti-aging routine, too!
It's good enough to replace all my (former favorite) hot hair tools.
Being meticulous with your routine can be really helpful in the long run.
The ancient treatment is going viral.
It's a great tool for exfoliating and eyebrow shaping.
Because masking is one of the easiest — and fastest — ways to get your hair back into shape.
It's fast, powerful and budget-friendly!
Wash your way to flake- and itch-free hair.
Look fabulous even when pressed for time.
Looking to try temporary hair extensions? Experts recommend these picks.
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