On the show
Shop TODAY Hair Awards: Winners Seen on TODAY, From $14
Meet the best-in-class hair products that earned our badge of approval.
Hair
For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.
Shop TODAY 2026 Hair Awards
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Nécessaire Rosemary Leave-In Mask
Winner: Best leave-in hair mask
$60.00
Amazon
$60.00
Sephora
$60.00
Credo
Dr. Groot Roll-On Hair Thickening Scalp Serum
Winner: Best hair thickening treatment
$26.00
Amazon
$26.00
Sephora
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The Hair Edit Ceramic Volumizing Rollers
Winner: Best blowout rollers
$13.97
Amazon
$13.99
Ulta
$13.99
The Hair Edit
TODAY earns a commission on purchases through these links.
Redken Root Lifter Volumizing Spray Foam
Winner: Best volumizing spray
$29.00
Amazon
$29.00
Ulta
$29.00
Redken
Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
TODAY earns a commission on purchases through these links.
Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$19.97
$29.99
Amazon
$23.99
$29.99
Ulta
NuFace Mini+ Starter Kit
Winner: Best at-home microcurrent
$250.00
Ulta
$250.00
NuFace
$187.50
$250.00
Dermstore
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.98
$11.99
Amazon
$8.99
Target
$11.99
Ulta
Prime Prometics PrimeLash Mascara
Winner: Best for sensitive eyes
$22.40
$28.00
Amazon
$28.00
Prime Prometics
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Scopck Stitch Gun for Clothes
Place a stitch precisely where you need it with this stylist-approved trick.
$19.99
$23.99
Amazon
Anua Collagen Retinol Refining Gua Sha Cream
Lift, sculpt and snatch the neck with this gua sha-inspired neck cream.
$25.50
$30.00
Amazon
Active Dishwasher Cleaner And Deodorizer Tablets
Remove odors and descale your dishwasher with these tablets.
$20.95
$22.95
Amazon
Dr. Scholl's Take Time Platform Sneaker
These sneakers feature a cushioned footbed with arch support.
$100.00
Nordstrom
The Ordinary Multi-Peptide Serum for Hair Density
Use this serum daily for visibly thicker, healthier and more voluminous hair.
$24.00
Amazon
Yousify Casual Lightweight Hooded Windbreaker
A sun-protective, cropped jacket to brighten any outfit.
$38.99
Amazon
Sally Hansen Instant Cuticle Remover
This fast-acting nail treatment contains aloe and chamomile.
$4.96
$6.99
Amazon
Drop Stop Seat Gap Filler
Fill the space between your seat and center console with this find.
$24.99
Amazon
Neutrogena Collagen Bank Glass Skin Hydrogel Face Mask
Achieve "glass skin" with this hydrating face mask.
$19.97
$22.29
Amazon
Freshglow Freshpaper Food Saver Sheets
These sheets promise to keep fruits and vegetables fresher for longer.
$14.70
$16.99
Amazon
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.