On the show
Shop TODAY Hair Awards: Winners Seen on TODAY, From $14
Meet the best-in-class hair products that earned our badge of approval.
Hair
For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.
Shop TODAY 2026 Hair Awards
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Nécessaire Rosemary Leave-In Mask
Winner: Best leave-in hair mask
$60.00
Amazon
$60.00
Sephora
$60.00
Nécessaire
Dr. Groot Roll-On Hair Thickening Scalp Serum
Winner: Best hair thickening treatment
$26.00
Amazon
$26.00
Sephora
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The Hair Edit Ceramic Volumizing Rollers
Winner: Best blowout rollers
$13.97
Amazon
$13.99
Ulta
$13.99
The Hair Edit
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Redken Root Lifter Volumizing Spray Foam
Winner: Best volumizing spray
$30.00
Amazon
$30.00
Ulta
$29.00
Redken
Beauty Through The Ages
Our team reviewed hundreds of products and narrowed them down to 70 winners.
On the show
Shop TODAY Beauty Awards Picks for Beauty Through The Ages
We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
TODAY earns a commission on purchases through these links.
Moroccanoil Texture & Volume Hair Powder
Winner: Best texturizing hair powder
$30.00
Sephora
$30.00
Ulta
$30.00
Moroccanoil
L’Oréal Paris Revitalift Anti-Aging Moisturizer
Winner: Best value moisturizer
$19.97
$29.99
Amazon
$23.99
$29.99
Ulta
Maybelline Longwear Multi-Use Eye Shadow Stix
Winner: Best value eyeshadow
$8.98
$11.99
Amazon
$8.99
Target
$11.99
Ulta
Prime Prometics PrimeLash Mascara
Winner: Best for sensitive eyes
$22.40
$28.00
Amazon
$28.00
Prime Prometics
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Heathyoga Leggings with Pockets
These compression leggings are high-waisted and have pockets.
$19.99
$24.99
Amazon
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$60.00
Sam's Club
Dr. Brandt Wrinkle Release Serum
The brand likens this to “Botox in a bottle.”
$68.00
Dr. Brandt
$68.00
Ulta
Dr.Reju-All Advanced PDRN Lip Serum
Gently exfoliate and hydrate your lips with this serum.
$13.90
Amazon
$13.90
Ulta
Smartdevil Tempered Glass for iPhone (2 Pack)
No more sidelong snooping! This screen protector provides privacy from unwanted glances
$18.99
Amazon
Marc Jacobs Beauty Waterproof Gel Eyeliner
This long-lasting liner boasts tug-free glide and is easy to blend.
$26.00
Sephora
Clorox Pro Screen+ Sanitizing Wipes
These disinfecting wipes are gentle enough for electronics and sensitive surfaces.
$7.99
Amazon
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.