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Hair

For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.

Beauty Through The Ages

Our team reviewed hundreds of products and narrowed them down to 70 winners.

Vivian Le / TODAY

Mature skin

Shop Today Mature Beauty Awards: Award-Winning Serums, Hair Tools, Concealers and More Available on Amazon

Vivian Le / TODAY

Mature skin

Shop TODAY 2025 Mature Beauty Awards are Here! Score New Launch Products from Laura Geller, Wavytalk and More

Vivian Le / TODAY

Mature skin

The Best Makeup for Mature Skin: Expert Picks and Award Winners, Starting at $8

Tyler Essary / TODAY

Hair

Your Hair Ages With You: Experts Explain How to Care For It, Plus Award-Winning Picks

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Moroccanoil Texture & Volume Hair Powder

Winner: Best texturizing hair powder

$30.00

Sephora

$30.00

Ulta

$30.00

Moroccanoil

DIFFBOT

L’Oréal Paris Revitalift Anti-Aging Moisturizer

Winner: Best value moisturizer

$20.87

$29.99

Amazon

$23.99

$29.99

Ulta

AMAZON

Nécessaire The Hand Retinol

Winner: Best retinol treatment for hands

$38.00

Nécessaire

DIFFBOT

NuFace Mini+ Starter Kit

Winner: Best at-home microcurrent

$250.00

Ulta

$250.00

Nordstrom

$250.00

NuFace

AMAZON

Maybelline Longwear Multi-Use Eye Shadow Stix

Winner: Best value eyeshadow

$8.79

$11.99

Amazon

$10.99

Target

$11.99

Ulta

AMAZON

Prime Prometics PrimeLash Mascara

Winner: Best for sensitive eyes

$28.00

Amazon

$28.00

Prime Prometics

Shop TODAY 2025 Hair Awards

Vivian Le / TODAY

Seen on TODAY

The Winners Are In! See Shop TODAY Beauty Awards Picks for Beauty Through The Ages

Vivian Le / TODAY

Hair

From Straighteners to Curlers, These Award-Winning Hair Tools Deliver Salon-Level Results

Vivian Le / TODAY

Hair

Do Hair Growth Products Really Work? Experts and Editors Say Yes — Shop Award-winning Products Starting at $12

Agung Putu Surya Purna Kristyawan / Getty Images

Hair

Experts Share Ways to Treat Chlorine-Damaged Hair With Shop TODAY Hair Award Winners

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DIFFBOT

Shu Uemura Ultimate Reset Overnight Hair Serum

Best Hair Repair Serum

$70.00

Amazon

$70.00

Sephora

$63.00

$70.00

Shu Uemura

Vivian Le / TODAY

Luseta Rice Water Shampoo and Conditioner Set

Best Strengthening Set

$25.24

$38.00

Amazon

$61.00

$72.00

Luseta Beauty

DIFFBOT

Sutera Silverthread Hair Wrap

Best Hair Towel

$18.99

Sutera

Vivian Le / TODAY

Lola From Rio Rapunzel Strengthening Hair Mask

Best Hair Mask for Strengthening

$16.99

Amazon

$16.99

Lola from Rio

Vivian Le / TODAY

OGX Renewing + Argan Oil of Morocco Extra Penetrating Oil

Best Smoothing Serum

$7.97

$10.69

Amazon

$10.69

Ulta

AMAZON

Everpro Gray Away Root Touchup Quick Stick

Best Overall Root Touch Up

$8.97

$9.99

Amazon

AMAZON

dpHUE Color Dream Demi-Permanent Kit

Best Long-Lasting Semi-Permanent Hair Dye

$33.00

Amazon

$33.00

Ulta

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DIFFBOT

Wavytalk Turblow Pro

Best Overall Hair Dryer

$61.36

$99.99

Amazon

$99.00

Wavy Talk

AMAZON

Revlon One-Step Root Booster Round Brush Dryer and Styler

Best value Multistyler

$24.53

$44.99

Amazon

$54.99

Ulta

AMAZON

Amika Brooklyn Bombshell Blowout Spray

Best Volumizing Spray

$32.00

Amazon

$32.00

Amika

$32.00

Sephora

Vivian Le / TODAY

Not Your Mother's Clean Freak 3-in-1 Dry Shampoo

Best 3-in-1 Dry Shampoo

$11.99

Ulta

$11.99

Not Your Mother's

DIFFBOT

Cécred Restoring Hair & Edge Drops

Best Growth Product for Hairlines

$56.00

Ulta

$56.00

Cécred

EcoTools Curl Activating Detangler Hairbrush

Best Value Hair Brush

$11.99

Ulta

$8.39

$11.99

Amazon

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Shop TODAY Savings

Add this extension to your Chrome browser and save at 40,000 retailers.

$0.00

Shop TODAY Savings

Universal Thread Oversized Slouchy Shoulder Bag

This chic bag looks more expensive than it actually is.

$35.00

Target

Banana Boat Sheer Sunscreen Spray SPF 50

This pick won Best body sunscreen in our Sunscreen Awards.

$11.79

Target

KeepGoing Travel First Aid Kit

This first aid kit is travel-sized and TSA-approved.

$41.95

Amazon

Sam's Club Membership (1 Year)

A Sam's Club membership offers extra savings, Sam's Cash and more.

$30.00

$50.00

Sam's Club

Miss Mouth's Messy Eater Stain Treater Pen (2 Pack)

Our editors love this stain stopper for on-the-go treatments.

$13.99

Amazon

Madison Reed The Gray Escape Hair & Brow Mascara

This 2-in-1 hair and brow mascara instantly covers gray hair and root regrowth.

$19.50

Amazon

Jisulife Handheld Mini Fan

This fan won Best cooling travel gadget in our Travel Awards.

$14.52

$15.29

Amazon

Nippies Nipple Covers for Women with Lift

These reusable petals are available in multiple shades and two sizes.

$33.00

Amazon

Lola Blanket

Reviewers say this is the softest blanket you'll ever own.

$125.00

Lola Blankets

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Everyone Is Using Blue Lipstick. I Tried the Viral (and Now Award-Winning) Lip Stain

Shop TODAY 2025 Beauty Awards: 40+ New Launch Products from Tarte, Beekman 1802, Color Wow and more

24 award-winning products from foundation to primer — starting at less than $7

Shaper Shorts, Everyday Studs and More From Shop TODAY Stages: The Mom Edit

I Tested 6 Blow-Dry Brushes — My Top Pick Saved Me a Trip to the Salon

A Spray for Beachy Waves, Outdoor String Lights and More Trending Amazon Finds in May

Experiencing Hair Thinning? These Ingredients Actually Work, According to Dermatologists

Your Guide to K-Beauty: Medicube, Dr. Groot and More Picks Worth the Hype

What’s Viral on Amazon? Capris, ‘Toning Whip’ and More

Bobbie's Bests: SPF Makeup, Dry Shampoo & More Summer Go-Tos

Does Biotin Help with Hair Growth? Dermatologists Weigh In

Never Leave the House Without These Amazon Finds, From $6

These Hair Thickening Products Give Effective, Long-Term Results, According to Experts

Last Call on Amazon’s Beauty Sale! Save up 52% on Clinique, Laura Geller, Dyson, More

Last Chance to Score Exclusive Deals on Comfy Bras, Trendy Cardigans and More Spring Refresh Finds

Do Red Light Therapy Hats Help With Hair Growth? Trichologists Explain

Pokémon x Target Is Here! Shop the Limited-Edition Drop Before It Sells Out

Meet the Best 2026 Product Launches (So Far)

Custom Zenni Glasses, Editor-Loved Shapewear and More Favorites From Shop TODAY Stages

Shaping Leggings, a Thickening Shampoo and More Standouts From Shop TODAY Stages

How to Keep Your Silk Press Laid — Even in the Heat, According to Hairstylists

How Often Should You Really Be Washing Your Hair? We Asked the Experts

Parke x Target is Here! Shop Logo Sweatshirts, Denim and More — Starting at $5

Amazon April Bestsellers: Easy Spring Upgrades From $13

The Return of Capris, a $25 Earring Deal and More Trends to Shop in April

Hot List Spring Favorites: Anti-Aging Tinted Balm, a Leg Massager and More Finds, From $5

Everything You Missed at Ulta Beauty World: Plus What's in That $2,000-Valued Swag Bag

Ulta Spring Haul Sale: MAC, Rare Beauty and More for up to 40% Off

Sephora Spring Savings Event: The Best Deals from Kiehl's, Dyson and More — Up to 30% Off

Deal Alert! Shop Naomi Watts' Beauty Brand With Our Exclusive 20% off Code

Amazon Customer-Loved Finds for April, Starting at $9

The NewBeauty Beauty Awards are Here! Shop 6 Winners Across Makeup, Hair and More

Do Derma Rollers Work for Hair Growth? Dermatologists Break Down the Benefits, Risks and Best Products

Our Latest Shop TODAY Stages Gift Bags Were Valued Over $300: See What Was Inside

What’s in Brooke Shields’ Bag? Needlepoint Supplies, Ballet Flats and More

Score These Exclusive Beauty Deals: Up to 52% off Ogee, Dr. Brandt, Ilia and More

We Asked Experts How To Tame Frizzy Hair — Here Are the Products They Love

Amazon's Big Spring Sale: Up to 50% off on Deals That Are Still Live

Missed Amazon’s Big Spring Sale? We Found up to 50% off Major Luxury Beauty Deals Still Live

Missed Shop TODAY Stages? Shop Everything from the Epic Gift Bag — Plus, Exclusive Deals

TODAY-Exclusive Amazon Big Spring Sale Deals up to 57% Off

These Shop TODAY Sleep Award Winners are on Deal During Amazon's Big Spring Sale

Amazon Big Spring Sale Preview: Shop the Best Early Deals

These Heatless Curlers Cut My Styling Time in Half — Check out the 5 Best I've Tried

These Are the Solutions Dermatologists and Experts Actually Recommend for Thinning Hair

We Rounded Up The Best Deals from Ulta's 21+ Days of Beauty

I Tried the Dyson, Shark and T3 Multi-Stylers — This One Gave Me the Best Blowout

The Best Spring Beauty Products for a Routine Reset, According to a Dermatologist

Beauty Solutions for Instant Results: A 'Mascara Melter,' De-Puffing Eye Masks, More

Seen on TODAY: Expert-Approved Products for Red Carpet-Worthy Hair at Home

I Never Go a Wash Day Without This K-Beauty Scalp Treatment: It Works in Just 10 Seconds

Spring Styles Seen on TODAY: Roller Rabbit x Target, Vacation Hats, Mary Janes and More

Get Ready for Spring With These Amazon In-Between Essentials, From $8

Besties ‘Til the End? Here Are 22 Gift Ideas They’ll Love

Yes, Your Hair Tie Can Be Damaging Your Hair — Experts Share Pain- and Damage-Free Options

Dyson Vs. Laifen: Which Blow-Dryer Should You Invest In? I Tried Them

Amazon Favorites Bought Over 1,000 Times This Month, From $9

Want Fuller, Thicker Hair? Try These Expert-Recommended, Editor-Tested Picks

Here's How To Prevent Female Hair Loss, Plus Products To Help

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A Beauty Expert Shares Affordable Finds in K-Beauty, Hair Care and More Starting at $7

This Rotating Curling Iron Cut My Styling Time In Half — It Has Two Speed Settings And Is Easy To Use

Bobbie's Bests: Trending Hair Products Worth the Hype, from Scalp Care to Hair Toppers

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