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Hair

For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.

Beauty Through The Ages

Our team reviewed hundreds of products and narrowed them down to 70 winners.

Vivian Le / TODAY

Mature skin

Shop Today Mature Beauty Awards: Award-Winning Serums, Hair Tools, Concealers and More Available on Amazon

Vivian Le / TODAY

Mature skin

Shop TODAY 2025 Mature Beauty Awards are Here! Score New Launch Products from Laura Geller, Wavytalk and More

Vivian Le / TODAY

Mature skin

The Best Makeup for Mature Skin: Expert Picks and Award Winners, Starting at $8

Tyler Essary / TODAY

Hair

Your Hair Ages With You: Experts Explain How to Care For It, Plus Award-Winning Picks

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Moroccanoil Texture & Volume Hair Powder

Winner: Best texturizing hair powder

$30.00

Sephora

$30.00

Ulta

$30.00

Moroccanoil

DIFFBOT

L’Oréal Paris Revitalift Anti-Aging Moisturizer

Winner: Best value moisturizer

$20.87

$29.99

Amazon

$23.99

$29.99

Ulta

AMAZON

Nécessaire The Hand Retinol

Winner: Best retinol treatment for hands

$38.00

Nécessaire

DIFFBOT

NuFace Mini+ Starter Kit

Winner: Best at-home microcurrent

$250.00

Ulta

$250.00

Nordstrom

$250.00

NuFace

AMAZON

Maybelline Longwear Multi-Use Eye Shadow Stix

Winner: Best value eyeshadow

$8.79

$11.99

Amazon

$10.99

Target

$11.99

Ulta

AMAZON

Prime Prometics PrimeLash Mascara

Winner: Best for sensitive eyes

$28.00

Amazon

$28.00

Prime Prometics

Shop TODAY 2025 Hair Awards

Vivian Le / TODAY

Seen on TODAY

The Winners Are In! See Shop TODAY Beauty Awards Picks for Beauty Through The Ages

Vivian Le / TODAY

Hair

From Straighteners to Curlers, These Award-Winning Hair Tools Deliver Salon-Level Results

Vivian Le / TODAY

Hair

Do Hair Growth Products Really Work? Experts and Editors Say Yes — Shop Award-winning Products Starting at $12

Agung Putu Surya Purna Kristyawan / Getty Images

Hair

Experts Share Ways to Treat Chlorine-Damaged Hair With Shop TODAY Hair Award Winners

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DIFFBOT

Shu Uemura Ultimate Reset Overnight Hair Serum

Best Hair Repair Serum

$70.00

Amazon

$70.00

Sephora

$63.00

$70.00

Shu Uemura

Vivian Le / TODAY

Luseta Rice Water Shampoo and Conditioner Set

Best Strengthening Set

$26.39

$32.99

Amazon

$61.00

$72.00

Luseta Beauty

DIFFBOT

Sutera Silverthread Hair Wrap

Best Hair Towel

$18.99

Sutera

Vivian Le / TODAY

Lola From Rio Rapunzel Strengthening Hair Mask

Best Hair Mask for Strengthening

$16.99

Amazon

$16.99

Lola from Rio

Vivian Le / TODAY

OGX Renewing + Argan Oil of Morocco Extra Penetrating Oil

Best Smoothing Serum

$7.97

$10.69

Amazon

$10.69

Ulta

AMAZON

Everpro Gray Away Root Touchup Quick Stick

Best Overall Root Touch Up

$8.97

$9.99

Amazon

AMAZON

dpHUE Color Dream Demi-Permanent Kit

Best Long-Lasting Semi-Permanent Hair Dye

$33.00

Amazon

$33.00

Ulta

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DIFFBOT

Wavytalk Turblow Pro

Best Overall Hair Dryer

$61.36

$99.99

Amazon

$99.00

Wavy Talk

AMAZON

Revlon One-Step Root Booster Round Brush Dryer and Styler

Best value Multistyler

$24.53

$44.99

Amazon

$54.99

Ulta

AMAZON

Amika Brooklyn Bombshell Blowout Spray

Best Volumizing Spray

$32.00

Amazon

$32.00

Amika

$32.00

Sephora

Vivian Le / TODAY

Not Your Mother's Clean Freak 3-in-1 Dry Shampoo

Best 3-in-1 Dry Shampoo

$11.99

Ulta

$11.99

Not Your Mother's

DIFFBOT

Cécred Restoring Hair & Edge Drops

Best Growth Product for Hairlines

$56.00

Ulta

$56.00

Cécred

EcoTools Curl Activating Detangler Hairbrush

Best Value Hair Brush

$11.99

Ulta

$8.39

$11.99

Amazon

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Shop TODAY Savings

Add this extension to your Chrome browser and save at 40,000 retailers.

$0.00

Shop TODAY Savings

TheraICE Headache Relief Cap

Soothe tension with this cooling mask.

$19.99

$24.99

TheraICE

Vacbird Vacuum Bags with Rechargeable Pump (12 Pack)

These vacuum-seal bags come in different sizes and include a rechargeable pump.

$31.99

$39.98

Amazon

Abib PDRN Collagen Lip Mask

Keep your lips plump with this hydrating overnight mask.

$13.00

$15.12

Amazon

$19.95

Walmart

$20.00

Abib

Bedsure Gentlesoft 2-in-1 Queen Comforter Set

This comforter comes with a plush, attachable blanket.

$82.99

$114.99

Wayfair

$85.99

$99.99

Amazon

$107.99

Bedsure

Loop Quiet Ear Plugs

These editor-approved earplugs are perfect for bedtime, concerts, airplanes and more.

$24.95

Amazon

$24.95

Loop Earplugs

Laura Geller Line Smoother Blurring Primer

This makeup-boosting primer helps blur the appearance of fine lines.

$39.00

$45.00

Laura Geller

$45.00

Amazon

Today Loves Food Cookbook

Ever wonder what your favorite TODAY show host cooks at home?

$11.46

$35.00

Amazon

$35.00

Barnes and Noble

Evnlo Necklace Layering Clasp

Solve common necklace challenges, from difficult clasps to layering strands, with this hack.

$13.99

Amazon

Tubasion 2-in-1 Purse Light

This rechargeable light helps illuminate the contents of your bag.

$15.99

$19.99

Amazon

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24 award-winning products from foundation to primer — starting at less than $7

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These Heatless Curlers Cut My Styling Time in Half — Check out the 5 Best I've Tried

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The Best Spring Beauty Products for a Routine Reset, According to a Dermatologist

Beauty Solutions for Instant Results: A 'Mascara Melter,' De-Puffing Eye Masks, More

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I Never Go a Wash Day Without This K-Beauty Scalp Treatment: It Works in Just 10 Seconds

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Get Ready for Spring With These Amazon In-Between Essentials, From $8

Do Red Light Therapy Hats Help with Hair Growth? Trichologists Explain

Besties ‘Til the End? Here Are 22 Gift Ideas They’ll Love

Yes, Your Hair Tie Can Be Damaging Your Hair — Experts Share Pain- and Damage-Free Options

I Tested 6 Blow-Dry Brushes — My Top Pick Saved Me a Trip to the Salon

Dyson Vs. Laifen: Which Blow-Dryer Should You Invest In? I Tried Them

Amazon Favorites Bought Over 1,000 Times This Month, From $9

Want Fuller, Thicker Hair? Try These Expert-Recommended, Editor-Tested Picks

Here's How To Prevent Female Hair Loss, Plus Products To Help

Can Scalp Acne Lead to Hair Loss? Here’s What Dermatologists Say

A Beauty Expert Shares Affordable Finds in K-Beauty, Hair Care and More Starting at $7

This Rotating Curling Iron Cut My Styling Time In Half — It Has Two Speed Settings And Is Easy To Use

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In a pinch? Redditors and editors love these beauty products for ‘instant’ results

The 16 Amazon Finds Getting Us Through January, From $8

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