We’re counting down to Black Friday, and one highly anticipated retailer just announced the details of their holiday deals. Amazon’s Black Friday returns, kicking off more than a week early on Nov. 19 and lasting through Cyber Monday on Nov. 30.
During retail’s biggest holiday savings event, Amazon reveals Black Friday Week will offer “millions of deals” in electronics, beauty, toys and more categories. And that’s not all; each day during the 12-day spree will bring new daily themed markdowns up to 60% off.
Experts say it’s the best time to score big-ticket home items or start on holiday gifting, so you’ll want to take advantage of these days of savings. According to the retailer, markdowns include up to $600 off select Sony and Hisense TVs, 40% off Medicube, Color Wow, Ninja and iRobot, and even 50% off hot toys like Melissa & Doug and Crayola.
Even better news? Amazon is rolling out early deals right now, so you can get a head start on your Black Friday shopping. Below, we found up to 65% off on Amazon devices, Apple AirPods, Shop TODAY Beauty Awards winners and more.
Early Amazon Black Friday tech deals
Planning on buying new tech this Black Friday? This power strip has 12 outlets (including USB and USB-C ) and a flat plug that easily stows behind furniture, helping keep cords tidy.
Right now, you can score this portable Bluetooth speaker for under $20. The brand notes that it’s water- and drop-resistant and can pair with another speaker for a surround-sound experience. At this deal price, you’ll want to buy two!
Score Amazon’s newest model of the bestselling Fire TV Stick for nearly 60% off. It has a sleek new remote, faster performance, and is powered by the TV, so you don’t have to worry about taking up another outlet.
Your shortcut to editor approved picks
Save 20% on Apple’s bestselling AirPods Pro 3. An editor favorite, the earbuds offer a wide range of additional features, which include noise cancellation and a hearing aid feature.
Early Amazon Black Friday home deals
Stock up on seasonal candles this holiday season while Yankee Candle is offering 40% off their 22-ounce jars. These long-lasting candles burn up to 150 hours and come in festive scents including balsam and cedar, red apple, mistletoe and more.
Whether you’re looking for a practical gift or need to upgrade to cozy bedding, reviewers say this bubble blanket is so soft and fluffy. It comes in multiple sizes, and the throw option is on sale starting at $17.
Black Friday is a great time to save on big-ticket home items, and right now, Shark is offering 44% off this powerful vacuum. According to the brand, it’s capable of deep cleaning carpets and has attachments to help clean hard-to-reach corners and ceilings.
Early Amazon Black Friday beauty deals
Snag this Shop TODAY award-winning mascara while it’s only $8. One of our testers says it’s a must-have in her makeup bag.
“My go-to mascara since I know it won’t budge no matter how often I wipe my face, rub my eyes, or take my sunglasses on and off,” she notes.
Newly crowned the “best under-eye brightener,” this Ageless Beauty Awards winner is on sale for under $10. It’s designed with a cooling rollerball and formulated with hydrating serum to help depuff and moisturize the under-eyes — our editors loved it for its instant results!
Experts previously shared the oral benefits of using a water flosser, and this bestselling option is on sale for 40% off. This rechargeable option has two pressure settings that effectively remove plaque and massage the gums, per the brand.
Multi-styling tools are at the top of every beauty lover’s wish list, and this Shark system is under $200. The brand notes that it comes with four attachments that provide a sleek blowout or bouncy curls, with minimal heat damage.
Early Amazon Black Friday fashion deals
From skirts to sweater dresses, a pair of sheer tights instantly elevates any fall outfit. Reviewers like the tummy-control waistband for added support and comfortable fabric.
If you ask us, you can never have too many cardigans for this season. From jeans to midi skirts, this classic piece comes in over 30 colorways that easily pair with a variety of styles. For under $20, you’ll want to grab shades to mix and match.
We love a sleek loungewear set for its versatility and comfort. This matching combo is cozy enough for the couch, while polished enough to wear on errands and during holiday travel.
If you’re looking for a new pair of boots this season, you can save 50% on this faux-suede ankle boot. It’s designed with a 1.5-inch block heel, making it easy to walk in and pairing well with everything in your closet, from jeans to dresses.
Early Amazon Black Friday toy deals
This bulk Play-Doh set comes with 42 mini cans, making it a great gift for young kids. You can even break up the pack as stocking stuffers, or use it as prizes for kid activities during holiday gatherings.
Kids can create their own whimsical aquarium with this Magic Gel Water Pets kit. It comes with a variety of gels and mold options, like dolphins and dinos, that’ll keep kids entertained for hours. Just fill the molds, dip into the included solution, and dunk in water to watch the pets transform.
This pizza counter playset offers imaginative play, as well as a fun way to learn counting and sorting, while developing motor skills. Don’t miss out while it’s an impressive 65% off right now.
Frequently asked questions
Black Friday and Cyber Monday are historically held on the Friday and Monday after Thanksgiving. This year, Black Friday falls on Nov. 27, 2026, and Cyber Monday falls on Nov. 30, 2026.
Unlike Prime Day, you do not need to be a Prime member to enjoy Amazon’s Black Friday Deals. However, in the past, Amazon did offer select exclusive deals to Prime members. Also, with a Prime account, you can take advantage of free two-day shipping during this busy holiday season.
How we chose
To find Amazon’s best early deals for Black Friday, we combed through thousands of products across Amazon.com. We consider factors like high average ratings, markdown prices of over 20% off and verified shopper ratings. We also choose products based on expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
