Shop TODAY’s Gifts We Love list has officially dropped, with 100 perfect gifting picks for everyone in your life.
And whether you’re looking for a sweet gift for Mom or a present for that hard-to-please holiday host, we have you covered. And the best part? So many of our gifting picks are available on Amazon, so you can get everything you need with the brand’s fast Prime shipping and great prices.
Keep scrolling to see our top gifts for everyone on your list that you can shop on Amazon.
Best for the coffee purist$34.72$43.99
Shop TODAY Gifts We Love beauty gifts on Amazon
Julep’s cream-to-stick eyeshadows have long been a Shop TODAY staple, and this set comes with two shimmering colors.
“When it comes to the wear, I was impressed to see that the formula lasted me all day,” one former staffer shared. “Not once did I take the product out of my makeup bag to reapply or touch-up any areas. The claims that the formula is crease- and wear-proof live up to the hype because my eyelids looked just as new as they did in the morning.”
According to experts, gua sha massages can help depuff your face and increase skin firmness overall. And this tool takes that to the next level, introducing red light, heat and vibrations into the mix, which, according to the brand, help brighten skin, improve product absorption and much more.
Shop TODAY Gifts We Love best tech gifts on Amazon
Experts say that heated masks can help with dry eyes and reduce under-eye puffiness and dark circles. One dermatologist recommended this one specifically because it has three heat and four timing settings. It’s a great gift for those who need a little extra TLC after a long day.
Your shortcut to editor approved picks
For the friend who is always up-to-date with the latest internet trends, this device provides an easier way to scroll. They can use it to control TikTok, YouTube, Instagram and similar apps without having to manually page through. But that’s not all! It can also be used to turn the page on e-readers or to remotely take photos.
Your dad will be so happy to say goodbye to that chunky measuring tape. With this credit card-sized tool, he can measure distances of up to 98 feet with the push of a button. The laser device can be used to measure everything from ceiling distances to couch length, the brand says.
Brick
“I have mine on my fridge, and my husband and I will tap it when we get home from work so that we can be really present with each other,” senior editor and producer Julie Ricevuto says about this tool that is perfect for anyone looking to cut down on screen time. “But it’s great for families... you can have everyone Brick their phone during dinner or while your teen is doing homework. It has worked wonders to stop our producer from hours of doomscrolling and even helped her pick up hobbies like reading and crafting, since social media is off limits!”
Customizable phone cases are great — but one that they can customize as many times as they want is even better. Using the app, they can display any image from their library at any time on the case, allowing them to change their style as often as they want. The case itself requires no batteries or charging and is durable to help keep their phone protected, the brand says.
I’m a big fan of screen-free trackers as a way to “disconnect” while still being able to track all your health and fitness data, and the Google Fitbit Air is one of my favorites that I tried this year. It’s one of the most affordable screen-free trackers on the market, but it still delivers all the features you want, including comprehensive sleep tracking, workout stats, health monitoring and more.
Shokz’s earbuds are a Shop TODAY team favorite, and as someone who often ends up feeling discomfort after leaving a standard earbud in my ear for too long, I love these. They’re lightweight, comfortable and have an open-ear fit, so you can still hear your surroundings. I’ve even found that they stay in place during runs and other high-movement activities.
“As someone who travels often, commutes to work regularly and lives in a small New York City apartment, the fact that it’s easy-to-handle on the go and that it saves me living space (my shelves are already too full!) have totally won me over,” says partnerships associate editor Erica Marrison says about her Kindle.
This version is the thinnest and lightest yet, making it more portable than ever.
One former TODAY staffer shared that they “loved everything” about this beauty tool.
“As a curly-haired girl with a ton of frizz who uses heat on her hair a lot, this has saved me so much time and energy. I can honestly just run my hair through step one and it surprisingly straightens it so well. I don’t know how Shark does it, they truly popped off. I don’t dread hair wash and styling days nearly as much now that I have this. It’s also super easy to use and very intuitive.”
Shop TODAY Gifts We Love best home gifts on Amazon
Know someone who wants to log their memories, but doesn’t have time to journal every day? They’ll definitely appreciate this gift. Each page has sections for five years of notes, so they can jot down a thought, memory or sentence and then revisit that page on the same day every year to log something new and reminisce.
Roadtrippers and frequent travelers will love scratching off their latest destinations on this map. Each state is a different color and has cartographic details that are only revealed once the top layer is etched off.
This jewelry box is so stylish, she’ll want to display it proudly on her wardrobe or desk. It’s super practical too, as it features a removable top tray, bottom storage section, plenty of hooks, an earring board and more to help her store her most precious items.
Bring a little more luxury to their routines with this exfoliating hand wash from Courteney Cox’s brand Homecourt. It’s textured to exfoliate their hands as they wash, so their skin is left feeling refreshed, clean and softer than before.
“This one-cup Moka pot is the perfect little gift for any coffee lover,” says social media producer Dani Musacchio. “If you aren’t familiar with the Moka pot, it’s an easy-to-use stovetop espresso maker that makes really delicious coffee. While it comes in many different sizes, I love this one-cup option for solo drinkers. It looks adorable and won’t take up too much space on your counter!”
We all know at least one person who is always cold, no matter the season. And they can benefit from having this heated pad at their desk. It has three adjustable temperature settings and is the perfect place to rest their arms as they type or game. Plus, the leather design makes it look super stylish when sitting atop their desk.
“If you want to give the gift of better sleep, look no further than the Hatch alarm clock,” one editor says. “The biggest change I’ve noticed is how much less I’m on my phone at night (since I don’t need to keep it by my bed for a morning alarm). Aside from that, I love that my dark, cave-like room finally gets some light in the morning. Everything is super customizable — from the color of the light to the sound that wakes you up to the wind-down routines you can create for bedtime. Not to mention, it looks super sleek on my bedside table!”
Shop TODAY Gifts We Love best fashion gifts on Amazon
This vegan leather hobo bag is so well-made and stylish, they will never be able to guess how much you really paid for it. And don’t be fooled by its size! According to the brand, it has ample space for all their essentials. The cherry charm adds the perfect touch of whimsy.
We’re big fans of Vera Bradley over here at Shop TODAY, and this laptop pouch is great for commuters or frequent travelers. According to the brand, the stylish case is designed to fit in many of its larger bags, so its great for those who already have pieces from Vera Bradley.
This shawl is made with Lands’ End’s CashTouch, a soft and buttery material that’s designed to mimic the feel of cashmere (without the price tag), the brand says. It will make the ultimate soft and stylish companion for travel days, lounging and more.
These aren’t your average ballet flats! They’re extra comfortable, thanks to their dual arch support and EVA foam outsole. You’ll want to grab this gift now, because this shoe is so popular, sizes are selling out.
Shop TODAY Gifts We Love best toy and entertainment gifts on Amazon
They’ll be puzzling all year long with this 2027 calendar. It features more than 300 mini New York Times crosswords for them to do throughout the year (the weekends are combined on one page). The brand says that the puzzles are great for beginners and pros alike.
This game provides fast-paced fun for the whole family. Players will compete to think of a song lyric that matches the word on each card and be the first person to sing. The game can be played with anywhere from two to 10 players, so it’s great for date nights as well as group hangs.
Give the gift of creativity with this fun light board from Crayola. They can use the Gel FX Markers to draw up anything their mind can imagine and then switch on the board to light it up and bring it to life as the colors pop and shimmer.
There are so many ways to have fun with this original toy! The large lasso string floats and matches them movements, allowing kids and adults too to learn all kinds of tricks, from riding the pony to the swirl.
If they’re not quite ready for a real animal at home, introduce them to this cute digital pet. With the Bitzee aquarium, they can nurture and feed their aquatic friends to unlock 30 different characters. The creatures respond to touch, so kids can dip their finger in, press the dial and more.
Actress Amanda Seyfried founded Make It Cute along with her two childhood best friends, offering a different take on children’s playhouses. Each one is plastic-free, made with cardboard for simple setup and equally easy storage. This one is decorated to look like a modern farmhouse, making it a stylish choice for any family’s home.
What is Shop TODAY’s Gifts We Love?
For Shop TODAY’s fourth annual Gifts We Love Awards, we combed through buzzy products, new launches, tried-and-true favorites and products our editors already know and love to find 100 gifts worthy of a spot on anyone’s wish list. Our final list is a true reflection of our editors’ tastes and expertise, with thoughtful finds for a range of recipients, interests and price points. Above all, these are gifts we’d be genuinely excited to give or receive ourselves.
How we chose winners
Our selection process is rooted in firsthand experience, editorial expertise and thoughtful consideration of what makes a great gift.
Shop TODAY editors and staffers discover, sample and interact with products throughout the year, considering each item both on its own merits and through the lens of gifting. When narrowing our selections to the final 100, we consider factors including quality, usefulness, value, originality, recipient appeal and overall giftability.
There is no single quality that automatically makes a product a winner. A gift doesn’t have to be the newest, buzziest or most expensive option in its category to stand out. Ultimately, our 100 winners are products our editors can genuinely stand behind and would be excited to give to someone on their own lists, or receive themselves.
The New York Times 2027 Mini Crossword Calendar
The New York Times 2027 Mini Crossword Calendar