Beauty lovers, rejoice! Cyber Monday has brought with it dozens of discounts on award-winning, editor-loved and tried-and-true beauty products.
Over the course of four months, TODAY editors and writers, as well as members of our Mom Squad, tested products to reveal to readers which ones are actually worth adding to a mature beauty routine.
Then, we unveiled our top picks: 155 products that have earned the Shop TODAY 2025 Mature Beauty Awards seal. Today, we're sharing finds that are on sale during Cyber Monday.
Shop top brands that utilize ingredients like hyaluronic acid, retinol, vitamin C and more to help you combat dry skin, fine lines and wrinkles, and more.
Mature Beauty Awards makeup on sale for Cyber Monday
For less than $3, this concealer is a steal. You can rest assured knowing you'll still be able to create glam looks while on-the-go, thanks to this product's travel-friendly size.
One of our writers was surprised "in the best way possible" by this mascara, which proved to remain smudge-free in the "sweltering summer heat."
For fuller, longer lashes without breaking the bank, consider shopping this award-winning pick while it's 30% off.
For long-lasting wear, consider adding this eye makeup product to cart. It's a multitasking makeup tool — allowing you to apply eyeshadow, eyeliner and eyeshadow primer with just a few swipes.
Skin care meets makeup with this formula, that combines hyaluronic acid and vitamin C to not only provide a full coverage look, but leave you with moisturized and brighter skin while doing so.
With niacinamide and hyaluronic acid, this concealer not only hydrates the skin but also brightens it, giving you coverage and skin care all in one. If you thought that's where it ended, you're in for a treat because this formula also contains vitamins B3, B5 and E, giving you 16 hours of non-creasing payoff and a hydrating finish.
A mascara that’s transfer-proof, smudge-proof and flake-free, yet still easy to remove, sounds almost too good to be true. But Tilt Beauty makes it happen with a nourishing formula that lengthens, lifts and defines lashes while also strengthening them with peptides, keratin and soothing botanicals.
Did you know you should be refreshing your mascara every six months? If you're in need of a swap, consider this award-winning pick that reviewers rely on for longer lashes in just two coats.
Looking for ways to ensure your makeup will last all day long? Well, this primer is the choice for you! This 2-in-1 primer preps your skin for makeup and protects it from the sun thanks to the SPF within the formula!
Mature Beauty Awards skin care on sale for Cyber Monday
It's that time of the year where your lips are in desperate need of hydration. You won't get caught with your lips chapped if you use this deeply nourishing mask. Made with coconut oil, shea butter, and squalene, you are sure to have soft and smooth lips that taste like a tropical treat!
Give your lips the perfect dose of hydration with this plumping lip treatment. Made with hyaluronic acid and peptides, this will keep your lips hydrated for 24 hours while giving them a subtle plump and rosy tint!
Within less than a week of incorporating this vitamin C serum into her skin care routine, one of our writers noticed major benefits, most notably brighter, more radiant skin.
“The moisturizer has a rich, creamy consistency that absorbs well into the skin,” says Shop TODAY Mom Squad member and mother of associate editor, Sierra Hoeger, Sarah Hoeger, says. “I used it daily on my face and neck before applying makeup, and it kept my skin moisturized all day. After consistent use, I noticed a subtle but noticeable brightening effect.”
Key ingredient vitamin C works in tandem with hyaluronic acid to leave users with brighter, more hydrated skin.
This gloss promises hydration thanks to the hyaluronic acid and peptides. Plus, it'll provide you with a sheer tint, minus the stickiness that’s usually associated with lip glosses.
“I’m thoroughly obsessed with these under-eye patches from Derma-E,” raves former editor, Amanda Fama. “First of all, the smart design of these slightly-raindrop-shaped patches covers both the under-eye area and the crow’s feet area. Not to mention, they don’t slip around once applied.”
She also notes that the ingredients — hibiscus flowers, retinol and bakuchiol — are great for anti-aging.
"This is such a unique product, since it's the toner version of the brand's viral face mask," says associate editor, Shannon Garlin. "I love that I can use these daily and it takes less time to use than the mask. I feel like it helps me reap the hydrating and plumping benefits of the face mask in less time."
This viral eye treatment is an editor- and reader-favorite, for its ability to transform the area surrounding your eyes. It can help to diminish the appearance of crow's feet, wrinkles and under-eye bags, just to name a few.
Anti-aging skin care routines are most common for the face and neck — but what about your hands? Experts we previously spoke to recommend prioritizing the same key ingredients you use to tackle fine lines and wrinkles on the cheeks, forehead and more, in hand lotions and creams.
Described as "thick and hydrating" according to deputy editorial director, Ali Deabler, this moisturizer is made with the common ingredient, hyaluronic acid, to combat anti-aging woes.
Plus, it promises not to further clog the pores and instead softens and evens out the skin.
Mature Beauty Awards tools on sale for Cyber Monday
Take your anti-aging routine to the next level by incorporating a microcurrent device. Editorial director Adrianna Brach calls this device “one of the better beauty tool investments I’ve made," noting that can she "see results so quickly" with consistent use.
Mature Beauty Awards hair care on sale for Cyber Monday
Biotin and hyaluronic acid work together to bring you a formula that works to strengthen damaged and thin hair, with reviewers noticing results after just one use.
For shinier, more "luminous" locks, add this simple-to-use glaze to your everything shower routine. Its nozzle makes it easy to apply at your roots or the ends of your hair and massage in.
This product "does it all," according to the brand, including concealing stray grays while keeping hair shiny and healthy. Reviewers say this product "works like magic," to help them touch up hair in between visits to the salon.
Mature Beauty Awards body care on sale for Cyber Monday
"Your nails need this product," says Jude Bender, Mom Squad member and mother of deputy managing editor, Jess Bender.
It's small but mighty — working to strengthen nails in as little as two weeks, thanks to ingredients like celery seed extract and Tsubaki oil.
Retinol is commonly found in products used for your face: moisturizers, cleansers and more, yet this lotion encourages you to use it all-over for anti-aging.
"Since using this product, I’ve noticed the sun damage on my arms has faded slightly, and my skin’s texture is soft and supple," says one of our writers.
How we chose
To choose the winners for our inaugural Mature Beauty Awards, we sorted through nearly 1,200 new launches, editor recommendations, trending and tried-and-true products to come up with 155 winners. We hosted an in-house glam session, putting them through practical experiments to see if they meet requirements when it comes to value, satisfaction and quality for makeup, skin care, beauty and hair products and tools.
Over the course of up to four months, our team of editors and writers tried products in every beauty category: hair, body, skin and makeup. Finally, our panel of experts reviewed some of our winners to give their sign-off based on ingredients and other factors.
Furthermore, we meticulously combed through thousands of products on sale during Black Friday 2025 and Cyber Monday 2025 to identify the very best deals. We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback.
