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When was the last time you tossed some of your old eye makeup products? Checked if your hairspray is even doing its job anymore? If you still have some products in your beauty cabinet that date back to your high school years, you may be surprised to hear that cosmetics actually have expiration dates.
Luckily, lifestyle and beauty expert Ami Desai stopped by Hoda & Jenna to share some helpful tips and finds to keep your beauty cabinet clean and fresh, so you can give your skin and hair the care it deserves. We also pinged a few more experts for some insight on our makeup habits.
Not only will expired beauty products be less effective, but they can potentially lead to irritation and infection if contaminated with bacteria, New York-based dermatologist Dr. Joshua Zeichner told Shop TODAY.
While you can usually find the expiration dates marked somewhere on the container, even if you can't, there are a few rules of thumb that experts recommend following for when you should be replacing your makeup.
When should I replace my makeup?
According to Zeichner, things that come into direct contact with your skin, like mascara or eyeliner need to be replaced more often than other products. It's recommended that you replace mascara every three months, lipsticks every year and eyeliner every three to six months (though pencils last longer than liquids). Primers and foundations usually last about two years, Zeichner said, and powered products like blush and eye shadow are typically the same.
As for your skin care products, lotions and creams in pump bottles can last more than a year, while those that you scoop out with your fingers typically last six to nine months, since bacteria is more likely to grow there.
Dirty application tools can also cause similar issues, so while you should be washing your sponges and brushes weekly, it's also a good practice to replace them every few months, said Dr. Shari Sperling, a board-certified dermatologist in New Jersey.
From pointers on how to make the most of your beauty products to a top-rated brush cleanser, read on for everything you'll need to give your beauty routine a spring cleaning. We even did one better — if you read all that and realized that it's way past time to replace the items in your beauty cabinet, we rounded up some bestselling options to swap in, from foundations to serums. Click on a specific category below or keep reading to see all of our picks.
- Best beauty cleaning products
- Best foundations and concealers
- Best eye makeup
- Best lipsticks and gloss
- Best makeup applicators
- Best serums and moisturizers
Best beauty cleaning products
If your skin is already blemish-prone, putting a dirty brush on your skin might just make things worse. A spray cleanser is an easy fix for any brush that needs a quick clean in a pinch. All you’ll need to do is spray the brush head (avoiding the glue, Desai says) and swirl it onto a paper towel until no more makeup comes off of the brush. Desai’s pick? She says IT Cosmetics’ brush cleaner is an affordable option.
If you use a BeautyBlender to apply foundation or concealer, you’ll notice that it gets very dirty, very easily. While you can get away with using soap and water, you’ll need a solid cleanser to really remove the dirt and grime and stains that build up over time. Desai recommends immersing the sponge in water, adding a few drops of BeautyBlender’s cleanser and then letting it sit overnight. In the morning, all you’ll need to do is give it a few squeezes and then jump right into your beauty regimen.
Keeping all of your makeup products on display can help you remember to keep them clean. Desai says a spinning makeup organizer that you can customize to your preferred height is one way to keep things within sight and in mind. However, it’s just as important to remember that you’ll need to clean the organizer to prevent dirt and buildup, too.
Yes, your facial cleanser can double as a cleanser for your makeup brushes and sponges! Not only can you give your skin the treatment it deserves with this top-rated cleanser, but you can also give your products the refresh they need.
In addition to a cleanser, Desai says she uses tea tree oil to give an extra boost to the cleansing process. In addition to giving your brushes a great scent, Desai says it is also anti-microbial and helps kill bacteria that can cause acne.
Best foundations and concealers
Cover blemishes, redness and dark spots with this top-rated concealer. The oil-free formula blends in seamlessly and won't clog your pores. The brand recommends ordering one that's one to two shades lighter than your foundation.
This affordable concealer went viral on TikTok after one woman posted a video using the product and comparing it to a popular, more expensive option. When applied to under eyes or other problem areas, it provides an instant boost of brightness. It has a brush tip for easy application and features skin-friendly ingredients, like vitamin C and hyaluronic acid.
Available in 50 shades, this medium-coverage foundation provides a matte and shine-free finish. It's resistant to sweat and humidity and won't cause breakouts after all-day wear.
Whether you're getting ready for a big Zoom meeting or a night out, this foundation will leave your skin looking flawless. Unlike other full-coverage formulas, this one feels completely weightless so you can wear it all day long. And it's long-lasting so it will still look good at the end of the day, too.
Best lipsticks and gloss
You can choose between 20 shades of this long-lasting lip color. Formulated with shea butter, aloe and vitamin E it hydrates while giving your lips a bold matte finish that won't smudge, even when you're wearing a mask.
From natural nudes to bold reds, this bestselling lipstick comes in colors to match all of your moods. It has more than 29,000 five-star ratings on Amazon and reviewers say that they love how long it lasts and the colors (with many people saying they own multiple).
Perfect your pout with this popular option from Clarins. It's made with shea butter and mango extracts to soften and smooth your lips, all while delivering the perfect glossy shine. As if you need any more convincing to add this one to your cart, it's a favorite of the Duchess of Cambridge.
Best eye makeup
A TODAY shopper favorite and a consistent bestseller on Amazon, this mascara is deserving of its royal title. It's not just because it's super affordable, although that definitely helps. It has more than 99,000 five-star reviews on Amazon, with shoppers raving about how long and voluminous their lashes look after application.
Plenty of our current favorite beauty products were found on TikTok, including this bestselling mascara. The "skyhighmascara" hashtag has more than 190 million views on the platform. One user called it her "new favorite mascara" while another said, "I have not been this excited about a mascara in a long time."
Master your cat-eye with this waterproof eyeliner, which lasts for up to 24 hours. It has a built-in sharpener which will help to ensure that you always get crisp, smooth lines and it's available in eight shades including fun colors like Teal and Jade as well as classic blacks and browns.
Thanks to frequent mask-wearing, your eye look is now one of the most important steps in your makeup routine. This palette includes warm and cool neutrals that can be worn every day. The clay-infused formula goes on like a cream and will never look chalky or patchy.
When you want a bolder look, reach for this palette from Anastasia Beverly Hills. It features 14 shades, from the shimmering Primavera to the bright pink Love Letter, that will take you from day to night.
Best makeup applicators
From an angled brush to a lash and eyebrow comb, this 16-piece set contains just about every beauty brush you could possibly need. The brushes are made with a soft, synthetic fiber for a smooth application. Just don't forget to give them a good clean every week.
Sigma is known for making really good brushes, and this set combines the best of the best. It features five of the brand's top sellers: the blending, pencil, tapered blending, tapered highlighter and flat kabuki brushes. Reviewers say that the set has everything you need for your everyday look and that the brushes hold their shape, even after multiple washes.
This makeup artist-approved tool can be used to blend foundation and concealers, apply powders and more. It can be used wet or dry and the precision tip allows you to target specific problem areas, while the rounded side is great for all-over blending.
Best serums and moisturizers
We previously spoke to three dermatologists who all said that they use this product in their daily routines, so you know it has to be good. The formula is great for anyone with sensitive skin, as well as those who deal with dryness. It contains a high concentration of Ceramide 3, niacinamide and glycerin to hydrate and restore the skin's moisture barrier.
Give your skin an intense dose of moisture while you sleep with this Skin Renewing Night Cream. Suitable for all skin types, the formula features a peptide complex to help reduce the look of fine lines and wrinkles as well as hyaluronic acid to hydrate your skin, so you'll wake feeling renewed and refreshed.
With an impressive average 4.6-star rating from more than 42,000 reviews this bestselling moisturizer is no joke. Users can't get enough of the ultra-hydrating gel formula. "This is the moisturizer I have been waiting for my whole life," wrote one verified reviewer who said the non-greasy formula "feels incredible" on her skin.
At one point, one bottle of this serum was sold every 60 seconds. Made with 1.5 percent pure hyaluronic acid, the hydrating serum absorbs quickly to visibly plump skin and reduce the appearance of fine lines and wrinkles.
One Shop TODAY writer who put this bestselling serum to the test said she saw a noticeable change in the brightness of her skin in less than a week. Along with its brightening abilities, the serum, which blends vitamin C, hyaluronic acid, vitamin E and jojoba oil is said to help improve signs of aging and prevent future damage.
For more stories like this, check out:
- Rihanna's beauty line just released a tinted moisturizer for all skin types
- 8 award-winning products that Glamour editors and readers swear by
- Skin care mini fridges are taking over TikTok – here's why I love mine