Our editors independently selected these items because we think you will enjoy them and might like them at these prices. If you purchase something through our links, we may earn a commission. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
As much as I love makeup, I don't exactly wake up every morning and put on a full face before starting my day. On days when I'm in a hurry, a little bit of mascara and lip balm can go a long way!
However, a good mascara can be hard to come by. Many of them just aren't as dramatic as I would like them to be. Plus, a lot of the highly recommended makeup brands can be pretty pricey. That's why when I came across a $5 drugstore mascara with rave reviews, I had to try it.
The Essence Lash Princess mascara is a dark black color with a "false lash effect," and I have to say, it truly looks like I'm wearing fake eyelashes. At only $5 a tube, it's beyond worth the price.
It's not waterproof, but it does last really well throughout the day. It goes on wet and thick, so you may want to take your time applying it, but it's never given me any trouble once it's dry.
According to the Essence website, the conic fiber brush is what provides the lashes with "dramatic volume and sculpted length." I definitely noticed a difference!
In addition to giving me great length and volume, the product is also 100% cruelty-free and gluten-free, so they don't test on animals and everyone can wear it.
When we first wrote this article in January 2019, the mascara had over 1,400 reviews on Amazon with an average of four out of five stars. In April 2021, the number of five-star reviews has skyrocketed to over 13,000.
"I recommend this mascara to everyone I know!" one verified reviewer wrote. "I took a break from my lash extensions and switched to this mascara and haven't gone back."
Another customer commented on its application process writing, "It lasts and doesn't dry super fast, so you can build it as much as you want."
Yet another verified reviewer raved about how the mascara is, "totally worth the hype."
If you're looking for a new mascara, I would definitely recommend giving Essence Lash Princess a try. I have used tons of different mascaras, including luxury and high-end brands, but this one remains at the top of my list.
This story was originally published on January 24, 2019.
For more stories like this, check out:
- The 6 beauty essential you need in 2021, according to Allure's editor-in-chief
- How to apply mascara correctly, according to top makeup artists
- Clean beauty doesn’t have to break the bank – these 25 are all under $20