We're just a few weeks away from the first day of Spring. While we're anxiously counting down the days until warmer weather, I'm remedying my winter blues by shopping one of the season's biggest sales: Ulta's 21 Days of Beauty!
What is Ulta's 21 Days of Beauty?
Ulta's 21 Days of Beauty sale is a multi-day event consisting of new daily deals at 50% off, on top of already marked-down items (Note: Select products are on sale throughout the event). Regardless of status, even if not a member, all customers can shop the daily deals from now until March 21.
If you're a Diamond or Platinum Ulta Beauty Rewards member, you can enjoy free shipping during the event when purchasing at least one Beauty Steal. All other customers can earn free same-day delivery on any purchase over $35.
How often does Ulta do their 21 Days of Beauty sale?
The 21 Days of Beauty sale is a bi-annual event that occurs once in the spring (currently!) and once more in the fall. You can shop the sale both in-store and online throughout the 21 days.
From Shop TODAY Beauty Award winners to luxury beauty, keep reading to discover our favorite Ulta 21 Days of Beauty deals. Plus, stay tuned to this page for frequent updates throughout the sale event.
Best Ulta 21 Days of Beauty Sale deals
Monday, March 9
For slick-back styles, this hair wax stick helps tame, smooth and reduce bumps with every swipe. One editor previously tried a similar option and approves of this mess-free design that's easy to apply.
If the seasonal changes have you missing your morning alarm leaving you with no time to wash your hair in the morning, Drybar's dry shampoo is here to the rescue. Loved by multiple Shop TODAY editors, this dry shampoo can help revive your locks without weighing them down.
Healthy hair starts at the scalp. This detoxifying serum soothes and hydrates flaky scalps to improve irritation and dryness.
With a near-perfect rating from over 4,000 customers on the site, Rodan + Fields' Total RF Serum is loved by customers for its fast absorption, moisturizing benefits and multi-purpose formula. Now that it is 50% off, you may want to give it a try yourself.
Shop more Ulta 21 Days of Beauty deals here.
Tuesday, March 10
Nothing's worse than a sticky lip product. According to the brand, their 3D Voluming Gloss has a zero-stick and high-shine formula for long-lasting, comfortable wear.
We were instantly impressed by the lifting power of this Color Wow Bombshell Volumizer, even giving it the award for 'best for lifting' in our annual Beauty Awards. "No matter your hair length, you’ll be happy with this product’s staying power," wrote freelance writer Sophie van Bastelaer in her review. "I was surprised to wake up the next morning and see that my volume stayed intact after sleeping on it."

With an essential oil blend and nourishing oils, this bath oil equally calms the mind while conditioning skin.
Shop more Ulta 21 Days of Beauty deals here.
Wednesday, March 11
For thicker hair, this brush is designed to be used on wet strands without tugging or causing breakage, helping to detangle fuller hair with ease.
According to the brand, the glossy lip liner above fills in lines, fills the lips with creamy color and visibly plumps.
Need a sign to clean your makeup brushes? The cleaning starter kit from Cinema Secrets is a Shop TODAY favorite (see our review here) for effectively removing build-up without water or rinsing.

Shop more Ulta 21 Days of Beauty deals here.
Thursday, March 12
The brand says the Lash Idôle Mascara targets every lash to instantly lift and boost volume with every stroke. With over 19,000 reviews and an average 4.6 rating, we'd argue that the claims are true.
A little goes a long way when seeking lasting moisture from the Kiehl's Ultra Facial Cream. The non-greasy moisturizer claims up to 72 hours of hydration with a formula that has been demonstrated to hydrate 15 layers deep.
For loose curls and beachy waves, the two-inch barrel on this spring curling iron offers even heat distribution and five heat settings to help curls and shine last all day. Plus, the tool comes with an additional longer barrel for easier styling on longer lengths.
Shop more Ulta 21 Days of Beauty deals here.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers. The products above were chosen based on customer reviews and the best deals during the Ulta 21 Days of Beauty sale.
Tuft & Needle Zip Comfort Pillow
Tuft & Needle Zip Comfort Pillow





















