With warmer days finally on the way and spring just around the corner, the deals are heating up, too. Whether you’re planning more time outdoors or getting ready for an upcoming getaway, Amazon is making it more affordable to refresh both your seasonal wardrobe and your home with the return of the Big Spring Sale.
What is Amazon Big Spring Sale?
Running from March 25 to 31, 2026, the Big Spring Sale is nearly a week of deals when anyone (not just prime members) can score exclusive discounts on everything from spring-cleaning must-haves to warm-weather fashion. And you'll find deals on performance apparel to help kick-start your fitness routine ahead of summer, too.
The spring event first started in the U.K. in 2023 and has continued to roll out in the U.S. over the past few years. It’s the retailer’s first big sale of the year, landing before Prime Day in July and October’s Prime Deal Days.
New to this year's sale are three carefully curated lists of the best-of-the-best products and discounts for customers to shop from: top 100+ deals, top 100+ health and wellness fins and top 100+ spring favorites.
Amazon will also be dropping new daily deals on products in top categories, ranging from Amazon Outlet deals to Easter, lawn, grocery deals and more, so you'll want to make sure to keep your eyes peeled on the deals page throughout the sale. (Though, don't worry, we'll be updating our articles all week long to keep you informed on the top discounts.)
Although the official sale starts on Wednesday, March 25, you can find early discounts on tech, home, beauty and more.
How long is the Amazon Big Spring Sale 2026?
The Amazon Spring Sale will run for one week only, from March 25 to 31, 2026. All shoppers are able to shop the sale, regardless of membership status, but Prime members will receive exclusive savings during the event. Below we rounded up the best deals on home, fashion and tech that are already available to shop.
Early Amazon Big Spring Sale fashion deals
Update your look with these budget-friendly sunglasses from Sojo. They deliver a retro-inspired vibe and come in a range of colors to instantly add a pop of personality to your spring wardrobe.
These high-waisted biker shorts are made for movement, whether you’re cycling, running or hiking. The stretchy fabric offers comfortable support, while the built-in pocket lets you carry essentials without slowing you down.
Looking for a polished blouse for the office? This design comes in multiple colors and features a wrap-style front with a figure-flattering, body-skimming silhouette that’s easy to dress up or down.
Target thighs and other areas of concern with this high-waisted shapewear designed to smooth and sculpt. It delivers invisible support that enhances your outfit without showing lines underneath.
If you’re someone who carries it all, this tote has you covered. Made with water-resistant fabric and a roomy interior, it fits everything from a Stanley tumbler and laptop to a makeup bag and more.
Whether you’re traveling or exploring the city, these white sneakers blend lifestyle style with performance comfort for all-day wear. The retro design and chunky sole make them easy to pair with almost any outfit.
A swimsuit you can actually live in? Yes, please. This one-piece features compressive fabric that delivers a flattering tummy-control fit—perfect for days when you want a little extra smoothing and support, both in and out of the water.
Early Amazon Big Spring Sale beauty deals
Refresh and brighten your complexion with this jelly-textured mask designed to improve skin texture and even tone. Ideal for those dealing with hyperpigmentation, it targets sun-damaged areas to help visibly brighten skin.
Upgrade your anti-aging routine with this Cetaphil formula powered by AHAs to help reduce the look of wrinkles. It’s clinically proven to improve firmness, and shoppers rave about the rich, creamy texture that leaves skin feeling soft and supple.
If the winter season has your skin needing some extra TLC, this lotion might do the trick. Made with shea butter and triple oat, it's suitable for all skin types to help relieve dry skin.
One Shop TODAY editor picked this as her go-to mascara, saying "No matter how many mascaras I try or test, I will always go back to Maybelline Falsies — and not just for its affordable price."
Give your undereyes a much-needed refresh with these popular masks. They feature retinol and hyaluronic acid, so the brand says they'll help brighten up the area and reduce dark circles and puffiness.
Early Amazon Big Spring Sale tech deals
Slip on your favorite shoes, press play on a podcast or catch up on the news with this Fire TV Stick, which lets you stream millions of movies, live TV and more.
Rarely discounted, these AirPods are built to cancel noise so you can take calls, listen to music and stay immersed wherever you go.
Keep kids entertained for hours with this tablet offering up to 13 hours of battery life, plus Amazon Kids+ access to age-appropriate books, music, games and more.
Early Amazon Big Spring Sale home deals
Freshen up your laundry with this linen-scented sanitizer designed to help eliminate odor and leave clothes smelling crisp and clean.
Slice through grease and tough stains with this Ranked winner. This versatile dish soap goes beyond everyday washing, and can be used to pre‑treat laundry, clean dishes or even wash your car.
Whether you need to shine a little more light on your most recent embroidery project or read a few extra pages while your partner sleeps, this neck light will come in handy. It has multiple light settings and is easily adjustable.
Ready to refresh your sheets for spring? This soft bedding set provides a comfortable, fitted and luxurious feel. It’s especially ideal for hot sleepers, thanks to its breathable design that helps keep you cool throughout the night.
Whether you’re curling up for a nap or unwinding on the couch, this fuzzy blanket offers a thick, mink‑like texture that feels ultra cozy. Available in multiple colors, it delivers a plush, luxe look and is fully machine washable for easy care.
Prep every meal with confidence using this 15‑piece knife set designed for cooking, chopping and slicing. Shoppers consistently praise the knives for their impressive sharpness and sleek design that’s as functional as it is stylish.
Tackle everyday messes with ease using this cordless vacuum cleaner, which delivers up to 50 minutes of runtime. It effortlessly picks up dust, pet hair and debris from your floors without requiring uncomfortable bending, while built-in lighting helps illuminate hard‑to‑see corners and tight spaces.
More spring sales to shop:
- Ulta: The beauty retailer's big 21 Days of Beauty event runs through March 26. Each day, you can score new deals on top brands.
- Sephora: Sephora is releasing new One-Day Deals every day through March 26.
- Wayfair: It's almost Spring Cyber Week at Wayfair! The retailer's big sale runs from March 19 - 23. You can shop early deals now.
- Sur La Table: Get up to 30% off kitchen essentials during the Stock-Up Sale.
- Best Buy: Best Buy's Tech Fest runs through March 22. Score deals on Apple, Lenovo and more hot tech.
When does the Amazon Big Spring Sale start?
The sale will kick off at 12:01 a.m. PDT on March 25, 2026.
When does the Amazon Big Spring Sale end?
The Amazon's Big Spring Sale will wrap up seven days later at 11:59 p.m. PDT on March 31, 2026.
Frequently asked questions
All customers can access the Amazon Big Spring Sale, whether you're a Prime member or not. However, Prime members can unlock exclusive savings during the event. Just look for products with the “Prime Spring Deal” badge.
While Bloomberg recently reported that Amazon would be moving its Prime Day sale to June for the first time this year (it normally takes place in July), Amazon has not confirmed the timing of the event.
Why trust Shop TODAY?
The Shop TODAY editors and writers search the internet to find the best products out there — including the best deals. We interview expert sources, comb through customer reviews and use our own personal experiences to make shopping easier for our readers.
To find the best Amazon deals, we combed through hundreds of products on sale to find picks from top brands and retailers that both our readers and staffers love. A few of the picks above we’ve personally tried and love. We made sure to include a mix of top-rated items from verified shoppers, editor-loved finds and more.
Bedsure Gentlesoft 2-in-1 Queen Comforter Set
Bedsure Gentlesoft 2-in-1 Queen Comforter Set