With warmer days finally on the way and spring already underway, the deals are heating up, too. Whether you’re planning more time outdoors or getting ready for an upcoming getaway, Amazon is making it more affordable to refresh both your seasonal wardrobe and your home with the return of the Big Spring Sale. And the best part is? It starts today!
What is Amazon Big Spring Sale?
Running from March 25 to 31, 2026, the retailer's Big Spring Sale is nearly a week of deals when anyone (not just Amazon Prime members) can score exclusive discounts on everything from spring cleaning must-haves to warm-weather fashion. And you'll find deals on performance apparel to help kick-start your fitness routine ahead of summer, too.
Amazon Big Spring Sale beauty deals
Sometimes, a spring refresh is as simple as picking up a new lipstick. This affordable find comes in an array of beautiful colors and is said to be moisturizing and creamy.
Refresh and brighten your complexion with this jelly-textured mask designed to improve skin texture and even tone. Ideal for those dealing with hyperpigmentation, it targets sun-damaged areas to help visibly brighten skin.
Upgrade your anti-aging routine with this Cetaphil formula powered by AHAs to help reduce the look of wrinkles. It’s clinically proven to improve firmness, and shoppers rave about the rich, creamy texture that leaves skin feeling soft and supple. You can score this hydrating firming cream for less than $7 during Amazon's spring Prime Day — just clip the coupon before adding to cart!
If the winter season has your skin needing some extra TLC, this lotion might do the trick. Made with shea butter and triple oat, it’s suitable for all skin types to help relieve dry skin.
One Shop TODAY editor picked this as her go-to mascara, saying “No matter how many mascaras I try or test, I will always go back to Maybelline Falsies — and not just for its affordable price.”
Give your under-eyes a much-needed refresh with these popular (and Shop TODAY-approved) masks. They feature retinol and hyaluronic acid, so the brand says they’ll help brighten up the area and reduce dark circles and puffiness.
With ingredients like pumpkin seeds, black cumin seeds, argan oil and more, the brand says that this shampoo will nourish the scalp and promote an environment for healthier, fuller-looking hair.
Amazon Big Spring Sale fashion deals
Update your look with these budget-friendly sunglasses from Sojos. They deliver a retro-inspired vibe and come in a range of colors to instantly add a pop of personality to your spring wardrobe. Writer Emma Stessman likes this brand for its affordability and quality, her favorite pair is also on sale right now.
These high-waisted biker shorts are made for movement, whether you’re cycling, running or hiking. The stretchy fabric offers comfortable support, while the built-in pocket lets you carry essentials without slowing you down. The brand is a Shop TODAY favorite for its buttery-soft fabric.
Looking for a polished blouse for the office? This design comes in multiple colors and features a wrap-style front with a figure-flattering, body-skimming silhouette that’s easy to dress up or down.
"I had my doubts because they're from a random Amazon brand, but these pajamas are legit. They're a satin material that gives the look and feel of an expensive matching PJ set without the hefty price tag," says production associate Audrey Ekman of the set. If you want to get your own, they're available in 40 colorways so you can find the right one for you.
“For any high-impact activity (boxing or running, basically), I wear these,” says deputy editorial director Ali Deabler. For any activity, really, Deabler opts for this pair and notes that the material is sweat-wicking and sturdy.
If you’re someone who carries it all, this tote has you covered. Made with water-resistant fabric and a roomy interior, it fits everything from a Stanley tumbler and laptop to a makeup bag and more.
Target thighs and other areas of concern with this high-waisted shapewear designed to smooth and sculpt. It delivers invisible support that enhances your outfit without showing lines underneath. A favorite brand of Shop TODAY editors, this pair has nearly 80,000 reviews and a strong four-star rating.
A swimsuit you can actually live in? Yes, please. This one-piece features compressive fabric that delivers a flattering tummy-control fit—perfect for days when you want a little extra smoothing and support, both in and out of the water.
Whether you’re traveling or exploring the city, these white sneakers blend lifestyle style with performance comfort for all-day wear. The retro design and chunky sole make them easy to pair with almost any outfit.
Amazon Big Spring Sale tech deals
If you've ever wanted more control of your gadgets, this smart plug lets you stay in control even from a distance. Set up your lamp, AC, TV or anything else, and have your plug do the work for you. Switch your gadgets on and off with your phone and feel secure in case you aren't sure if you really switched off your curling iron, if it's plugged into this plug, you'll know it's off.
Associate social media editor Dani Musacchio tested this smart bulb and says that it has "single-handedly transformed the way I wake up in the morning. Instead of waking up to blaring alarms, I wake up with gradual light."
Slip on your favorite shoes, press play on a podcast or catch up on the news with this Fire TV Stick, which lets you stream millions of movies, live TV and more.
Rarely discounted, these AirPods are built to cancel noise so you can take calls, listen to music and stay immersed wherever you go. Stessman loves this pair and notes that "the buds also fit comfortably in my ears and stay in, even through high-movement activities like runs, HIIT workouts, walks and more. And I rarely find myself adjusting them throughout the day."
Keep kids entertained for hours with this tablet offering up to 13 hours of battery life, plus Amazon Kids+ access to age-appropriate books, music, games and more.
You can get the most recent version of the Apple Watch for $100 off right now on Amazon. The gadget features tons of helpful health features, including the ability to track workouts, generate a daily sleep score and monitor your vitals.
With an ergonomic design and high resolution, this monitor can take your work-from-home setup to the next level. It has a matte screen finish, so there's less reflection and 2560 x 1440 Pixel resolution, making it ideal for those who spend a lot of time at their desk. Editor Vivien Moon loves this brand for its high-quality projectors.
Amazon Big Spring Sale home deals
Freshen up your laundry with this linen-scented sanitizer designed to help eliminate odor and leave clothes smelling crisp and clean.
If you have spring cleaning on your list, chances are, you'll need to update more than just your regular cleaning supplies. One of the elements that make any household run is likely batteries, and they're also something that always gets forgotten until you need them.
Slice through grease and tough stains with this Ranked winner. This versatile dish soap goes beyond everyday washing, and can be used to pre‑treat laundry, clean dishes or even wash your car.
If you're anything like us, you probably have a pair of dirty, years-old oven mitts sitting in your kitchen right now. Well, this is a good time to replace them. According to the brand, they're heat-resistant up to 500 degrees F and are waterproof and slip-resistant.
Ready to refresh your sheets for spring? This soft bedding set provides a comfortable, fitted and luxurious feel. It’s especially ideal for hot sleepers, thanks to its breathable design. A favorite of our editors, this set also has 10,000 five-star ratings so you know they'll be great.
Whether you’re curling up for a nap or unwinding on the couch, this fuzzy blanket offers a thick, mink‑like texture that feels ultra cozy. Available in multiple colors, it delivers a plush, luxe look and is fully machine washable for easy care.
Prep every meal with confidence using this 15‑piece knife set designed for cooking, chopping and slicing. Shoppers consistently praise the knives for their impressive sharpness and sleek design that’s as functional as it is stylish.
Tackle everyday messes with ease using this cordless vacuum cleaner, which delivers up to 50 minutes of runtime. It effortlessly picks up dust, pet hair and debris from your floors without requiring uncomfortable bending, while built-in lighting helps illuminate hard‑to‑see corners and tight spaces.
If your spring cleaning plans don't involve you getting down on your hands and feet to clean every inch of your floor, this vacuum-mop hybrid can do it for you. It has ZeroTangle 3.0 technology, making it a great fit for those with pets or long hair, and it is self-cleaning, so you can stress less about cleaning one more thing.
More spring sales to shop
- Ulta: The beauty retailer's big 21 Days of Beauty event runs through March 26. Each day, you can score new deals on top brands.
- Sephora: Sephora is releasing new One-Day Deals every day through March 26.
- Sur La Table: Get up to 60% off Staub, All-Clad, Le Creuset and other kitchen essentials during the Semi-Annual Cookware Sale.
- Home Depot: Score up to 55% off select power tools, batteries, accessories and storage containers during the retailer's Pro Special Buy of The Week.
How long is the Amazon Big Spring Sale 2026?
The Amazon Spring Sale will run for one week only, from March 25 to 31, 2026. All shoppers are able to shop the sale, regardless of membership status, but Prime members will receive exclusive savings during the event.
When does the Amazon Big Spring Sale start?
The sale kicked off at 12:01 a.m. PDT on March 25, 2026.
The spring event first started in the U.K. in 2023 and has continued to roll out in the U.S. over the past few years. It’s the retailer’s first big sale of the year, landing before Prime Day this summer and October’s Prime Deal Days.
New to this year’s sale are three carefully curated lists of the best-of-the-best products and discounts for customers to shop from: top 100+ deals, top 100+ health and wellness fins and top 100+ spring favorites.
Amazon will also be dropping new daily deals on products in top categories, ranging from Amazon Outlet deals to Easter, lawn, grocery deals and more, so you’ll want to make sure to keep your eyes peeled on the deals page throughout the sale. (Though, don’t worry, we’ll be updating our articles all week long to keep you informed on the top discounts.)
When does the Amazon Big Spring Sale end?
The Amazon's Big Spring Sale will wrap up at 11:59 p.m. PDT on March 31, 2026.
Frequently asked questions
All customers can access the Amazon Big Spring Sale, whether you're a Prime member or not. However, Prime members can unlock exclusive savings during the event. Just look for products with the “Prime Spring Deal” badge.
While Bloomberg recently reported that Amazon would be moving its Prime Day sale to June for the first time this year (it normally takes place in July), Amazon has not confirmed the timing of the event.
Why trust Shop TODAY?
The Shop TODAY editors and writers search the internet to find the best products out there — including the best deals. We interview expert sources, comb through customer reviews and use our own personal experiences to make shopping easier for our readers.
To find the best Amazon deals, we combed through hundreds of products on sale to find picks from top brands and retailers that both our readers and staffers love. A few of the picks above we’ve personally tried and love. We made sure to include a mix of top-rated items from verified shoppers, editor-loved finds and more.
Medicube Collagen Jelly Cream
Medicube Collagen Jelly Cream