When it comes to beauty, you can consider us experts. From year-round testing the latest launches to our annual Hair and Beauty Awards, we have beauty constantly on the brain. That’s why we are always thrilled when it comes time to save big during Amazon’s Prime Big Deal Days bringing major deals.
The two-day sales event returns today, and with it, brought discounts on editor-loved brands like Medicube, Wavytalk and so much more. If you’re been looking for a sign to repurchase that shampoo or have been itching to try that new blush, we have you covered. Here are some can’t-miss Prime Day deals on Beauty Awards winners, daily essentials and more.
Amazon Prime Day Beauty Awards winners on sale
“This is a great drugstore lipstick,” one tester commented on this classic Maybelline lipstick that’s currently 20% off. “I instantly loved how creamy and pigmented the formula glided onto my lips. Usually, lipsticks look more chalky on the lips, but this has a great shine to it.”
This (now $10!) drugstore favorite was named best vitamin C serum during our 2026 Beauty Awards. Social media video producer Anita Chomenko says she is a big fan of the formula’s lightweight feel, sharing that it “blended and absorbed easily and didn’t leave my skin feeling greasy.”
Historically speaking, Amazon Prime sales events tend to be a great time to stock up on boring essentials like deodorant. One of our recent favorites, Secret’s award-winning, clinical-strength option, just so happens to be 25% off right now!
“I really liked that this antiperspirant glided on smoothly and dried quickly without feeling sticky or tacky,” one of our testers said. “It’s one of the few unscented invisible solid formulas I’ve used that truly goes on clear and doesn’t leave white marks on my clothing if I use it before getting dressed.”
Whether you’re always on the go or have a trip coming up, if you love to do your makeup but don’t want to carry around a whole makeup bag, this compact set of brushes can save the day. The case has a mirror and LED lights so you can get ready anywhere.
“I was pleasantly surprised that this sunscreen managed to balance the line between leaving no white cast, being hydrating and being lightweight,” says associate editor Kamari Stewart-Jackson of this sunscreen. It’s a great find for those wanting a glowy look, SPF and a lightweight finish.
Vitamin C is a powerhouse skin care ingredient that helps tackle hyperpigmentation, signs of blemishes and dark spots, and is gentle enough for everyday use. This one is also lightweight and fast-absorbing, if you need another reason to try it out.
One of our Beauty Awards tester said these dissolvable whitening strips are “so much more convenient than traditional whitening strips.” She shares, “At first, I definitely felt it on my teeth, but after a few minutes, I completely forgot about it! It totally dissolves in about 15 minutes, so it’s mess-free and fast! I like doing them in the car on the way to pick up my daughter from camp!”
If you’ve been looking for a neck-firming cream, this award-winning product is our pick. It promises to firm, lift and tighten without the hefty price tag.
“I love how easy this heated brush is to use and how quickly it heats up,” boasts associate social media editor Dani Musacchio. “I was worried that this product would make my hair shed a ton, but I actually didn’t notice much fallout while using it ... I have pin-straight hair, so I love how this product gave my hair a little more bounce.”
Not only is this curler an award winner, but it’s also a Ranked favorite of writer Danielle Murphy. She praises it as being the most curl-defining and notes that “using a Hot Tools curler is a guaranteed way to have a good hair day.”
Amazon Prime Day hair care deals
Looking to improve your hairline? Experts we’ve spoken to have previously told us that rosemary is a potent ingredient for hair growth while being gentle on the scalp. This viral product has been praised by tens of thousands of people for the way it has helped improve the appearance of hair loss.
Your mind likely goes to skin care or makeup when you think of Korean beauty (or simply known as K-Beauty), but recently the category has expanded to hair care with gentle, hydrating and preventive options rolling into retailers. One option we’ve recently tested is COSRX’s bonding shampoo that delivers softness and shine without any semblance of irritation.
Amazon Prime Day skin care deals
Multiple Shop TODAY editors love COSRX for its innovative skin care and gentle formulas that deliver results. This snail mucin-powered serum is lightweight, moisturizing and according to an expert we previously spoke to, it’s “great for moisturizing and healing.”
Medicube is a viral Korean beauty brand that shows no signs of slowing down. And we can see why! The brand utilizes powerhouse ingredients that can address daily concerns in a gentle way. According to the brand, this cleanser is dermatologist-tested, non-comedogenic and suitable for all skin types.
While we love to use a sale event to pick up a pricey find, picking up a trusted essential is always on the list. This healing ointment is expert-approved and is said to help soothe dry, cracked skin, cuts, burns and more.
Amazon Prime Day makeup deals
One editor was recently on a mission to find the perfect waterproof mascara and this one was a favorite for being the most long-lasting. Associate market editor Audrey Ekman says that it is worth every penny and “If you want maximum amplification of your lashes, this is the one I’d recommend.”
Even though summer is over, we know that our busy schedules will keep the feeling like our makeup is about to sweat off any second. With this three-second setting spray, you can keep your makeup looking fresh and in place for up to 36 hours of wear.
Laura Geller is a Shop TODAY favorite brand because it’s created for women over 40. That’s why, when there’s a massive deal available, we immediately add to cart. This foundation is developed to help color correct and illuminate without settling into your fine lines.
This luxurious eyeshadow palette is a favorite of writer Jannely Espinal for its rich pigmentation and soft, silky formula that blends effortlessly. “I recently got their latest palette, and I’m convinced it’s the perfect addition for creating everyday looks or a smoky eye,” she says.
Amazon Prime Day beauty tool deals
When you can’t go to get a salon blowout, this dryer brush from Revlon can help deliver salon-worthy results at home.
Writer Danielle Muprhy gushes that this “old reliable” blow-dry brush is best for those on a budget, adding that “it offers plenty of heat and a solid amount of airflow that helps me style my hair with efficiency. That’s all I really require when I need to get my hair looking good in 15 minutes or less.”
If you’re over the overly complicated hair tools with too many settings and a lot of attachments, this is the no-muss, no-fuss solution, since it only has four heat settings.
This award-winning brand has made a handful of our favorite tools, so seeing this flatiron on deal is reason enough to pick it up. What’s also great about it is that it has ceramic floating plates to deliver even heat and easy styling.
Looking to finally try one of those high-tech multi-stylers? This one from the award-winning brand Shark has a folding handle making it easy to store, seven speeds and four attachments to give you the style you want.
When is Amazon’s fall Prime Day?
Prime Big Deal Days began today, Oct. 6 at 12:01 a.m. PT. and it will end Wednesday, Oct. 7 at 11:59 p.m. PT.
What deals will be available during Amazon Prime Big Deal Days?
During the two-day event, you can expect to find deals on plenty of trending finds and giftable items, from top brands like Sony, Tarte, Caraway, Play-Doh, Lego, Dyson and plenty more, Amazon says.
Amazon will be dropping new deals three times daily throughout the event, at midnight, 8 a.m. and 1 p.m. PDT. And, according to the brand, you can find over one million items at their lowest Amazon price of the year so far.
How we chose
The Shop TODAY editors and writers search the internet to find the best products, sales and collections out there. We research products, interview experts and use our own personal experiences to curate our recommendations and make shopping easier for our readers.
