Shop TODAY 2026 Hair Awards
Our team tested and reviewed hundreds of products and narrowed them down to 50 winners.
Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more.
50 Results
Nioxin Age Defense Shampoo
Amazon$29.00Winner: Best shampoo for hair density
Nioxin Age Defense Serum
Amazon$35.00$50.00Winner: Best scalp serum
Heeta Hair Scalp Massager
Amazon$6.99$7.99Winner: Best low-fi massager
Redken Root Lifter Volumizing Spray Foam
Amazon$29.00Winner: Best volumizing spray
Rizos Curls Defining Custard
Ulta$22.00Winner: Best curl cream
Revlon VersaStyler 3-in-1 Styler
Walmart$99.97Winner: Best comeback
Nécessaire Rosemary Leave-In Mask
Amazon$60.00Winner: Best leave-in hair mask
LolaVie Sculpting Paste
Amazon$26.10$29.00Winner: Best hair gel
Dr. Groot Roll-On Hair Thickening Scalp Serum
Amazon$26.00Winner: Best hair thickening treatment
Laura Geller Root Touch-Up
Amazon$27.00$34.00Winner: Best grey cover-up
CHI Lava MiniStyler
Ulta$109.99Winner: Best travel hair tool
Indē Wild Champi Hair Oil
Sephora$32.00Winner: Best pre-wash treatment
Braun Epilator Silk-Épil 7
Target$79.99$99.99Winner: Best epilator
Roz Wave Ocean Mist Texturizing Spray
Nordstrom$35.00Winner: Best wave spray
Mise En Scene Tap and Clear Dry Shampoo
Amazon$19.99Winner: Best aerosol-free dry shampoo
Slip Silk Skinny Scrunchies
Amazon$37.00Winner: Best scrunchie
The Hair Edit Ceramic Volumizing Rollers
Amazon$13.97Winner: Best blowout rollers
Rizos Curls Strong Hold Gel
Amazon$21.99$24.30Winner: Best gel for curly hair
Not Your Mother's Aura Boost Hydrate Shampoo
Ulta$10.99Winner: Best hydrating shampoo
Eva NYC Sulfate-Free Detox Clarifying Shampoo
Amazon$12.99Winner: Best value clarifying shampoo
Pravana Clear Cleanse Mineral Diminishing Shampoo
Amazon$21.99Winner: Best clarifying shampoo for color-treated hair
Nutrire S.1 Calm Shampoo
Amazon$36.00Winner: Best shampoo for scalp health
Wella Professionals Ultimate Color Shampoo | Color Vibrancy
Amazon$24.50$35.00Winner: Best color-safe shampoo
K18 TripleBright Oxidation Defense Purple Shampoo
Amazon$39.00Winner: Most innovative purple shampoo
Vichy Dercos Ultra-Repairing Bond Repair Hair Shampoo
Amazon$28.99Winner: Best strengthening shampoo
Kerastase Gloss Absolu High-Shine Anti-Frizz Conditioner
Amazon$46.00Winner: Best hydrating conditioner
African Pride Moisture Miracle Aloe & Coconut Conditioner
Amazon$13.99Winner: Best strengthening conditioner
Native Sensitive Series Balancing Conditioner
Target$18.89Winner: Best soothing conditioner
Seen Leave-In Conditioner
Amazon$29.00Winner: Best leave-in conditioner
Fenty Hair The Water Boi Reparative Leave-In Conditioner
Sephora$32.00Winner: Best conditioning spray
Batiste Light Dry Shampoo
Amazon$8.98Winner: Best spray dry shampoo
Dae Fairy Blaster Texturizing Spray
Amazon$30.00Winner: Best texturizing spray
Design Essentials Honey Crème Masque
Ulta$20.00Winner: Best hydrating mask
L'Oréal Paris Iron Sleek Coat
Amazon$9.97$12.99Winner: Best hair gloss
Olaplex No. 3 Plus Complete Repair Treatment
Amazon$34.00Winner: Best bond repair treatment
Deborah Pagani The Essential Nectar
Anthropologie$89.00Winner: Best anti-frizz serum
Oribe Impermeable Anti-Humidity Spray
Amazon$24.00Winner: Best anti-frizz spray
Emi Jay Angel Hold Styling Cream
Sephora$34.00Winner: Best styling cream
Neutrogena Hair Restore Triple Action Scalp Detox Cleanser
Amazon$9.97Winner: Best scalp detox
Joico Scalp Vitality Exfoliating Foaming Scrub
Amazon$22.10$26.00Winner: Best scalp scrub
Re:You Dual-Path Hair Revival Serum
RE:You$110.40$138.00Winner: Best new launch for hair growth
Cécred Thermal Shield Mist
Ulta$30.00Winner: Best heat protectant
Tresemme Flawless Curls Nourishing Mousse
Walmart$7.97Winner: Best curl-defining mousse
Olaplex Hydrating Curl Shampoo & Conditioner Set
Olaplex$61.00Winner: Best curl shampoo/conditioner set
Bounce Curl Volume EdgeLift Brush
Amazon$30.00Winner: Best curly hair brush
Ghd Chronos Curve Max Wand
Amazon$207.00$259.00Winner: Best curling wand
Bio Ionic AeroGravity Featherlight Hair Dryer
Amazon$299.99Winner: Best hair dryer
Shark Glam Hot Tool Air Styling Drying System
Amazon$379.00$449.99Winner: Best all-in-one hair styler
Wavytalk Blowout Boost Grande
Amazon$47.96$69.00Winner: Best blowout styler
Crown Affair The Hair Towel
Sephora$59.00Winner: Best hair towel
Our panel of experts reviewed some of our winners and gave feedback based on their expertise.
Dr. Dara Spearman is a board-certified dermatologist and the founder of Radiant Dermatology Associates in Fort Wayne, Indiana.
VIEWMarisa Garshick, MD, FAAD is a leading board-certified dermatologist in New York City and Englewood.
VIEWMandy Buechner is a certified trichologist and hair loss practitioner at Thairapy Wellness Center.
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