Each year, our editors set out to find the very best of the best in beauty. After testing hundreds of products, we’ve curated a list of 120 favorites that are sure to refresh your daily routine.
We sourced our product picks through editor recommendations, previous winners and fan favorites to discover this year’s top picks across hair care, skin care, makeup and more.
Whether you’re looking for budget-friendly, functional skincare, or makeup that goes the extra mile, we have just the picks for you. Continue reading for the complete list of our 2026 Beauty Award winners.
Shop TODAY 2026 Beauty Award winners: Best skin care
Biore Paint & Peel Liquid Pimple Patch
Winner: Best acne treatment
$15.27
$16.97
Amazon
$16.99
Target
$16.97
Walmart
Kiehl's Acne-Treating Cleansing Paste
Winner: Best cleanser for blemishes
$29.00
Amazon
$29.00
Ulta
$29.00
Kiehl's
Youth To The People Adaptogen Cleanser
Winner: Best cleanser for sensitivity
$39.00
Amazon
$39.00
Sephora
$39.00
Youth to the People
Dr.Althea Pure Grinding Cleansing Balm
Winner: Best cleansing balm
$14.89
$22.90
Amazon
$22.90
Ulta
$22.90
Dr. Althea
Versed Daily Recovery Rich Barrier Cream
Winner: Best moisturizer for dry skin
$15.99
$19.99
Amazon
$19.99
Target
$19.99
Versed
Charlotte Tilbury Magic Cream Moisturizer
Winner: Best reformulation
$105.00
Amazon
$105.00
Sephora
$105.00
Charlotte Tilbury
Iunik Centella Relief Sorbet Cream
Winner: Best face cream for sensitivity
$15.99
$21.59
Amazon
$19.55
$23.00
iUNIK
One/Size HydroSculpt Moisturizer
Winner: Best lightweight face cream
$40.00
Sephora
$40.00
Kohl's
$40.00
ONE/SIZE
Korres Youth Renewal Sleeping Facial
Winner: Best overnight treatment
$55.99
Amazon
$62.00
Macy's
$62.00
Korres
Lancer Gravity Dark Spot Correcting Serum
Winner: Best dark spot treatment
$115.00
Nordstrom
$115.00
Ulta
$115.00
Lancer
Cocokind Calming Magnesium Mist
Winner: best face mist for stressed skin
$17.99
Amazon
$17.99
Ulta
$19.79
Target
Tower 28 SOS Daily Rescue Spray
Winner: Best face mist for hormonal breakouts
$28.00
Amazon
$28.00
Sephora
$28.00
Kohl's
QRxLabs 20% Glycolic Acid Resurfacing Pads
Winner: Best exfoliating pads
$19.99
$26.95
Amazon
$25.95
QRx Labs
Bloomeffects Royal Tulip Bi-Phase Tonic
Winner: Best toner for redness
$39.00
Amazon
$27.30
$39.00
Ulta
$39.00
Bloomeffects
Borghese Advanced Fango Active Mud Mask
Winner: Best clarifying mask
$58.00
Amazon
$46.40
$58.00
Ulta
$58.00
Borghese
Abib PDRN Retinal Eye Patches
Winner: Best eye mask for sensitive skin
$15.30
$18.30
Amazon
$27.99
$35.00
Target
Peter Thomas Roth Peptide Skinjection Hydra-Gel Patches
Winner: Most innovative eye mask
$65.00
Ulta
$48.75
$65.00
Dermstore
$55.25
$65.00
Amazon
Dermaflash Cool Sonic Depuffing Tool
Winner: Best skin care tech tool
$175.00
Dermaflash
$175.00
Nordstrom
$175.00
LovelySkin
Wavytalk Glow Time LED Therapy Mask
Winner: Best red light therapy mask
$109.99
$179.00
Wavytalk
$94.98
$179.00
Amazon
NuFace Fix Microwand
Winner: Best compact microcurrent device
$195.00
NuFace
$195.00
Amazon
$146.25
$195.00
Dermstore
Beauty Award winners: Best makeup
Makeup By Mario SurrealSkin Foundation
Winner: Best foundation for a skin-like finish
$48.00
Sephora
$48.00
Kohl's
$48.00
Makeup by Mario
Nars Natural Matte Longwear Foundation
Winner: Best full coverage foundation
$55.00
Sephora
$55.00
Ulta
$55.00
Nars Cosmetics
Armani Golden Hour Skin Tint
Winner: Best tinted moisturizer
$49.00
Sephora
$49.00
Macy's
$49.00
Giorgio Armani
E.l.f. Cosmetics Soft Glam Satin Concealer
Winner: Best value concealer
$5.00
Amazon
$5.00
Ulta
$5.00
Target
Patrick Ta Major Skin Soft Blur Concealer
Winner: Best long-wear concealer
$34.00
Sephora
$34.00
Patrick Ta
$34.00
Kohl's
Catrice Velvet Pudding Blurring Blush
Winner: Best value cream blush
$5.60
$7.00
Amazon
$7.00
Catrice Cosmetics
Dibs Beauty Cool Blush Serum Cheek Stain
Winner: Most pigmented cream blush
$26.00
Ulta
$26.00
DIBS Beauty
Morphe Cheek Thrills Multi-Finish Face Trio
Winner: Best powder blush
$19.00
Ulta
$19.00
Target
$19.00
Morphe
California Naturals Hydrating Lip Balm
Winner: Most hydrating lip balm
$9.99
Ulta
$9.99
California Naturals
Merit Signature Lip Liner Sheer Liner
Winner: Best lip liner
$24.00
Sephora
$24.00
Kohl's
$24.00
Merit Beauty
RoC Derm Correxion Lip Volumizer Plumper
Winner: Best lip plumper
$24.99
Amazon
$30.99
Target
$24.74
$32.99
Ulta
Yves Saint Laurent Lovenude Lip Blusher
Winner: Best splurge lipstick
$43.00
Sephora
$43.00
Kohl's
$43.00
YSL Beauty
Urban Decay All Nighter Waterproof Setting Spray
Winner: Best waterproof setting spray
$23.80
$34.00
Amazon
$34.00
Sephora
$34.00
Ulta
Danessa Myricks Beauty Liquid Blurring Balm
Winner: Best mattifying setting spray
$36.00
Sephora
$36.00
Kohl's
Fenty Beauty Grip Trip Hydrating Primer
Winner: Best long-lasting primer
$37.00
Sephora
$37.00
Ulta
$37.00
Fenty Beauty
NYX Professional Epic Inky Stix Eyeliner
Winner: Best gel eyeliner
$11.00
$13.00
Amazon
$13.00
Ulta
$15.39
Target
Sarah Creal Eyes Up Creamy Kajal Eyeliner
Winner: best cream eyeliner
$35.00
Sephora
$35.00
Violet Grey
$35.00
Sarah Creal Beauty
Maybelline Lash Sensational Sky Tubes Mascara
Winner: Best tubing mascara
$8.99
$13.99
Amazon
$13.99
Ulta
$10.89
$13.89
Target
Clinique High Impact High-Fi Mascara
Winner: Best volumizing mascara
$30.00
Amazon
$15.00
$30.00
Ulta
$30.00
Macy's
Armani Beauty Vertigo Lift Mascara
Winner: Best lengthening mascara
$32.00
Sephora
$32.00
Macy's
$32.00
Nordstrom
Patrick Ta Major Dimensions Eyeshadow Palette
Winner: Best eyeshadow palette
$44.00
Sephora
$44.00
Patrick Ta
Fwee Dual Coloring Stick Eye Shadow
Winner: Best 2-in-1 eyeshadow stick
$11.99
$16.00
Amazon
$15.30
$17.00
fwee
E.l.f. Cosmetics Ultimate Travel Makeup Brush Set
Winner: Best makeup brush set
$58.00
Amazon
$59.00
Ulta
$58.00
$59.00
e.l.f. Cosmetics
Rare Beauty Soft Touch Makeup Blending Sponge
Winner: Best makeup sponge
$15.00
Sephora
$15.00
Ulta
$15.00
Rare Beauty
Anastasia Beverly Hills Impeccable Foundation & Face Brush
Winner: Best 2-in-1 makeup brush
$40.00
Sephora
$40.00
Ulta
$40.00
Nordstrom
BS-Mall 14-Piece Makeup Brush Set
Winner: Best travel makeup brush set
$15.19
$16.99
Amazon
$16.19
BS-MALL
Beauty Award winners: Best body care
Nivea Cocoa Butter Body Lotion
Winner: Best body lotion for sensitive skin
$6.73
$7.79
Amazon
$6.79
Target
$11.99
Walgreens
Hempz Triple Moisture Body Moisturizer
Winner: Best hydrating body lotion
$15.27
$17.97
Amazon
$19.49
Target
$22.99
Ulta
Aquaphor Healing Balm Stick
Winner: Best multi-purpose travel product
$7.40
$10.49
Amazon
$9.79
Target
$12.99
Ulta
Amika Big Embrace Smoothing Whipped Body Butter
Winner: Best all-season body butter
$48.00
Sephora
$48.00
Kohl's
$48.00
Amika
Naturium Skin-Renewing Retinol Body Lotion
Winner: Best retinol body lotion
$20.79
$26.00
Amazon
$25.99
Ulta
$18.19
$25.99
Walmart
Dove Serum+ Radiance Oil Body Wash
Winner: Most hydrating body wash
$10.38
$12.99
Amazon
$12.97
Walmart
$12.99
Target
Tower 28 Beauty SOS Rescue + Relief Body Wash
Winner: Best body wash for sensitive skin
$22.00
Sephora
$22.00
Kohl's
$22.00
Tower 28
Naturium The Multi-Peptide Advanced Body Wash
Winner: Best exfoliating body wash
$17.99
Amazon
$17.99
Ulta
$21.49
Target
AKT London The Foaming Body Scrub
Winner: Best body exfoliation scrub
$59.00
Amazon
$59.00
Nordstrom
$59.00
Sephora
Dr. Dennis Gross Skincare Alpha Beta Glow Pad
Winner: Best self-tanner for body
$48.00
Sephora
$36.00
$48.00
Dermstore
$48.00
Revolve
Dry Idea Strong Natured Antiperspirant & Deodorant
Winner: Best natural deodorant
$6.99
$8.49
Amazon
$6.99
Walmart
$6.99
Target
Secret Clinical Antiperspirant Deodorant for Women
Winner: Best clinical-strength deodorant
$9.49
Target
$10.49
$13.99
Amazon
$13.97
Walmart
Sliick Ready-to-Use Wax Strips for Hair Removal
Winner: Best hair remover
$8.97
Amazon
$9.99
Sally Beauty
$12.99
Sliick
Remedy Hand & Cuticle Butter Cream with Retinol
Winner: Best multipurpose hand cream
$14.39
$17.99
Amazon
$21.49
Target
$15.00
$18.00
Remedy
Nails.INC #NailingLife Press-Ons
Winner: Best press-on Nails
$7.12
$9.99
Amazon
$7.99
$9.99
Ulta
$9.99
Walgreens
Quip Ritual Dissolvable Whitening Strips
Winner: Best whitening strips
$26.05
$39.99
Amazon
$14.97
Walmart
$24.00
Quip
Burst Pro 2.0 Sonic Toothbrush
Winner: Best electric toothbrush
$79.99
$99.99
Amazon
$79.99
$120.99
Burst Oral Care
Waterpik Promax Water Flosser
Winner: Best electric flosser
$99.99
$149.99
Amazon
$129.99
$149.99
Walmart
$129.99
$149.99
Best Buy
Beauty Award winners: Best hair care
Olaplex Rich Hydration Mask
Winner: Best reparative hair mask
$29.45
$44.00
Amazon
$44.00
Ulta
$44.00
Sephora
Rizos Curls Sleek Styling Cream + Taming Wand
Winner: Best taming wand for frizz
$16.00
Amazon
$15.99
Target
$16.00
Ulta
Kristin Ess Soft Blow Dry Foam
Winner: Best styling product for blowouts
$9.58
$14.99
Amazon
$10.82
$12.60
Walmart
$18.00
Ulta
Shark Beauty SilkiPro Straight Wet to Dry Straightener + Rapid Blow Dryer
We Love it for: Working wet-to-dry wonders.
$199.99
$249.00
Amazon
$199.99
$249.99
Ulta
$199.99
$249.99
Shark
BaBylissPRO® The Style/Switch™ 5-in-1 Air Styling & Drying System
Winner: Best value multi-styler
$149.99
$249.99
Amazon
$249.99
Ulta
$249.99
Sephora
The Best of Shop TODAY's 2026 Beauty Awards
How we chose Shop TODAY’s Beauty Awards winners
The 2026 Shop TODAY Beauty Awards mark the fourth year of our annual franchise, for which editors and staffers across TODAY put hundreds of beauty products to the test to uncover the very best. To build this year’s list, we sorted through nearly 2,900 new launches, editor favorites, trending buys and trusted classics before selecting 420 products for hands-on testing.
Over the course of two months, we worked these products into our daily routines, evaluating each one for quality, value and overall performance across hair, skin, body and makeup. After countless swatches, applications and wear tests, we narrowed the field to 120 winners that truly stood out.
To ensure our picks met the highest standards, a panel of beauty experts also reviewed many of the winning products, weighing in on ingredients and other key factors before giving their final seal of approval.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
Meet the experts
At Shop TODAY, our reporters interview a range of qualified sources and experts to capture a wide scope of perspectives on the latest beauty products. We also ensure that all expert guidance and recommendations are made independently and without undisclosed financial conflicts of interest. Products were independently chosen by members of the Shop TODAY team along with Adrianna Brach.
- Adrianna Brach is the executive editor at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Caitlyn Dominic is a Charlotte, North Carolina-based makeup artist.
- Dr. Dara Spearman is a board-certified dermatologist and founder of Radiant Dermatology Associates.
- Dr. Jenna Queller, MD, FAAD, is a board-certified dermatologist and the founder of DermWorks.
- Dr. Marisa Garshick is a board-certified dermatologist at MDCS Dermatology.
- Dr. Sapna Palep is a board-certified dermatologist and co-founder of Journelle Skin.
- Sarah Tanno is a celebrity makeup artist and the the Global Artistry Director for Haus Labs.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds that are worth shopping, according to our high standards.
Has your product been featured?
Shop TODAY is editorially independent, and our team of editors and writers work hard to pick the best products to share with our readers and viewers. We may license our logo to brands or products that have been featured on Shop TODAY. Click here if you’re interested in licensing your inclusion in Shop TODAY content or to learn more from our licensing partner, Wrights Media.
