Spooky season may be here, but the only thing we're scared of is not being up to speed on what's trending this month. What styles are in for fall? How do I combat dry hair and skin? What's the sitch on the latest product launches?
Luckily, we were able to tap Shop TODAY senior editor Julie Ricevuto, who has a pulse on all things trending, for our latest Trend Report for October. She's up to speed on what fashion to look out for (think go-to turtlenecks with a faux-leather skirt), reviving dry strands with a beloved K-Beauty hair care brand and more trending finds.
Plus, we went even further and scored an exclusive deal on a SharkNinja Crispi Pro, which is perfect for the upcoming hosting and gifting season. Keep reading to discover some trending products for fall that you'll use all season long.
October trend report seen on TODAY
SharkNinja Build Your Own Crispi Pro Glass Air Fryer
“My husband loves to cook and so we’ve tested a ton of different appliances at home,” says Ricevuto. “Recently we got to try the Ninja Crispi and it’s become our go-to for making dinner... we’ve made sweet potato fries, chicken tenders, wings and more.”
The air fryer has six different functions, which include air frying, baking and roasting. And since this is a bundle, the brand allows you to choose two container accessories of different sizes for your recipe needs. Plus, we have an exclusive deal for our viewers: You’ll get 30% off when you use code TODAY at checkout, through Oct. 22.
A good, versatile turtleneck is a closet staple that’ll take you through fall and beyond. This pack of three comes in several colorway options to choose from that go with a variety of cool weather outfits.
“I love how the fabric has a bit of compression to it while still being stretchy, so it’s super comfortable while also looking flattering and feeling warm,” says Ricevuto. “It’s perfect for wearing alone or layering under a sweater or vest.”
Eight members of our team own this faux leather skirt, so it’s safe to say it went viral in the Shop TODAY headquarters. Ricevuto notes that the faux-leather feels high-quality and buttery-soft, and looks flattering on every body type.
“It’s one of those pieces that everyone will ask you where you got it from,” Ricevuto says.
From tailgates to kids’ soccer games, this chair blanket will become a staple for your weekend activities. It stretches to fit snugly on any chair, turning it into a warm and cozy seat. Ricevuto highlights the fleece material to keep you warm and notes that the blanket is waterproof on one side, so you don’t have to worry about dampness seeping through.
This viral claw clip has become a favorite among our editors for its secure-but-gentle hold, chic look and comfortability.
“This is a flat claw clip; it’s so much more comfortable when you’re lying down or leaning your head against a chair,” raves Ricevuto. “It doesn’t hurt or dig into the back of your head. It bends without breaking and kind of contours to your head… you just slide it through your hair twist rather than over it, and it looks super chic.”
More claw clips from The Hair Edit to shop:
- The Hair Edit Gilded Ellipse Flat Lay Claw Clip, $13.99
- The Hair Edit Quiet Luxury Flat Lay Claw Clip, $12.99
- The Hair Edit Flexi Soft Flat Lay Claw Clip, $11.99
- The Hair Edit Flexi Soft Claw Clip, $11.99
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This shampoo and scalp duo is beloved by our Shop TODAY staffers. According to the brand, the shampoo is formulated with biotin, rosemary oil and caffeine that nourish and stimulate the scalp to support healthy and fuller-looking hair.
After shampooing, the “Miracle in Shower,” treatment offers gentle scalp exfoliation and hydration, thanks to the salicylic acid and rosemary oil. In fact, our editors say their hair feels so soft after use that this treatment can replace their conditioner.
More trending editor picks to shop
Denim dresses are a huge trend for the fall season and we’re loving this midi dress from the Gap. It’s so versatile and will pair well with a variety of shoes, from loafers to a classic riding boot. Plus, the brand is offering 40% off at checkout.
The cooler weather can dry out your skin; that’s why we’ll be adding this Milky Mist to our fall skin care routine. According to the brand, it’s formulated with glycerin and oat milk for instant hydration, and can be used before or after makeup, or anytime you’re in need of a refresh.
Got a thing for scrapbooking? Does your world revolve around impeccable organization. Use this label maker to make your hobbies and daily life a little easier (and more fun!). This compact device uses thermal technology to print quality labels. That’s right, no ink! It also comes with several templates, icons and texts to choose from, so you can personalize anything exactly how you want.
It may not be layering season just yet, but there’s nothing wrong with getting a jump-start on refreshing some basics. This long-sleeve tee from Uniqlo is great for wearing with jeans during slightly brisk fall days, but will also come in handy when winter comes around and you need an extra something-something underneath those chunky knits.
When are glossy lips ever not on trend? If that’s the case, we prefer not to know. Because we’ll choose these high-shine, pigmented lip tints every time. According to the brand, they not only offer a juicy pop of color, but the formula can also visibly plump lips over time and lock in moisture.
Summer introduced our hair to heat damage and dehydration, and fall will most certainly lead us into dry, dull strands territory. We suggest turning to this deep conditioning mask to restore your hair’s moisture levels and protect it from future damage. Using this treatment can also prevent frizz and target split ends.
A faux fur blanket is a luxury we can enjoy all year-round, but it’s especially trendy during the fall, aka cozy season. Because who wouldn’t love being wrapped up in this plush throw?
Before you light that pumpkin spice or apple cider candle you’ve been saving all year, you should know there’s a chic and functional tool you can use to help your candle last longer — without having to light a single flame. Social media editor Kara Quill said she used to spend a ton of money on replacing her candles before using this warming lamp.
“Since buying this warmer, I haven’t needed to replace the candle in over a year — and it’s still going strong!” she says. She also adds that it puts her mind at ease, saying, “I no longer have that overwhelming anxiety that I could burn down my apartment building.”
If there’s one thing our editors can guarantee you’ll see everywhere this fall, it’s faux suede. On bags, on shoes and, especially, on jackets. The latter makes for the perfect transitional piece to take with you into the colder months. Ndlovu found the perfect cropped style that features a material that is both soft and stretchy. Plus, it’s so easy to dress up or down, since it can easily work with pants, skirts or even over dresses.
Our research stats don't lie! These Croc slippers are popping off on Google — and it's easy to see why. You'll want to slip these on as soon as you wake up, as well as the moment you arrive back home. The look? Heel-to-toe faux shearling that is as cozy as it sounds. The footbed? It will feel like you're walking on a cloud. The fit? The built-in backstrap will keep these shoes snug — no more losing a slipper mid-step!
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Makho Ndlovu and Julie Ricevuto.
- Julie Ricevuto is a senior editor for Shop TODAY with over a decade of experience covering beauty, fashion and lifestyle content.
- Makho Ndlovu is a Shop TODAY contributor and on-air expert.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers. Products were chosen by Ndlovu and members of the Shop TODAY team.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
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Shark Ninja Build Your Own Crispi Pro Glass Air Fryer
Shark Ninja Build Your Own Crispi Pro Glass Air Fryer
