We're only a couple of months into 2026, but some of the best new launches of the year have already landed. From Rhode's highly-anticipated new peptide lip product to Tide's biggest innovation since its Pods dropped back in 2012, a lineup of game-changing products hit the scene in February.
Trust me, I'm qualified to judge — literally hundreds of new launches come across my desk in a calendar year. Multiply that by the full team at Shop TODAY, and I'd estimate that we screen, test and review thousands of products each year. In an effort to catalog the best of them, we're compiling a running list here with the crème de la crème in shoppable fashion, home, tech, beauty and beyond.
We'll be updating this list monthly with the very best finds throughout the year, so keep checking back. To see all of the top new launches of 2026, just keep reading.
Best February 2026 launches
"I’ve sung the praises of Burlap and Barrel’s Spice Club ever since I bought my membership several years ago. Out of all the spices and blends I’ve discovered through them over the years, this recent release — now currently available after being shipped in my fall Spice Club haul — surprised me the most of all," shares deputy managing editor Jess Bender. "I’ve had citrusy spice blends in the past that had that signature zestiness act as a subtle background note, but the juiciness that came across from the Navelina orange powder was so unbelievably concentrated in a way I’ve never tasted in that form before. It’s been a good point of inspiration for making signature dishes sing louder than they’ve ever had before (like my red wine cranberry sauce I make during the holidays) and trying some new recipes along the way. I most recently tossed some in some brownie batter for the hell of it!"
"This is the first [mouth tape] where I have been able to sleep the whole night with it on," praises social video producer Anita Chomenko. "I am a mouth breather at night and I feel like I wake up with a dry mouth ... Adding mouth tape to my nighttime routine forces me to breathe through my nose instead. And there’s a hole so you can sip water through the night with your Stanley and also still speak, although I can’t promise that your partner won’t think it’s weird!"
Tide is once again changing the way we do laundry with its biggest innovation since its beloved Pods launched in 2012. These sponge-like tiles take the same mess-free, pre-measured approach to laundry detergent, but skip the plastic packaging and dissolve faster in water to get to work tackling stains and odors right away.
We stay on the Le Creuset beat at Shop TODAY, and in February, the brand pleased enthusiasts with the launch of a covetable new color: Forêt. We're loving the deep, serene green shade, which comes in a matte finish. You'll find a range of the brand's bestsellers available in the new hue, including this gift-worthy mini cocotte.
Rhode's viral Peptide Lip Treatment and Tint have a new, subtly plumping sibling. The brand’s latest drop, Peptide Lip Boost, is a mask with a thick, balmy texture and barely-there tint that you don’t have to worry about transferring onto your sheets at night. I've been slathering on the sugarmint scent for about a month now, which works equally well paired with a liner or lip stain for daytime wear as it does flying solo overnight.
"It’s such a good format for spring travel," associate partnerships editor Erica Marrison praises of this newly-launched jelly balm fragrance. "I’m always nervous TSA will take my year-round liquid perfume, so it’s nice to have the security of a solid."
After loving last year's Hydro Grip Skin Tint launch so much it earned a place in Shop TODAY's 2025 Beauty Awards, we were eager to get our hands on Milk Makeup's latest complexion-evening concealer stick. Speaking from personal experience, the formula did not disappoint — it's hydrating, easy to use on the go and long-lasting. After a full day of wear, it even stayed put through a sweaty post-work gym session!
"I’m actually pleasantly surprised at how well this styling cream manages frizz and defines my curls," shares associate editor Kamari Stewart-Jackson. "I like to specifically use it when I keep two strands out at the front so that they can be really defined, but not crunchy."
Stewart-Jackson says she wore this mattifying setting mist for a night out and, surprisingly, she didn’t feel oily once. It provides SPF 50 protection, a feature she says is "huge because most makeup products that have SPF don’t go that high."
"I’m excited to take this with me on my honeymoon in the Caribbean and put it to the test there," she adds.
"This new serum from Danessa Myricks is a recent addition to my skin care routine, and I love how hydrated it makes my skin both look and feel," says Stewart-Jackson. "You only need a few dots, so I apply it to the areas outside of my T-zone where I get the most dry and on my nose to help with pore control."
"I've been sticking with it consistently in the morning and evening, so I'm happy to report it has been a dream to combat winter dryness," adds editor Vivien Moon, who has also been using this serum. "I also tried it on my mom as she’s visiting me and she has no complaints (she’s over 50 and loves an expensive product, so this getting her seal of approval feels major)."
"I eat a Sumo Citrus at least once a week from January through April, so when I found out the fruit brand was partnering with Brightland to launch a limited-edition olive oil on Feb. 11, I knew I had to get my hands on it," says associate partnerships editor Lauren Witonsky. "This bright and orange-peel-forward combo is absolutely delicious drizzled over bread or baked into olive oil cake — but my favorite way has to be using it for a zesty crudo. Not to mention, it makes for a very chic hostess gift!"
Just when you thought Lululemon's bestselling leggings couldn't get any better, the brand dropped an "Unrestricted Power" collection created to give wearers a better range of motion. The resulting fabric has a super soft feeling and gentle support that reviewers rave harkens back to the way their beloved first Lululemon pairs from years back used to feel. Out of all of my leggings, I've found myself reaching for the black pair first after laundry day, and I can vouch they're versatile enough to go from deep stretches to treadmill sessions without skipping a beat.
"I’ve been a fan of Kizik for a while and was excited (and a little nervous) to try this new style," admits Stewart-Jackson. "It has a slimmer silhouette, which, as a woman with a size 10.5 foot, I typically steer clear of because I feel like that style will make my foot look really long. But I was pleasantly surprised at how good these looked ... They’ve quickly become my go-to shoe when I’m running out the door and know that I have a busy day because they look sleek and stylish, but I can still do everything I need to do comfortably."
Best January 2026 launches
With consumers looking for ways to cut down on spending and prioritize wellness, commerce editor and producer Julie Ricevuto says 2026 is the year of the natural nail. Skip your usual pricey salon manicure and instead swipe on one of these new, money-saving “nail tint” treatments. They combine sheer, jelly-like colors with care so your nails will be nourished and polished.
Since launching earlier this month, this problem-solving 2-in-1 cleanser has landed a coveted spot in Moon's shower.
“The gentle formula doesn’t strip my face or body (and I don’t usually like multipurpose beauty products) and it’s creamy enough that I feel hydrated after,” Moon says. “Overall, I really like it and would repurchase!”
You might have heard of Hydro Flask’s 6.7 ounce “Micro Hydro” bottle, which caused a stir in 2025 for its portability and stark contrast from the slew of 40-ounce tumblers and bottles everyone seems to have been lugging around in recent years. In response to customer feedback, the brand just launched 10-ounce and 13.5-ounce iterations with a “FlexClip” strap that can hook onto bags or belt loops for hands-free hydration.
This tube might look like a mascara, but its purpose is essentially to do the opposite, removing that stubborn eye makeup without excessive rubbing. The breakthrough formula is designed to swipe onto mascara-coated lashes and gently dissolves makeup while conditioning with ingredients like jojoba oil and squalane.
While we’ve tested the original AirTag and like its Precision Finding feature and ease of use for iPhone users, we’re particularly excited about the upgraded chip and speaker features in the new AirTag. Per the brand, Apple’s latest iteration boasts a speaker that is 50% louder than previous versions, allowing you to hear it ring from twice as far away. We suggest snagging one (or bundling four for a deal price of $99) to attach to your keys, TV remote, passport holder and other important belongings.
“Growing up with frizzy, wavy hair, I always wanted tresses as straight, smooth and silky as Posh Spice’s,” pines Bender. “I’ve come pretty close to perfecting it at home thanks to my heated brush, heat protectant and this leave-in mask from Necessaire.”
“Unlike other leave-in masks I’ve tried, this one doesn’t add weight or heft to my hair while it’s working its magic,” Bender explains. “Instead, it’s lightweight but strong-acting against lingering wear and tear from the week, and the results have been lasting me for several days after use (even after my first shampoo post-masking!). Note that while the bottle is intimidatingly small, my shoulder-length long bob only requires about a nickel-sized amount of product for my entire head.”
“These new releases from Saucony are the perfect combo of supportive without feeling overly cushioned,” raves senior social media editor Kate McCarthy. She says they’re “ideal for people who hate the chunky platform sneaker trend and also want a sneaker that you can take to a HIIT class, on walks and on runs.”
“Rarely do we see a product we use on a regular basis have a massive glow-up and the razor has just been updated in a way you didn’t know you’d love,” says Moon. “Making it accessible for more people with various levels of grip strength and mobility, the Skaura One™ launched in January and has two options (face and body) for razors that are chic and unisex, making them not only easy to use, but beautiful to set up in your bathroom. Truly such an ingenious update to the essential we all use so often.”
“I’ve tried multiple iterations of the [1080] shoes and consider them to be one of my all-time favorite everyday sneakers,” notes avid runner and Shop TODAY writer Emma Stessman of New Balance‘s latest shoe. “They swapped the Fresh Foam material that they’ve been using for years for an all-new kind of cushioning ... So far I’ve really been loving how bouncy they are and how effectively the cushion rebounds to its original form with each step. They’re lighter than the previous version too, which is always appreciated!”
“There’s only so much doomscrolling you can do in life,” Bender admits. “I decided to revamp my sleep routine in an attempt to keep my phone away from my bed.”
“A month into using this, I genuinely feel like my sleep patterns have returned to a somewhat normal place,” marvels Bender of the aptly-named “Dreamie.” “Instead of being abruptly shaken out of my REM cycle with blaring chimes from my smartphone alarm, I’m instead gently nudged into waking up with a subtle sunrise (which miraculously stays dim enough to keep my night owl partner sleeping) and a slow buildup of birds chirping over the span of 10 minutes. My favorite part about this alarm, though, is that it doesn’t require committing to a subscription to optimize my routine. A rarity nowadays!”
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How we chose
The Shop TODAY editors and writers search the internet to find the best products out there, interview expert sources and comb through customer reviews to make shopping easier for our readers.
For this story, we narrowed down the top home, fashion, beauty and tech products that launched Jan. 1, 2026 or later. We combined our own experience with these brands and products to bring readers the new launches that have earned a lot of hype, innovated in a category and really, truly blew us away.
Tuft & Needle Zip Comfort Pillow
Tuft & Needle Zip Comfort Pillow