We're just over halfway through the year, but some of the best new launches of 2026 have already landed. From the return of Bonne Maman’s bestselling Advent calendar to new Hoka sneakers and a host of drops from our favorite beauty brands, a lineup of truly game-changing products hit the scene in July.
You can trust our editors' judgement — literally hundreds of new launches come across my desk in a calendar year. Multiply that by the full team at Shop TODAY, and I'd estimate that we screen, test and review thousands of products each year. In an effort to catalog the best of them, we're compiling a running list here with the crème de la crème in shoppable fashion, home, tech, beauty and beyond.
We'll be updating this list monthly with the very best finds throughout the year, so keep checking back. To see all of the top new launches of 2026, just keep reading.
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Best July 2026 launches
Now’s the time to start preparing for the drier months ahead, and Cetaphil’s newest launch promises to help boost skin’s moisture levels for up to 48 hours at a time. I can personally vouch for its hydrating properties, having gotten to test it out neck-to-toe ahead of launch (with the before-and-after moisture level readings to prove it!). The sensitive skin-friendly body lotion is formulated with hyaluronic acid, lipids and flaxseed oil to soothe and nourish. It’s even gotten the seal of approval from board-certified dermatologist Dr. Michelle Henry!
Glossier I ❤️ NY Balm Dotcom
“Glossier’s Balm Dotcom is a classic, and they recently launched this New York-themed version. It’s a clear tint with a green apple scent that isn’t super overpowering and is actually pretty enjoyable,” reports editor Kamari Stewart-Jackson. “Even though I’m born and raised here, I can’t get enough of New York-themed things and this balm is the perfect addition to my collection. I like to keep it at my desk to reapply throughout the day.”
Grace & Stella’s popular and affordable eye masks have been a Shop TODAY bestseller for years, so we jumped at the chance to try the brand’s latest iteration, which are infused with Vitamin C. The juicy, orange-hued patches are individually wrapped, so they’re perfect for on-the-go pick-me-ups. They’ve quickly become a staple in my routine, and I swear my under-eyes actually look brighter and less puffy on early mornings after I wear these for at least 15 minutes.
Staying energized this summer just got a whole lot easier. Celsius’ highly anticipated new “Spritz Vibe” flavor launched in July in the flavor “Limoncello Twist.” Cheers!
Cleanlogic launched at Ulta in July, and we’re particularly excited about these exfoliating gloves from the inaugural line. They work with your standard body wash to slough off dead skin and are infused with collagen to support smooth, bouncy skin, per the brand.
In our book, Ilia never misses, so we’re eager to try out the brand’s latest eyeliner, which is available in 10 shimmer and matte shades. The pencil is said to glide on smoothly and blend out easily but also set and last long, so you can create eye looks ranging from tight-lined, smudged-out smoky eyes to sharp wings with one product.
Tarte Snatch Stick
“Tarte just launched this contour stick and this is a great product for someone new to contouring, or, like me, terrible at it,” jokes editor Shannon Garlin. “The formula applies smoothly and is easy to blend, and the thinness of the stick makes it easy to control.”
“An oldie but a goodie! It has just been redesigned with a stunning new bottle that better matches the brand’s other products,” reports associate editor Madison San Miguel. “The formula has stayed the same for those who are fans of it, including myself, so don’t expect anything new. For those who haven’t tried it yet: the leave-in is highly nourishing, offers heat protection, detangles strands, plus many other benefits. Along with the new packaging, customers can choose from three new scents!”
This is your sign to ditch your clunky iron for good. ByMatter’s innovative and effective products are saviors for lazy girls — I already swear by the brand’s Another Day Fabric Freshener and Another Step Shoe Deodorizer — so I had high hopes for the Liquid Iron Wrinkle Release Spray. Happy to report that it lives up to my expectations, melting wrinkles away with every spritz and doing so in the sleekest, coolest packaging.
The Shop TODAY Beauty Awards-winning Cult Classic cleanser from Tula just got a luxe upgrade. This fragranced formula feels and lathers identically to the original we know and love, but with a rosé-inspired fragrance that makes your daily cleanse that much more fun.
“I love the Josie Maran body butters because they’re not only hydrating and moisturizing, they also provide a lovely glow to the skin after you use them (I gave one to a friend to try for the first time the other day and the difference in skin glowiness was all she talked about for like an hour),” raves Stewart-Jackson. “This new scent is so lovely! Admittedly, I didn’t think I’d be a fan because the scent notes aren’t ones I usually gravitate toward, but I was pleasantly surprised when I actually tried a bit of it and loved how it smelled. The vanilla milk and cashmere musk notes are beautifully balanced. I love to keep the travel pouches of Josie Maran’s body butters on me, and this one will be living at my desk for the foreseeable future.”
We never knew we needed this collaboration, but now that we’ve seen it, we are utterly obsessed. Just about every member of the Shop TODAY team has picked up one of these adorable bags at this point, which makes the perfect upgrade from your boring everyday lunch box. The tiny backpack silhouette comes in three on-trend patterns and fits a sandwich or salad, chips, a cookie and a beverage with room to spare.
“I’ve been a fan of Lane Bryant’s bras and underwear for a while now. They always make comfortable stuff but with this new collection, they’re really looking to bridge the gap between comfort and style,” explains Stewart-Jackson. “This line is meant to be a little sexier but with the same feel folks know and love. I’ve gotten the opportunity to try a few pieces and am a fan! I love the rhinestoned straps on this bra that take it a step above the basic black bra.”
“I’ve been really into balconettes and think this one has a good look, is comfortable and provides the support you’d want. Plus, the little bow accents on the straps are adorable,” Stewart-Jackson continues. “These no-show hipsters are also technically part of the collection and they’re so buttery soft, I’m ready to replace the rest of my drawer with them.”
This beloved moisturizer has been reformulated and upgraded with a new, airtight pump. The gel consistency is a match made in heaven for my oily skin in the summer, and, like all of Biossance’s products, it’s made with squalane to help support the skin and boost moisture. I find that it helps soothe my redness, and the brand shares that it’s a great choice for those with eczema-prone skin, as it’s accepted by the National Eczema Association.
With this new eye serum launch, Bloomeffects’ founder Kim van Haaster told me the brand harnessed the power of black tulips, which possess the highest concentration of naturally occurring growth factors of all tulip varieties. The silky cream also packs in bakuchiol, caffeine and vitamin C to combat the look of dark circles. The metal tip is the cherry on top for me, delivering a subtle cooling experience with every application.
I know, I know... an Advent calendar in July? Just hear me out — every year, Bonne Maman’s beloved Advent Calendar is a hot commodity, frequently selling out well ahead of December. With that in mind, it’s never a bad idea to get ahead of the holiday rush and secure yours now that it has officially hit the market. As in years prior, it includes 24 mini jars filled with new limited edition spreads, in delicious flavors like “Apple-Quince-Honey” and “White Fig.”
GU Unisex Checked Half Zip Parka
Associate editor Annie Shigo grabbed this parka from the latest GU collection just in time for a particularly rainy streak in New York, and she sees herself wearing it well into the fall.
“I have seen Anoraks trending so much recently and I love love love this one,” Shigo gushes. “It is light so it is perfect for transitional weather.”
Free radical damage seems to be enemy No. 1 for new skin care brand Échelon, which differentiates itself from other skin care brands in that it claims to defend against environmental stressors. In addition to its damage-defending, patented formulation, this primer contains SPF 30 and acts as a makeup primer, so it does the job of multiple beauty products in one step. As it’s such a novel product, we’re certainly interested to see how it performs long-term.
Buttercup St-Germain Top
Soft, comfortable and elevated, pointelle is quickly emerging as an “it” fabric, with searches hitting an all-time high this year, per Google Trends. This lightweight organic cotton top from comfort-first brand Buttercup makes a case for the material as a year-round staple, as it’s breathable enough to wear in the steamy summer months but can also be worn as a base layer when the weather cools down in fall and winter. I’m especially loving its long-sleeve cut and whimsical edge details.
Toniebox Lite My Story Set
“Although I have not tried it, and it’s only available for pre-order at the moment, but I think a lot of parents will be so excited about the new Tonies Lite,” predicts writer Emma Stessman. “It will definitely be a hot toy this holiday season, so it may be worth ordering now.”
“Beyond Yoga recently launched this line that they described as a ‘high-performance sweat collection.’ The line is designed for your more intense, high-impact classes,” Stewart-Jackson explains. “I got to try the set firsthand during a class at SotoMethod and was really impressed with how well it dealt with sweat. I didn’t feel like my clothes were overly wet or uncomfortable because of it. I have the strappy cropped tank and the high-waisted midi legging in green, which are so cute and I’m looking forward to wearing them again during another workout. On a simpler note, I love the range of colors offered in this line. There’s your basics, of course, but there’s also some really fun ones.”
Use this non-greasy serum once daily, and the brand claims you’ll regrow fuller-looking hair in just 90 days. In a 190-participant clinical trial, it outperformed one of the most popular hair growth ingredients on the market, Minoxidil, per the brand, with 90% of participants reporting fuller-looking hair. Multiple Shop TODAY editors have tried it and can vouch that it doesn’t feel heavy or look oily on the scalp, so it won’t disrupt your styling at all.
One of the most well-known and top-selling shoes in Hoka’s lineup, the Clifton, just got upgraded, and Shop TODAY’s resident running shoe aficionado Stessman put them to the test.
“The Clifton 11s feature that same base of compression-molded foam that bounces and absorbs shock with each step you take,” Stessman reports. “The main updates you’ll find in this new version come in the upper section. The shoes feature a re-engineered mesh that is comfortable and breathable, as well as a softer sockliner.”
Garmin Cirqa Smart Band
“A lot of people, myself included, are super excited that Garmin is joining the screen-free wearable game,” Stessman shares. “It seems like it will be a match for the other popular options from competitors. And I’m excited to see how Garmin brings its running-focused tech to this type of wearable. Though the very best part is that there is no additional subscription fee after you purchase, which isn’t the case for many of the bands on the market right now.”
Wavytalk’s new launch just might be the only hair tool you’ll ever need. With attachments including a blowout brush, fast-drying concentrator and auto-wrap barrels, you can dry, smooth, add volume and curl, all with one tool. The thermal roller attachments really elevate the tool, helping to set your curls for bombshell-level volume and body. With similar multi-stylers from competitors costing upwards of $600, we’re especially excited at the sub-$300 price tag of this new option.
Best June 2026 launches
“For the first time ever, Chapstick came out with the lip tube! They’re still hydrating and nourishing like the Chapsticks you know and love but in a softer formula that has a little scent and subtle flavor,” reports editor Vivien Moon. “While they came out with a variety of options, I’ve found myself reaching for the vanilla flavor the most.”
For those moments when you just need a bite to tide you over, these protein-packed mini bars are perfect. Instead of other full-sized granola bars, which are often positioned as pre-workout fuel or meal replacements, these bars are the ideal size for a mid-afternoon snack. Plus, they pack in five grams of protein per bar.
“I live in an area with hard water and have to use a rinse aid in my dishwasher to keep dishes and glassware from looking spotty at the end of a clean. This new launch from Cascade does the job well,” Stewart-Jackson says. “The no-drip cap is an underrated packaging feature because I’ve used rinse aids before where they dripped everywhere and made a mess as I was pouring it into the dishwasher (and subsequently trying to close it after I was done).”
“Just in time for summer, CeraVe came out with a new moisturizer that has been easy to implement and reach for because it’s so cooling, lightweight and hydrating, which is just what my skin has been needing,” Moon says.
“As soon as I tried it, I knew it was going to be one of the beauty products my husband steals from my routine,” adds Stewart-Jackson. “Thankfully, it’s budget-friendly enough that we don’t have to worry about restocking.”
“I love this bronzer,” raves special projects associate Jordan Murray of Rhode’s newest bronzer. “The stick packaging, like their Pocket Blush, makes it super easy to use and it blends out like a dream. I used the shade Bake, and it adds the perfect warm-toned bronze. It really helped bring my face to life and add more dimension.”
“I was already a fan of this lip salve in the original clear (and even convinced my bestie to buy one for herself, and now she’s hooked),” says Stewart-Jackson. “The brand recently launched two new shades: Soft Life and Scotch Bonnet. I’m partial to Scotch Bonnet because it has a bit bolder of a color but the Soft Life is a perfect everyday neutral as well. It’s moisturizing, hydrating and just feels really good on the lips. Plus, I love that these lip balms all have a little hole punched into the top corner so you can throw it on your key ring and make sure you never leave the house without it.”
“As part of their Do It All Collection, It Cosmetics just launched a lip product. It’s a dual-ended liner and balm, and it’s so hydrating and long-lasting,” says editor Shannon Garlin. “The shades are all gorgeous and I love that they’re buildable; that way, you can choose if you want a natural or bold lip with the same product.”
Summer is the season to enjoy the outdoors, but the last place you want to be finding evidence of your beach days is in your bed. Enter: Sandbar’s roller. This innovative new launch is sort of like an extra-large sticky lint roller for your bed, designed to reach between your top sheet (or comforter, if you’re not a top sheet person) and your fitted sheet, picking up any sand, lint, debris and more that accumulate between regular bedding changes. It also works great for grabbing pet hair off of couches, blankets and more.
“I’ve been using Centellian 24 products for a bit now, and when I found out they were coming out with new sunscreens, I was thrilled,” shares Stewart-Jackson. “This sun stick is my favorite of the new lineup because it’s super easy to apply and, most importantly, doesn’t leave you feeling greasy or leave any white cast behind. I love using it to reapply throughout the day and especially to make sure my tattoos have adequate coverage so they stay in optimal condition.”
In 2026, no one’s doing setting spray like One/Size. Fresh off the launch of their “oil sucker” spray (which I tested and waxed poetic about last month), the brand has launched a bronzing spray that adds a bit of warmth and glow to your complexion while setting your makeup. The spray comes in two shades, warm-toned “Caramel Glow” and slightly cooler-toned “Cocoa Glow.” Both look pretty dark online, but I can confirm they’re sheer enough to provide a natural-looking kiss of tan even on my very pale complexion.
“I got the chance to try this new launch from PopSocket for a few weeks before it officially came out and immediately was obsessed with it,” raves Stewart-Jackson. “It’s the slimmest iteration ever created by the brand, but you don’t lose any of the sturdiness of the Pop part when you pull it out to hold it that way. It collapses super thinly so you can barely tell it’s there.”
“My favorite part is the rotating stand that you can pull out so you can watch anything you like on your phone in any rotation,” she continues. “I wouldn’t leave the house without this on my phone during the Finals because I knew I could prop my phone up anywhere with ease to watch a game.”
“This new scent set came, out and while I often prefer for my home to smell like a candle (think oud-y, woody, perfume-like scents), I’ve loved stepping out of my box with these new scents that are more light and welcoming than you’d think scents like Basil Neroli or Fresh Tomato would be,” Moon admits. “They’re just so refreshing and give my home a fresh and inviting feel, like a beautiful garden.”
I’ve never met a Tatcha product I didn’t like, and June’s matcha-inspired foaming cleanser launch is no exception. The soothing cleanser is designed for oily, acne-prone skin, so it’s a match made in heaven for me in the sweaty summer months. It whips up into a light, airy foam texture, like a good ceremonial-grade matcha that’s been whisked, lathering nicely to cleanse my skin of oils and leave it feeling fresh.
Thanks to Milk_shake’s latest collection, great hair days are in your future. After trying the whole new line out, this is the product I’d recommend to anyone who wants to strengthen their strands and reverse the appearance of damage. Per the brand, 65% of bonds can be rebuilt from just one ten-minute application.
Tarte says this “anti-foundation” is the brand’s biggest launch of the year. It’s got a unique serum-like consistency and transforms from the white hue that comes out of the bottle to match your skin tone as you blend it in. I’m generally a foundation hater, so I was eager to give this product a go, and I was very happy to discover it didn’t look cake-y or require a bunch of product — just two drops were enough to cover my whole face.
Clinique recently launched a silky sheer balm formulated for sensitive skin. It’s designed to even skin tone and reduce redness and texture, and has earned a spot in Garlin’s daily makeup routine.
“When I saw Pat McGrath was the new Creative Director of Louis Vuitton’s beauty line, I convinced myself that designer beauty might be worth the splurge,” says San Miguel. “They released her first collab fall last year, but just recently expanded the lip collection with the LV Crayon. It’s a precise, controlled and high-payoff lip pencil available in 10 versatile shades. It’s a luxury experience from first glance to first application — I love having it in my bag and pulling it out!”
“My kids love the original Melissa & Doug Ice Cream Counter; it offers fun for hours. The new Van Leeuwen Scoop Shop edition gives them a whole new reason to reopen shop. The 29-piece wooden set keeps the same scooper, tongs and play-money fun, but now serves up authentic Van Leeuwen flavors like Honeycomb and Passion Fruit Berry instead of generic ones,” shares senior production manager Becca Delman. “What really sets this collab apart is that it comes with real redeemable coins for two free kids’ scoops at an actual Van Leeuwen shop, so pretend play can turn into a real treat.”
These protein-packed frozen pints sold out in 28 minutes when they first launched earlier this month. If you missed your opportunity to snag the guilt-free sweet treat last time, good news: a restock is on the way. Our editors were skeptical at first, but ended up being really impressed by how creamy and tasty these are. Our favorites were easily the Triple Peanut Butter and Triple Chocolate flavors, which both had satisfying and sophisticated textures that kept us coming back for more and nutrition labels that made the indulgence feel guilt-free.
“I’m not gonna lie ... I didn’t expect much out of these sandals. They proved me wrong almost immediately and have become my go-to for the summer,” admits Stewart-Jackson. “They’re so cute, I get so many compliments on them and people are always so surprised when I say they’re from Talbots!”
“The most important thing is that they’re comfortable,” she continues. “There’s definitely a little bit of a breaking-in period but for me that was just a few hours. The first day I wore them to work, I felt like they were broken in by around 2 p.m.. I’ve even run in these (don’t ask) and they’re still so comfortable. I love them and want them in every color! I have them in black, but I saw someone with them in blue and they’re adorable.”
Not only are these viral terrycloth slippers extremely comfortable, but they have a bit of secret stylish flair: 10 strategically hidden magnets across the top that allow you to accessorize your pair with mix-and-match charms. The charms are $8 each and much stronger than your average fridge magnet, so there’s no fear of losing one once you pop it on. My favorites are the newest summer-coded additions to the charm lineup: matcha, cartwheel, croissant, surfboards and more adorable charms.
“The Yeti Camino Zip 18L Carryall has become my everyday summer bag,” says Delman. “The zipper top closure keeps everything in place and prevents spills, which is clutch once it’s packed with beach gear and wet swimsuits. It’s made with waterproof, ultra-durable material and the built-in water bottle sleeve fits up to a 36-ounce Rambler so I’m never digging around for it.”
Best May 2026 launches
“Clorox just launched a new scent, and while I haven’t tried them yet, I am excited to pick some up because the scent is so up my alley,” says Moon. “I love the Scentiva collection from Clorox so whenever they introduce a new scent, I am adding it to cart. I’ll be grabbing the wipes in particular because I go through them so quickly.”
“This one is in collaboration between Milk Bar and Old Mother Hubbard for these dog treats that are both affordable and highly coveted by my pup,” reports Moon. “They’re on the soft side, so they’re a good fit for most dogs and come in a peanut butter flavor. These get two paws up from my dog, Charlie.”
Mosquito season may be heating up, but you don’t have to suffer an itchy fate if you get bitten. This new launch from Welly offers a mess-free alternative to creams, helping stop itch and keep bites covered.
Maybelline’s latest launch is a stellar alternative to sticky glosses and salves for summer, when you’re constantly in and out of the water, your makeup is melting off and your hair is blowing in your face and clinging to everything. The transfer-proof, peel-off stain can be used as a liner (just use the tip of the doe-foot applicator) or to fill in the full lip (leverage the flat side to cover more surface area), and I’ve found it’s even easier to use than similar options on the market. I’ve been secretly using the shade Haze, a flattering berry hue, for months since I got to tour the Maybelline labs earlier this year and sneak a peek at their newest innovations.
My pro tip: Ensure you have an even layer of the stain on, let it dry completely for five to 10 minutes and pull gently from the corner of your lip to get the dried layer to come off in a single, oh-so-satisfying peel. Avoid getting water on the stain for a bit after you first apply so it has time to properly set, but feel free to layer on some lip balm or oil to add moisture to your perfectly-colored pout.
“My mom is a big fan of mushroom coffee, so I was so excited to hear that Ryze recently launched a mushroom matcha this month,” shares associate partnerships editor Lauren Witonsky. “I’m pretty sensitive to caffeine, but these latte sticks only have 20 milligrams (compared to the brand’s 50-90 milligram options) so I don’t get that jittery feeling. They’re super easy to take on the go, can be enjoyed hot or iced (I like hot the best) and aren’t packed with a bunch of sugar or artificial sweeteners. You can add your favorite creamer, but I really enjoy the subtle vanilla/matcha flavor on its own.”
According to the National Institute of Health, an estimated 68% of the world’s population has issues digesting lactose. These stick-on patches help support lactose digestion for eight to 12 hours at a time, eliminating the stress of having to time out a pill to enjoy dairy. We tried them out and found that they really helped with digestion, preventing tummy troubles through cheese-filled entrees, ice cream and even Taco Bell.
We might be biased — this is the debut book from Shop TODAY’s very own Francesca Cocchi Zabloudil — but our romance-obsessed editors vouch that this romantic comedy has it all: nostalgic summer vibes set on the Jersey Shore, a dual timeline that toggles between high school and present day and, of course, a can’t-put-it-down love story. It’s the perfect beach read!
“I’m a Nail Reformation stan,” admits Stewart-Jackson. “They’re one of my go-to brands for press-ons, and they never disappoint with both fit and styles. They recently launched as a brand in Sally Beauty and developed eight new styles specifically for Sally. I think they’re so cute, fun and perfect for summer. The Flower Toss set, in particular, is my favorite of the bunch.”
“This brand just launched this month, and wow, the quality is superb,” praises Moon. “Right now, they’re available at Target and Charlie is obsessed with this treat toy in particular. Everything is so cute and colorful, I am loving all the fun summer designs and they even have products for cats!”
Sol de Janeiro makes some of our favorite moisturizers and fragrances, and the brand has done it again with its newest “water lotion.” It’s got a lightweight, gel texture that absorbs quickly and has a gentle cooling sensation, making it the ideal post-shower layer for this time of year.
Now designed specifically for curly, coily and wavy hair, this shampoo applies Olaplex’s signature bond technology for hydrated, strengthened and defined curls. It launched alongside a matching curl conditioner, which you can snag to complete your curly hair routine.
As someone with fairly oily skin, I have tried just about every blotting paper, roller and sponge on the market to keep mid-day shine at bay. A spray that claims to absorb oil, however, is new to me, and now that I’ve tried it, I’m completely hooked. Launching just in time for the sweatiest season, I’ve found that it helped revive an eight-hour-old beat, mattifying skin and blurring problem areas like my forehead and nose (and helping make it to my post-work plans without looking like I came straight from the gym). It’s perfect for those marathon days when I do my makeup in the morning before I leave for work and stay out past sunset, and the smaller size is great for throwing in a tote to touch up as needed throughout the day.
“You know I’m an SPF girl and Vacation is one of my favorite brands for effortless SPF products,” notes Moon. “This new launch combines everything I love: shimmer, SPF and a great scent. It’s so fresh-smelling, goes on beautifully and gives your skin a slight glow... It’s also really lightweight, so I will be using it until the last drop this summer.”
“Quest just dropped these a few days ago, and I was lucky enough to try them out early,” shares Stewart-Jackson. “They’re actually so delicious. And that’s huge coming from me because I’m not really a salted caramel flavor person. They’re not thick in the way you’d assume a protein milkshake to be and are actually tasty enough to drink solo or use as a base for a fun little cocktail (ask me how I know lol). They’re also quite refreshing, which is not a word I ever thought I’d use for a milk-based drink. They also came out with a new pickle chip flavor that people are really loving.”
Cushion foundations have risen to popularity in the last few years for their ease of use and flattering finish, but this new launch from YSL Beauty blew our editors’ expectations out of the water. We found that a little goes a long way, and in a masterclass from the brand, we discovered the best method for application is to apply in thin layers using the included puff and build coverage up to the level you want.
“Ikea’s PS collection has historically included tons of playful, design-forward pieces, but there hasn’t been a new iteration since 2017. You can imagine my delight, then, when the brand announced PS was returning for 2026 — and having tried out a few of the pieces, I can say it doesn’t disappoint,” promises audience development editor Evan Siegel. “The new collection stays true to what we know and love about Ikea: It’s affordable, functional, and looks great. My favorite piece was this simple chair. It’s made from birch veneer and has a refined, sculptural look that belies just how comfortable it is!”
It’s the season for breathable, breezy fabrics, so I’m happy to have gotten my hands on these jeans from Madewell’s new “Airy Denim” line. They honestly feel closer to cozy sweatpants than the stiff, thick denim I avoid like the plague on sweltering summer days. I’m excited to wear them to the airport on my next travel day, too, because they feel like a step up from my usual leggings uniform without having to sacrifice any comfort.
“As someone who has tried previous iterations of the Oura Ring, I’m personally excited that this one has been designed to be more scratch-resistant and that it’s lighter and thinner, so it looks even more like a simple piece of jewelry,” shares Stessman. “Oura does a really good job of helping you digest your data and while I haven’t tried them myself, the new health and AI features I think will really take that even further.”
“Stanley recently launched hard-sided stainless steel coolers and I’m not only obsessed with the look of them, but I love that the smallest size comes with a carrying strap,” gushes Stewart-Jackson. “I have the pink one in the 55-quart size and I’m excited to use it while hosting NBA Finals watch parties as an extra space to hold drinks for our guests (my NYC fridge is only so big). Plus, my husband is already planning our weekend beach getaways this summer, where we’ll be loading it up with snacks and drinks.”
Best April 2026 launches
"I’m a huge Liquid I.V. fan and always use their hydration sticks after runs or indulgent nights out," admits Stessman. "I tried this a few months ago and I was so excited to see that i was finally released. It truly tastes just like a cherry Ring Pop! You get all of that nostalgic flavor, without the sugar."
"I’m a recipe follower but I hate being on my phone in the kitchen, which is why I’ll always love physical cookbooks," says Cocchi Zabloudil. "This just-released one from the founder of the nonalcoholic canned spritz brand Ghia is filled with gorgeous food photography and Mediterranean-inspired recipes that immediately make me want to throw an outdoor dinner party and pretend I’m on the coast of Italy."
"I got my hands on this lip gloss early and I’ve been reaching for it consistently ever since," raves Moon. "I love the metal applicator and the super soft formula that plumps and hydrates. It’s very subtle and isn’t sticky, which is what I prefer in a lip product. I also am really into the formula for its feel — it’s not thin, but it’s not overwhelmingly thick ... It’s perfectly buttery."
After a winter's worth of accumulated oil and product buildup, it might be time to spring clean your scalp. Clarifying shampoos provide a deeper cleanse than your average shampoo, and this new launch from Seen makes good on its claims of keeping your hair cleaner for longer. It's safe for sensitive, acneic and eczema-prone skin and scalp, plus, it won't pose a threat to color-treated hair. Like the brand's other products, it's available in both lightly fragranced and fragrance-free versions, so you can opt for the in-shower scent experience you prefer.
"I’m pretty wary about adding new products to my skin care routine, because I’m prone to irritation and breakouts. However, this sunscreen serum from Ilia has been a great addition," writes Stessman. "It’s super lightweight and hydrating and doesn’t make you look shiny or greasy. It’s slightly tinted, but once it’s rubbed in, you can barely tell (it’s super easy to rub into your skin). I like that the bottle is small enough too that I can stick it in my bag and reapply throughout the day."
EltaMD is expanding its bestselling UV Clear sunscreen range with a new innovation designed specifically for acneic and oily skin (because, yes, not wearing sunscreen when you have acne can actually make your acne worse!). I toured the brand's lab ahead of the launch earlier this year and got a peek into some of the research and innovation that went into creating this new SPF. In development since 2020, it has the signature UV Clear tint-free zinc oxide finish that blends seamlessly into skin, but with an oil-balancing 5% niacinamide formula that clinically corrects the look of blemishes and pore size. Color me impressed!
“This whole system has been amazing at maintaining my new copper tone hair,” praises Garlin. “I especially love the leave-in mask because it’s a smoother and offers heat protection.”
Vyrao's neuroscience-backed scents claim to have emotional benefits that can boost the wearer's mood. The latest extension of the brand's fragrance multiverse? It is moisturizing cream scent, which can be used on both the hands and neck and contains nourishing ingredients like ceramides, vitamin E and hyaluronic acid. I can personally vouch that it has also helped extend the life of my manicures, since it keeps my skin and cuticles smooth and hydrated. Ahead of Mother's Day, it's worth noting that this elevated hand cream makes a lovely gift.
"This was highlighted at the Sunday Riley booth at Ulta Beauty World and I’ve been using it every single night," swears Garlin. "It’s so hydrating and soothing for my skin, especially this season with the weather changes."
"A perfume you can wear to bed? Sign me up! I am a big scent girl so I am always happy to add a new perfume to my arsenal. However, I wasn’t expecting to find a perfume that I could wear to bed (the last frontier in scents?), so this one really took me by surprise," remarks Moon. "As somebody who constantly applies and reapplies scents, I love that this one is a calming mix of lavender, chamomile and cedarwood to help me drift off to bed and can be used on the pillows, too."
"Dagne Dover just released four new styles in their signature neoprene fabric. These styles are ideal for everyday use, from errands and work to your daily bag. But I could see some being used for travel, which the brand is known for," says San Miguel. "I’ve been loving the Reid sling bag."
Diff Eyewear's latest fashion-forward collection celebrates the new "The Devil Wears Prada" sequel, which releases at the end of April. The brand counts many Shop TODAY editors among its fans, and one pair that launched in the collection this month has quickly found its way into Stewart-Jackson’s rotation.
"I have the red Emily frames," says Stewart-Jackson. "I’ve been really into red eyewear recently and this style is on the brink of cat eye (my go-to shape) in a way that I’m excited to style."
"I upgraded from my old trash can and love how sleek this one is. It is super simple to clean and they are available in slim versions to fit small spaces," vouches Shigo. "The trash can has helped eliminate a lot of trips to throw out my trash... it holds a lot."
Best March 2026 launches
Launching just in time for the warmer months, this gel version of Megababe's bestselling Thigh Rescue helps prevent chafing by creating a barrier of protection on the skin. It glides on clear and dries down quickly for long-lasting, sweat-resistant wear. Plus, it can be used anywhere chafing becomes an issue, like under your chest, along your thighs and around your underarms.
"I have been loving this new sunscreen because it’s really lightweight and blends in beautifully," says Moon. "I especially like that I can layer it over/under my other products and that it doesn’t feel like I’m wearing too much. It’s an easy sunscreen to add to your routine, and I will be keeping it at my office desk for when I need to reapply."
“Bessa Beauty is a new brand that launched on March 31, and I’ve been really liking the pre-wash conditioner and cooling scalp serum,” report Stewart-Jackson. “I use both products as a pre-wash routine. The pre-wash conditioner has to sit for 10 minutes so I usually put that in while I’m multitasking and it leaves my hair feeling soooo soft. The cooling scalp serum I use as an opportunity to give my scalp a little TLC at either the hands of myself or my husband with a little scalp massage. Aside from how it makes my hair feel, I love that it doesn’t have a super strong peppermint scent which can sometimes be a little too present and overwhelming in cooling products. It’s all very light.”
"After experiencing white casts with multiple sunscreens from trusted brands while on vacation, I was a little hesitant about this new mineral sun serum from Kiehl's," admits Stewart-Jackson. "However, I’m happy to report that it is super lightweight and leaves absolutely zero white cast on both me and my husband, who has a darker skin tone than me. It’s also pretty matte and doesn’t leave my face feeling greasy at all, which is my main gripe with most face sunscreens."
Hair thinning and breakage are frustrating, but changing up your care routine can help you have more good hair days. This spray is part of Redken's newest acidic grow full line, containing ingredients like azelaic acid and caffeine to improve the look of fullness instantly while helping reduce hair breakage over time.
K-Beauty is having a major moment. Case in point: Oliviaumma launched these toner pads exclusively at Sephora, and they already sold out once. The pads can be used in two ways: as a toner when swept over clean skin before moisturizer, or as a sheet mask when applied directly onto the skin wherever you need brightening and left on for 15 to 20 minutes.
"To celebrate 150 years of the brand, Jockey is dropping new launches every month starting in March," Stewart-Jackson reports. "They were kind enough to send over a few pieces, and when this one was in the box, [Stewart-Jackson's husband] JJ immediately took it for himself. He loves the look and fit of it. It also has a packable hood, which is really convenient! They also have a similar style for women that I’m looking forward to wearing during one of our many anticipated rainy days this week."
"There’s something about the smell of fresh laundry (and fresh anything, really) in the spring that makes you feel ready and excited for the day. This perfume is exactly that," Moon says. "I love that it can be layered with other scents too since it’s so timeless ... you can’t go wrong if you love a clean (not boring) scent."
Launched March 1, 2026, Lego’s newest sets incorporate a technology the company calls “Smart Play.” This includes a rechargeable brick that, when placed inside compatible Lego toys, brings the builds to life through lights and noises specific to those toys.
Blundstone has developed a cult following for its durable, comfortable boots, and now the brand is expanding its lineup with a collection constructed with a lightweight "aerocork" sole. Notably, the collection includes the brand's first-ever sandals, which Stewart-Jackson has been loving, and a pair of slip-on clogs that I've deemed perfect for March and April's in-between spring weather.
"I was a little apprehensive about these at first, but ended up really loving them," Stewart-Jackson reports of the sandals. "I wore them almost every day on vacation. They're sturdy and surprisingly comfortable. They're a little snug at first but the more you wear them, the more room they create. I thought I was going to have to size up, like I do in most all summer sandals, but I was actually able to size down (a half size because these run in full sizes only) and the fit was perfect."
"As someone who considers their skills to lie in cooking rather than baking, I really did not have much experience using a KitchenAid, but when I tried the Artisan Plus, I was surprised by how easy it was to use — and how much simpler it makes the baking process," says Stessman. "There are a couple of new upgrades with this new stand mixer that I think a lot of fans of the brand will appreciate. The first is the built-in light, which illuminates the contents of the bowl, making it easy to see everything that’s happening inside, ensuring that your ingredients are properly mixed."
"The new precision speed control also allows you to slide between speeds, so it’s really easy to find the right one for what you’re making," Stessman continues. "It comes with attachments like the dough hook and, my personal favorite, the double flex edge beater. It does such a good job of scraping the sides as it is working, so you don’t have to stop and do it manually during the process. Now that I have this tool in my arsenal I’m expanding my repertoire and have all kinds of things that I want to make, from breads to pastas and so much more."
Apple made waves online when news of its MacBook Neo rippled across the internet in March. From its price point to its new array of colors, including a highlighter-adjacent citrus hue, the laptop has racked up quite a fan base in the short time since it officially launched. Social video producer Dani Musacchio says she's eager to put it to the test now that hers has arrived.
Best February 2026 launches
Get 96 hours of protection from sweat and odor with this newly launched antiperspirant deodorant. It's serum-infused to soothe and care for sensitive underarms while still maintaining its efficacy and light, pleasant fragrance.
"This is the first [mouth tape] where I have been able to sleep the whole night with it on," praises social video producer Anita Chomenko. "I am a mouth breather at night and I feel like I wake up with a dry mouth ... Adding mouth tape to my nighttime routine forces me to breathe through my nose instead. And there’s a hole so you can sip water through the night with your Stanley and also still speak, although I can’t promise that your partner won’t think it’s weird!"
Tide is once again changing the way we do laundry with its biggest innovation since its beloved Pods launched in 2012. These sponge-like tiles take the same mess-free, pre-measured approach to laundry detergent, but skip the plastic packaging and dissolve faster in water to get to work tackling stains and odors right away.
We stay on the Le Creuset beat at Shop TODAY, and in February, the brand pleased enthusiasts with the launch of a covetable new color: Forêt. We're loving the deep, serene green shade, which comes in a matte finish. You'll find a range of the brand's bestsellers available in the new hue, including this gift-worthy mini cocotte.
Rhode's viral Peptide Lip Treatment and Tint have a new, subtly plumping sibling. The brand’s latest drop, Peptide Lip Boost, is a mask with a thick, balmy texture and barely-there tint that you don’t have to worry about transferring onto your sheets at night. I've been slathering on the sugarmint scent for about a month now, which works equally well paired with a liner or lip stain for daytime wear as it does flying solo overnight.
"It’s such a good format for spring travel," associate partnerships editor Erica Marrison praises of this newly-launched jelly balm fragrance. "I’m always nervous TSA will take my year-round liquid perfume, so it’s nice to have the security of a solid."
After loving last year's Hydro Grip Skin Tint launch so much it earned a place in Shop TODAY's 2025 Beauty Awards, we were eager to get our hands on Milk Makeup's latest complexion-evening concealer stick. Speaking from personal experience, the formula did not disappoint — it's hydrating, easy to use on the go and long-lasting. After a full day of wear, it even stayed put through a sweaty post-work gym session!
"I’m actually pleasantly surprised at how well this styling cream manages frizz and defines my curls," shares associate editor Stewart-Jackson. "I like to specifically use it when I keep two strands out at the front so that they can be really defined, but not crunchy."
Stewart-Jackson says she wore this mattifying setting mist for a night out and, surprisingly, she didn’t feel oily once. It provides SPF 50 protection, a feature she says is "huge because most makeup products that have SPF don’t go that high."
"I’m excited to take this with me on my honeymoon in the Caribbean and put it to the test there," she adds.
"This new serum from Danessa Myricks is a recent addition to my skin care routine, and I love how hydrated it makes my skin both look and feel," says Stewart-Jackson. "You only need a few dots, so I apply it to the areas outside of my T-zone where I get the most dry and on my nose to help with pore control."
"I've been sticking with it consistently in the morning and evening, so I'm happy to report it has been a dream to combat winter dryness," adds Moon, who has also been using this serum. "I also tried it on my mom as she’s visiting me and she has no complaints (she’s over 50 and loves an expensive product, so this getting her seal of approval feels major)."
Just when you thought Lululemon's bestselling leggings couldn't get any better, the brand dropped an "Unrestricted Power" collection created to give wearers a better range of motion. The resulting fabric has a super soft feeling and gentle support that reviewers rave harkens back to the way their beloved first Lululemon pairs from years back used to feel. Out of all of my leggings, I've found myself reaching for the black pair first after laundry day, and I can vouch they're versatile enough to go from deep stretches to treadmill sessions without skipping a beat.
"I’ve been a fan of Kizik for a while and was excited (and a little nervous) to try this new style," admits Stewart-Jackson. "It has a slimmer silhouette, which, as a woman with a size 10.5 foot, I typically steer clear of because I feel like that style will make my foot look really long. But I was pleasantly surprised at how good these looked ... They’ve quickly become my go-to shoe when I’m running out the door and know that I have a busy day because they look sleek and stylish, but I can still do everything I need to do comfortably."
Best January 2026 launches
Chillhouse Super Tint
With consumers looking for ways to cut down on spending and prioritize wellness, commerce editor and producer Julie Ricevuto says 2026 is the year of the natural nail. Skip your usual pricey salon manicure and instead swipe on one of these new, money-saving “nail tint” treatments. They combine sheer, jelly-like colors with care so your nails will be nourished and polished.
Since launching earlier this month, this problem-solving 2-in-1 cleanser has landed a coveted spot in Moon's shower.
“The gentle formula doesn’t strip my face or body (and I don’t usually like multipurpose beauty products) and it’s creamy enough that I feel hydrated after,” Moon says. “Overall, I really like it and would repurchase!”
You might have heard of Hydro Flask’s 6.7 ounce “Micro Hydro” bottle, which caused a stir in 2025 for its portability and stark contrast from the slew of 40-ounce tumblers and bottles everyone seems to have been lugging around in recent years. In response to customer feedback, the brand just launched 10-ounce and 13.5-ounce iterations with a “FlexClip” strap that can hook onto bags or belt loops for hands-free hydration.
This tube might look like a mascara, but its purpose is essentially to do the opposite, removing that stubborn eye makeup without excessive rubbing. The breakthrough formula is designed to swipe onto mascara-coated lashes and gently dissolves makeup while conditioning with ingredients like jojoba oil and squalane.
While we’ve tested the original AirTag and like its Precision Finding feature and ease of use for iPhone users, we’re particularly excited about the upgraded chip and speaker features in the new AirTag. Per the brand, Apple’s latest iteration boasts a speaker that is 50% louder than previous versions, allowing you to hear it ring from twice as far away. We suggest snagging one (or bundling four for a deal price of $99) to attach to your keys, TV remote, passport holder and other important belongings.
“Growing up with frizzy, wavy hair, I always wanted tresses as straight, smooth and silky as Posh Spice’s,” pines deputy managing editor Jess Bender. “I’ve come pretty close to perfecting it at home thanks to my heated brush, heat protectant and this leave-in mask from Necessaire.”
“Unlike other leave-in masks I’ve tried, this one doesn’t add weight or heft to my hair while it’s working its magic,” Bender explains. “Instead, it’s lightweight but strong-acting against lingering wear and tear from the week, and the results have been lasting me for several days after use (even after my first shampoo post-masking!). Note that while the bottle is intimidatingly small, my shoulder-length long bob only requires about a nickel-sized amount of product for my entire head.”
“These new releases from Saucony are the perfect combo of supportive without feeling overly cushioned,” raves senior social media editor Kate McCarthy. She says they’re “ideal for people who hate the chunky platform sneaker trend and also want a sneaker that you can take to a HIIT class, on walks and on runs.”
“Rarely do we see a product we use on a regular basis have a massive glow-up and the razor has just been updated in a way you didn’t know you’d love,” says Moon. “Making it accessible for more people with various levels of grip strength and mobility, the Skaura One™ launched in January and has two options (face and body) for razors that are chic and unisex, making them not only easy to use, but beautiful to set up in your bathroom. Truly such an ingenious update to the essential we all use so often.”
“I’ve tried multiple iterations of the [1080] shoes and consider them to be one of my all-time favorite everyday sneakers,” notes Stessman of New Balance's latest shoe. “They swapped the Fresh Foam material that they’ve been using for years for an all-new kind of cushioning ... So far I’ve really been loving how bouncy they are and how effectively the cushion rebounds to its original form with each step. They’re lighter than the previous version too, which is always appreciated!”
“There’s only so much doomscrolling you can do in life,” Bender admits. “I decided to revamp my sleep routine in an attempt to keep my phone away from my bed.”
“A month into using this, I genuinely feel like my sleep patterns have returned to a somewhat normal place,” marvels Bender of the aptly-named “Dreamie.” “Instead of being abruptly shaken out of my REM cycle with blaring chimes from my smartphone alarm, I’m instead gently nudged into waking up with a subtle sunrise (which miraculously stays dim enough to keep my night owl partner sleeping) and a slow buildup of birds chirping over the span of 10 minutes. My favorite part about this alarm, though, is that it doesn’t require committing to a subscription to optimize my routine. A rarity nowadays!”
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How we chose
The Shop TODAY editors and writers search the internet to find the best products out there, interview expert sources and comb through customer reviews to make shopping easier for our readers.
For this story, we narrowed down the top home, fashion, beauty and tech products that launched Jan. 1, 2026 or later. We combined our own experience with these brands and products to bring readers the new launches that have earned a lot of hype, innovated in a category and really, truly blew us away.
