It's 2026, and the world is changing faster than ever before.
If you need proof, look no further than the products you use in your everyday life. From the contents of your wardrobe and makeup bag to the tech devices you interact with, chances are a few of the finds currently in your routine didn't even exist a year ago.
No one's more aware of this rapid rate of product evolution than a shopping writer like myself. Literally hundreds of new launches come across my desk in a calendar year. Multiply that by the full team at Shop TODAY and I'd estimate that we screen, test and review thousands of products each year.
From beauty innovations and next-generation tech improvements to patented fixes for problems we didn't even know could be solved, there are some truly life-changing finds coming down the pipeline this year. In an effort to catalog the best of them, we're compiling a running list here with the crème de la crème in shoppable fashion, home, tech, beauty and beyond.
We'll be updating this list monthly with the very best finds throughout the year, so keep checking back. To see all of the top new launches of 2026, just keep reading.
Best January 2026 launches
With consumers looking for ways to cut down on spending and prioritize wellness, commerce editor and producer Julie Ricevuto says 2026 is the year of the natural nail. Skip your usual pricey salon manicure and instead swipe on one of these new, money-saving “nail tint” treatments. They combine sheer, jelly-like colors with care so your nails will be nourished and polished.
Since launching earlier this month, this problem-solving 2-in-1 cleanser has landed a coveted spot in editor Vivien Moon's shower.
"The gentle formula doesn't strip my face or body (and I don't usually like multipurpose beauty products) and it’s creamy enough that I feel hydrated after," Moon says. "Overall, I really like it and would repurchase!"
You might have heard of Hydro Flask's 6.7 ounce "Micro Hydro" bottle, which caused a stir in 2025 for its portability and stark contrast from the slew of 40-ounce tumblers and bottles everyone seems to have been lugging around in recent years. In response to customer feedback, the brand just launched 10-ounce and 13.5-ounce iterations with a "FlexClip" strap that can hook onto bags or belt loops for hands-free hydration.
This tube might look like a mascara, but its purpose is essentially to do the opposite, removing that stubborn eye makeup without excessive rubbing. The breakthrough formula is designed to swipe onto mascara-coated lashes and gently dissolves makeup while conditioning with ingredients like jojoba oil and squalane.
While we’ve tested the original AirTag and like its Precision Finding feature and ease of use for iPhone users, we’re particularly excited about the upgraded chip and speaker features in the new AirTag. Per the brand, Apple's latest iteration boasts a speaker that is 50% louder than previous versions, allowing you to hear it ring from twice as far away. We suggest snagging one (or bundling four for a deal price of $99) to attach to your keys, TV remote, passport holder and other important belongings.
"Growing up with frizzy, wavy hair, I always wanted tresses as straight, smooth and silky as Posh Spice’s," pines deputy managing editor Jess Bender. "I’ve come pretty close to perfecting it at home thanks to my heated brush, heat protectant and this leave-in mask from Necessaire."
"Unlike other leave-in masks I’ve tried, this one doesn’t add weight or heft to my hair while it’s working its magic," Bender explains. "Instead, it’s lightweight but strong-acting against lingering wear and tear from the week, and the results have been lasting me for several days after use (even after my first shampoo post-masking!). Note that while the bottle is intimidatingly small, my shoulder-length long bob only requires about a nickel-sized amount of product for my entire head."
"These new releases from Saucony are the perfect combo of supportive without feeling overly cushioned," raves senior social media editor Kate McCarthy. She says they're "ideal for people who hate the chunky platform sneaker trend and also want a sneaker that you can take to a HIIT class, on walks and on runs."
"Rarely do we see a product we use on a regular basis have a massive glow-up and the razor has just been updated in a way you didn’t know you’d love," says Moon. "Making it accessible for more people with various levels of grip strength and mobility, this brand launched in January and has two options (face and body) for razors that are chic and unisex, making them not only easy to use, but beautiful to set up in your bathroom. Truly such an ingenious update to the essential we all use so often."
"I’ve tried multiple iterations of the [1080] shoes and consider them to be one of my all-time favorite everyday sneakers," notes avid runner and Shop TODAY writer Emma Stessman of New Balance's latest shoe. "They swapped the Fresh Foam material that they’ve been using for years for an all-new kind of cushioning ... So far I’ve really been loving how bouncy they are and how effectively the cushion rebounds to its original form with each step. They’re lighter than the previous version too, which is always appreciated!"
"There’s only so much doomscrolling you can do in life," Bender admits. "I decided to revamp my sleep routine in an attempt to keep my phone away from my bed."
"A month into using this, I genuinely feel like my sleep patterns have returned to a somewhat normal place," marvels Bender of the aptly-named "Dreamie." "Instead of being abruptly shaken out of my REM cycle with blaring chimes from my smartphone alarm, I’m instead gently nudged into waking up with a subtle sunrise (which miraculously stays dim enough to keep my night owl partner sleeping) and a slow buildup of birds chirping over the span of 10 minutes. My favorite part about this alarm, though, is that it doesn’t require committing to a subscription to optimize my routine. A rarity nowadays!"
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How we chose
The Shop TODAY editors and writers search the internet to find the best products out there, interview expert sources and comb through customer reviews to make shopping easier for our readers.
For this story, we narrowed down the top home, fashion, beauty and tech products that launched Jan. 1, 2026 or later. We combined our own experience with these brands and products to bring readers the new launches that have earned a lot of hype, innovated in a category and really, truly blew us away.
