Big news for people who lose stuff: Apple unveiled its new AirTag today.
Much like its predecessor, the latest iteration of the tech accessory can be tracked with Apple's Find My app — but the new Apple AirTag has a louder speaker and an expanded range to make it "even easier to locate," per the brand.
Shop the new Apple AirTag
The new and improved AirTag is available now for purchase on Apple's website. It retails for the same price as the original version: $29 for a single AirTag and $99 for a pack of four.
Key new AirTag features
The key differences between the new AirTag and its forerunner are the internal upgrades.
To make the tracker easier to locate than ever before, the new Apple AirTag is powered by an upgraded Bluetooth chip and a second-generation Ultra Wideband chip, which is the same one that's found in Apple's recent iPhone 17 lineup, Apple Watch Ultra3 and more of its latest devices. Per the brand, users can be guided from up to 50% farther away than the previous generation with a Precision Finding feature that actually points users in the direction of their lost item with haptic, visual and audio feedback.
Apple says its new AirTag is also 50% louder than the previous generation, meaning users should be able to hear an AirTag from up to two times farther than before. So, whether your misplaced item is buried deep between the couch cushions or concealed among the contents of your bag, you'll be able to hear and find it much more easily.
You won’t have to ditch the AirTag accessories you already own if you choose to upgrade to the latest generation — since it retains its form factor, it will still be compatible with existing AirTag accessories.
Apple AirTag accessories to shop
Attach your AirTag to your keys, pet's collar, bag and other valuables with these silicone holders. They come in dozens of colors and have amassed more than 20,000 ratings on Amazon.
Never misplace your billfold again with this slim, RFID-blocking compact wallet. It features a space for your AirTag alongside multiple card compartments.
Per Amazon reviews, parents say these AirTag bracelets give them peace of mind when sending their children on trips, to school and beyond. The silicone design is secure and waterproof to keep both tech and tots safe.
This cover case allows you to attach an AirTag, so you'll never have to hunt under blankets to find the remote again. It's available in 10 colors, including a few glow-in-the-dark options you'll be able to see even with the lights off.
This Shop TODAY Travel Gear Awards-winning passport holder with an AirTag slot allows you to track your most important documents down fast, with slots for credit cards, money, boarding passes and more. Since regulations require you to have your passport handy for domestic travel if you don’t have a real ID, this is a smart buy that can even replace your wallet to consolidate valuables when you travel.
A winner in our Gifts We Love awards, this multi-tool hooks onto your keychain and turns your AirTag into a hex wrench, Phillips driver and a bike tool in one.
Apple's "FineWoven" key ring comes in five shades: black, navy, moss, fox orange and midnight purple. The brand says it has a "suedelike feel" and is made from 68% post-consumer recycled content.
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How we chose
The Shop TODAY editors and writers search the internet to find the best tech out there, interviewing expert sources and combing through customer reviews to make shopping easier for our readers.
For this story, we combined our own experience with the original AirTag with information supplied by Apple about its new release to give readers the most relevant details about the new Apple AirTag launch. Plus, we rounded up some of our favorite AirTag accessories, including editor-tested Shop TODAY Award winners.
