If you're anything like us, you are still recovering from the fact that daylight saving time started this past weekend. While you might be walking around a little more sleepy this week, now is the perfect time to take advantage of all the great deals happening from now until March 14 with Sleep Week 2026.
The goal is to bring awareness to how important sleep health is and how it should be a priority in our lives. At Shop TODAY, we are no strangers to testing out sleep products like mattresses, pillows and sheets throughout the year to find the best options at the best price point for our readers.
During this year's Sleep Week, our inboxes have been buzzing with new deals from top sleep brands. Below we have compiled some of our favorite deals from popular sleep brands like Hatch, Leesa, Brooklinen and more.
For those who sleep hot$374.00$498.66
Sleep Week mattress and pillow deals
If you are a side sleeper, this pillow is great for keeping your neck aligned and pain-free. Writer Emma Stessman loves this pillow because it allows her to“lie comfortably on my side without putting my head at an odd angle.”
Neck support is very important when it comes to sleep. This pillow works to eliminate gaps between your neck and pillow to make sure you are fully supported. If you are constantly flipping your pillow to get to the cooler side, you'll like this one because it has cooling technology.
Just as your mattress is crucial to providing you with comfort while sleeping, so is your mattress topper. I [Shigo] recently upgraded to a mattress topper and my back pain vanished instantly. This one from Coop Sleep Goods is on sale right now and loved by customers for being comfortable and easy to set up.
Shop TODAY assistant editor, Madison San Miguel, has this pillow and says, "The name is true for this body pillow – lounging in this pillow is like a giant plush hug. It is quite long and quilted (to give you an idea, it nearly covers my entire queen-size bed), which makes it suitable for all heights. My partner is 6'3, and even he can fit inside it comfortably. And since it is made from memory foam and viscose bamboo, you get a combination of cushioned support and a cooling sensation as you lean or wrap yourself around its arms. I love to sit it upright whenever I'm watching TV, or laying it flat for naps or deep sleeps."
If you can't decide or make a choice on a firm or soft mattress, this topper is for you! It has one side that is softer and one side that is firmer. So you and your partner can get the best of both worlds with this option. Editor Vivien Moon adds that it has improved her sleep quality, as somebody who can't decide on one firmness level.
Deputy managing editor, Jess Bender, tried this mattress and says, "My sleep feels just as comforting as it did when I first bought this mattress over five years ago. Its biggest selling point for me, as somebody who tends to move into different positions — from the side to my back and repeat — when I sleep, is that the top layer easily conforms to and supports whatever position I'm in anywhere on the mattress (which is surprising considering how firm it is)."
I have this Helix mattress and love how comfortable it is. I like to be cold at night and this one has a cooling feel to it and does not absorb my body heat. It is perfect for those who like a soft but not too soft mattress.
Sleep Week bedding deals
These sheets won a 2025 Sleep Award for being very soft. Moon has had this set for a few years and says, "I love how soft and cozy they are and genuinely have zero notes because they keep me cool and comfortable no matter how hot I run or how cold it might get, they make it a treat to climb into each night."
These bamboo sheet pillowcases have thousands of reviews, with reviewers saying they get softer and softer with time. You can never have enough pillowcases, in my opinion. I switch mine out weekly to keep my skin in good shape and reduce germ buildup.
This sheet set from Coyuchi is on sale for 20% off right now. It is made from organic cotton and the brand says it is great for hot sleepers because it is naturally cooling.
Cooling sheets are one thing, but a cooling comforter can really upgrade your sleep experience if you run hot. You'll love this 2025 Sleep Award winner that had one editor loving it for the summer months where her home can get warm.
I have been using Brooklinen for years and love their sheets because they are not only cute but super comfortable. I have very sensitive skin, so I am super picky about my cotton sheets. I love this pattern and think it is perfect for all seasons.
Sleep Week home tech deals
Bender says this humidifier has helped her sleep better and not wake up with a sore throat. She says, "While I’m okay with living with a no-frills humidifier, this smart version from Dreo is super easy to use and customize based on my and my boyfriend’s different sleep schedules and humidity preferences. It also gives you alerts regarding when to clean the system and change out your filter, which is great for me since I tend to forget adding those tasks to my to-do list.”
This sleep machine doubles as a night light and a sound machine. It is perfect for your little one or for you when you are winding down for the night. Their light and sound settings sync so you can have a visual and audio experience to help you get to bed.
One of the downsides of having a humidifier can be experiencing mold in your machine often. This version from Canopy is dishwasher-safe and is made with materials that help prevent molding. You can also add scent to it to spruce up your space. Moon has had this humidifier for years and loves how quiet it is and how well it fits into her environment.
Don't settle for your phone alarm clock. This Hatch is an editor favorite and a previous Shop TODAY Sleep Award winner in 2025. Writer Jannely Espinal says, "My sleep routine has improved since I started utilizing the Hatch machine. Initially, I thought it was just hyped up, but now I feel weird if I don't snooze to the sounds of ocean waves. The wake-up sounds are gentle with a gradual lighti that imitates a sunrise. You can create your own night and morning routine, and I use it mostly when I am about to unwind for the evening."
Sleep Week pajama and lounge deals
This sleep nightgown won a Sleep Award in 2025 for being comfortable and lightweight when sleeping, according to former production coordinator Camryn Privette. It comes in a wide variety of sizes and colors and reviewers say the fabric is super soft.
If you like a short set for your pajamas, this one from Target is on sale right now, with customers are calling it "pretty and comfy."
Soma is an editor-loved brand for their comfortable and affordable pajamas. I have these pants and love how softand true-to-size they are. I am always reaching for them when I am getting ready for bed.
One of the best parts of winding down for the night is taking a shower and putting on a comfortable robe. I love a cotton robe, and waffle textures are great at capturing excess water that might escape after a shower.
More Sleep Week deals to shop
- Peacock Alley has 25% off bedding with code SLEEP25
- Bryte has $700 off any mattress
- Coop has 20% off sitewide
- Amerisleep has 40% off adjustable bed frames, 25% off mattress toppers and 20% off pillows and sheets
- Zoma has 25% off any mattress with code SLEEP25
- Vaya has $300 off any mattress with code VAYA300
- Coyuchi has 15% off when you spend $250
- Avocado Green Mattress has 15% off luxury mattresses
- Ettitude has 25% off sitewide
- Cozy Earth has up to 20% off
- Canopy has up to 50% off sitewide
- Ikea has up to 20% off mattresses and pillows
- Brooklinen is offering 20% off sitewide and up to 50% of bundles until March 19
- Headspace is 40% off through March 17
How we choose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
