If you're anything like us, you are still recovering from the fact that daylight saving time is still wrecking havoc on your sleep patterns. While you might be walking around a little more sleepy this week, now is the perfect time to take advantage of all the great Sleep Week 2026 deals that have been extended.
The goal is to bring awareness to how important sleep health is and how it should be a priority in our lives. At Shop TODAY, we are no strangers to testing out sleep products like mattresses, pillows and sheets throughout the year to find the best options at the best price point for our readers.
Shop TODAY Sleep Awards 2026: See the complete list of winners
During this year's Sleep Week, our inboxes have been buzzing with new deals from top sleep brands. Below we have compiled some of our favorite deals from popular sleep brands like Hatch, Leesa, Brooklinen and more.
A comforter for all seasons$75.60$107.99
For those who sleep hot$399.00$498.75
Sleep Week deals seen on TODAY
Nakery Beauty SkinRecovery Relaxing Magnesium Balm
Your beauty routine doesn't have to just be prioritized during the day. This overnight cream works its magic while you're catching your zzz's, with the brand saying that it'll help visibly tighten, tone and lift skin with weeks of consistent use. You can save 30% across the Nakery site using the code TODAY until March 18.
Bedsure Gentlesoft 2-in-1 Queen Comforter Set
For the person who doesn't have room to store multiple cover options for the passing seasons, this 2-in-1 set featuring a standard comforter and attachable blanket is a genius solution. Associate editor Kamari Stewart-Jackson tested this out for our second annual Sleep Awards and said that it's an absolute steal for what you're getting. "At first, I was worried about how warm it'd be since the blankets separately are pretty lightweight, but when put together, you're nestled in a cocoon of warmth," she added.
We scored an exclusive discount on this set for 30% off through March 18. Just use the code TODAY at checkout on the brand's site!
Don’t settle for your phone alarm clock. This Hatch is an editor favorite and a two-time Shop TODAY Sleep Award winner. Writer Jannely Espinal says, “My sleep routine has improved since I started utilizing the Hatch machine. Initially, I thought it was just hyped up, but now I feel weird if I don’t snooze to the sounds of ocean waves. The wake-up sounds are gentle with a gradual lighti that imitates a sunrise. You can create your own night and morning routine, and I use it mostly when I am about to unwind for the evening.”
Sleep Week mattress and pillow deals
Buying bedding doesn't always have to require shelling out the big bucks. Case in point, Bedsure's satin pillowcase is beloved for its quality and effectiveness — and it typically comes out to under $10 at checkout!
"After using these pillowcases, I can confidently go to sleep knowing that my hair will look the same when I wake up — even if I fall asleep without a bonnet on!" summarizes Stewart-Jackson in her review of this bestseller.
If you are a side sleeper, this pillow is great for keeping your neck aligned and pain-free. Writer Emma Stessman loves this pillow because it allows her to“lie comfortably on my side without putting my head at an odd angle.”
Neck support is very important when it comes to sleep. This pillow works to eliminate gaps between your neck and pillow to make sure you are fully supported. If you are constantly flipping your pillow to get to the cooler side, you'll like this one because it has cooling technology.
Just as your mattress is crucial to providing you with comfort while sleeping, so is your mattress topper. I [Shigo] recently upgraded to a mattress topper and my back pain vanished instantly. This one from Coop Sleep Goods is on sale right now and loved by customers for being comfortable and easy to set up.
Shop TODAY assistant editor, Madison San Miguel, has this pillow and says, "The name is true for this body pillow – lounging in this pillow is like a giant plush hug. It is quite long and quilted (to give you an idea, it nearly covers my entire queen-size bed), which makes it suitable for all heights. My partner is 6'3, and even he can fit inside it comfortably. And since it is made from memory foam and viscose bamboo, you get a combination of cushioned support and a cooling sensation as you lean or wrap yourself around its arms. I love to sit it upright whenever I'm watching TV, or laying it flat for naps or deep sleeps."
If you can't decide or make a choice on a firm or soft mattress, this topper is for you! It has one side that is softer and one side that is firmer. So you and your partner can get the best of both worlds with this option. Editor Vivien Moon adds that it has improved her sleep quality, as somebody who can't decide on one firmness level.
Deputy managing editor, Jess Bender, tried this mattress and says, "My sleep feels just as comforting as it did when I first bought this mattress over five years ago. Its biggest selling point for me, as somebody who tends to move into different positions — from the side to my back and repeat — when I sleep, is that the top layer easily conforms to and supports whatever position I'm in anywhere on the mattress (which is surprising considering how firm it is)."
I have this Helix mattress and love how comfortable it is. I like to be cold at night and this one has a cooling feel to it and does not absorb my body heat. It is perfect for those who like a soft but not too soft mattress.
Sleep Week bedding deals
These sheets won a 2025 Sleep Award for being very soft. Moon has had this set for a few years and says, "I love how soft and cozy they are and genuinely have zero notes because they keep me cool and comfortable no matter how hot I run or how cold it might get, they make it a treat to climb into each night."
This sheet set from Coyuchi is on sale for 20% off right now. It is made from organic cotton and the brand says it is great for hot sleepers because it is naturally cooling.
Cooling sheets are one thing, but a cooling comforter can really upgrade your sleep experience if you run hot. You'll love this 2025 Sleep Award winner that had one editor loving it for the summer months where her home can get warm.
I have been using Brooklinen for years and love their sheets because they are not only cute but super comfortable. I have very sensitive skin, so I am super picky about my cotton sheets. I love this pattern and think it is perfect for all seasons.
Sleep Week home tech deals
Earning top marks in both our Sleep Awards and Ranked series, this affordable white noise machine is a popular option for both home use and travel.
Bender says this humidifier has helped her sleep better and not wake up with a sore throat. She says, "While I’m okay with living with a no-frills humidifier, this smart version from Dreo is super easy to use and customize based on my and my boyfriend’s different sleep schedules and humidity preferences. It also gives you alerts regarding when to clean the system and change out your filter, which is great for me since I tend to forget adding those tasks to my to-do list.”
We're always on the lookout for new sleep innovations, and these sleep buds earned Moon's seal of approval very quickly. "I can use them as regular earbuds to doomscroll before bed and then transition them into my sleep buds seamlessly," she said. "I especially appreciate that there are various background sound options to pick from because I love having some background noise while I drift off to sleep. Overall, I think these are a phenomenal innovation that lets me fall asleep, stay asleep and wake up better all in one."
Sleep Week pajama and lounge deals
This sleep nightgown won a Sleep Award in 2025 for being comfortable and lightweight when sleeping, according to former production coordinator Camryn Privette. It comes in a wide variety of sizes and colors and reviewers say the fabric is super soft.
If you like a short set for your pajamas, this one from Target is on sale right now, with customers are calling it "pretty and comfy."
Soma is an editor-loved brand for their comfortable and affordable pajamas. I have these pants and love how softand true-to-size they are. I am always reaching for them when I am getting ready for bed.
One of the best parts of winding down for the night is taking a shower and putting on a comfortable robe. I love a cotton robe, and waffle textures are great at capturing excess water that might escape after a shower.
More Sleep Week deals to shop
- Buffy is offering 25% off sitewide
- Bryte has $700 off any mattress
- Coop has up to 40% off sitewide
- Mattress Firm is offering up to 60% off select mattresses
- Amerisleep has 30% off adjustable bed frames and $500 off any mattress
- Zoma has 25% off any mattress with code SLEEP25
- Vaya has $300 off any mattress with code VAYA300
- Coyuchi has up to 25% off sitewide
- Avocado Green Mattress has up to 15% off luxury mattresses
- Ettitude has up to 25% off sitewide
- Essentia has 22% off performance mattresses and 20% off lifestyle mattresses
- Brooklinen is offering 20% off sitewide and up to 50% of bundles until March 19
- Headspace is 40% off through March 17
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
