It's time to sprinkle the confetti as Shop TODAY's 2026 Sleep Awards are officially here! For the second year in a row, our team of writers and editors tested 175 tried-and-true products to find the very best pillows, sheet sets, innovative tech gear, overnight beauty masks and more to help achieve your best sleep yet.
We combed through 66 award-winning items to provide the latest and greatest sleep products that recently launched, including the Ultrahuman Home, Hatch Baby, a Hommey duvet cover and much more. Whether you're in the market for ultra-lux bedding or a futuristic sleep device that monitors light, air, temperature and more, we've got you covered.
Keep reading to score our complete list of newly launched products from Silk & Snow, Lake, Coop and more — starting at under $25. Trust us, you won't want to sleep on these great goods!
New Launch Shop TODAY Sleep Awards Winners
Commerce editor Vivien Moon tested this Korean beauty facial mask that is enriched with hyaluronic acid, collagen and peptides. "When it comes to face masks, I love one that doesn't drip and takes time to sink into the skin — this one fits the bill," she explains. "I had no issues with application, enjoyed the feeling and felt more hydration in my skin. It's an easy mask to add to my routine and put on after an exhaustive day or to combat the Sunday scaries."
Shop TODAY writer Danielle Murphy has been searching for the perfect pillow for years and finally found one that is just right. "It is so hard for me to find a good pillow," she tells us. "I need it to be soft, but not so soft that it offers inadequate support. This one from Tuft & Needle is truly a 'Goldilocks' product in that regard. It's just really, really comfortable."
If you tend to run hot and are searching for the perfect robe to keep you cool during the night, we've got you covered. "I'm in love!" raves Moon. "I find it to be exceptional and such a lovely robe. Having had a not-so-good experience with another robe, this is a pleasant improvement. I appreciate that it has shorter sleeves that make it easier to do your morning/evening activities without feeling tied down to long, annoying sleeves getting in the way. I love this robe in the winter, and I know I would love it in the summer because of the cooling fabric that is oh so soft."
Looking to gift the man in your life a pair of the perfect pajamas? These breathable long-sleeve pajamas from MeUndies won't disappoint. "These are so comfortable and even as a hot sleeper, they don't make me overheat during the night," one Shop TODAY editor's husband tells us. "They feel high quality without being too heavy."
"Spoiler alert: You don't need a baby to enjoy this," shares associate editor Shannon Garlin. "I love the sleek look and the way it acts as a lamp, alarm clock and sound machine. It looks beautiful on my nightstand."
For parents looking for ways to help their newborn wind down at night, this new gadget features soothing lights, bedtime stories and more for helping your little one drift off into dreamland.
Editorial assistant Annie Shigo compared these Silk & Snow Egyptian cotton sheets to "hotel sheets" due to their luxurious feel and comfort. "I also love how they fit on my bed," she notes. "Usually, my full-sized sheets fit too loosely, but these fit perfectly."
This splurge-worthy duvet cover offers smart features in the BlueAir app and delivers up to 48 hours of mess-free moisture, according to the brand.
"This most certainly works," notes commerce editor and producer Julie Ricevuto. "I had it running on high, and it was almost too humid in my room. I adjusted the settings so that it was ideal for my needs and I'm really happy with it."
"The material of the pajamas has a lightweight, soft feeling," raves social video producer Anita Chomenko. "When you put on these pajamas, they feel elevated, cozy (but I wouldn't sweat in this) and overall, a dream. I would 100% gift these. They are a bit of a splurge for a pajama, but I could see this lasting a while and being a wonderful upgrade."
Production associate Audrey Ekman recently tested this Hommey bedding, which won our award for best everyday duvet cover. "This duvet cover is soft, not suffocating and easy to get on and off of my insert because of the zipper (no more wrestling with a ton of snaps or buttons!)," she says. "I don't love that the brand recommends air dry/hang dry because it's sort of a nuisance space- and timing-wise on laundry day, but overall have been loving this one after ditching my old scratchy linen duvet cover."
"I'm extremely satisfied with this sheet set, and don't think I can ever go back to mismatched sheets/pillowcases/duvet covers!" raves associate editor Lauren Witonsky. "It looks so polished, even when I slack on making my bed."
This breathable bedding set is super durable and includes one flat sheet, one fitted sheet and two pillowcases. What more could you ask for?
"It was hard to test these against the noises of the street or anything else since I'm accustomed to it, but when I had to sleep near my mom (who snores), that is when I really realized how strong these are," says Moon. "I love that there are various fits available in the packaging, so you can make sure to find the right fit, and how easy it was to set up. The battery life is great and implementing these into my routine was pretty seamless. I can use them as regular earbuds to doomscroll before bed and then transition them into my sleep buds seamlessly. I especially appreciate that there are various background sound options to pick from because I love having some background noise while I drift off to sleep. Overall, I think these are a phenomenal innovation that lets me fall asleep, stay asleep and wake up better all in one."
"I was initially skeptical about this product, but I’m glad I gave it a chance because it’s helped me understand so many of my health patterns and sleep habits, and I’ve been able to make meaningful adjustments because of it," says commerce writer Jannely Espinal. "The device is compact and sits neatly on a nightstand without taking up too much space. My only wish is that it was wireless."
This innovative gadget helps monitor shifts in your environment while sleeping and tracks light, temperature, air freshness and noise for a better night's sleep.
How we chose
Our team of editors, writers and staffers sorted through nearly 300 new launches, editor and expert recommendations, trending and tried-and-true products to solidify our testing pool of 175 contenders.
To determine our list of 66 winners, we incorporated products into our sleep routines over the span of a month to see if they meet requirements when it comes to quality, special features, value and overall satisfaction for bedding, sleepwear, gadgets, beauty products and other bedtime innovators.
Finally, our panel of experts reviewed some of our winners to give their sign-off based on durability, material and other features that make a quality sleep product.
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