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Allie Wise

Freelance Commerce Writer

Allie is an associate editor for Shop TODAY. She previously wrote for NBCLX and oversaw moderating the NBCUniversal Young Professional Network (YPN) book club. Allie loves attending fashion and beauty-related events, including New York Fashion Week where twin chihuahuas had a better seat than she did. She is also an avid fiction reader, lover of statement headbands and has an affinity for satire comedy. 

Allie is an associate editor for Shop TODAY. She previously wrote for NBCLX and oversaw moderating the NBCUniversal Young Professional Network (YPN) book club. Allie loves attending fashion and beauty-related events, including New York Fashion Week where twin chihuahuas had a better seat than she did. She is also an avid fiction reader, lover of statement headbands and has an affinity for satire comedy. 

Latest from Allie Wise

2d ago

The best retinol serums for aging skin that dermatologists say are worth it

Experts explain how the best retinol serums can benefit your anti-aging skin care routine and how to use them. See top picks from CeraVe, RoC, Kiehl's and more.

Affordable and creative gifts to wow every tween, starting at $6

Shop the best gifts for 11-year-old girls and boys. Discover unique gifts tweens will love from a pickleball set, Birkenstocks, Echo Dot and more.
4d ago

Struggling with rosacea? These skin care products help reduce redness, according to derms

Looking for the best products for rosacea? We tapped derms and researched top-rated cleansers, lotions and creams from brands like Aveeno, Paula's Choice and more.
4d ago

Have weak, damaged nails? Editors and experts recommend these treatments, starting at $3

We asked derms for tips on naturally repairing weak or brittle nails. Shop the best nail strengthening products by Olive & June, OPI, Essie and more top brands.

First comes love — celebrate the newly engaged couple in your life with these thoughtful gifts that start at $7

Find the best engagement gifts for newly engaged couples at any budget. From personalized wedding boxes to stand mixers, shop Crate and Barrel, Amazon, iRobot and more.
5d ago

Strut your stuff in these full-coverage swim dresses that don’t sacrifice style

In search of a full-coverage swimsuit? Swim dresses are cute, flattering and provide tummy control. We rounded up some shopper favorites from Amazon, Lands' End, Kohl's and more.
9d ago

Here comes the sun — experts share tips for finding the perfect protective hats

Find the best sun protection hats to bring along to the beach on vacation. Shop Amazon, Nordstrom and more to protect your face from UVA and UVB rays.
10d ago

Going on vacation? A travel expert shares tips for finding the perfect travel organizer — plus products to shop

Packing doesn't have to be a hassle thanks to these bestselling travel organizers. Shop cube organizers and luggage organizers from Amazon, Beis, Calpak and more.
12d ago

Girls just want to have sun: These swimsuit cover-ups will keep you protected on your next beach trip

These are the best beach cover-ups that you need. Shop cute and trendy swimsuit cover-ups from Amazon, Target, Nordstrom, Coolibar and more.
12d ago

10 wardrobe essentials you should own if you're in your 40s, according to experts

We asked experts for styling tips and wardrobe essentials for women in their 40s. Shop button-downs, blazers, joggers and more from Macy's, Nordstrom and Gap.

You glow, girl! Must-have Galentine’s Day gifts for your BFF that start at only $3

Celebrate your friends on Feb. 13 with the best Galentine’s Day gifts. Shop gifts like pink Stanley cups, furry slippers, jewelry, wine boxes, sweets, and more.