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Shop the Best of Nordstrom’s ‘Bigger Than Ever’ Anniversary Sale

Score savings on Dr. Scholl’s, Lancôme and more top brands.

The Nordstrom Anniversary Sale opened to the public on July 18, and according to a press release, this year’s edition features the “largest assortment to date,” including 50 new brands participating for the first time. Want to take advantage of the savings event before it ends this weekend? Whether you’re refreshing your summer wardrobe or looking ahead to fall, Shop TODAY contributor Chassie Post recently stopped by Studio 1A to share the latest fashion and beauty finds worth adding to cart.

For Nordstrom’s 125th anniversary, you can expect to see many of your favorite brands with some pretty impressive markdowns. Case in point: Post spotted a beauty exclusive set from Lancôme, plus Dr. Scholl’s sneakers for 35% off. The retailer’s private-label lines are also ones to watch — from a cozy crewneck sweater that’s perfectly oversized to sparkly stud earrings that come pre-wrapped in a gift box. And if your jewelry collection could use some organization, you’re going to love Post’s stylish solution. This faux-leather storage box comes in six chic colors, features compartments for all kinds of pieces and is now just 16 bucks.

Keep scrolling to shop Post’s top picks from the Nordstrom Anniversary Sale before the event ends Aug. 9!

Nordstrom Anniversary Sale deals seen on TODAY

BP. Cozy Crewneck Sweater

Ready for the cooler months ahead? Grab Post’s cozy, oversized pick and get a jumpstart on sweater weather for under $40. Not only is it made from a butter-soft cotton blend that has great stretch, but the longer length hits just below the hip making it super flattering too. You can pair the relaxed silhouette with jeans, leggings, trousers, skirts — you name it. From the classic crewneck style to the ribbed cuffs and hem, this is a closet staple sure to be worn on repeat this fall.

Courtesy Sydney Albert / Chassie Post

Dr. Scholl's Take Time Platform Sneaker

Post credits Dr. Scholl’s for bringing relief to your feet since the 1960s, and these stylish platform sneakers follow suit. With a super-cushy footbed and excellent arch support, these kicks are designed to deliver all-day comfort — now for 35% off. You’ll also love the real leather and suede uppers, plus the chunky platform sole for the perfect amount of lift.

Lancôme Lash Idôle Mascara & Bi-Facil Eye Makeup Remover 3-Piece Gift Set

Valued at over $70, this three-piece beauty exclusive is a total steal. We’re getting not one, but two full-sized tubes of Lancôme’s bestselling mascara, along with a travel-sized bottle of the brand’s fan-favorite eye makeup remover. Post raves that the mascara volumizes, lifts and lengthens every lash with no clumps, and that the makeup remover wipes away even waterproof formulas without leaving a greasy residue behind.

Courtesy Cait Hagerty

Nordstrom Gift Boxed Cubic Zirconia Stud Earrings (1.0ct.)

If you’re in search of high quality earrings on a budget, look no further than Post’s cubic zirconia pick from Nordstrom. She wears hers constantly, and says they’re perfect for any occasion — from formal events to everyday wear. This classic pair (which has a one-carat total stone weight) is perfect if you prefer lightweight studs, especially now that they’re over 30% off.

Nordstrom Gift Boxed Cubic Zirconia Three-Prong Stud Earrings (4.0ctw.)

Sparkly studs will always look timeless, and now you can score this larger pair for under $35. The facets are secured with a three-prong setting, and you can pick from either a 14K gold or platinum plate. The earrings ship in a gift box, per the brand, so it’s not a bad time to stock up on presents while they’re over 30% off.

More jewelry deals:

Nordstrom Rectangle Zip Jewelry Box

Is your jewelry collection getting out of hand? We have the perfect solution to stay organized. This faux-leather zip box comes in six chic colors, has compartments for all your different pieces and is now 36% off. Post especially loves the strap designed to hold your earrings, but says it’s spacious enough to store rings, bracelets and necklaces too. Whether you’re traveling soon or just need a better solution at the gym or pool, you can easily throw this jewelry box in your bag and go!

Nordstrom Anniversary Sale deals previously seen on TODAY

Zella Effortless Sleeveless Midi Dress

There’s nothing better than an effortless “throw on and go” dress, and today you can score 33% off this Zella pick. From the sleeveless ribbed top to the swingy flared skirt, Post loves the stretchy silhouette that she says is flattering on every body type. Plus, it even has pockets and a built-in bra! It’s a great transitional piece from summer to fall, and is so easy to dress up for work or dress down for running errands.

Courtesy Becca Delman

Nordstrom Moonlight Eco Easy Rib Short Pajamas

For a major deal on the most comfortable pajamas, look no further than this ribbed set from Nordstrom. They’re stretchy, ultra-soft and the shorts even have a little drawstring waist. Associate producer Alexa Arent owns a pair and says they’re super lightweight, which keeps her cool and comfortable all night long. Deputy managing editor Francesca Cocchi Zabloudil has been a longtime fan of the Moonlight Eco sleepwear line, too, and says she always looks for them on sale during this event. Trust us when we say you will never want to take them off!

Courtesy Becca Delman

Bombas Assorted 3-Pack Quarter Crew Socks

Need a sock refresh? Your feet are going to thank you for taking advantage of these Bombas deals. The fan-favorite brand is known for its signature honeycomb arch support and targeted cushioning, and Post found bundles for both men and women. These might look like your average pair of crew socks, but they have some pretty smart features to keep your feet happy. For example, the completely seamless construction prevents chafing.

Bombas Assorted 6-Pack Ankle Socks

If you really need to stock up, grab this six pack of ankle socks for 25% off. These pairs have stay-put heel tabs around the ankles to prevent blisters — a must have if spend a lot of time in sneakers.

Nordstrom Relaxed Fit Pima Cotton T-Shirt

T-shirts can often be too slouchy or too tight, but this relaxed fit is just right. Not only that, but Post loves that the longer length offers a bit more coverage whether you’re wearing it out to lunch, at the gym or just around the house. Available in four neutral colors, you might want to grab one of each while the crewneck from Nordstrom’s own line is 37% off. Not to mention, it’s a great layering piece once fall rolls around!

Courtesy Becca Delman

More Nordstrom Anniversary Sale deals

Caslon Cotton & Modal V-Neck T-Shirt

For those hot summer days, a lightweight tee is a must. This V-neck from Caslon comes in 15 different colors, so you’re going to want to stock up on a few of these staples while they’re 33% off.

Zella Renew Mélange High Waist Leggings

Upgrading your leggings just got easier now that this high-waisted pair from Zella is 30% off. Supportive and stretchy, they’re perfect for slipping on to hit the gym or just to run some errands.

Zella Assorted No-Show Sneaker Socks (3 Pack)

If you have some shoes that need no-show socks, now’s the time to stock up on this three-pack from Zella. According to the brand, there’s supportive ribbing around the arches to keep you comfy.

Nordstrom Croissant Faux Leather Jewelry Box

Keep your jewelry protected on the go with this keyring organizer — now 35% off! We’re eating up the croissant shape, but the brand also offers two other playful styles: a tomato and a seashell.

Madewell Lace Trim V-Neck Rib Top

Nordstrom’s Anniversary Sale has an impressive selection of Madewell deals. Between the elongated short sleeves and the lace-trim neckline, we wouldn’t be surprised if this V-neck becomes a regular in your wardrobe rotation. It comes in black and white, and is 33% off.

Eli Home Paddle Series Cutting & Serving Board Two-in-One Set

Can’t get enough pickleball? Bring the friendly competition into your kitchen with this sporty cutting and serving board set. They’ll easily elevate any charcuterie spread, now for under $30.

On Gossamer 3-Pack Mesh Hip Bikinis

Need some new undies? I [Witonsky] recommend this bikini-cut set from On Gossamer. Not only does the mesh material make them super breathable for summer, but these three-packs come in the cutest color combinations. Plus, they’re now 35% off!

Coola Suncare Classic Sunscreen Spray

Need to re-up your sunscreen stock mid-summer? Grab this two-pack from Coola! Valued at $64, the fragrance-free find features skin care-friendly ingredients, is lightweight and water-resistant.

Clinique Jumbo Size Clarifying Face Lotion Toner 3

If you want your face lotion to work twice as hard, start by prepping oily or combination skin with this exfoliating toner. According to the brand, it sweeps away surface flakes to make way for moisture or other treatment products — while still being gentle enough to use twice a day. Valued at $38, now’s the time to stock up on a bottle or two!

Anastasia Beverly Hills Sculpted & Defined Brow Trio Set

If you’re looking for sculpted brows on a budget, snag this exclusive set from Anastasia Beverly Hills that’s valued at $75. You can choose from four different eyebrow pencil shades for a perfect match.

Spanx AirEssentials Shorts

These stylish shorts from Spanx are made from “spacer” fabric that the brand says has a cushiony, light-as-air feel. Plus, with a drawstring waist and front pockets, they’re pretty practical too.

Natori Feathers Plunge T-Shirt Basics Bra

This popular T-shirt bra has racked up thousands of five-star reviews — and now you can refresh your intimates drawer for under $50. The plunging neckline makes it ideal for low-cut tops.

Nordstrom Moonlight Eco Knit Pajamas

These dreamy pajamas were rated the best pants set in Shop TODAY’s Sleep Awards last year, and now you can score a pair for 40% off during Nordstrom’s Anniversary Sale for a limited time.

Peri Home Scallop 4-Piece Towel Set

When is the last time you replaced your bath towels? If you can’t remember, now’s the time to grab this set with scalloped edges. Not only do they elevate your bathroom, but they’re now 34% off.

Bobbi Brown Eye Enhancer Eyeliner & Eyeshadow Palette Gift Set

Looking for a palette that takes you from day to night? This pick from Bobbi Brown boasts an $82 value — now all yours for just 55 bucks! It includes five eyeshadows, plus a waterproof eyeliner.

Cuisine::pro Wolfgang Starke Four-Piece Steak Knife Set

Give your knives a much needed refresh with this razor-sharp set for 50% off. They also make a great gift for your steak-loving friends since they slice through meat without crushing or tearing, per the brand.

Spanx SpanxShape Booty Boost 7/8 Leggings

Not only are these Spanx leggings super stylish, but they also have some pretty cool features. From the compression fabric to the hidden pocket, it’s the pair your collection has been missing.

BP. Relaxed Faux Leather Jacket

Deputy managing editor Francesca Cocchi Zabloudil has been shopping the Nordstrom Anniversary Sale with her mom for decades, and says it’s become a tradition to share their wishlists with each other — especially when they spot deals on fall essentials like boots and coats. Wondering what made the cut this year? “I was in the market for a faux-leather jacket so I immediately hit the buy button on this one in brown,” she says. “It looks like the perfect weight for early fall, transitional weather.”

NYDJ Sculpt-Her Marilyn Straight Leg Pants

Searching for the perfect work pants? Look no further than this soft and stretchy pair. According to NYDJ, they’re designed to flatten the tummy and lift the rear without feeling constricting.

Naturalizer Cayla Flat

The trendy square toe on this classic Mary Jane style makes these flats a must-have for the season. Plus, I [Witonsky] find that Naturalizer makes some of the most comfortable shoes I own!

Barefoot Dreams CozyChic Rib Throw Blanket

Whether you want to make flying a little more comfortable or get cozy in a hotel bed, this throw blanket makes it easy to relax on the go. It’s made with ribbed fabric that’s soft against your skin, is lightweight and is easy to wash. Plus, it’s currently 39% off.

Samsonite Better Than Basic Two-Piece Set

Making travel plans just got more affordable now that this luggage set is over 30% off. Two colors have already sold out, so don’t want to snag yours!

More Nordstrom deals to shop now

Nordstrom Athleisure Slouch Rib Crew Socks

Need to refresh a few of your basics? Now’s a great time — especially when you can grab a pair (or two) of cushy crew socks for under 10 bucks. Plus, the light pink offers a fun pop of color!

Halogen Crewneck Long-Sleeve T-Shirt

Now’s a great time to refresh your basics, especially since you can score this long sleeve tee for 33% off. It comes in black and white, is perfect for layering and has just the right amount of stretch.

Zella Relaxed Washed 2.0 Long Sleeve Slub Tee

From the raglan sleeves to the thumbhole cuffs, this sporty shirt is great for workouts, running errands or just lounging around. Not to mention, the 100% cotton material is super breathable.

Adore Me Jane Pajama Shirt & Shorts Set

Overheating in your cold-weather pajamas? This short sleeve set is the perfect replacement to keep you comfortable at night — now for 30% off. Plus, the satin piping details are pretty stylish!

Zella Cloud Fleece Sweatshirt

Everyone needs a go-to sweatshirt to throw on during chilly summer mornings or unseasonably cool nights, and this oversized pick from Zella is perfect for the job — now for 33% off.

Caslon Wide Leg Crop Linen Pants

Everyone needs some linen pants for the warm-weather season, and now you can score this pair for 50% off! From the cropped length to the beachy colors, they practically scream summer.

Caslon Mixed Media Dress

Nothing is better than a one-and-done outfit, and this midi dress is our pick for the season. It can easily be dressed up with wedges and jewelry or dressed down with sneakers and a jean jacket.

Nordstrom Classic Cotton Pajamas

Too sweaty to sleep in this weather? Try giving your pajamas an upgrade. This breathable pair is made from 100% cotton so you can doze off easily in the summer heat — now for over 30% off.

Staub Rustic Turquoise 2-Piece Rectangular Baking Dish Set

Your closet isn’t the only thing getting an upgrade this summer. This stunning, dishwasher-safe set from Staub is over 50% off! Not to mention, baking dishes make a great housewarming gift, too.

Wit & Wisdom Sam High Waist Wide Leg Jeans

Finding the perfect pair of jeans is no easy feat, but the brand says that these have built-in powermesh panels to help “mold and hold.” The high-waist, wide-leg style is super on trend, too!

Rothy's The Point II Pointed Toe Flats

There’s a reason deputy managing editor Francesca Cocchi Zabloudil owns these flats in three colors. “They’re comfortable enough for my commute (which involves a 20-minute walk) and to keep on all day,” she says. “I’ve also machine washed them which really is an incredible feature, considering how much I wear them!”

When does the Nordstrom Anniversary Sale start?

Public access to the Nordstrom Anniversary Sale begins on July 18 and runs through August 9. Cardmembers can shop the sale sooner depending on their status, with Icon Cardmembers getting early access on July 14, Ambassador Cardmembers on July 15 and Influencer Cardmembers on July 16. Not yet a card member? Now’s a great time to sign up! You can find out more and apply here.

How we chose the best Nordstrom Anniversary Sale deals

We consulted Shop TODAY contributor Chassie Post, as well as the Shop TODAY editorial team, for items that are editor-approved based on theme, style and seasonality. To round out the list, we also considered items with high customer ratings.

For paid content, the Shop TODAY editorial team independently chooses products to recommend that are sold by the retailer (in this case, Nordstrom). The retailer does not review or approve the content. Learn more about Shop TODAY.

Meet the expert

Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Chassie Post.

  • Chassie Post is a Shop TODAY contributor, TV host and lifestyle editor. Whether she’s talking fashion and beauty or home and entertaining, Post is known nationwide for covering the latest trends with her keen eye.

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