Beauty lovers rejoice! Ulta’s 21 Days of Beauty event has officially kicked off. The sale event ends on September 17 and each day the beauty store is bringing you over 250 daily deals across makeup, skin care, hair care and more. And without any spoilers, each day is better than the next!
To help make your shopping a little bit easier, we rounded up the daily deals below for you to peruse. Shop top trending beauty brands like Clinique, Supergoop! and Wavytalk, to name a few. See what deals you can grab below and what to look forward to through Sept. 17.
Monday, August 31 Deals
As the weather gets a little bit colder, you can expect some more coughs and sneezes. Keep your hands hydrated and clean with this Touchland hand sanitizer. Not only does it smell great, but it also doesn’t dry out your hands.
Keep your eyes hydrated with this eye cream that has that special ingredient of hyaluronic acid that helps depuff. It is perfect for layering on after your morning face wash.
As summer comes to a close, you can keep that glow and SPF coverage with these drops from Supergoop!. It has SPF 40 and is made to help brighten and add a radiance to your skin.
This is not your average straightener. It uses advanced hydro-infusion technology to convert water into vapor and help smooth hair and reduce frizz. It won a Shop TODAY Hair Award for best straightener too.
Tuesday, September 1 Deals
Get ready for bouncy curls! You apply about a quarter-sized amount of this curl cream to wet hair and then watch as it dries curly and frizz-free. One reviewer says, “this curl cream has become my holy Grail and staple in my styling routine.”
This heat and humidity is no joke, but so is heat from hair stylers. Try this spray heat protectant from LolaVie. It has a weightless feel and dries very fast so you won’t have to wait long to start styling your hair.
As the weather cools down, your skin might need some extra love. This recovery cream helps keep your skin super hydrated and gets rid of any irritation thanks to the colloidal oatmeal ingredient.
If you are dealing with dark spots or scarring that doesn’t seem to be going away, try this serum. During testing, the brand says, “90% of women reported skin was left smoother, soothed, softer.”
Don’t pay for professional microdermabrasion when you can get the same benefits at home. This skin care tool helps rejuvenate and heal the top layer of skin.
Wednesday, September 2 Deals
It’s A 10 is an editor-loved brand for being great at making your hair more manageable. This keratin treatment helps make your hair shiny and also protects your hair from damage from heat tools.
This is one of those powders that catches the light and brings a significant amount of glow to your skin. It comes in different shades, so whether you want something rosy or copper, you can get every type of glow.
Just like you can buy self-tanner for your body, you can now tan your face with these drops that you can add to your skin care routine. You can choose the amount of tan you want with just a couple more or fewer drops.
There’s no need to head to the salon for a gel manicure. You can get one at home with this kit from OPI. It comes with prep pads, cuticle pushers and more for a perfect manicure.
Gourmand scents have been all the rage, and Juicy Couture is known for having some seriously great-smelling scents. This one is full of sweetness with caramel, vanilla and more.
More deals to look forward to:
- Thursday, September 3rd: 50% off Coach, Buxom, Urban Decay, DP Hue, Drunk Elephant and more.
- Friday, September 4th: 50% off Sol de Janeiro, Marc Jacobs, Mac, Stila, Peter Thomas Roth, Tula, Tymo Beauty and more.
- Saturday, September 5th: 50% off Benefit Cosmetics, Rare Beauty, Tarte, Madison Reed, Milk Makeup
- Sunday, September 6th: 50% off Clinique, Smashbox, Osea, Sunday Riley, Half Magic and more.
How we choose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by the retailer, not TODAY. Pricing and availability are accurate as of publish time.

























