Beauty lovers rejoice! Ulta’s 21 Days of Beauty event is still going strong. The sale event ends on September 17 and each day the beauty store is bringing you over 250 daily deals across makeup, skin care, hair care and more. And without any spoilers, each day is better than the next!
To help make your shopping a little bit easier, we rounded up the daily deals below for you to peruse. Shop top trending beauty brands like Clinique, Murad and Lancôme, to name a few. See what deals you can grab below and what to look forward to through Sept. 17.
Wednesday, Sept. 9 deals
Go for a bold eye look with this liquid eyeshadow from R.E.M. Beauty. It is liquid, so it goes on easily and blends well with other products.
Make sure your hairstyle lasts you all day and night with this intense hold spray. It adds volume and reduces the appearance of frizz, so it is perfect for long wear.
Minimize your pores and add significant glow to your skin with this primer. It is loaded with hydrating and brightening ingredients like vitamin C.
This foundation is great for transitional weather because it is waterproof and sweat-proof. It is also made to keep your skin hydrated for up to 24 hours.
The brand says this overnight eye mask works to reduce puffiness and dark circles while providing deep hydration. You’ll wake up looking refreshed and radiant.
Thursday, Sept. 10 deals
Blush is my [Shigo] favorite product to use in my beauty routine. If I could only have one product, it would be blush because you can use it on your eyes, lips and cheeks. This one also has a glowy look to it.
Need to look rested in a jiffy? This eye balm stick contains caffeine and offers a cooling sensation to instantly target puffiness.
Many reviewers were impressed with this product because it was able to hydrate their skin and add a lot of moisture to their beauty routine. One reviewer said, “This serum is genuinely so silky smooth, it almost has the feeling of an incredibly lightweight silicone primer on the skin.”
Tighten your skin around your neck and face with this serum that is formulated with key ingredients like caffeine and niacinamide to help improve the appearance of your jawline.

Friday, Sept. 11 deals
Award best volumizing mascara, this Clinique mascara “coats every lash,” “boosts volume” and lasts all day, according to a former Shop TODAY editor.
Enhance your hair and give it a boost with this color depositing mask. It comes in 15 shades to provide a semi-permanent color that lasts for up to 10 washes.
Saturday, Sept. 12 deals
Many Shop TODAY editors are fans of Tarte’s Maracuja products. This lip oil is said to help condition and plump, which is a great addition to any fall routine.
We’re big fans of Solawave at Shop TODAY because it is great for traveling and helping reduce inflammation in your skin. This one comes with a travel case too.
More deals to look forward to:
- Sunday, Sept. 13: 50% off Charlotte Tilbury, Lancôme, Anastasia Beverly Hills and more
- Monday, Sept. 14: 50% off Drybar, Wella, Corsx and more.
- Tuesday, September 15: 50% off Benefit, Tangle Teezer and Color Wow.
- Wednesday, September 16: 50% off Elemis Ouidad, Kylie Cosmetics and more.
How we choose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by the retailer, not TODAY. Pricing and availability are accurate as of publish time.


























