Amazon’s October Prime Day has officially begun and there are thousands of deals being offered in every category from beauty and tech to home and fashion. Prime Big Deal Days, a sales event created by Amazon, is happening through tomorrow, October 7, which means you have just 48 hours to take advantage of discounts.
Beyond stocking up on home essentials, Prime Day is a great time to get a head start on your holiday shopping! To help you get started, we’ve rounded up some great gifts you can get on sale right now. Below, find an assortment of editor-tested favorites, award winners and Shop TODAY Ranked winners.
Top beauty gifts on sale for Prime Day
Laneige’s lip sleeping mask has been a hit for years, earning several Shop TODAY awards, including Beauty and Gifts We Love! It works overnight to give you soft, moisturized lips via gentle exfoliation and hydration that lasts up to 12 hours, according to the brand.
Dr. Groot’s Hair Essentials Set was a 2025 Gifts We Love winner and several Shop TODAY editors rave about how well it’s worked. Whether it’s your first time trying it or it’s already one of your tried-and-true faves, don’t miss your chance to stock up on their popular conditioner while it’s 20% off this Prime Day.
Don’t underestimate the power of a good body wash to make an everyday activity like showering just a little more luxurious. This Salt & Stone formula is scented with santal and vetiver, and it’s infused with good-for-your-skin ingredients such as vitamin C, glycerin and hyaluronic acid.
The Revlon One-Step blow-dryer brush is perfect for helping you achieve a salon-worthy blowout at home. After testing it for Shop TODAY’s Ranked series, writer Danielle Murphy says, “If this brush had a nickname, I’d take bets that it would be ‘Old Reliable.’ It’s been around for a long time, for the simple reason that it gets the job done. It tackled my thick hair with ease and dried all of it in a quick amount of time.”
Top tech gifts on sale for Prime Day
For the avid reader, you can’t go wrong with a Kindle! The e-reader is lightweight, portable and beloved by several editors on the team (myself included). I’ve had my Kindle since 2021 and I rave about it so much, my little sister has asked for one of her own, so I’ll be adding one to
Bose headphones are beloved by editors for their comfort, noise-cancelling capabilities and excellent sound quality. They also boast an impressive battery life of up to 24 hours of use on a full charge. cart for her (and maybe another one to upgrade my own).
Top home gifts on sale for Prime Day
Jade Leaf Matcha had an award-winning gift set in last year’s Gifts We Love Awards, and we’re sure this one won’t disappoint, either. It comes with a bamboo whisk, a stainless steel sifter and a bamboo scoop. You can pair it with Jade Leaf Matcha’s ceremonial grade powder in one of the several flavors the brand offers.
Top fashion gifts on sale for Prime Day
Any chance to get Baublebar on sale is one you don’t want to pass up. This adorable set of four cocktail-themed earrings is on sale for a whopping 73% off this Prime Day. It’s the perfect way to spruce up any outfit with a little personality.
Dearfoams are a tried-and-true editor favorite at Shop TODAY. Slippers are always a great gift and these are ones I’ve personally given to several people in my life (including myself!). They come in a plethora of colors and patterns so you can choose the style that best suits your giftee.
As someone whose husband really got into watches in the last year, I’m always on the hunt for new styles on sale. Casio was a winner in our Gifts We Love Awards last year, and this model is currently on sale for its lowest price of the year! It’s a bit more utilitarian and a good every day watch.
Top toy gifts on sale for Prime Day
What kid doesn’t love slime? Now they can make their own with this DIY kit from Elmer’s that’s currently 46% off. It comes with two tubes of slime activator, a bottle of pink translucent glue and a bottle of blue glitter glue.
This interactive pet has been a winner across several Shop TODAY Awards! This original model was a winner in our 2023 Gifts We Love Awards and a newer, K-Pop Demon Hunter-themed version was a winner in our first-ever Toy Awards!
Another winner from our first-ever Toy Awards is this portable karaoke machine! It comes with two wireless microphones so you can sing through all of your favorite duets and each microphone even has five fun voice effects.
VTech is a classic toy brand we all know and love, and we’ve probably all had some version of this walker when we were kids! The toddler-geared activity panel is detachable and packed with different sensory experiences for little ones who are on the move for the first time.
Encourage little ones to get involved in STEM play with this set of bendable, magnetic pieces that allow them to bring creations from their mind to reality.
Legos are for everyone — kids and kids at heart alike. Once finished, this set inspired by the 19th century print entitled “The Great Wave off Kanagawa” makes the perfect addition to your wall decor.
Parents and kids alike love Tonieboxes for its screen-free storytelling and the way it encourages independent play. There are even interactive games, adventures, challenges and quizzes that will keep kids entertained. This set comes with four princesses — Moana, Ariel, Belle and Merida — who each play five songs and share one story.
How we chose the top gifts on sale for Prime Day
We meticulously combed through one million deals during Amazon Prime Day 2026 to determine the absolute best Prime Day deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY, products previously featured on the TODAY Show and staff-tested award winners and Ranked winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
