Lengthening, curling, volumizing, oh my! If you're anything like us, you can barely keep track of all the traditional mascara varieties, let alone all these fancy new formulas that keep popping up. The latest on our radar? Tubing mascaras. You've probably seen videos of it land on your TikTok For You Page.
Shop TODAY enlisted the help of a few makeup artists to learn about all the benefits tubing mascaras have to offer. Plus, we gathered options that are well-loved by our editors and shoppers across the internet.
What are tubing mascaras?
Traditional mascaras are known for painting your lashes with pigment, but tubing mascaras work a bit differently.
"They're made with polymers that wrap around each individual lash to create tiny tubes," makeup artist Mone't Howard tells us.
Every mascara has their own set of benefits and tubing mascaras are no different. Here are just a few reasons why the professionals love them:
- They last all day: "These mascaras are long-lasting and prevent the fallout that often occurs with a traditional mascara. They beautifully define the lash without causing smudging," Howard says.
- They're gentle: "Tubing mascaras are great for someone who has oily eyelids and wants something that is water-resistant, yet gentle on the eyes," celebrity makeup artist Nydia Figueroa tells us.
- You don't need makeup remover to wash it off: "The tubes will slide off easily with a washcloth and warm water," Figueroa says.
- You'll use less product: "Only one coat is needed for beautiful length and pigment," Figueroa notes.
Tubing mascaras sound pretty awesome, but as with any product, there are a few potential cons to consider. Clumping was the main one mentioned by the experts we polled.
"They can be prone to clumping and dry out quickly, so it's difficult to build up the mascara and volume once it is dried," Figueroa warns.
Shop TODAY editors' favorite tubing mascaras
When she's not using Clinique, editorial assistant Sierra Hoeger says she's using this tubing mascara from BareMinerals. "I like [both of] them because they don't come out clumpy or with excess on the wand, and I usually get my desired amount with one or two swipes," she said.
This Clinique choice is a favorite of Hoeger's. It's also popular amongst shoppers, with one Ulta reviewer calling it "great for sensitive eyes" and "the perfect shade of black."
A Lancôme loyalist, it was hard for associate editor Kamari Stewart to ignore the noise surrounding tubing mascaras, prompting her to try this one.
"It’s so good," she says. "It makes my lashes look super long and it never transfers/gives me raccoon eyes, even after wearing it for 8+ hours, which is a problem I’ve had with many others, even the Lancôme. It’s as easy to take off as the experts say and it doesn’t pull at your lashes or anything like that. This mascara converted me to a tubing mascara fan. I even wore it on a run the other day and it didn’t smudge!"
Commerce editor and producer Julie Ricevuto says she's tried tons of mascaras but now sticks to her "tried and true" top three. This Urban Decay pick made the cut with benefits like "voluminous definition for the dramatic look of false eyelashes," according to its description.
Another in Ricevuto's top three is this cult classic from Too Faced. More than 15,00 shoppers have given it a perfect five-star rating on Ulta's website, with one shopper even calling it their "holy grail."
Rounding out Ricevuto's rotation is this popular volumizing mascara. One Sephora reviewer decided a perfect five-star rating wasn't enough and titled their review "10/10." Shoppers agree that this mascara boldly defines their lashes without getting clumpy or leaving you to deal with any dreaded smudging.
Deputy editorial director Ali Deabler can't stop raving about this mascara. "My lashes looked so good, my sister bought it too and became a convert," she says, adding that she likes tubing mascaras because she doesn't feel like she "has to rip her lashes out to get it off."
She admits it can get a bit flaky but avoids that by not applying it on her bottom lashes and says the volume she gets is well worth it.
More tubing mascaras to try
Looking to wade into the tubing mascara waters but not ready to commit just yet? This $5 find might just be your perfect match. The popular product offers volumized, defined lashes with its tubing formula and is free of parabens, oil, perfume and alcohol.
Figueroa loves this voluminous mascara that provides intense color. "This formula is a great drugstore option that is free of wax, which helps with amazing color payoff. It is also very easy to remove and lasts all day. This brush is great because it is naturally curved to the shape of your eyes," she says.
No7 is a brand that's known for its awesome skin care solutions, but the company also has some great makeup must-haves, like this mascara that uses tubular technology to offer volume for days. The brand says its long-lasting formula goes the distance for up to 24 hours and washes off like a dream. Plus, it's so affordable!
The tubing polymers in this mascara wrap around each lash to provide ample lift. With the help of its shaped brush, you can cover hard-to-reach lashes and it's even safe to use on lash extensions. It has over 4,500 verified five-star ratings on Amazon. Plus, the lightweight formula won't weigh lashes down.
This two-step wonder comes with a primer and mascara that offer up to 80% longer-looking lashes with the help of nourishing ingredients like ceramides. It's kind of like getting lash extensions without the hefty price tag!
According to the brand, this mascara provides "flake-free, clump-proof and smudge-proof wear" for up to 16 hours. It's also formulated with shea butter and castor seed oil to help keep your lashes nourished. "I have barely there lashes and have tried every lengthening mascara out there, drug store to high end and this mascara is the best!" raved one five-star Ulta reviewer.
An Allure Best of Beauty 2022 winner, this mascara has a unique-looking brush comprised of three flexible suspended bands that are designed to reach every single lash for a uniform look. One Sephora reviewer called it a "game changer" and their "new holy grail."
With over 204,000 "hearts" on Sephora's website, this mascara is clearly a favorite among shoppers. The brush is designed to lift, lengthen, curl and volumize your lashes all at once, so you can say goodbye to pesky (and sometimes scary) eyelash curlers.
Made with 2% argan oil and packaging that is comprised of 100% recycled ocean plastic, this mascara is good for both your eyelashes and the environment. It promises zero smudging, water-resistance and long-lasting wear.
This powerhouse mascara's combination of polymers, waxes and cellulose powder provides buildable color and major volume. It has a unique guitar-shaped brush that helps curl and thicken lashes and a zero-waste squeezable tube that helps prevent dreaded drying.
According to a clinical study conducted by the brand, this mascara is sweat-proof and provides 24-hour long wear while remaining flake-free and smudge-proof. With results like that, how could you not want to try it for yourself? It's also touted as safe for contact wearers and contains key ingredients like shea butter and castor oil to keep your lashes conditioned and moisturized.
This award-winning option rivals the results of lash extensions with flake-free tubing technology and offers dramatic lashes that last all day. It also features an orchid stem cell complex that promotes longer, healthier lashes, so your lashes will look and feel good.
This lengthening mascara comes with the Sephora customer seal of approval. The three-in-one formula features a peptide lash serum that helps lashes look fuller and healthier. Plus, it’s free of parabens, phthalates and mineral oil.
Blinc has several bestselling tubing mascaras and this one has over 2,900 verified five-star ratings on Amazon. It offers your lashes buildable, water-resistant coverage that won't smudge or fade as you go about your day. The popular mascara is ideal for sensitive eyes and comes in two colors: black and dark brown.
Celebrity makeup artist Amber Amos adores this award-winning volumizing mascara that resists clumping and smudging. "It gives instant volume and length to lashes and literally one coat will do the trick. It wears all day without smudging or crumbing, and the super tiny mascara wand allows you to really get in and coat every lash," she says. "As an added bonus, it’s great on bottom lashes since the wand is so small."
This mascara is described by the brand as a "high-impact, 100% vegan mascara that delivers the look of lash extensions in an instant." It boasts results like intense length, lift and definition, instant payoff and smudge-proof wear.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
We combined a list of tubing mascaras via editor recommendations and internet finds based on expert insight.