IE 11 is not supported. For an optimal experience visit our site on another browser.

Have you heard of tubing mascaras? Makeup artists explain what makes them stand out

This unique mascara variety is totally tubular — literally.
Vivian Le / TODAY
/ Source: TODAY

Lengthening, curling, volumizing, oh my! If you're anything like us, you can barely keep track of all the traditional mascara varieties, let alone all these fancy new formulas that keep popping up. The latest on our radar? Tubing mascaras.

When the Shop TODAY team first heard the term, we were intrigued. So, we enlisted the help of a few makeup artists to learn about all the benefits that tubing mascaras have to offer. Naturally, we couldn't wait to share the scoop with you.

What are tubing mascaras?

Traditional mascaras are known for painting your lashes with pigment, but tubing mascaras work a bit differently.

"They're made with polymers that wrap around each individual lash to create tiny tubes," Glamsquad's South Florida-based makeup artist Monet Howard told us.

Every mascara has their own set of benefits and tubing mascaras are no different. Here are just a few reasons why the professionals love them:

  • They last all day: "These mascaras are long-lasting and prevent the fallout that often occurs with a traditional mascara. They beautifully define the lash without causing smudging," Howard said.
  • They're gentle: "Tubing mascaras are great for someone who has oily eyelids and wants something that is water resistant, yet gentle on the eyes," celebrity makeup artist Nydia Figueroa told us.
  • You don't need makeup remover to wash it off: "The tubes will slide off easily with a washcloth and warm water," Figueroa said.
  • You'll use less product: "Only one coat is needed for beautiful length and pigment," Figueroa said.

Tubing mascaras sound pretty awesome, but as with any product, there are a few potential cons to consider. Clumping was the main one the experts we polled mentioned.

"They can be prone to clumping and dry out quickly, so it's difficult to build up the mascara and volume once it is dried," Figueroa said.

Tubing mascaras to try

Hourglass Unlocked Instant Extensions Mascara

This mascara is described by the brand as a "high-impact, 100 percent vegan mascara that delivers the look of lash extensions in an instant." It boasts results like intense length, lift and definition, instant payoff and smudge-proof wear.

Tarte Tartelette Tubing Mascara

According to a clinical study conducted by the brand, this mascara is sweat-proof and provides 24-hour long wear while remaining flake-free and smudge-proof. With results like that, how could you not want to try it for yourself? It's also touted as safe for contact wearers and contains key ingredients like shea butter and castor oil to keep your lashes conditioned and moisturized.

Rare Beauty Perfect Strokes Universal Volumizing Mascara

With over 68,000-plus "hearts" on Sephora's website, this mascara is clearly a favorite among shoppers. The brush is designed to lift, lengthen, curl and volumize your lashes all at once, so you can say goodbye to pesky (and sometimes scary) eyelash curlers.

Tower28 MakeWaves Lengthening + Curling Mascara

An Allure Best of Beauty 2022 winner, this mascara has a unique-looking brush comprised of three flexible suspended bands that are designed to reach every single lash for a uniform look. One Sephora reviewer called it a "game changer" and their "new holy grail."

caliray Come Hell or High Water Volumizing Tubing Mascara

The brand describes the brush as a "baby teddy bear brush" with wavy fibers and a defined tip. Not only does it promise easy removal and zero smudge, but it's also made with argan oil to condition your lashes.

Maybelline Snapscara Washable Mascara

Figueroa loves this voluminous mascara that provides intense color. "This formula is a great drugstore option that is free of wax, which helps with amazing color payoff. It is also very easy to remove and lasts all day. This brush is great because it is naturally curved to the shape of your eyes," she said.

L'Oreal Paris Double Extend Beauty Tubes Mascara

This two-step wonder comes with a primer and mascara that offer up to 80 percent longer-looking lashes with the help of nourishing ingredients like ceramides. It's kind of like getting lash extensions without the hefty price tag!

essence Bye Bye Panda Eyes Tubing Mascara

Looking to wade into the tubing mascara waters but not ready to commit just yet? This $5 find might just be your perfect match. The popular product offers volumized, defined lashes with its tubing formula and is free of parabens, oil, perfume and alcohol.

Kevyn Aucoin Beauty The Volume Mascara

Celebrity makeup artist Amber Amos adores this award-winning volumizing mascara that resists clumping and smudging. "It gives instant volume and length to lashes and literally one coat will do the trick. It wears all day without smudging or crumbing, and the super tiny mascara wand allows you to really get in and coat every lash. As an added bonus, it’s great on bottom lashes since the wand is so small," she said.

blinc Amplified Tubing Mascara

Blinc has several bestselling tubing mascaras and this one has 2,500-plus verified five-star ratings on Amazon. It offers your lashes buildable, water-resistant coverage that won't smudge or fade as you go about your day. The popular mascara is ideal for sensitive eyes and comes in two colors: black and dark brown.

Thrive Causemetics Liquid Lash Extensions Mascara

This 2020 Allure Best of Beauty winner rivals the results of lash extensions with flake-free tubing technology and offers dramatic lashes that last all day. It also features an orchid stem cell complex that promotes longer, healthier lashes, so your lashes will look and feel good.

Velour Lashes Pretty Big Deal Tubing Mascara & Peptide Lash Serum

This lengthening mascara comes with the Sephora customer seal of approval. The three-in-one formula features a peptide lash serum that helps lashes look fuller and healthier. Plus, it's free of parabens, phthalates and mineral oil.

No7 Stay Perfect Mascara

Lengthening, curling, volumizing, oh my! If you're anything like us, you can barely keep track of all the traditional mascara varieties, let alone all these fancy new formulas that keep popping up. The latest on our radar? Tubing mascaras.

When the Shop TODAY team first heard the term, we were intrigued. So, we enlisted the help of a few makeup artists to learn about all the benefits that tubing mascaras have to offer. Naturally, we couldn't wait to share the scoop with you.

What are tubing mascaras?

Traditional mascaras are known for painting your lashes with pigment, but tubing mascaras work a bit differently.

"They're made with polymers that wrap around each individual lash to create tiny tubes," Glamsquad's South Florida-based makeup artist Monet Howard told us.

Every mascara has their own set of benefits and tubing mascaras are no different. Here are just a few reasons why the professionals love them:

  • They last all day: "These mascaras are long-lasting and prevent the fallout that often occurs with a traditional mascara. They beautifully define the lash without causing smudging," Howard said.
  • They're gentle: "Tubing mascaras are great for someone who has oily eyelids and wants something that is water resistant, yet gentle on the eyes," celebrity makeup artist Nydia Figueroa told us.
  • You don't need makeup remover to wash it off: "The tubes will slide off easily with a washcloth and warm water," Figueroa said.
  • You'll use less product: "Only one coat is needed for beautiful length and pigment," Figueroa said.

Tubing mascaras sound pretty awesome, but as with any product, there are a few potential cons to consider. Clumping was the main one the experts we polled mentioned.

"They can be prone to clumping and dry out quickly, so it's difficult to build up the mascara and volume once it is dried," Figueroa said.

Tubing mascaras to try

Hourglass Unlocked Instant Extensions Mascara

This mascara is described by the brand as a "high-impact, 100 percent vegan mascara that delivers the look of lash extensions in an instant." It boasts results like intense length, lift and definition, instant payoff and smudge-proof wear.

Tarte Tartelette Tubing Mascara

According to a clinical study conducted by the brand, this mascara is sweat-proof and provides 24-hour long wear while remaining flake-free and smudge-proof. With results like that, how could you not want to try it for yourself? It's also touted as safe for contact wearers and contains key ingredients like shea butter and castor oil to keep your lashes conditioned and moisturized.

Rare Beauty Perfect Strokes Universal Volumizing Mascara

With over 68,000-plus "hearts" on Sephora's website, this mascara is clearly a favorite among shoppers. The brush is designed to lift, lengthen, curl and volumize your lashes all at once, so you can say goodbye to pesky (and sometimes scary) eyelash curlers.

Tower28 MakeWaves Lengthening + Curling Mascara

An Allure Best of Beauty 2022 winner, this mascara has a unique-looking brush comprised of three flexible suspended bands that are designed to reach every single lash for a uniform look. One Sephora reviewer called it a "game changer" and their "new holy grail."

caliray Come Hell or High Water Volumizing Tubing Mascara

The brand describes the brush as a "baby teddy bear brush" with wavy fibers and a defined tip. Not only does it promise easy removal and zero smudge, but it's also made with argan oil to condition your lashes.

Maybelline Snapscara Washable Mascara

Figueroa loves this voluminous mascara that provides intense color. "This formula is a great drugstore option that is free of wax, which helps with amazing color payoff. It is also very easy to remove and lasts all day. This brush is great because it is naturally curved to the shape of your eyes," she said.

L'Oreal Paris Double Extend Beauty Tubes Mascara

This two-step wonder comes with a primer and mascara that offer up to 80 percent longer-looking lashes with the help of nourishing ingredients like ceramides. It's kind of like getting lash extensions without the hefty price tag!

essence Bye Bye Panda Eyes Tubing Mascara

Looking to wade into the tubing mascara waters but not ready to commit just yet? This $5 find might just be your perfect match. The popular product offers volumized, defined lashes with its tubing formula and is free of parabens, oil, perfume and alcohol.

Kevyn Aucoin Beauty The Volume Mascara

Celebrity makeup artist Amber Amos adores this award-winning volumizing mascara that resists clumping and smudging. "It gives instant volume and length to lashes and literally one coat will do the trick. It wears all day without smudging or crumbing, and the super tiny mascara wand allows you to really get in and coat every lash. As an added bonus, it’s great on bottom lashes since the wand is so small," she said.

blinc Amplified Tubing Mascara

Blinc has several bestselling tubing mascaras and this one has 2,500-plus verified five-star ratings on Amazon. It offers your lashes buildable, water-resistant coverage that won't smudge or fade as you go about your day. The popular mascara is ideal for sensitive eyes and comes in two colors: black and dark brown.

Thrive Causemetics Liquid Lash Extensions Mascara

This 2020 Allure Best of Beauty winner rivals the results of lash extensions with flake-free tubing technology and offers dramatic lashes that last all day. It also features an orchid stem cell complex that promotes longer, healthier lashes, so your lashes will look and feel good.

Velour Lashes Pretty Big Deal Tubing Mascara & Peptide Lash Serum

This lengthening mascara comes with the Sephora customer seal of approval. The three-in-one formula features a peptide lash serum that helps lashes look fuller and healthier. Plus, it's free of parabens, phthalates and mineral oil.

No7 Stay Perfect Mascara

No7 is a brand that's known for its awesome skin care solutions, but the company also has some great makeup must-haves, like this mascara that uses tubular technology to offer volume for days. The long-lasting formula goes the distance for up to 24 hours and washes off like a dream. Plus, it's so affordable!

Elizabeth Mott Volumizing Smudge Proof Mascara

The tubing polymers in this mascara wrap around each lash to provide ample lift. With the help of its shaped brush, you can cover hard-to-reach lashes, and it's even safe to use on lash extensions. The bestseller has almost 4,200 verified five-star ratings on Amazon. Plus, the lightweight formula won't weigh lashes down.

Eyeko Rock Out & Lash Out Lengthen Mascara

This powerhouse mascara's combination of polymers, waxes and cellulose powder provides buildable color and major volume. It has a unique guitar-shaped brush that helps curl and thicken lashes and a zero-waste squeezable tube that helps prevent dreaded drying. Sounds pretty sweet, right?

No7 is a brand that's known for its awesome skin care solutions, but the company also has some great makeup must-haves, like this mascara that uses tubular technology to offer volume for days. The long-lasting formula goes the distance for up to 24 hours and washes off like a dream. Plus, it's so affordable!

Elizabeth Mott Volumizing Smudge Proof Mascara

The tubing polymers in this mascara wrap around each lash to provide ample lift. With the help of its shaped brush, you can cover hard-to-reach lashes, and it's even safe to use on lash extensions. The bestseller has almost 4,200 verified five-star ratings on Amazon. Plus, the lightweight formula won't weigh lashes down.

Eyeko Rock Out & Lash Out Lengthen Mascara

This powerhouse mascara's combination of polymers, waxes and cellulose powder provides buildable color and major volume. It has a unique guitar-shaped brush that helps curl and thicken lashes and a zero-waste squeezable tube that helps prevent dreaded drying. Sounds pretty sweet, right?