This super soft Coach purse is taking over TikTok
The bag is already sold out in two colors.
15 protective sun hats that are surprisingly stylish
Who said sun hats can't be trendy?
The Telfar Shopping Bag is always sold out — here’s how to finally get one
It's become one of the year's must-have accessories.
BaubleBar's No. 1 bestselling ring got a sparkly upgrade just in time for spring
We're going to need one in every color!
31 thoughtful gifts for your sister-in-law to show how much you care
We've got you covered no matter how long you've known each other.
24 astrology gifts every zodiac sign will love
From constellation coasters to crystal-infused fragrances, this is the ultimate gift guide for astrology enthusiasts.
From makeup to necklaces, 22 picks from women-owned Etsy shops
The online marketplace is a great spot to find products from female-run businesses.
31 gifts for the 16-year-old who's cooler than you
From trendy sneakers to must-have tech toys, these gifts are perfect for the holidays.
28 unique gifts that are sure to impress any 17-year-old
From tech to beauty, they're sure to love these picks.
31 purrfect gifts to give the cat lover in your life
These feline-themed presents are paws-itively great.
37 unique gifts for women who deserve only the best
Shopping inspo for all the ladies in your life, from moms to sisters, best friends and significant others.
Add some sparkle to their day with these 31 affordable jewelry gifts
There's something for every type of fashionista — starting at just $6.
These 30 unique and thoughtful gifts are perfect for your co-workers
Unique finds for all of your favorite people from the office.
Watch 2 TODAY viewers get fresh style makeovers for spring
From shapewear to skin care, these lucky TODAY viewers are stepping into spring with new head-to-toe looks.
Move over boring studs: 24 mismatched earring sets to try this season
Here's how to make the accessory trend work for you, according to a stylist.
10 hair accessories you need to spring into next season
From satin scrunchies to shimmery claw clips.
This celebrity-loved tote is the only bag I use, from work to gym to overnights
Roomy, washable and water-resistant, it's only bag you need.
4 Black-owned businesses to shop for specialty coffee, candles, jewelry and more
Jill Martin spotlights small businesses with inspiring people, stories and products.
Headphones, jewelry and more exclusive TODAY deals for up to 74% off
Now's the time to treat yourself (without the guilt of splurging).
Should you be double masking? Expert advice on how to do it
In some cases, two masks are better than one.
8 affordable ways to tap into spring's hottest fashion trends
Eva Chen shares the styles and trendsetters taking over Instagram — from nail art to microfashion.
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