A certain infamous groundhog saw its shadow last week, condemning us to six more weeks of winter. For our editors, that means we'll keep enjoying "the great indoors" and online shopping our way through the better part of the next couple months.
To share the best of our latest purchases, Shop TODAY editorial director Adrianna Brach stopped by Studio 1A with our favorite finds for February. From home and fashion hacks to new launches in beauty that hooked us immediately, these products have earned our editors' seal of approval and will come in handy well into the lighter, brighter days ahead.
So, get cozy and read on to shop our Amazon editors' picks for winter, which start at less than $5.
Amazon editors’ picks seen on TODAY
This vitamin E and apricot oil-infused pen is the perfect complement to your hand cream to keep nails and cuticles hydrated. Brach recommends using it before bed each night, but it’s easy to use on-the-go too, thanks to the mess-free pen format.
We discovered this under-$5 beauty tool a couple years ago and haven’t had clumpy lashes since! After you apply mascara, just hold this at the base of your eye and blink through. The stainless steel comb separates every lash with just a few strokes, guaranteeing perfect mascara application every time.
We love a beauty multitasker, and the brand says this product does six jobs: It acts as a moisturizer, makeup primer, mask, cleansing milk, after-shave and after-sun care.
“I found this brand’s original multitasking cream a decade ago and have been using it daily since, but this new option is a sensitive skin-friendly take on the original formula,” Brach says. “It’s got the same hydrating action of the lait-crème concentré, but with a fragrance-free formula that’s safe to use even on a baby.”
If you have snacks or leftovers from the big game, you need these neat bag clips to keep food fresh for longer. They come in a few different sizes to fit various bags and they slide across the entire top to keep air and moisture out, essentially making any bag resealable. Say goodbye to stale, dried out or freezer-burnt chips, cereal, brown sugar, frozen veggies and more.
This electric candle lighter is rechargeable and safer to use than matches or traditional lighters, since it has a precise electric current that’s flameless. With a long handle that keeps your hand and fingers a safe distance from the flame, it’s perfect for lighting wicks in even your most burned-down candles, starting campfires and more.
We can always use more basic, easy layers this time of year. These V-neck cardigan sweaters for men and women pair well with t-shirts, button downs, dresses and more. The affordable staples add polish and interest to any look, making it appear that you gave your outfit more thought than you actually did.
Amazon editors' picks seen on 3rd Hour of TODAY
You might know the brand Olly for its vitamins and supplements, but they have topical body care now, too! Commerce editor and producer Julie Ricevuto got a first look at the brand's innovations last month and says they're "vitamin-infused and mood transforming," with fragrances "proven to help you prep for bed."
There's a lotion-serum hybrid and a body wash, both with retinol so you can reap the dermatologist-recommended ingredient's anti-aging benefits from head to toe.
Another set of beauty finds we've been loving are these new launches from the brand Brazil Edition: their three-minute hair mask and popular leave-in treatment. They both have peptides, omega-rich Amazonian plant butters and hyaluronic acid in them, which the brand says can help strengthen strands, reduce frizz and dryness and boost shine.
And if you need further convincing, just look at the results. Associate editor Shannon Garlin was impressed from her first use of the leave-in, which is also a heat protectant and a go-to product for Ricevuto, too. Plus, producer Eden Strassburg tried the mask and saw smoother, glossier and better defined curls in just two minutes.
Did you know that you should be replacing your sneakers every 400 to 500 miles (or as early as every six months)? A podiatrist we spoke to said Asics is one of the most-recommended brands at their practice because they're lightweight, shock-absorbent and well-cushioned in the soles. These are great for all foot types, including flat feet and those with plantar fasciitis.
Transitional weather will be here before we know it, so use this precious inside time to clean the family's shoes and get ready to spring into things. When you add water, these "sneak-erasers" quickly clean and erase scuffs over and over again. Plus, we found purse-cleaning wipes from the brand that are leather-safe and pre-moistened, so you can take them on the go. Last season's accessories will be looking brand-new in no time.
In the dead of winter, there never seems to be enough light. This easy and affordable sconce solution adds accent lighting to your bedside or bathroom wirelessly. The magnetic back mounts onto the wall with adhesive, so it’s damage-free and great for renters, and the light itself can be adjusted, angled and even pulled off the mount entirely based on your needs. Simply tap to turn it on or off, or to adjust the brightness.
More editors' picks for February
Having trouble getting out of bed when you wake up? Join the club. Give yourself something to look forward to on early mornings with this frother that you can use to whip up indulgent coffee beverages, hot chocolate and more.
"I won’t go anywhere without my Aquaphor stick balm," associate editor Madison San Miguel gushes. "It's another multi-use product that you can use to prevent chafing, seal cuticles, moisturize dry feet and more. It’s super easy to apply and not messy, unlike the Aquaphor tube."
I still love these earrings as much as I did when I first wrote a review raving about them about a year ago. They're stylish, lightweight and versatile. Plus, the $15 price tag can't be beat.
This in-shower towel is designed to buff away dry winter skin while you lather up with your usual cleanser, revealing softer, smoother skin.
We've hit the time of year when it's hard to find motivation to make progress toward those 2026 resolutions. Treat yourself to this smartly-designed gym bag to reignite your fitness spark (and look good doing it!).
"Removing makeup always feels like a chore to me because it’s so hard to take off eye makeup and I need a squeaky clean face before I slather on skin care products," Brach says. "So I love a balm and this one is a bestseller that removes makeup, cleanses and moisturizers in one step. I love that it goes on as an oil and lathers up but doesn’t leave my skin feeling tight or dry after."
Achey shoulders, back or neck? Ease stiffness and pain with this microwave-safe heated neck wrap that you can use anywhere on your body.
"This is a wool-blend top that can also be a layering piece with a sweater or tank," shares Brach. "I like that you can pair it with jeans or slacks and a cute blazer, or even another sweater. It’s much less expensive than it looks, too."
If you love your water bottle but hate carrying it around, this bottle bag is the accessory you never knew you needed. Aside from your bottle, it has room for all of the essentials.
Still need a Valentine's Day gift? This sweet, award-winning find allows you to send messages to a loved one with the spin of a heart, no matter how far away you are.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Adrianna Brach.
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
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How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
