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Reviewers say this facial oil made them look 'years younger' — here's why

The $15 formula's star ingredient is a derm-approved anti-aging hero.
yacobchuk / Getty Images / Iryna Veklich / Getty Images / Amazon

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Pura d'Or's bestselling Original Gold Label Shampoo and Conditioner set is a Shop TODAY favorite with more than 10,000 five-star ratings. But you'd be missing out if you didn't consider adding some of the beloved brand's other products to your routine.

One that shoppers seem to be loving at the moment is the Pura d'Or Organic Rosehip Seed Oil. A current Amazon No. 1 bestseller, it has an average 4.6-star rating from more than 8,900 ratings. And according to Dr. Marisa Garshick, a board-certified dermatologist and clinical assistant professor of dermatology at the New York-Presbyterian Weill Cornell Medical Center, the skin care solution could be a good choice for someone looking to improve signs of aging, and can even be used to nourish and strengthen hair.

Pura d'Or Organic Rosehip Seed Oil

Rosehip seed oil benefits

So what makes it so popular? The product is made from 100 percent cold-pressed rosehip seed oil, an ingredient that Garshick said has been shown to have high levels of vitamin A, lycopene and beta carotene, so it's a good option for anti-aging concerns. The oil can also help hydrate skin and contains antioxidants to help fight free radical damage. "Rosehip oil is also known for its ability to reduce fine lines and wrinkles and to help heal scars," she added.

Many shoppers have attested to its benefits. One reviewer called it the "perfect face moisturizer," while another 55-year-old reviewer said it has helped "smooth the fine lines" and even gives their skin "a youthful glow." Customers have also claimed that it works to clear up acne scars and helps to prevent and fade stretch marks.

One verified reviewer who called it a "miracle in a bottle" said that they love everything about the product — and they've seen benefits for both their hair and skin. "I've used over 27 products online and prescriptions, nothing comes close to this product," they wrote. "Versatile is an understatement. My face is soft and lines and wrinkles reduced tremendously. My hair was like a Brillo pad until I started adding this to my shampoo. Thank you so much for saving my skin."

While some people apply it on its own, others say that they mix a few drops in with their favorite moisturizer. Generally, Garshick said, rosehip seed oil can be used between one to two times daily.

"I'm in my forties and have been using [the oil] for a few months and have never had my skin look this good!" another reviewer wrote. They added that it provides a "healthy glow" without leaving skin feeling greasy. "I just use this and an exfoliator. Money very well spent."

As for its effect on hair, Garshick said that rosehip seed oil could "work to reduce inflammation on the scalp, helping to promote a healthier scalp," as well as nourishing and strengthening hair.

"I also put it in my hair which is miraculous as well," one verified customer wrote. "My hair is wavy/curly and this has reduced frizz and accentuated the curls. My hair is shiny and in general looks healthier and makes me feel pretty! This stuff really is a Holy Grail item!"

With its range of benefits and affordable price, it's easy to see why multiple reviewers have said it's a "staple" in their routines.

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