As perhaps one of the most recognizable women in sports broadcasting, breaking down barriers is nothing new for Erin Andrews. So when she set out to launch her female-focused sports apparel brand, Wear by Erin Andrews, she wasn't going to let few roadblocks stand in her way.
"It's a male-dominated industry, right?" Andrews previously told Shop TODAY. "Obviously, sports and team apparel is as well. And we got a lot of closed doors in our faces," she says. However, this didn't stop her. "We got a lot of nos, we got close a lot of times and then people were like, 'ehh you know what, we need it, but I don't know if it's gonna work out.' So I mean, it was a lot of tears, a lot of [saying] 'please trust us.'"
In fall 2019, the brand found a home with Fanatics and soft launched with a woman's NFL collection, which she says, "completely crushed," proving a need for sports apparel designed specifically for female fans. In the time since, Wear by Erin Andrews has expanded, creating collections with the NBA, NHL and more.
Now, she's taking it even further, launching a new collection with HSN, which included an appearance on the network, something that she told Shop TODAY that she was "so excited" about when we spoke last month.
This new line comes at the tail end of a huge year for the brand. One of the most buzzed-about moments perhaps happened last September, when one of the company’s windbreakers was spotted on none other than Taylor Swift at a Kansas City Chiefs game after Andrews' team sent it to her, prompting it to sell out.
As for whether we might see a repeat moment this football season of Swift wearing one of her pieces, Andrews says, "I have no idea. I love seeing her, I love seeing everyone in our gear." Still, she says it was "one of the biggest moments of our Wear career and my life, so I was pretty pumped."
With football season in full swing, we asked Andrews to share some of her must-haves with us as part of our Shopping Diaries series. From her go-to game day hair products to a new version of the sold-out windbreaker that the internet can't stop talking about, here are some of her favorites.
Shopping Diaries: Erin Andrews
Wear by Erin Andrews Color Block Windbreaker Jacket
The collection launched with a number of pieces, including four that are exclusive to HSN. "Some of them are my favorites, like the Color Block Windbreaker. It is a lot like the windbreaker we saw a certain, famous [singer] — my favorite singer — wearing last year to a Chiefs game, but we updated it a little bit."
Wear by Erin Andrews Rib Knit Lounge Set
"Now that it’s getting ready to be my crazy season, if I’m not in my sideline gear, I like to be in the cozy lounge set," Andrews shares. (We spoke to her before the season kicked off.)
The set comes with a cozy sweatshirt and sweats, embellished with your favorite team's logo and their name.
Tempur-Pedic Tempur Neck Travel Pillow
"My life really depends on my Tempur-Pedic travel pillow, the one that supports your neck, because it’s just hard when you’re in hotels and the pillows there aren't that supportive," Andrews says.
Unite Hair 7SECONDS Conditioner
Some people might be surprised to learn that Andrews sometimes does her own hair on the road. And since it always looks flawless, we had to know some of her secrets. When it comes to prep, she shares that this conditioner is her "favorite."
According to the brand, the moisture-rich formula is designed to hydrate hair and protect it from UV and thermal damage.
Color Wow Dream Coat Supernatural Spray
Andrews also uses Color Wow's popular Dream Coat spray, which she says can help with humidity.
The brand says that it helps to block out moisture and fight frizz to keep hair looking glossy and ultra-smooth.
Andrews is also pretty open about the fact that extensions are also a big part of her game day hair routine. "You got to add a little bit of volume to your hair, or add a little hair, for television." However, during the pandemic, she decided to trade her extensions for clip-ins. "It's helped my hair grow so much."
Iles Formula Finishing Serum
Andrews says her hairstylist got her into this hair serum from Iles Formula. "It's so good, it helps to smooth and style."
According to the brand, it can be used on both wet and dry hair to tame down frizz without weighing your hair down.
Charlotte Tilbury Magic Vanish
"I‘ve had a bad bout recently with acne, which has been insane. I messed around with some skin products and now it’s been a good month and a half for me to try to get my skin back."
For covering up those spots, she swears by Clé de Peau's concealer (which she also uses for under-eye circles) as well as this color corrector. "This thing is so amazing in terms of covering up the redness."
iT Cosmetics CC+ Nude Glow Lightweight Foundation
Erin Andrews says this foundation from iT Cosmetics "is really one of my favorites, because it has sunscreen in it and it also gives you that dewy look. It doesn’t seem to really clog my pores."
SOTO Method
Andrews' job takes her to many different places, but no matter where she is, she still always makes fitness a priority. One thing that helps her make sure that she can get a workout in? "I always, always, always bring my workout clothes."
Having access to different fitness platforms, like Peloton, so she can take classes from anywhere also helps. "I have so many online classes, that I can either be a diehard and run on the treadmill, lift weights with a Peloton class or my girlfriend, Hilary, started up this workout called The Soto Method ... You can use light weights. I just was in Lake Como this past weekend for a friend’s wedding. We had this gorgeous balcony outside our hotel and while my husband was sleeping in, jet-lagged, I was like, 'screw it.' I took my iPad, I put the SOTO Method on and I grabbed two water bottles, and those were my weights for my arms. And I just did it."
On Cloud 5
For running, Andrews says she's a big fan of On's sneakers. "I love those. I do a lot of Barry’s Bootcamp and working out on the road, so I love wearing On Clouds to do my cardio."
iS Clinical Active Peel System
Andrews says that iS Clinical's two-step peel system is "really good the night before, if you are going somewhere and you want to look fresh and give your face like a little bit of a spa treatment."
Augustinus Bader The Cream
"I’m obsessed with Augustinus Bader, The Cream," Andrews shares. She adds that it gives her skin the moisture it needs when she’s traveling a lot, especially through different climates and dry environments like hotel rooms and airplanes.
More of Erin Andrews' game-day must-haves
Here, we're sharing some more of Andrews' game day favorites that she shared when we spoke with her in Oct. 2023.
Listerine Ready! Tabs
One thing that Andrews keeps on her at all time (even for her TODAY appearance): "I always have breath tablets, the Listerine breath tablets."
Crest 3D Whitestrips
"'I'm always doing [Crest White Strips], because I'm a coffee drinker and wine drinker."
HotHands Hand & Toe Warmers
In her many years reporting from the sidelines, Andrews has mastered the art of keeping warm when the temperatures start to turn. "I always do a thin layer of thermal underwear, I'm a thick sock kind of gal. I also do the hand warmers, they're always in my coat ... I put them in my pant pockets, too. And I love the ones that go actually on your heels and on your toes. I put them in my shoes, on my toes to just stay warm. I'm out there on that field for four to five hours, so it's a lot."
111Skin Cryo De-Puffing Eye Mask
"I love a little eye patch in the morning to help me before I have to do makeup when I'm on the field," she says. "111Skin is really good. I'll throw them in my minibar at the hotel and then put them on my face."
R+Co Dart Pomade Stick
This handy little stick is part of Andrews' secret to keeping her hair looking its best while on the field. She says she is "obsessed" with pocket-sized stick from R+Co. "It's my favorite for flyaways."
