If you gave our editorial team a lie detector test, no falsities would be detected when we said our team likes to shop. And when we say we enjoy shopping, we really mean it. Our team is constantly on the hunt for the latest trend and viral product. And once we find something good, we put it through extensive testing so that we can give it an honest review.
Every year, the Shop TODAY team tests thousands of products. Some of these earn a spot in our awards, some land on our show and others, like the ones on this list, are items we love and incorporate into our everyday routines. We have tested products across every category, including home, fashion and beauty, and revel in transparency on how well a product works for us, and how well it could work for you, too.
When we review a product, we look for a few things: its benefits, its practicality, the price tag and more. The following list is full of products that have met every mark and are ones our team has loved and reviewed so far in 2024.
January | February | March | How we chose
Products we've tried and tested in 2024
March
Anrabess Wide Leg Jumpsuits
According to associate editor Shannon Garlin, there's nothing better "than a one-and-done outfit." That's where Anrabess' Wide Leg Jumpsuit enters the picture. Without accessories, the jumpsuit stands out on its own as an everyday dress — the bow tie, button ups and wide leg is enough to attract the eye. But with certain footwear, it could even work for the office and a night out, too.
Untovei Electric Spin Scrubber
Cleaning days can be a dud, but they don't always have to be. You might've seen this spin scrubber throughout social platforms because it doesn't require you getting on your hands and knees to deep clean your bathroom. With a handle that can extend up to 42.4 inches, you can reach stubborn crevices and high places without needing to crouch or get on your tippy toes (depending on your height). And since it is electric, the scrubber could get through different levels of stains in a shorter amount of time compared to using a wash cloth or wipe.
Sunday Riley’s A+ High-Dose Retinoid Serum
According to the brand, their A+ High-Dose Retinoid Serum contains an advanced-strength retinoid. This unique solution consists of a 5% retinoid ester blend, a 1% liposomal-encapsulated retinol blend and 0.5% blue-green algae to improve the appearance of aging skin, including damage caused by the sun. Not only that, these ingredients should be just as effective as prescription retinol without the irritation and high price point, so you might experience similar results.
Tibet Almond Stick Scratch Remover
From nicks on wooden furniture to scratches on wood floors and other surfaces, there doesn't seem to be one flaw that this scratch remover can't handle. Our writer noted that she tested it on various wood surfaces, from floors to furniture, and noticed that a quick swipe from the remover eliminated the scratch. However, she did note that it works best for light scratches over deep ones.
Versed Press Restart Advanced Retinol Body Butter
Skin care doesn't just stop at the face — your body care is equally as important. One of our most loved products for the body is this body butter from Versed. With a combination of retinol, cocoa and tucuma butters, this product is heaven for those wanting to tackle dryness and anti-aging all-in-one — and we can attest to those claims!
Drysolu Bath Stone Mat
At the end of a long day, nothing beats submerging yourself underneath a warm bath or shower. But a soaking wet bath mat can ruin your relaxation. As a solution, our writer reviewed this Amazon stone bath mat, which promises to quickly soak up water without the nuisance of puddles. "Within seconds, each drop magically disappeared," she noted, and pointed out that it is equally as easy to clean.
Babeyond Rhinestone Clutch Evening Bag
Wedding season is just a few months away! Some might be planning their travels or booking a hotel, while for us, we are focusing on the more important things: The outfit we are wearing. At just $30, this rhinestone clutch won't disappoint, and will pair well with your wedding guest or date night attire. After all, there is a color available for almost every outfit.
Milk Makeup Cooling Water Jelly Lip Tint
While it might look good enough to take a bite of, obviously don't. Milk Makeup's viral jelly tint is meant to be used on the lips and cheeks, leaving a natural "stain" behind. The wash of color initially applies slightly sheer, but it is incredibly buildable. In essence, you decide your desired pigment. But one detail our social media editorial assistant Annie Shigo loved was the cooling sensation when she applied the product.
Alyssa Crossbody Bag
Both online reviews and our writer touted this crossbody bag as "the Mary Poppins equivalent of crossbody bags." That detail alone tells you the amount of space inside. While it might look slim and average in size, it actually offers the opposite of what one might expect: A large compartment that can stow a variety of product, plus enough room to spare. There's even a "secret" pocket where our writer kept her more personal items.
Coutgo Lace Up Platform Sneakers
You don't always need to spend a hefty penny to wear a quality sneaker. These Coutgo platform sneakers are the epitome of that at just $46. While on the higher end for some, the cost of these are nearly half of major competitors on the market. Yet, our reviewer remarked that the "quality and the construction was well done," even noting the luxury-equivalent footbed.
Dabria Water Bottle Carrier Bag
We all have that special someone. Ahem, that one special water bottle. Since it means so much to us, it deserves some flare. Enter Dabria's water bottle carrier bag: An attractive belt bag that is meant to store your bottle and other small necessities (i.e. phone, keys, cards) hands-free. The viral item is available in a 30 oz and 40 oz, specifically for the popular Stanley cup, in an array of colors.
February
Funyyzo Wide-Leg Pants
A work pant can work outside the office, too. But the right trouser has to accommodate all proportions. In fact, this classic pant offers short, regular and long lengths to avoid pants that are far too long or far too short. And since they're wide-leg, the style could enhance the figure and curves, especially if you opt to pair it with a form-fitting blouse or top.
Sailwind Men’s Crewneck Sweater
While hoodies are just as warm as a sweater, writer Joe Niehaus is ditching the style for something more mature. So when he stumbled across Sailwind's crewneck sweater, it was a suitable option for the unpredictable Texas climate. And of course, meeting his new fashion expectations, too. "You could easily wear this on its own, with a button down, or as a layer underneath a bigger winter coat," he notes.
Patagonia Capilene Midweight Crew
Base layers are just as vital to keeping you warm as your best winter coat. That's why Associate Editor Shannon Garlin had to put this one from Patagonia to the test during her ski trip. "I knew this layer was working as soon as I broke a sweat, I had to unzip my coat about halfway to allow in a breeze," she remarks. While it is an investment, it checked every mark for moisture-wicking, thermal benefits and overall comfort. "I even liked that the stretchy fabric moved with me as I lugged my ski poles back and forth."
Apsvo Chunky Gold Hoop Earrings
Shop TODAY's commerce writer Danielle Murphy's rule of of thumb when it comes to jewelry shopping? "Gold; it will always be gold," she writes. But the quality of the gold is the most important. And these chunky teardrop earrings check that box without breaking the bank. It doesn't hurt that they resemble a designer favorite, too.
Drybar The Bouncer Diffuser
Enhancing volume and definition are two things you might get from using Drybar's The Bouncer Diffuser. Best for curly and wavy hair types, the diffuser is designed to fit most dryers. As you use it, you should quickly notice frizz more tamed and curls and waves more soft and defined without the stiffness since it distributes heat evenly.
Glow Recipe Watermelon Glow Niacinamide Hue Drops
Editorial assistant Madison San Miguel calls Glow Recipe's new Niacinamide Hue Drops "a trip to the beach" in a bottle. Just a single pump of this serum-like formula gives your skin a glow without the sparkle. Instead, she saw a dewy finish and a soft faux tan. "If you want the glow, this serum is a must to have on your shelf." Plus, you get all the skin care benefits of niacinamide, watermelon and more.
JLab Go Air Pop True Wireless Bluetooth Earbuds
Wireless earbuds can be pricey. But this pair from JLab doesn't sacrifice quality over cost. Our writer boasted about the earbuds' long-lasting battery, sound and noise-canceling abilities. All of these were so good that she said, "if someone starts to talk to me while I’m wearing them, I often have to take out an earbud to hear them." For just around $25, that is more than impressive.
Act + Acre Cold Processed Scalp Detox Oil
Believe it or not, taking good care of your scalp in turn helps with lush hair results. Dryness, flakes and itchiness might be some issues that could affect the scalp and strands. But to see a drastic change in all of the above, Act + Acre says their scalp detox oil can soothe and improve each, with user results proving their claim: From 89% to 90% of users saw a major difference in these concerns.
January
Undone Beauty Water Blush Stick
For when you're on-the-go, multi-use beauty products are a must in your handbag. Consider including this Undone blush stick on your next Amazon trip, as it can easily be applied on the lips, cheeks and lids just as you can swiftly toss it in your tote. And according to one writer, the pigment is buildable without the cake-y finish.
Ouai Hair Gloss In-Shower Shine Treatment
Dealing with frizz doesn't always have to be complicated. As a quick solution, production associate Audrey Ekman uses the Ouai Hair Gloss to smooth her ends. "My usually unruly, frizzy split ends were tamed and glassy, sans smoothing balm or hair oil," she writes. "I swear the color looked more vibrant and dimensional, too." The brand claims that the product can work on all hair types, and can be used as a heat protectant, too.
Lululemon Align High-Rise Pant
Although the price tag on these Lululemon leggings might be high, Shop TODAY Associate SEO Editor Kamari Stewart says they're worth the investment. "I’ve become such a fan that I dread putting them in the wash and they’re the first thing I wear once they’re clean." They come with many perks that our team loves, including a sweat-wicking material, multiple inseam lengths and the brand's notorious Nulu fabric.
Vuori Daily Legging
Here's another legging we've tried to add to your roster. The tunnel drawstring on this pair is the star feature, offering a solution to other leggings that tend to roll down around the stomach. And since this and the fabric offer room for stretch, they should be comfortable for all body types.
Summer Fridays Lip Oils
There was so much hype around these lip oils by Summer Fridays (even weeks before they launched), that we just had to review them ourselves. According to our writer, the lip oil offers the shine of a gloss (without the sticky feel!) and the thickness of a lip mask in one. That way, your lips are filled with tons of hydration and shine for all-day wear.
Goodcook Divided Sheet Pan
If your household is filled with picky eaters, or you find yourself hosting often, this unique sheet pan offers you space to cook three entrees on one surface. It is specifically designed to keep food separate, and claims to be non-stick and scratch-resistant.
MangoPop Scoop Neck Body Suit
Some bodysuits can feel restricting, unflattering and uncomfortable — but not this one. Our writer found that the bodysuit was practical in every way: An easy button-snap to open and close for the bathroom, a bikini bottom for coverage and a stretchy fabric for movement. In essence, it is everything you'd want in a bodysuit and more.
Briogeo Rosemary Pre-Wash Hair Oil
Rosemary oil packs tons of benefits for the hair, including nourishing the scalp, decreasing irritation and aiding with hair loss and thinning — just like Briogeo's Pre-Wash Treatment promises. Apply before your shower or as an overnight treatment to nourish your strands with all of its benefits. Plus, if you have oily tresses, rosemary oil can even eliminate excess oil build-up, too.
Rizos Curls Curl Defining Cream
Just a quarter-size amount of Rizos Curls' cream turned our writer into a believer in curl cream. "After air drying for around an hour, my hair was noticeably shinier and ultra-curly — I felt like a new woman," she writes. Since she has thinner yet curly hair, most curl creams weighed her strands down, but this product cut her styling time in half while defining the look of her curls.
Clinique Almost Lipstick in Black Honey
What was once old is now a viral staple in most beauty vanities, including Shop TODAY assistant editor Shannon Garlin's very own. The balmy texture doesn't feel drying, only deeply hydrating like a chapstick, and keeps moisture locked. But most importantly, this glossy lipstick has a sheer reddish hue that adapts to your lips — almost like a customizable shade for you.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources and use our own personal experiences with the product and brand to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.