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Stanley's mega-viral tumbler just got even better thanks to this new feature

In the past, the Quencher has sold out within hours of restocks.

We all know how important it is to stay hydrated, but reaching your daily water goal is often easier said than done. One helpful way to make sure you're drinking enough throughout the day is by keeping a reusable bottle on hand. Although, if you're really serious about upping your water intake, you don't just want any vessel for your H2O — you want the best of the best.

And the Stanley Adventure Quencher Travel Tumbler is a clear internet favorite. The 40-ounce tumbler, which has been simply dubbed “the Quencher” or "the cup" by its loyal following of fans, often sells out within hours, if not minutes, of restocks. And at one point, it had a waitlist of 150,000 people.

And now, the viral tumbler (and so many of Stanley's other popular products) is getting even better. Because the company has just debuted its newest feature, customization with Stanley Create. For an extra $10, customers can now personalize some of Stanley's bestselling essentials from its hydration, barware and original collections, including the IceFlow Flip Straw Tumblers, Adventure Stacking Beer Pint, Classic Legendary Camp Mug and, of course, the viral Quencher.

As far as personalization options go, you can choose between adding text, a monogram or one of 10 graphics (that range from a cute dog decal to a butterfly design). If you choose the text option, you get to pick between different fonts and can customize with a word or two (like your name) or even a full sentence. To start designing, simply hit the "customize" button on an eligible product page.

Stanley The Quencher H2.0 FlowState Tumbler (Customizable)

While we're so excited about the idea of having custom Stanley everything, we know that there's no question that the most popular product to customize will be the Quencher H2.0 FlowState Tumbler.

The tumbler, which was released last year, is an upgraded version of the viral Quencher, taking everything that users love about the original (the large size, temperature-keeping design and chic colors) and adding some updates, including a 90% recycled stainless steel construction and an ergonomic handle with comfort-grip inserts.

"The Quencher has become an internet sensation over the last two years," Terence Reilly, global president of the Stanley brand, said in a release. "As it has quickly risen in popularity — with restocks selling out in mere minutes and videos quickly going viral on social media — we wanted to continue to provide innovative products and solutions for our consumers. With the new Quencher H2.0 FlowState™ Tumbler, we ensured it was still everything consumers love about the Quencher, plus new features that meet a variety of activity and hydration needs and fit into a more sustainable, less disposable lifestyle."

The model also has FlowState Lid, which has a silicone seal around its straw base that is designed to help prevent spills. The rotating top's design includes three positions, so you can sip from the wide-mouth opening, use the accompanying straw or close it up when you're not drinking.

What is the Stanley Quencher?

Stanley The Quencher H2.0 FlowState Tumbler

Stanley, which was founded in 1913, is known for creating ultra-durable and sleek drinkware and food storage options, and the Quencher is no different. Shoppers fell in love with its quality and its ability to keep drinks cold for hours, and within the last few years, the tumbler has become a social media hit thanks to raving endorsements from mom bloggers and popular review accounts on Instagram and TikTok (it's racked up more than 55 million views on the app).

A representative from the brand shared with us last year that there was a 275% increase in sales of the Quencher year over year, and U.S. sales of all sizes of the tumbler were up 751% in the year to date.

"Our 40oz Quencher is an internet phenomenon!" Reilly told Shop TODAY via email. "It became wildly popular initially by word of mouth, and now trends on social organically, with people posting about their favorite hydration accessory. Influencers and our affiliates certainly play a part in Quencher success as well."

The 40-ounce vacuum-insulated cup is said to keep drinks cold for up to 11 hours, hot for seven and even hold ice for up to two days. And because of its large size, the fact that it has a handle is a huge plus. It makes carrying it to the office or toting it around for workout classes and walks a lot easier. And as an added bonus, it's dishwasher safe, which makes cleaning a breeze.

Given its cult-favorite status, it's not surprising that it has a 4.7-star average rating from reviewers — and some of the most common complaints are about how it hardly ever stays in stock.

"[It's] the cup I never knew I was missing 'til I had it," wrote one reviewer. "Love it so much that I’m getting one for the office, one for upstairs and one for downstairs … once they come back in stock."

Reviewers also say that they love how durable it is — the stainless steel material can stand up against tumbles — and how it can fit into the drink holder of most cars.

"Best mug/tumbler I’ve ever had," wrote one reviewer. "I love the colors and how long it stays cold. Not to mention the straw. All around best product out there!!!!"

In addition to the full-size H2.0 model, the brand also has smaller versions of the Quencher, which you can shop, below. All of these models are available for customization as well.

Stanley The Quencher H2.0 FlowState Tumbler, 14-Ounce

Stanley's smallest and lightest Quencher, the brand says this mini version is perfect for kids — and adults, too. At just $20 it's the most affordable of the Quenchers, so it could serve as a great introduction for anyone who wants to see what the hype is all about.

Stanley The Quencher H2.0 FlowState Tumbler, 20-Ounce

Not too big or too small, the 20-ounce version seems like the perfect size for everyday use. You could tote it around while running errands or even use it to keep your morning cup of coffee hot — or cold, depending on how you like it.

Stanley The Quencher H2.0 FlowState Tumbler, 30-Ounce

All the above sizes, including this 30-ounce version, feature the double-wall vacuum insulation, screw-on lid, recycled stainless steel design and reusable straw. Plus, they're designed to fit in your cup holder. This 30-ounce model is great for anyone who is looking for something that's just a little lighter than the original Quencher.