Beauty

20+ early Amazon Memorial Day deals to shop: Up to 58% off

This hair treatment transformed my hair in just 10 seconds

Courtesy Shannon Garlin / TODAY

Allure Readers’ Choice Awards: 6 beauty essentials readers swear by

TODAY staffers tried over 450 beauty products in 2023. Meet the 119 winners of our first-ever Beauty Awards.

This $23 hair loss serum has made a serious difference in my hairline

Shop TODAY Beauty Awards: The 26 best tools and trending products — starting at $6

Shop TODAY Beauty Awards: From The Ordinary to Shark, 18 winners – starting at $8

24 award-winning products from foundation to primer — starting at less than $7

TODAY

Shop TODAY Beauty Awards are here! See all of our winners

Shop TODAY Beauty Awards: Best body care products, according to editors

Shop TODAY Beauty Awards are here! 32 skin care products that earn our stamp of approval

Shop TODAY Beauty Award winners: Here are 31 hair products worth the buy

Kara Birnbaum/TODAY

Shop TODAY Beauty Award winners: Lip products

Shop TODAY Beauty Awards: Best eye makeup, from mascaras to liners, starting at just $5

DIFFBOT

Kinfield Sunglow Facial Sunscreen

$28.00

Bloomingdale's

Indie Lee Cleansing Balm - Face Cleanser & Makeup Remover

$42.00

Amazon

$42.00

Ulta

$31.50

$42.00

Nordstrom

Supergoop! Unseen Sunscreen Invisible Broad Spectrum SPF 40 PA +++

$38.00

Sephora

$38.00

Ulta

$38.00

Dermstore

Vichy Normaderm Phytoaction Cleanser 400 ml

$29.99

Amazon

$29.99

Ulta

$30.00

Skinstore

BANILA CO Clean it Zero Firming Cleansing Balm

$25.00

Amazon

$25.00

Ulta

$25.00

Banila

Beauty Pie Plantastic™ Apricot Butter Cleansing Balm

$29.00

$65.00

Beauty Pie

Tatcha The Matcha Cleanse Daily Clarifying Gel Cleanser

$40.00

Sephora

$40.00

Amazon

$40.00

QVC

CeraVe 100% Mineral Sunscreen

$12.97

$14.99

Amazon

DIFFBOT

Dove Beauty Advanced Care Clear Finish 48-Hour Women's Antiperspirant

$6.99

Target

$6.97

Walmart

La Roche-Posay Anthelios Tinted Sunscreen

$37.99

Amazon

$38.99

Ulta

$39.99

Target

Blue Lizard SENSITIVE Mineral Sunscreen

$15.99

Amazon

$14.99

Target

$19.99

Blue Lizard

SOVRN

Vanicream Broad Spectrum Sunscreen

$17.99

Walgreens

TARGET

thinksport All Sheer Mineral Sunscreen Spray

$18.98

Target

$16.66

Amazon

SOVRN

Colorescience Sunforgettable Total Protection Face Shield Flex

$54.00

Dermstore

$54.00

Amazon

$54.00

ColoreScience

Good Molecules Yerba Mate Wake Up Eye Gel

This under-$10 option is the No. 1 bestselling eye gel on Amazon right now.

$5.99

Amazon

$6.00

Ulta

$6.00

Good Molecules

Dermora 24K Gold Eye Mask

One TODAY staffer says these eye masks help reduce puffiness.

$11.75

$14.99

Amazon

L’Oréal Paris Self-Tanning Facial Drops

One writer says she loves this facial drops for a "natural glow."

$15.99

$18.99

Amazon

$24.29

Walmart

Clinique Almost Lipstick in Black Honey

This editor favorite has been around since 1989 but is a current bestseller on Amazon.

$25.00

Amazon

$25.00

Ulta

$25.00

Sephora

Color Wow Raise the Root Thicken + Lift Spray

One Shop TODAY editor saw instant volume after using this spray.

$24.00

Amazon

$24.00

Kohl's

$24.00

Sephora

Rizos Curls Curl Defining Cream

One writer says this cream cut their styling time "in half."

$21.99

Amazon

For when you need to find hair supplies including sulfate free shampoos, conditioners and flat irons to avoid frizz and bad hair days.

TODAY / Nathan Congleton

Bobbie’s Bests for Less: 50% off handbags, skin care, more

How to get a $10 Amazon credit by stocking up on beauty products

Courtesy Shannon Garlin

This Japanese hair volumizing mask gives me the ‘90s blow out of my dreams

The best beauty products of 2023, according to Shop TODAY editors

Amazon Bestsellers: Shop spring beauty finds under $35

Experts say these ingredients can actually help with hair growth

Shutterstock

Combat brassy hair with these 13 purple shampoos

Try these stylist-approved hair trends: Cowgirl curls and more

This major Walmart beauty sale ends soon — save up to 75%

Vivian Le

Yes, Ulta is having another sale! Save up to 50% off on Color Wow, La Roche-Posay, more

For when you need to find affordable makeup products to refine your look and shop makeup brush sets, eyeshadow palettes, concealers and more.

The Sil; Sephora

24 Asian American–owned brands you'll want to shop ASAP

Celebs spill on their favorite mascaras: Shop picks from Scarlett Johansson, Kerry Washington, more

Courtesy Madison San Miguel

Summer is near! Add these warm-weather makeup picks to your routine ASAP

Glow Recipe's Tinted Glow Drops is my secret to achieving instant vacation skin year-round

7 concealers for mature skin that makeup artists recommend

Westend61 / Getty Images

Experts recommend these foundations for mature skin

Courtesy Shannon Garlin

Are pH makeup products really ‘universally flattering’? Experts weigh in

5 customer-loved must-haves for spring — starting at $7

Bobbie Thomas shares 15 of her favorite foundations for everyone

Tomeka Jones

These tinted lip balms soften my dry lips and provide a glossy look

For when you need to find some of the best face moisturizers, face masks, eye creams and dermatologist-recommended brands for your daily skin care routine.

Courtesy Christina Murphy; Courtesy Gabrielle Lee

From a foot cream to a scalp spray, we asked a dermatologist for her ultimate summer skin care routine

Courtesy Keys Soulcare

Alicia Keys on affirmations, her wellness brand and creating her own beauty standards

Should I use a retinol serum or cream? Derms explain

Kara Birnbaum / NBC News

How to find the right moisturizer for mature skin

Courtesy of Colleen Sullivan

I’ve tried facial self-tanners for 25 years, and this is the best one for a natural glow

Shop gifts at any price point on Amazon's Mothers's Day Hub

Achieve the glow of your dreams with these self tanners

Expert- and editor-loved sunscreens that won’t burn your eyes

Frownies

Do overnight wrinkle patches really work? Derms weigh in

Debating between BB cream and CC cream? Makeup artists explain the difference

The summer styles our editors are shopping now — starting at $17

The 12 best non-irritating mascaras that experts approve of

Dry, itchy back? Derms say this tool to help can help

Lets Make Art; Drowsy

An astrologer shares what Virgos actually want to be gifted

Rumpl; Calpak

Don't know what to gift the Sagittarius in your life? 22 picks from a pro astrologer

This Olaplex brow serum transformed my eyebrows in just 4 weeks

TODAY

Last-minute shopping? These self-care gifts will make Mom feel on cloud nine

Split image of a Woman's hair before and after using Color Wow Root Lifter

Courtesy Danielle Murphy

Color Wow's Raise the Root spray gave me volume that lasted for days

Shane LaVancher

How designer Christian Siriano is prepping for the Met Gala

The best retinol serums vetted by dermatologists and editors

G.H. Bass

15 products Redditors and editors would be ‘lost without’

Woman washing her hair in the shower with shampoo

Getty Images/iStockphoto

Here's how to manage an itchy scalp, according to experts

Exclusive: America’s favorite football mom, Donna Kelce, shares 12 perfect Mother's Day gifts

Is your sunscreen making you break out? Derms explain

Protect color-treated hair with these expert and editor faves

Getty Images

What causes neck lines? Derms give us the facts

Exclusive deal: Save 25% on Scarlett Johansson’s skin care brand, The Outset

You might be missing this one step in your hair care routine

Courtesy Emma Stessman

Experts share why it’s worth adding a microcurrent device to your routine

Derms and makeup artists recommend these wrinkle creams

Derms recommend retinol cream: 6 expert-approved picks

The best deodorants for women, according to derms and editors

Weak, damaged nails? Experts recommend these treatments

Courtesy Julie Ricevuto

I tried biotin shampoo and my hair has never looked healthier, thicker or shinier

Tyler Essary / TODAY

Your hair ages with you: Experts explain how to care for it

Getty Images

Derms explain what causes facial redness – plus products to shop

Vivian le / TODAY

Refresh your underarm routine with these expert tips

Sydney Shaffer / Getty Images

Dry, itchy skin? These are the body washes derms recommend

Shot of a beautiful young woman smelling her underarms at home

LaylaBird / Getty Images

Can glycolic acid replace your deodorant? We asked an expert

Derm- and editor-approved moisturizers with SPF

NT_Studio / Shutterstock

I tried the wildly popular Baby Foot peel — and the results were incredible

Derms share how to find the right firming lotions and creams

Experts share do's and don'ts for keeping your hair hydrated

Hiraman / Getty Images

Sick of smudging? 10 expert-approved, smudge-free eyeliners

Spring trend report: Dry skin solutions and affordable midi dresses, more- starting at $9

The best CeraVe products, according to experts and editors

Split image of before and after using hair extensions

Courtes Sunah Syed

Want longer hair? Shop these stylist-approved extensions

Your scalp needs sunscreen too! Derms explain why

Woman using a sunscreen stick on her face

Experts explain why you should be using sunscreen sticks

Amazon

Amazon low-waste finds for beauty, fashion and more — starting at just $6

Kara Birnbaum/ TODAY; Bior?

Score exclusive deals on Gwyneth Paltrow's Good.clean.goop beauty picks

Getty Images

14 temporary dyes for a new hair color without the commitment

Three images of Women doing different skincare to get rid of blackheads

Help get rid of blackheads with these derm-approved removers — starting at $7

GabrielPevide / Getty Images

What is seasonal hair loss? What experts say you should know

Courtesy Danielle Murphy

Nails breaking? Amazon reviewers say this $8 cuticle cream helps

Woman touching her face while looking in her mirror

Vivian Le/ TODAY

Struggling with rosacea? Derms say these skin care products help reduce redness

Courtesy of Shannon Garlin

This 3-in-1 device takes my scalp care routine to the next level

Vince Camuto

Ava Phillippe says she and mom, Reese Witherspoon, share beauty tips and advice

It's Sephora’s biggest sale! Save up to 30% off on Sunday Riley, Tarte, more

Courtesy Francesca Cocchi Zabloudil

What causes an oily scalp? Experts explain how to manage it

Real Simple Smart Beauty Awards: 6 winners to shop right now

MesquitaFMS / Getty Images

What is mineral sunscreen and why do derms love it?

Solve annoying problems with these smart solutions — from $12

Courtesy Katie Jackson

This shampoo removes brassy undertones in just one wash

Volodymyr Nadtochii / EyeEm / Getty Images

Are your sleep habits causing wrinkles? Here’s what derms say

Smiling Mother And Daughter Folding Clothes At Home

Here’s how to find a gentle laundry detergent, per derms

mixetto / Getty Images

Can this $5 drugstore staple replace your eye cream? We asked a derm

Courtesy Emma Stessman; Vivian Le / TODAY

The under-$25 Amazon essentials I use every day