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See what Shop TODAY editors are loving! 23 Amazon finds to shop — from $6

Prime Day deals are almost over! Shop beauty brands like Tula, Color Wow and more starting at $4

We found 70+ discounts on editor-tested picks, luxury skin and hair care, and so much more.
Woman applying makeup with a brush
Vivian Le/ TODAY; Location courtesy of Viking
By Fran Sales and Sierra Hoeger

Welcome to Day 2 of Prime Day, an event created by Amazon. You may think of it as the best time to shop for tech or appliances, but the retailer's discounts on beauty, skin and hair brands — both drugstore and premium ones — are nothing to scoff at.

We're talking tried-and-true household names like CeraVe and Revlon, as well as luxury brands like Sunday Riley, all joining in on the Prime Day cheer. Several of our Shop TODAY Beauty Awards winners are discounted today, too!

But these juicy deals all end today. So hurry up and clear out your makeup bags and vanities, folks — these are the best of the best beauty and hair care deals we found, still available on Prime Day.

Best under $25 | Editor-tested | Premium beauty deals | Best skin care deals | Best hair care deals | Best makeup deals | Best fragrance deals | More Prime Day deals

Best Prime Day beauty deals under $25

Check out some of our favorite beauty products that are even more affordable today.

Dermora Gold Eye Mask 50-Pack

Say goodbye to puffy eyes and hello to hydrated skin with these eye masks that work overtime. Each pair is individually packaged, making them easy to take to wear on flights, for long weekends or when you need a little pick-me-up!

"I have dark circles under my eyes, and on days where I feel particularly dehydrated these have really helped cool my under eyes and give them much needed moisture," said one reviewer.

essence False Lash Effect Mascara

For lashes so long they almost look fake, add this mascara from essence to your morning makeup routine. Now only $4, this mascara swipes on with no clumps, leaving you with lengthening eyelashes.

TULA Skin Care Glow & Get It Cooling & Brightening Eye Balm

It's Amazon's No. 1 bestselling eye treatment cream for a reason. This eye balm by doctor-founded brand Tula targets under-eye puffiness and dark circles, using probiotics, caffeine and plant-based ingredients to hydrate, cool and firm the area.

Nature Well Clinical Retinol Advanced Moisture Cream

Some of most effective retinol products out there can be pricey, but this highly rated cream isn't one of them. It's also a great example of why retinol creams are called the "gold standard" by derms: It uses micro-encapsulated retinol and reviewers even say it works well to lighten dark spots and firm up the skin in a natural-looking way.

COSRX Advanced Snail All in One Cream

While this moisturizer is made with snail mucin, that ingredient works to soothe irritated or sensitive skin and provides moisture and hydration with one swipe. Reviewers who used it on their skin noted that their skin looked "more youthful," "plump" and "toned" compared to before.

COSRX Acne Master Patch Pimple Cover

Snail mucin not to your taste? Lucky for you, COSRX also makes effective (and highly rated) hydrocolloid pimple patches, now just over $9. They come in different sizes depending on the size of your zit or if you want to target more than one. As one user put it: "These work well for my typical white heads or remedying a larger pimple. Great bang for the buck."

Perricone MD No Makeup Lipstick Broad Spectrum SPF 15

Perricone MD is known for its skin care-focused cosmetics, and this lipstick is no different. When applied to the lips, the mineral-based sunscreen lipstick goes from solid to serum, infusing your lips with firming and hydrating ingredients along with a subtle wash of color. Get this premium-quality lipstick on discount now!

Amazon Basics Makeup Blender 4-Pack

Now for only $5, score these makeup sponges perfect for blending in looks that will take you from the office to a night out. Stock up and save, so you'll have plenty for months to come. The brand recommends replacing at least once a month, and rinsing with warm water between each use.

Avène Thermal Spring Water

This gentle facial mist is dermatologist-approved for its soothing and barrier-repairing properties. If you've ever struggled with inflammation and redness or have sensitive skin, this now-discounted spray is for you.

L'Oréal Paris Voluminous Waterproof Mascara

Get lashes up to four times fuller (according to the brand), for just under $8. L'Oréal's original volume-building waterproof mascara is clump-resistant, comes in 10 shades and contains ingredients that nourish and protect your precious lashes. What're you waiting for?

Kitsch Satin Heatless Curling Set

You can get soft, bouncy curls in your sleep, no heat needed — and you can now get it for under $12. This heatless set of satin curlers are stylist- and staff-approved, too.

Color Wow Dream Coat Supernatural Spray

In case you didn't know, we're huge fans of Color Wow's hair sprays. (Proof: Read Shop TODAY commerce writer Danielle Murphy's glowing review of Color Wow's Raise the Root Spray and get back to us.) After some deal-digging, lo and behold, we see the brand's Supernatural Spray, the No. 1 bestselling hair spray on the site, now available for under $20. Did you add to cart yet?

Olaplex No. 6 Bond Smoother

This leave-in made one of our best-of lists for a reason. If you're looking to manage frizz or repair damaged hair from color or chemical treatments, you may have just found a solution for just $24.

Clinique Almond Scented Dark Spot Corrector & Interrupter Lotion

At 68% off, this is the lowest price we've seen ever of Clinique's glycolic acid serum. It targets discoloration, dark spots, acne marks and uneven skin tone.

More beauty deals under $25

Best Prime Day beauty deals, tested by editors

Several of Shop TODAY's first-ever Beauty Awards winners were also discounted, as well as products our staff has tested and reviewed.

Schick Hydro Silk Touch-Up Dermaplaning Tool

Whether you're touching up your eyebrows, shaving away pesky upper lip hairs or hopping on the dermaplaning trend, do so with these Schick tools, now on sale for less than $5. They're a Shop TODAY favorite, earning Best Dermaplaner during our Beauty Awards. One of our product testers likes how "the razor is sharp enough to get every little hair without the danger of cutting yourself."

Stila Stay All-Day Waterproof Liquid Eyeliner

This popular waterproof liquid eyeliner won Shop TODAY's Beauty Awards for Best Liquid Eyeliner, and it's now on sale for the lowest prime we've ever seen. Our product reviewers included an "eyeliner novice" and a former beauty editor. The consensus? It glides on with ease, and it won't budge.

Revlon One-Step Volumizer Plus 2.0

In our opinion, the Revon One-Step hot brush is the best of the best at getting a salon-worthy blowout in the comfort of your own home. And the No. 1 bestselling hot brush has won our Beauty Award for Best Blow Dry Brush to prove it. So, save time and money (over 50% off!) and snag it now.

Hero Cosmetics Mighty Patch Variety Pack

You can now snag these award-winning and Amazon shopper-loved hydrocolloid patches for under $10. And they're "little suckers" that truly work, according to one Shop TODAY editor who tried it. So, don't get popping; just get these and they'll tackle your spots overnight.

Shop TODAY freelance travel and beauty writer Rachel Dube never travels without these acne patches, noting that the change in air and wearing a mask are often two factors playing into getting pimples.

SolaWave 4-in-1 Facial Wand

This celeb- and TikTok-loved red light therapy wand, Amazon's No. 1 bestseller in that category, is now over 60% off! (This moves fast, so we advise you pick it up before the price goes up again.) If you need further proof, our editor writes in her product review: "My face looks less tired and more plump, which makes [fine lines] less noticeable in my opinion."

Laneige Lip Sleeping Mask

It's a cult-favorite, beloved by shoppers, adored by our editors, is a Shop TODAY Beauty Awards winner — and is now under $17? Yes please.

We're talking about Laneige's popular overnight mask, which not only smells amazing, but has nourishing ingredients like vitamin C, antioxidants and shea butter. One Shop TODAY writer reaches for this mask in the wintertime when her lips are more prone to flakiness and being dry. Snag it while it's hot!

L'Oreal Paris Revitalift Vitamin C Serum

Our top pick for Best Vitamin C Serum, the Revitalift 12% serum, is now discounted for Prime Day. Its anti-aging benefits include brightening the skin and evening out its tone, and it can also be helpful for those with oily or acne-prone skin. Product reviewer and Shop TODAY production associate Jill Ortiz says this left her skin "a lot clearer after just a few uses."

Conair Extreme Instant Ceramic Hot Rollers

These jumbo hot rollers by Conair made several of our best-of lists, including our Beauty Awards and our roundup of the Best Hot Rollers — and they're popular on TikTok too. We can see the appeal: As product reviewer and commerce coordinator Alexa Arent noted, these rollers are "so much less damaging than a curling iron, and they work!"

Prime Day premium beauty deals actually worth it

If you're after luxury skin and hair care for less, we found the best ones below:

Coola Organic Sunscreen SPF 50 Sunblock Face Mist

Summer fun isn't complete without a nourishing product that also happens to effectively protect you from harmful UV rays. Coola's perfected sunscreens are both effective and don't leave any residue or casts on skin. This one is in mist form, meaning it's easy to apply and reapply.

St. Tropez Self Tan Express Bronzing Mousse

Want to achieve a tan in under an hour, without harmful UV rays and in a way where you can control how golden you become — all for under $30? Look no further. This lightweight mousse comes with an easy-to-use mitt, and the brand says it works in as quickly as an 60 minutes.

IT Cosmetics Confidence in an Eye Cream

This anti-aging eye cream targets crow's feet, under-eye circles, dryness and puffiness. How? A powerful formula of four types of peptides that hydrates, firms and strengthens — all for 40% off.

Dermablend Brilliant Base Illuminating Primer Face Makeup

Dermablend lives up to its name with this primer that smoothly preps your face for makeup. It helps that the setting powder is chock-full of antioxidants like vitamins C and E, and it's said to last for up to 16 hours.

Murad Rapid Dark Spot Correcting Face Serum

This skin-brightening glycolic acid serum by premium skin care brand Murad helps minimize the effects of environmental damage, like sun spots and hyperpigmentation, by promoting skin cells to turn over more rapidly. And now you can get this clinically tested pick for $26 off.

More worth-it premium beauty deals

Best Prime Day beauty and skin care deals

Lanolips 101 Ointment Multi-Balm

We love this multipurpose balm: It works on chapped lips, dry elbows, cracked heels, thirsty nails and so much more. It's also got the good stuff, like vitamin E and shea butter.

No7 Restore & Renew Multi Action Eye Cream

For just $14, this eye cream packs a big punch when it comes to minimizing eye puffiness, wrinkles and dark circles. Its formula is full of powerhouse ingredients like hyaluronic acid, ginseng, ceramides and peptides. Plus, many reviewers say it doesn't go on sticky!

COSRX Snail Mucin 92% Repair Cream

It may sound weird or gross, but if you know, you know. Fans of COSRX's popular Snail Mucin 96% Power Repairing Essence know the benefits of snail mucin, a superpower anti-aging K-beauty ingredient. Its cream form (Amazon's No. 1 bestseller in Face Moisturizers) is now on sale for under $25. And don't worry: This lightweight, gel-like cream won't leave a sticky residue!

Tonymoly Shiny Foot Super Peeling Liquid

Our feet go through a lot, resulting in dry patches, hard calluses, peeling and more. Enter: Tonymoly's Shiny Foot Super Peeling Liquid, which is said to help rejuvenate feet using its formulation of fruit extracts. You'll have baby-soft skin, pain-free, in no time!

CeraVe Moisturizing Cream and Hydrating Face Wash Skin Care Set

Our team often sings praises of CeraVe because of its affordable-yet-effective skin care products for all skin types. You can now get two of their highly rated products for just under $25. The brand's Hydrating Facial Cleanser was even crowned Best Cleanser for Dry Skin in our Shop TODAY Beauty Awards.

All three reviewers noted nothing to dislike about the brand's hydrating facial cleanser, which is both gentle on your skin and bank account. (You can also buy it on its own, also on Prime Day discount.) They love it simply because "it’s gentle, non-stripping and hydrating," explains TODAY digital SEO lifestyle editor Amanda Garrity.

Lumineux Teeth Whitening Strips

So you've been wanting to try the teeth whitening strips you've seen everywhere but your teeth are sensitive? Luckily, this top seller, which is enamel-safe and peroxide-free, is now 45% off. The brand conducted 50 double-blind studies to make sure the nontoxic strips are effective and pain-free.

Philips Sonicare Protective Clean 5300 Electric Toothbrush

Is this the sexiest beauty find? No. But is it super helpful in maintaining your pearly whites (and for more than half off)? Heck yes. At just under $59 (almost half off), this rechargeable electric toothbrush doesn't simply brush — it helps you brush right. That's thanks to its pressure sensor that prevents overbrushing, three brushing modes, two-minute timer, and even two extra brush heads.

More of our favorite Prime Day beauty deals

Best Prime Day hair care deals

Mielle Rosemary Mint Scalp and Hair Strengthening Serum

Strengthen your strands with this hair oil, that also works to hydrate your scalp as well. Use it on a daily basis or every once in a while as part of your "everything shower" routine. This oil is compatible with all hair types, making it an affordable solution to split ends, dry scalp and damaged hair.

Matrix Brass Off Blue Shampoo

The talk about purple shampoos for light blondes has been popping off lately, but we just want to say to our light brown and dark blonde people out there — we see you. Matrix's color-depositing blue shampoo helps balance out brassy tones.

Klorane Dry Shampoo Powder with Oat Milk

Shop TODAY's top pick for the best dry shampoo for sensitive scalps is now just a little under $15 today! (We are stoked.) It is dermatologist-recommended, boasts ingredients like organically harvested oat milk and comes in a non-aerosol bottle, in case you're worried about potential toxins.

Not Your Mother's Naturals Hair Care Set

For less than $20, shop these three products to help revive damaged hair. Included is shampoo, conditioner and a leave-in conditioner, all made with natural ingredients and remain free of harsh chemicals. Reviewers adore this set because the scent isn't strong but the results are — and they include healthier, happier hair.

Pura D'Or Anti-Thinning Biotin Shampoo and Conditioner

There's a reason why Amazon shoppers click on Pura d'Or's products the most when it comes to giving their thinning hair a boost. (Some of our staff swear by it, too.) Now you can score the No. 1 bestseller in the Scalp Treatment category for just under $28.

Color Wow Root Cover Up

Color Wow's instant cover-up is the No. 1 bestseller in that category for a reason: The sweat-resistant powder concealer can quickly and effectively cover up gray and dark roots, extend your highlights, fill in any gaps and even out your hairline.

Living Proof Dry Shampoo

Any fine- or thin-haired ladies out there wishing they didn't have to shower every day to avoid greasy locks? We got you. Living Proof's dry shampoo is one of our top picks for the best dry shampoos, and it's now just $21. We'll let one of TODAY.com's former lifestyle editors say why: "It doesn’t leave residue, isn’t greasy, smells lovely and leaves my hair looking like I washed it that day."

Pureology Hydrate Moisturizing Shampoo and Conditioner Set

Those with constantly parched locks can now score this professional-quality shampoo and conditioner set, which promises to quench them with nourishing and follicle-stimulating ingredients like jojoba, sage and green tea. Best for medium to thick dry, color-treated hair, and great for all textures.

Drybar Single Shot Round Blow Dryer Brush

If you've got short hair and want looser curls or waves, you'll want Drybar's lightweight Single Shot brush, whose 2.25-inch barrel and three temperature settings are designed for them. Now, it's almost $50 off.

More of our favorite Prime Day hair deals

Best Prime Day makeup deals

Eyeko Lash Alert Mascara

What's a summer look without some color? These mascaras by Eyeko come not just in black, but also in bright shades such as green, blue and purple. What's great about these is that they also have caffeine so you can wake up your tired lashes at the same time.

Urban Decay Naked Reloaded Eyeshadow Palette

This palette of 12 shimmery pigments usually rings up at $50, but it's now available for under $28! Grab a palette and you can expect long-lasting color, rich texture and excellent blendability.

Stila Stay All Day Dual-Ended Liquid Eyeliner

This liquid eyeliner by Stila is basically two for the price of one, and on top of that, it's half off. One side features the brand's original felt tip, and the other has a micro felt tip — both boasting smooth application.

EcoTools Precious Metals Cheek & Eye Highlight Makeup Brush Kit

This makeup brush set has all you'll ever need to achieve the look you want — and the bonus is, they're also made with 60% recycled aluminum. The kit includes a blending and defined crease brush, a precision highlight brush, precision blush brush and a precision blending brush.

Grande Cosmetics Lash Enhancing Serum

Now 30% off, give your lashes the lift they need (no extension required!) with this serum. With a mix of amino and hyaluronic acids, this serum works to lengthen and strengthen your lashes with continuous use.

Lancôme Teint Idole Ultra Wear Buildable Full Coverage Foundation

Typically almost $60, this high-quality full-coverage foundation comes in at under $40 for Prime Day. It's waterproof with a luxe, matte finish, comes in 50 shades, and is perfect for sensitive skin — it's got nourishing ingredients like hyaluronic acid, vitamin E and prebiotics.

More of our favorite Prime Day makeup deals:

Best Prime Day fragrance deals

Ariana Grande Eau de Parfum Spray

Now it's lowest price in the last 30 days, smell your best with this Ariana Grande perfume spray. 3.4 ounces of citrus notes that will carry you throughout your day, now less than $40.

Victoria's Secret Bombshell Fine Fragrance

For another light, summery scent, Victoria's Secret's Bombshell features notes of passionfruit, Shangri-La peony and vanilla orchid. Even better: Several reviewers rave about how long-lasting it is.

Curious Perfume by Britney Spears

For a punchier pick (and one that's 68% off!), Britney Spears' fragrance boasts a fun blend of magnolia, jasmine and vanilla musk notes. It has a "clean fresh smell and stays on for hours," reported one reviewer.

DKNY Be Delicious Eau de Parfum

Get $32 off this highly-rated (4.7-star average) original perfume by Donna Karan's DKNY. The bright, fresh apple scent, blended with cucumber and grapefruit and finished with wood and amber notes, is perfect for feeling fun yet elegant this summer. The packaging is fun, too!

More of our favorite Prime Day fragrance deals

More of the best Amazon Prime Day 2023 deals

Fran Sales

Fran is a former associate SEO editor for Shop TODAY.

Sierra Hoeger

Sierra is an associate editor for Shop TODAY.