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80+ beauty deals to score before the clock hits midnight - Olaplex, Kiehl's and more

From a "miracle" hair product to a $10 mascara, these are very best Black Friday beauty deals across major retailers.
Woman putting on makeup
Kara Birnbaum / TODAY

The Shop TODAY team takes Black Friday sales very seriously — we mean it when we say that this is our Super Bowl. The beauty deals are pretty exceptional this year, and we've compiled all of the best ones to make navigating this marathon shopping weekend easier for you.

From discounted retinol creams to mascaras on super sale to Revlon at its lowest price ever, we've scoured the internet for the best Black Friday beauty deals 2022 has to offer across retailers. We've even secured exclusive Black Friday codes for TODAY readers to take advantage of at a few of our favorite brands. Keep scrolling to see all of our picks, or you can shop by clicking each category:

TODAY-exclusive deals | Ulta deals | Sephora deals | Amazon deals | Macy's deals | Nordstrom deals | Glossier deals

TODAY-exclusive Black Friday beauty deals

Pura D'Or Original Gold Label Shampoo

This Shop TODAY favorite and dermatologist-recommended shampoo is a must-have for anyone looking to achieve hair growth. If you're facing thinning hair, now's your chance to score 40% off of this shampoo on with the code TODAY40.

Pura D'Or Original Gold Label Shampoo & Conditioner Set

While you're at it, you can also score 40% off the Gold Label duo, which includes both the anti-thinning shampoo and a moisturizing conditioner, with the code TODAY40. One Shop TODAY writer says that both she and her husband use and love this set.

Pura D'Or Apple Cider Vinegar Thin2Thick Shampoo and Conditioner Set

Frizz is a common issue this time of year, and if you're among the afflicted, this Pura D'Or shampoo and conditioner set (now 40% off with code TODAY40) is just what you need. The apple cider vinegar and blend of active ingredients help to lock in moisture and shine, balance your hair's pH levels and stop dryness in its tracks, according to the brand.

Pura D'Or Hair Thinning Therapy Energizing Scalp Serum

Did you know that half of older women have hair loss? If you've struggled with hair thinning due to breakage or a dry scalp, this scalp serum could be the missing ingredient in your haircare routine. It's currently 40% off with code TODAY40 on, so now's the perfect time to test out the formula, which boasts 15 key active ingredients.

Pura D'Or Healing Organic Aloe Vera Gel - Lavender

Aloe vera's not just for treating sunburns. According to beauty experts, the staple ingredient has benefits for skin and hair year-round. With code TODAY40, this lavender-scented aloe vera gel is 40% off on Pura D'Or's website.

Pura D'Or 4oz Gold Argan Oil

If your hair is dry, damaged or prone to flyaways, this argan oil could be your hair's savior. One Shop TODAY writer says this affordable hair oil helped to tame her frizz in just 5 minutes. Scoop up a bottle for yourself while it's 40% off with code TODAY40.

Pura D'Or 4oz Castor Oil Includes Bonus Brush Kit - 100% Pure USDA Organic

Trying to grow your eyebrows and eyelashes? Castor oil might do the trick. Reviewers say it really works, and now that it's 40% off with code TODAY40, you'll definitely want to implement this into your beauty routine.

Pura D'Or 100% Rosehip Seed Oil

This Shop TODAY favorite hydrating oil is part of the 40% off sale with code TODAY40 as well. One reviewer called this facial oil a "miracle in a bottle." The multitasking ingredient has benefits for both skin and hair.

Baebody Eye Cream

With more than 15,000 five-star ratings on Amazon, this elasticity-improving eye cream with rosehip and hibiscus is in our carts this Black Friday. You can snag 30% off the puffiness and dark-circle reducing formula on Amazon this weekend, thanks to the code 30TODAY2022.

Baebody Tea Tree Shampoo & Conditioner Kit

We love this calming and moisturizing shampoo and conditioner duo for fighting dandruff and balancing oil production. It's 30% off on Amazon this weekend with the code 30TODAY2022.

Baebody Skincare Face Mask Trio

Who couldn't use a little self-care this holiday season? Now that it's 30% off with code 30TODAY2022, we're adding this skin care trio to our carts for ourselves and to gift as stocking stuffers.

Ulta Black Friday deals

Bondi Boost Wave Wand

Love beach waves but not sure how to achieve them when it's more like snow weather? You don't need a day under the sun to get mermaid-style hair when you have this hair tool in hand. The Bondi Boost tool can give you waves in seconds — and it's 30% off right now!

CO. by Colgate At-Home Teeth Whitening Kit

This teeth whitening gadget promises a brighter smile in just 10 days. The rechargeable LED device has produced positive clinical results, helping users' teeth whiten by six shades. According to the brand, it's safe on tooth enamel and won't cause painful sensitivity.

It's A 10 Miracle Leave-In Product

This super hydrating leave-in conditioner lives up to its name for treating dry, damaged hair while eliminating frizz and flyaways. But don't just take our word for it — more than 2,900 reviewers give this conditioning spray a perfect, five-star rating. The brand's version with keratin is also on sale right now.

Stila Stay All Day Longwear Liquid Lipstick

You can score 55% off of this liquid lipstick with over 2,000 perfect five-star ratings right now. Reviewers claim that it's super long-lasting and applies evenly for a perfect lip.

Urban Decay Cosmetics Vice Hydrating Lipstick

Another $10 lipstick find is this velvety, hydrating option from Urban Decay. It comes in 35 flattering shades and three finishes, including matte, cream and shine.

Anastasia Beverly Hills Liquid Lipstick

Liquid lipstick lovers, rejoice! We found Anastasia's bestselling formula on sale for 50% off right now.

bareMinerals Mineralist Hydra-Smoothing Lipstick

The neutral nude and brown tones in this lipstick line are so gorgeous for fall. We suggest grabbing a new shade while they're 50% off as part of Ulta's Black Friday sale.

Benefit Roller Lash Curling & Lifting Mascara

You can currently snag this beloved mascara for just $12 — that's 56% off. Over 6,000 Ulta customers have given this mascara a perfect, five-star rating, praising its ability to deliver the look of full, flirty lashes.

Benefit They're Real! Magnet Extreme Lengthening Mascara

Another customer-loved mascara that Ulta has on deal right now is Benefit's They're Real! mascara. The brand claims that the magnetically-charged core in the brush attracts the formula to lengthen lashes by 40%. You can snag this for just $12 right now.

IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara

If definition and separation are priorities in a mascara for you, this IT Cosmetics formula is probably right up your alley. It's garnered over 5,000 perfect, five-star ratings from Ulta customers and is also just $12 right now.

Tarte Face Tape Full Coverage Vegan Foundation

Tarte is known for their shape tape concealer, and this foundation is the full-face version of that bestseller. It's currently half off, meaning you can save $20 on this 12-hour, full-coverage foundation.

Tarte BB Blur Tinted Moisturizer

If medium, buildable coverage is more your speed, try Tarte's BB Blur Moisturizer. It's SPF 30 and has over 1,900 five-star ratings from Ulta reviewers.

The Original Makeup Eraser

The TODAY team has been singing the Makeup Eraser's praises for years. It really works to melt away stubborn eye makeup, without the irritation normally involved. If you're still not sure what all the hype's about, grab one while it's on sale and try it out for yourself.

Sephora Black Friday deals

Isle of Paradise Hyglo Hyaluronic Acid Self-Tan Body Serum

We might be just a few weeks away from the official start of winter, but that doesn't mean our skin can't look like we just spend hours sunbathing on the beach. With this body serum, you can give yourself a sun-kissed glow with more skin-loving oils and vitamins and less UV ray damage.

Fenty Beauty Pro Filt’r Hydrating Longwear Foundation

Nothing's worse than seeing your foundation disappear halfway through the day. With this longwear foundation, you can get medium-to-full coverage that is designed to last for longer — and give you a natural finish, according to the brand.

First Aid Beauty Ultra Repair Cream Intense Hydration

Sephora is shaving off over $30 on the 8-ounce bottle of First Aid Beauty's popular skin cream. According to the brand, the rich formula works on any skin type to combat dryness, redness and wrinkles.

Original Beautyblender Makeup Sponge

Be honest... when's the last time you swapped out your makeup sponge? If you're due for an upgrade, this is your chance to snag an original beautyblender sponge at 25% off today only as part of Sephora's daily Black Friday deals. It's got more than 9,000 ratings from Sephora's choosy customer base, and we absolutely get the hype.

Beautyblender Pro

If pink's not your color, opt for the black version of the original award-winning makeup sponge, which can stay a bit cleaner-looking and avoid staining thanks to its darker shade.

Beautyblender Beautycleanser Solid

Consider this your reminder to clean your makeup brushes and sponges. While you're stocking up on the sale, don't neglect those tools. This solid cleanser lathers up nicely under water and does the trick to clean even your dirtiest brushes and sponges.

Beautyblender BounceAlways On Radiant Skin Tint

Aiming for glowing, natural-looking makeup and a medium buildable coverage formula? Look no further. Add this skin tint to your cart while it's 25% off today.

Beautyblender Bounce™ Liquid Whip Long Wear Foundation

If you're more of a full coverage person, this long-wear formula at 25% off will also pair excellently with Beautyblender's signature sponge for a flawless, natural-looking matte finish. It has over 3,000 reviews and more than a 4-star average rating from Sephora's knowledgable customer base.

Full Dry Volume and Texture Spray

Give your hairstyle a nice hold with this texture spray from Living Proof. The formula provides instant hold and will minimize frizz while giving your hair some volume.

Kiehl's Ultra Facial Moisturizing Cream with Squalane

If you're among the many fans of Kiehl's, you'll be happy to learn that the brand is one of Sephora's 25% off Black Friday deals. The Ultra Facial Cream is a great moisturizer to have in your skin care cabinet now that colder, dryer weather is here.

Kiehl's Powerful-Strength Dark Circle Reducing Vitamin C Eye Serum

Dark circles got you down? Maybe it's time to try a vitamin C-infused eye serum. This one from Kiehl's is on sale for a limited time.

Kiehl's Ultimate Strength Hand Salve

If you're anything like us, your hands start to dry out at the first whisper of colder air. Combat cracked knuckles with this extra strength hand salve. Stock up while it's on sale and keep one in the car, your purse and anywhere else you could use a boost of moisture and protection.

Kiehl's Clearly Corrective Dark Spot Correcting Serum

Dark spots are one of the most common skin care concerns for women. This serum claims to correct that skin care woe and improve your complexion over time. Now that it's on sale, it's a great time to tackle those pesky dark spots.

Kiehl's Midnight Recovery Oil

This overnight facial oil aims to deliver younger-looking, more radiant skin over time, making it a fitting pick for those looking to address skin care concerns like fine lines and wrinkles, loss of elasticity, firmness and dullness.

Amazon beauty Black Friday deals

Burt's Bees Christmas Gifts

If you're looking for the perfect stocking stuffer for your beauty-obsessed bestie, Burt's Bees has you covered with this lip care set. It comes with five moisturizing products, including a lip balm, lip scrubs and tinted treatments.

L’Oreal Paris Volume Building Mascara

Give your lashes a boost in thickness and drama, with this voluminous mascara. According to the brand, the formula builds lashes up to 5-times their natural thickness and is resistant to clumping. Grab it on sale for less than $8.

Real Perfection Makeup Brushes (Set of 16)

Whether your old beauty tools need a refresh or you just want to add to your collection, this 16-piece set of makeup brushes has everything you need to create your favorite looks.

Olaplex Hair Perfector No 3 Repairing Treatment

The Shop TODAY team has been singing Olaplex's praises for years. We're excited to see that many bestsellers from the brand are on sale this Black Friday, including this repairing treatment, which is designed to heal broken bonds and give strands shine.

Olaplex No. 7 Bonding Oil

Also on sale for 20% off is Olaplex's hair nourishing Bonding Oil, which can de-frizz, strengthen and protect locks, according to the brand.

Glamnetic Press On Nails

Give your nails a stunning manicure, without a trip to the salon. According to the brand, these press-ons will last up to three weeks, come with several sizes and are reusable.

COSRX Snail Mucin 96% Power Repairing Essence

Who would've thought one of 2022's buzziest skin care ingredients would be snail mucin? The internet has recently become obsessed with this snail essence, and the K-beauty trend doesn't show any signs of stopping — it has over 20,000 five-star ratings on Amazon. At 44% off, now's your chance to try out this weirdly satisfying formula for yourself.

COSRX Snail Mucin 92% Repair Cream

For those with dry skin, this repairing moisturizer is infused with snail mucin for a hydrating and soothing effect. It's 39% off right now and has more than 10,000 five-star ratings on Amazon.

Baebody Retinol Moisturizing Cream

You can save 20% on Baebody's Retinol Moisturizer until midnight tonight. If you didn't know, dermatologists recommend retinol to 'almost everyone'. So if you're not already using the ingredient, this could be exactly what your skin care routine's been missing.

Baebody Eye Gel

An even more impressive deal on Baebody's products is the 28% off steal they're offering on their Eye Gel on Amazon. With over 15,000 five-star ratings, this de-puffing eye cream is both Shop TODAY- and dermatologist-approved.

Peter Thomas Roth FIRMx Peeling Gel

From the same line as the TikTok-viral firming eye cream, you can score 50% off of this luxury beauty find on Amazon. Reviewers say it really helps to exfoliate and brighten dull skin.

Drybar Baby Buttercup Travel Blow Dryer

With the holidays in full swing, now's the perfect time to save 30% on a travel-friendly blow dryer as part of Amazon's Black Friday deals. Drybar has a cult following, and after testing this mighty little machine out, you'll never go back to that hotel hair dryer ever again.

Revlon One-Step Hair Dryer & Volumizer Plus

This product is at its lowest price ever on the website. It helps to blow dry and style all in one move to save you time and effort when doing your hair.

Pureology Hydrate Moisturizing Shampoo

Another luxury beauty steal at 30% off, Pureology's moisturizing shampoo has amassed more than 11,000 perfect, five-star ratings on Amazon. If you have medium to thick hair that's dry or color-treated, this could very well be your new holy grail hair find.

Macy's beauty Black Friday deals

Jimmy Choo Blossom Eau de Parfum Spray

As part of Macy's special Black Friday sale, you can grab this perfume by Jimmy Choo for half off. The floral scent is made with notes of sweet pea, rose, white musk and sandalwood.

Clinique Dramatically Different Moisturizing Lotion+

As part of Macy's Black Friday exclusives, you can get 30% off of Clinique moisturizers like the cult favorite Dramatically Different Lotion+, which is a favorite among those with combination skin. Plus, you'll get a free gift with any $55 or higher Clinique purchase at Macy's.

Clinique Moisture Surge™ 100H Auto-Replenishing Hydrator Moisturizer

Another moisturizer that's 30% off in Macy's sale claims to be auto-replenishing for hydration up to 100 hours. With winter on the horizon, we're definitely eyeing this impressive moisturizer.

Clinique Smart Clinical Repair Wrinkle Correcting Cream

If you're looking for a moisturizer that works a little harder to combat fine lines and wrinkles than others, Clinique's Smart Clinical Repair fits the bill. Apply it to your face and neck to target problem areas.

Sutra Beauty Professional 2" Blowout Brush

Another Macy's exclusive, this handy tool promises salon-quality results at home in minutes. The Shop TODAY team is obsessed with easy blowout brushes like the Revlon One-Step, so we are stoked to see a deal as good as 50% off on this one.

Kiehl's Eye Treatment with Avocado

If you've been eyeing the Avocado Eye Treatment from Kiehl's, this is your sign to make the purchase. It's 57% off right now in Macy's Black Friday sale, so scoop one up at a major discount while you can.

Anastasia Beverly Hills Brow Wiz

This ride-or-die beauty product has stood the test of time and will probably remain in our makeup bags for years to come. Grab your shade while it's 30% off for Black Friday.

Urban Decay Naked Reloaded Palette

Did you know that you're supposed to replace your eyeshadow palettes every two years? For health reasons, if you're still rocking with an old palette, this is your sign to upgrade. Urban Decay make some of our favorite wearable and buildable neutral shadows, like this one that's half off right now.

Too Faced Born This Way Sunset Stripped Eye Shadow Palette

Add a sunkissed look to your eyelids with this eye shadow palette. The mix comes with shimmery hues and neutral pigments to create the perfect smokey eye.

GrandeLASH-MD Lash Enhancing Serum

If super long, enviable lashes are your goal, this GrandeLASH serum may help you achieve the eyelashes of your dreams. You can snag a 3 month supply on sale right now, which rarely ever happens for the cult-loved product.

MAC Studio Fix Fluid SPF 15 Foundation

This lightweight foundation comes in 63 buildable hues for your perfect shade match. More than 4,000 Macy's customers give the 24-hour foundation a perfect, five-star rating.

MAC Studio Fix Powder Plus Foundation

If your skin is on the oilier side, a powder foundation is a safe bet. It's also 30% off right now, and the brand claims it delivers shine-controlling, medium- to full-coverage staying power for up to 12 hours.

Nordstrom beauty Black Friday deals

Anastasia Beverly Hills Liquid Lipstick

For half the price you can get this bestseller and add a rose hue to your lips. This lipstick has an intense pigment yet a soft color to give you that delicate look.

Brighten Up Glow Set

Give your skin a glow-up with this gift set from Kiehl's. The package features a dark spot treatment, ultra facial cream and eye serum. This one is now 25% off and a great set to smooth your complexion.

Touche Éclat High Cover Radiant Under

Cover your dark circles with this efficient under-eye concealer. The fan-favorite, Touche Éclat, is now 40% off in a dark tone and you'll be impressed with the non-cakey results.

Mario Badescu Drying Lotion

Whenever those pesky pimples pop up, reach for this spot treatment to dry out your blemishes. Your skin will thank you, and your wallet will too now that it's 40% off.

Saturday Skin Yuzu Vitamin C Bright Eye Cream

If you can't tell by our puffy, dark eyes, the busy holiday season is upon us. Fight those under-eye bags and dullness with this brightening eye cream, made with anti-aging ingredients that work to improve dryness, wrinkles and dark circles.

Patchology Illuminate FlashMasque Facial Sheets

These dace sheets promise intense hydration and a brighter complexion, thanks to an advanced HydraSurge5 Moisture System. Grab a four count on sale for just over $20.

Urban Decay Perversion Mascara

61% off is a big deal. This mascara delivers feathery, fanned out lashes with tons of pigment and volume, and it's just $10 right now.

It Cosmetics Lash Blowout Mascara

This mascara was developed by IT Cosmetics in partnership with Drybar. In addition to looking like an adorable tiny hair tool, the brand claims it mimics a blowout effect for eyelashes with va-va-volume. It's 50% off right now, so it's the perfect time to put those claims to the test.

Too Faced Killer Liner

Another 50% off find is this 36-hour, waterproof gel eyeliner from Too Faced. It's a smart idea to grab one now while it's on sale so you'll have it on hand next time you want to perfect your eyeliner.

Tom Ford Soleil Sheer Highlighting Duo

Summer may be behind us, but you can still fake a sun-kissed glow with this highlighter duo from Tom Ford. It's 50% off right now, so you can get your golden glow on for half the price.

Replica By the Fireplace Eau de Toilette Fragrance

This popular fragrance is now on sale and reminisces a woody scent, just like the fireplace. This one comes in two sized and is great for those ladies that want to personalize their scent.

NuFace Trinity Facial Toning Device

If you've heard the NuFace gospel and have been eyeing the device, now is the time to buy since it's on sale. The brand claims that this skin care tool rejuvenates and tones your appearance.

Glossier Black Friday Deals

Everything on (excluding gift cards) is 20% off this weekend, with 30% off all orders over $100.

Glossier Milky Jelly Cleanser

Remove any makeup and debris with this jelly cleanser. The popular formula is infused with hydrating ingredients to soothe your skin.

Glossier Haloscope Highlighter

Add an all-day glow to your cheeks with this dewy highlighter. The Haloscope is formulated with genuine crystal extracts for a glittery finish.

Glossier Boy Brow

If you're aiming for fluffy, full brows, Glossier's aptly named Boy Brow is a great option. Snag one at 20% off while you can.

Glossier Futuredew

This brightening serum claims to make your complexion look dewy and glowy, both instantly and over time. If you've been on the hunt for a new serum, this sale's the perfect time to test it out.

Glossier Cloud Paint

Blush instantly wakes your face up and makes you look more alive. Glossier's cloud paint is a favorite for its buildable pigment and natural finish, and right now the award-winning formula is on sale.

Glossier Generation G Sheer Lipstick

This hybrid lip balm and lipstick gives a 'just-blotted' finish for a casual and buildable swipe of color. Grab one at 20% off for your new everyday lip.

Glossier Balm Dot Com Trio

'Tis the season for chapped lips. Stock up on Glossier's Balm Dot Com while they're discounted and keep one in every purse and jacket pocket.

Glossier You

This perfume has a cult following. The brand claims it interacts with your body's natural musk and smells slightly different on everyone. Curious? Grab a bottle of this pleasant pink pepper, white floral, and creamy iris scent while it's on sale and see what it smells like on you.

When is Black Friday and Cyber Monday 2022?

Black Friday is Friday, Nov. 25. Cyber Monday falls on the Monday after Black Friday every year. This year, Cyber Monday lands on Nov. 28, 2022.

Is it better to buy on Black Friday or Cyber Monday?

The experts say that really depends on what you're looking to buy since categories are different each year. Julie Ramhold, Consumer Analyst with says some years the highest discounts on clothing has been on Black Friday but then on Cyber Monday the next year. However, RetailMeNot Shopping Expert, Kristin McGrath mentions she's typically seen Black Friday be the best day for TVs, game consoles, toys and appliances.