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Popular gifts under $25 that won’t break the bank

Budget-friendly doesn't have to mean boring.
Vivian Le / TODAY

Tight on cash but still looking for a fun and thoughtful gift for a friend, family member or co-worker?

Remember, gifting doesn't always have to break the bank. That said, there are lots of popular and high-quality gifts to shop for under $25.

We’ve made it easy for you to find an affordable gift that will bring instant cheer to anyone in your life, including genius tech gifts, home cook-approved kitchen necessities and even some of Oprah's favorite things, all for under $25.

Popular gifts | Tech | Beauty | Kitchen | Accessories | Home | Unique gifts

Popular gifts under $25

AirPods Cleaner Kit

This popular cleaning kit will help them keep their AirPods in top condition. It not only helps remove dirt and debris without hassle but also costs less than $8.

Wondering just how well it works? The Shop TODAY favorite has been tested and reviewed by writer Emma Stessman who said the sound of her AirPods was "so much crisper" after using it.

Uniqlo Round Mini Shoulder Bag

This popular bag from Uniqlo is sure to put a smile on their face. It's conveniently sized to fit your most important belongings and is made of dirt and water-resistant fabric to help it stay clean throughout everyday use.

Sonateomber Gold Bow Earrings

If you're shopping for someone who is into the currently popular bow trend, these earrings are just the thing. Made of fade resistant gold-plated brass, they are lightweight and comfortable enough for all day wear. And the best part is that they’ll look good with just about anything you pair them with.

Holstein Housewares Omelet & Frittata Maker

Help them make a quick and easy breakfast with this nonstick omelet maker. The Amazon bestseller features two sections and double-sided cooking, meaning there's no need for flipping. This makes for perfect frittatas and omelets every time. It's also great for turnovers, pancakes and more.

Best tech gifts under $25

Miady Portable Charger


A portable charger always comes in handy. For the person in your life who appreciates practical gifts, this portable charger two-pack is the perfect solution. Each device can fully charge multiple cellular devices, according to the brand.

MusiCozy Sleep Headphones


Anyone who has trouble falling asleep at night will appreciate this cool gadget. It can play music for up to 10 hours via Bluetooth and is lined with a silk-like fabric on the inside that the brand says can absorb sweat and feels cool on the skin. The speakers can be removed, too, so they can wash the mask after they use it.

Amazon Smart Plug


Give them (or yourself) the gift of never forgetting to shut the lights off before leaving the house. With over 450,000 verified five-star ratings, this Alexa-enabled smart plug allows you to turn on and off compatible devices, as well as set up routines and schedules for any part of the day.

Anker Soundcore Mini Bluetooth Speaker


This Anker mini speaker is perfect for the person in your life who is obsessed with music or podcasts. It has a 66-foot Bluetooth connection range and supplies 15 hours of playtime, according to the brand.

Best beauty gifts under $25

Sundree Happy Glow Lucky Vitamin-C Infused Glow Sheet


If you're looking for a gift for your skin care-loving friend, this sheet mask is suitable for most, says the brand. In addition to vitamin C, it features tons of skin-loving ingredients, such as niacinamide, hyaluronic acid and glycerin.

Elizavecca Collagen Coating Hair Protein Treatment

A highly-rated hair mask is a beauty cabinet must-have, especially if your hair is prone to getting dry and frizzy. This collagen coating hair treatment has amassed more than 29,000 verified five-star ratings on Amazon. Customers love the product for its ability to moisturize and soften hair.

Maybelline New York Sky High Mascara


This lengthening mascara is on sale for just under $10. More than 86,000 customers have given the mascara a five-star review, standing behind its volume control and smudge-proof qualities.

"What I love most about this product is that it's buildable," a Shop TODAY contributor wrote. "The more I layer on, the longer my lashes appear. So, I frequently apply three coats from root to tip."

Baimei Gua Sha & Face Roller

This set comes with both a face roller and jade gua sha. Researchers have said that the latter can help with chronic neck pain, offers some anti-inflammatory properties and improves stagnation. What more could you want?

Cremo Beard Grooming Kit

This beard grooming kit will keep their facial hair looking its absolute best. Coming with a beard oil and grooming brush, the brand says these products will help hydrate without stripping the facial hair of its natural oils.

Ami Cole Desert Date Cream Multistick Lip and Cheek Tint

We all love a beauty product with multiple uses and benefits, but we especially love this one by Ami Colé because one of the most famous gifters of all time also loves it. This blush and lip stick just earned a coveted spot on Oprah's Favorite Things list, which also just made it a must-have for the season.

Kitsch Barbie Satin Pillowcase

If they’re still into the Barbie craze, gift them with this satin pillowcase, which works to “tame frizz and reduce breakage” while they sleep (according to the brand), proving beauty sleep is a real thing! Available in a Malibu print decorated with flamingoes or the classic hot pink shade, otherwise known as Barbiecore, this pillowcase is also available in two sizes (queen or king).

Real Techniques Everyday Essentials Makeup Brush & Sponge Set


Every beauty lover needs a few quality makeup brushes in their arsenal, so gift them a set that's top-rated amongst hundreds of shoppers! This compilation includes four brushes for foundation, eye shadow, setting powder and blush, and a beauty blender to bring your whole look together.

Beachwaver Keep It Calm Smoothing Cream

Got frizz? Do as the packaging of this styling cream says and keep calm. Let the formula do the work to fight flyaways, smooth each strand and build their strength.

Laneige Lip Sleeping Mask


In our opinion, everyone is in need of one of these lip sleeping masks, which soothes and moisturizes all lips, according to the brand.

Best kitchen gifts under $25

Wildwood Chocolate Very Dark, Very Rich Drinking Chocolate


Chocolate lovers will love cozying up with a cup of homemade hot chocolate. The brand says this mix is "very dark and very rich," and each pack contains up to five servings.

Savannah Bee Company Orange Blossom Honey

This honey by Savannah Bee Company is recommended by Jess Bender, a senior editor at Shop TODAY. Bender says, "I always find that a nice jar of honey — one that you typically wouldn’t find at your local supermarket in a squeezy bear tube — makes a really good gift if you like something a little sweet in your tea or coffee."

She continues, "I’m a big fan of this brand not just for their incredible tasting orange blossom honey, but also their long-standing commitment to introducing the science of beekeeping to a younger generation."

Hydro Flask Mug

Hydro Flask is a high-quality brand whose prices tend to fall outside the $25 price range, but we’re happy to have this petite mug land on our list! Big enough to hold your morning espresso or juice, the TempShield insulation and Closeable Press-In Lid will keep whatever you’re sipping cool and secure. It’d also make a great gift for the outdoorsman, fisherman or traveler in your life.

Mr. Coffee Coffee Maker 

Gifting for a coffee lover? This affordable coffee maker from Mr. Coffee is on sale for less than $25. This simple, compact design is great for small spaces and is a perfect addition to any office.

Cold Beer Coats


Keep your beer cold with an adorable little puffer jacket. Made with a soft nylon outside and metallic fabric inside, your drink will stay cool all while keeping your hands warm.

Mason Jar Indoor Herb Garden


These vintage-inspired jars use a passive hydroponic system so that your plants grow with the right amount of nutrients, water and moisture. Now you don't need a garden or a green thumb to plant herbs right in your home!

Le Creuset Stoneware 8-Ounce Round Cocotte

Everyone loves Le Creuset products, especially if they are less than $25! Available in several deep colors, these mini round cocottes are the perfect size to make baked mac and cheese, lava cakes and more.

Aged & Infused Infuse & Pour Alcohol Kit


The aspiring bartender can craft tasteful cocktails at home with each of these unique kits. From Parrot Head Strawberry Jalapeño to Rose Ceremony Raspberry Rose, they can make flavored cocktails that are ready to pour right out of a mason jar. Each jar comes with dehydrated fruits and spices, so all they'll have to do is add their favorite spirits and let them infuse over the course of a week.

Best accessories gifts under $25

LokiStashed Hidden Pocket Scrunchies (Set of 3)

These scrunchies might seem like stylish hair accessories, but they're much more than that. In fact, each stretchy, velvety elastic has a hidden zipper leading to a pocket where you (or whoever you're buying for) can keep things like money or keys. Each pack includes three colors, too, so you can choose one that matches your wardrobe best.

LILUstudio Birthstone Bracelet


If you want to gift them jewelry without the pricey price tag, opt for this dainty yet stunning birthstone bracelet. It also comes with the birthstone's meaning printed on the card behind the bracelet.

Carhartt Cuffed Beanie


Everyone needs a cozy hat to keep them warm in the winter. With over 108,000 verified five-star ratings, this Carhartt cuffed beanie will surely do the trick. Since the hat comes in more than 35 colors, you can stock up on varieties for all your nearest and dearests.

Pearl Stud


This simple pearl stud is available in two different metal finishes, silver or gold. Available in either an individual or pair pack, these earrings won't irritate sensitive skin nor leave skin a greenish color, says the brand.

Nordstrom Initial Square Zip Travel Case

Now that you've added a couple cute pieces to your accessory collection, you'll need a case to keep them safe, especially when you travel. What makes this zip-around option perfect, is the chance to personalize it by choosing your preferred initial.

Athleta Coffee Run Wallet 2.0


The person who's constantly on-the-go is going to appreciate this lightweight clip wallet from Athleta. It has space for two cards and an additional zipper to store change. Leave your purse at home and just bring this hands-free wallet instead!

Best home gifts under $25

Ombre Taper Candle Set


Bring a little extra warmth to the home with this trendy, minimal set of candles with a pastel gradient.

Bedsure Throw Blanket Fleece


Your loved one will feel all the stress melt away after they sink into this thick and super-soft microfleece blanket that's only $10. It has nearly 155,000 ratings and a 4.6-star average on Amazon, if that's any indication of how effective it is for those days when you just want to snuggle.

Meiruby Electric Candle Lighter

If there’s anything that many households will likely have in common, it’s candles. But instead of adding yet another candle to their collection, win brownie points with this nifty rechargeable candle lighter that’s available in 11 colors.

Anthropologie Gilded Agate Coaster


These agate gemstone coasters make for a great housewarming gift. They are sold individually and come in five different colors, so you can mix and match or buy one or two of the same.

Mainstays Metal Planter with Stand

Whether they're a thriving plant parent or just want to break their black thumb streak with a no-fuss cactus, this metal planter and stand will make any perennial or succulent look stunning.

Klein Tools Tradesman Pro 4-Inch Magnetic Wristband


The hands-on friend or family member in your life might appreciate this useful wristband that can keep screws, bits, nails and other small tools within arm's reach. This means they'll have a better chance of finishing projects without interruptions.

Away The Shoe Cube

Have an avid traveler or outdoorsy friend who tends to track dirt everywhere? This cube will certainly come in handy when it comes time to packing their luggage or backpack, especially if they need (or you want to encourage them) to separate their filthy shoes from clean clothes.

Unique gifts under $25

Calm the F*ck Down: An Irreverent Adult Coloring Book


This popular coloring book really never gets old. It’s perfect for anyone in your life who is stressed out and needs some form of art therapy.

Plantable Wish Cards


Watch your dreams bloom, literally. These adorable cards encourage you to write down prayers, goals and wishes, and once completed, they can be planted and will sprout annual and perennial wildflowers.

Linkee: Nick Jonas Edition

This popular trivia game gets a new twist. Nick Jonas has chosen and created new questions just for this edition, says the brand. They also mention that this game is perfect for the whole family and large groups of people.

Habit Tracking Calendar


What better way is there to keep track of your habits than owning a habit tracking calendar? This book encourages users to set goals, track their habits and celebrate their achievements.

Self-Care Truth or Dare


Finally, a game of truth or dare that aims to give you less anxiety. This classic sleepover game has been given a self-care refresh, prioritizing thoughtful questions and actions over brutal honesty and uncomfortable challenges.

Análú Therapy Dough


Like Play-Doh, but for adults! This dough has been infused with essential oils to offer a calming, sensory experience for the friend that could just use a moment to pause in their day.

Wootrip Mini Karaoke Microphone


According to the brand, this mini karaoke microphone plugs into your phone and plays through your phone's speakers, so you can have an impromptu karaoke party anywhere and anytime. This is a great compact activity for hosting karaoke parties, car rides and more!

Snack-Themed 500-Piece Jigsaw Puzzle


This jigsaw puzzle is bound to make anyone hungry. Featuring Ho-Hos, Twinkies and so many more of your favorite classic snacks, the 500-piece puzzle is a great gift for anyone with a sweet tooth.

Urban Map Glass


If the whiskey lover in your life is always nursing a glass of bourbon, they'll be delighted with this etched rocks glass that maps out their favorite city.

Netflix "Stranger Things" Attack of the Mindflayer Card Game


This card game will hold over "Stranger Things" fans until the final season. According to the brand, the idea of this bluffing game is to figure out who is possessed by the Mind Flayer, and you can even choose to play your favorite character.

Jeff Probst T-Shirt

Vivien Moon, an editor at Shop TODAY, says she's gifting this bestselling vintage Jeff Probst shirt to her friend. She says, "I think Etsy is a great place to find something that is fun, has a personal touch and shows that you know your friend or loved one well. There are so many fun takes on vintage tees on Etsy that combine nostalgia and humor."

Good Night Stories for Rebel Girls

Perfect for the intrepid young woman in your life, they’ll love the 100 inspiring stories of strong women like Greta Thunberg and Keke Palmer. The beautiful portraits created by 80 nonbinary and women artists all over the globe are a beautiful bonus.