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55 thoughtful (and useful) gifts for everyone on your list — all under $100

These top-rated gifts will bring a smile to everyone on your holiday list.
Kara Birnbaum / TODAY

Wondering what to get everyone this season? We’re taking some of the guesswork (read: stress) out of holiday shopping with a curation of top-rated, bestselling, editor-approved items for everyone on your list.

From beauty and grooming sets that will enhance their natural glow to clothing and accessories that will support them on the move (and plenty of home goods and hot toys along the way), read on for several crowd-pleasing, life-enhancing gifts your loved ones will enjoy this season and, in most cases, well beyond.

To quickly jump to the category you're looking for, click on the links below or keep scrolling to see all 55.

Best beauty and grooming gifts under $100

Ariana Grande Cloud Perfume Gift Set

Are they a fan of Ariana Grande? Give them this cloud-inspired gift set that will add a special scent to their holiday activities. This warm and spicy fragrance combines vanilla orchid, musk, lavender blossom and a coconut aroma for a long-lasting smell.

All Spruced Up Men's Grooming Essentials

Every man in your life needs a grooming kit. For less than $100, this box brings all the beauty essentials. From deodorant body spray to hair care products, these products are meant to keep him clean head-to-toe.

Eilish Eau de Parfum

The feminine package is perfect for any lady looking for uniqueness and those that want to give luxury for under $100. This fragrance combines notes of petals, creamy vanilla and warm musks that infuse a delicate aroma on the skin. They will get instant compliments with a few sprays from this gorgeous bottle.

Sol de Janeiro Bum Bum Jet Set

In the midst of some serious travel planning? They'll need some mini beauty essentials to complement their jet-setting. This collection from Sol de Janeiro includes a trio of nourishing products — including the popular and award-winning Brazilian Bum Bum Cream — that'll keep them feeling irresistibly soft no matter where they are.

Hey Dewy Portable Cool Mist Humidifier

A humidifier doesn't seem like the most obvious beauty tool, but experts say they have ample wellness benefits like making your skin and lips feel less parched in drier environments. This portable version from Hey Dewy has won several awards since its launch in 2019, which could explain why it sells out all the time. Fortunately for you, though, it's still available right now!

Slip Pure Silk Pillowcase

Unruly bedhead and hair creases, what's that? Optimize their beauty rest with a high-quality silk pillowcase from this dermatologist-approved brand.

“The benefit of having a good silk pillowcase is that it creates less friction on the hair and allows the hair a gentle surface," hairstylist Bobby Eliot previously told Shop TODAY about its benefits.

Olive & June Fall Press-On Set

Give them the gift of a great, effort-free manicure with this "ultimate" set of eight autumnal press-ons for every kind of nail shape.

Revlon One-Step Hair Dryer And Volumizer Hot Air Brush

This popular heated stylish brush by Revlon is an Amazon bestseller and for good reason. It styles, dries and volumizes your hair in one step while reducing frizz and damage, so they can get a salon blowout right at home.

Thrive Natural VIP Men's Skin Care Set

Give him a VIP treatment routine with this skin care kit, which contains full-size bottles of exfoliating body scrub, shaving oil, face wash and moisturizing balm. Thrive's products are cruelty-free and contain only plant-based ingredients without any harsh synthetic additives that may cause irritation.

tarte Amazonian Clay Cheek Set

There’s nothing like a pop of color to wake up the face, and Tarte has become one of our go-tos for a natural, blendable flush. Gift this wardrobe of blushes, bronzers and highlighters (valued at $75) to one lucky recipient or split them up to spread the joy.

Best clothing and accessories gifts under $100

Patagonia Ultra Light Hip Pack

For those that love the outdoors, this light fanny pack will carry all their essentials. The mini bag comes in nine different tones and features a flexible belt and water-resistant fabric with two compartments to keep things dry.

Kate Spade Zip Wristlet

This is the perfect wristlet for a night out when carrying too much becomes a burden. According to shoppers, you can fit an iPhone 13 Pro Max inside the wristlet along with a few credit cards. It's small enough to carry around while running errands and the perfect gift for the holidays.

Men's L.L. Bean Fleece Pullover

Keep them warm during winter with this soft and versatile pullover. With a soft construction and stretchy fabric, the sweater complements well with other base layers and winter basics. It's the perfect pullover to carry in the airport or wear with their favorite shirt.

Birkenstock Mayari Sandal

Comfort is always a priority when walking for miles. These iconic Birkenstocks are great for anyone with wide feet. The pair comes in two neutral tones and features the classic suede straps and a sophisticated texture for casual attire.

Carhartt Black Label Watch Hat

Carhartt is renowned for their durable, long-lasting outerwear, and this minimalist version of their signature rib knit beanie has also earned plenty of acclaim over time.

"I wore the hat all day and was beyond happy with the fit and warmth," one verified shopper said about the quality of it. "Unfortunately, my wife liked the looks of the hat. Now she gets multiple compliments on how nice the beanie looks."

Mark & Graham Fillmore Vegan Leather Luggage Tag and Passport Case

They'll never have to stress out about finding their essentials at the airport again, courtesy of you! Mark & Graham specializes in a wide variety of personalized items, including this sleek vegan leather passport holder and luggage tag.

Lululemon Align Pant

If she enjoys yoga, pilates or just appreciates a good pair of leggings, consider Lululemon’s Align Pant, which has garnered a following for its stretchy, lightweight and buttery-soft fabric and a seemingly endless supply of colors and patterns (last time we checked, there were 20+ for this style alone).

Allbirds Wool Runners

Who couldn’t use a new pair of kicks? Allbirds have been gaining traction among celebrities, along with other fashion and sportswear enthusiasts, for their sleek styles, comfy fit and renewable materials. Great for both men and women, they’re also machine-washable.

BaubleBar Verbena 18K Gold Huggie Earrings

A good (as in subtle yet still statement-making) pair of earrings has the potential to elevate any look, and standard hoops are among our top picks for something that has universal appeal but still feels personal. These 18K gold huggies from BaubleBar are also hypoallergenic, so you don’t need to worry about any of the common sensitivities that can come with jewelry.

Street Level Reversible Faux Leather Tote & Wristlet

This everyday tote from Street Level rivals high-end styles at a fraction of the cost, with a reversible interior and removable wristlet adding to its value. Scoop it up in one of three color combos for the girl who’s always on the go.

Soma Cool Nights Short Sleeve Banded Bottom Set

While you’re at it, upgrade her pajama drawer with a matching set of pajamas. Soma offers a relaxed fit for laidback lounging, plus it's made with their lightweight Cool Nights fabric that won't cling to their body while dreaming away.

Best food gifts under $100

Jeni's Ice Cream Friendsgiving Collection

If you haven't heard of this ice cream brand, you are missing out. Jeni's combines science and flavor to deliver the most unique flavors in the market. From Mexican Hot Chocolate to Skillet Cinnamon Roll, these flavors are sure to deliver joy during the holidays.

Keurig Single Serve K-Cup Coffee Maker

Coffee aficionados will appreciate a new coffee maker. This Keurig machine is the perfect gift for those wanting to upgrade their morning brew experience. They can opt for a cappuccino or a creamy latte thanks to the added milk frother. It's one of those kitchen gadgets every person needs in their home.

Funny Face Pick-Me-Up Starter Pack

Your most in-the-know, always-online BFF is sure to get a huge laugh when they unwrap this edible four-pack of cookies from New York City-based Funny Face Bakery.

Brightland The Luminous Capsule

"Distinctive," "robust," "rich" — these are just a few of the words verified shoppers use to describe Brightland's elevated pantry essentials. This collection features a trio of "light and bright" products — a bottle of Awake made with early harvest Arbequina olives, raw champagne vinegar combining California chardonnay grapes and two types of oranges and a floral/citrusy orange blossom honey.

Crate & Barrel Bakeware 6-Piece Set

If your go-to home baker is in serious need of some new supplies, gift them this top-rated set from Crate & Barrel. Each set includes six bakeware essentials every kitchen needs like a 12-cup muffin pan, a baking sheet and several cake pans.

Harry & David Deluxe Meat and Cheese Gift Box with Wine

This assortment from Harry & David has all the makings of a crowd-pleasing charcuterie spread in one giftable box — perfect for co-workers, employees or the host with the most.

Caraway Fry Pan

When it comes to the stovetop, it doesn’t get much sleeker than Caraway (quite literally), which has been gaining momentum for its non-toxic, nonstick ceramic pans with modern silhouettes.

Martha Stewart Collection Enameled Cast Iron Heart-Shaped Casserole

Of course, any serious baker or cook would gladly welcome a piece from Martha Stewart's cookware line at Macy's. Start (or top off) their collection with this sweetheart cast-iron casserole dish.

NutriBullet Pro Blender

If they’ve been known to whip up a good smoothie, help them master the mix with a NutriBullet. This pro blender is built with a 900W motor to help grind nuts, fruits and seeds for added nourishment and flavor (we also like using it to create healthier salad dressings and homemade sauces).

Oster DiamondForce 5-Quart Digital Air Fryer

If they still don’t have an air fryer, let this pick from Oster catch them up to their social feeds. The five-quart oven will enable them to fry, roast, bake and reheat their way to meal bliss (here’s hoping they extend a few invites in the process).

Stonewall Kitchen Favorite Flavors Gift Basket

You know that friend or family member who’s always asking for extra sauces? This gift basket from Stonewall Kitchen is for them. Complete with the brand’s bestselling dips, jams and marinades, it has everything they need to have a saucy good time.

Tipsy Scoop Fiesta Ice Cream Pack

For the sweet tooth, it doesn’t get much more exciting than this set of six boozy ice cream pints from Tipsy Scoop. Remove the seal to reveal celebratory flavors like strawberry sangria, tequila Mexican hot chocolate and more.

Best home gifts under $100

Electric Duke Faux Fur Heated Blanket

There is always one person that can get enough of the heater. This heated blanket will save them during chilly days when the normal blankets aren't enough. The throw features three secure heat setting and comes with a two-hour automatic shutoff so they don't fully toast while sleeping.

Pura Smart Fragrance Diffuser

"Where has this been all my life!" one out of 31,000+ verified reviewers said about Pura's smart diffuser. This device utilizes low heat diffusion to emit a gentle aroma throughout your personal space, plus you can even customize your home's scentscape through its Alexa-enabled voice control or the brand's app.

Pottery Barn Agate Bookends

Your novels don't have to be the only gems on your bookshelf. This set of bookends from Pottery Barn were derived from one-of-a-kind, natural polished agate straight from nature.

Knack Just Breathe Spa Gift Set

Everyone deserves some self-care every now and then — or pretty regularly, depending on how stressed you are. Knack managed to curate the perfect care package for anyone aching for some much-needed R&R, including a soothing coconut milk bath soak, amber & smoke soy wax candle and an adorable faux succulent into one masterfully packed gift box.

Written in the Stars: Astrology Chart Class

They can manifest and read tarot cards all they want, but sometimes the stars predetermines your destiny. This unique 75-minute experience from Uncommon Goods connects them with a professional astrologer to craft their personal astrological forecast for the next year. They'll even share what kind of celestial energy will come their way during each month (which should help them practice some extra self-care during tumultuous times).

Itslit AJ4 Candle

Perfect for your favorite sneakerhead or too-cool-for-school teenager, this vegan wax candle is a near replica of the iconic Air Jordan 4. While they can't wear this kick IRL, it'll at least look cool on their mantle!

FLÎKR Portable Tabletop Fireplace

Whether they're big on roasting marshmallows or just sitting by the fire, this mini fireplace by FLÎKR is sure to add some holiday warmth to their space. It also has felt on the bottom to protect surfaces and can be used in or outside of the house.

Quince Organic Luxe Waffle Duvet Cover Set

We couldn’t broach the topic of bedding without mention of this duvet cover set from Quince, which combines quality and style at an unbeatable price. Available in white, sand and light gray, consider it the perfect mixture of color and texture.

Best tech gifts under $100

Beats Studio Wireless Earbuds

Now they can raise the volume with these noise-canceling Bluetooth earbuds. The Beats set features a built-in microphone and are water-resistant, perfect for those days when the weather is unpredictable. Also, they work for up to eight hours of listening time — enough to cover a full marathon.

PhoneSoap UV Phone Sanitizer and Charger

Chances are they've returned to some sort of normalcy — including touching all kinds of things without a second thought. Instead of constantly wiping down their screen, they can find some solace of having a clean (and charged) smart phone with this top-rated device.

Amazon Echo (4th Gen)

Give them the gift of their own virtual assistant with this smart hub from Amazon, which allows users to cue up their favorite music and entertainment with a simple voice command. It can also keep them informed with news and weather reports and help set alarms so they don’t miss any of life’s big moments.

Google Pixel Buds (A-Series)

Help the walker, runner or commuter in your life stay connected with these wireless buds from Google. They deliver up to five hours of clear, uninterrupted listening time (2.5 hours talk time) with every charge and are water-resistant for added protection on sweaty days.

Best toy gifts under $100

Valor Kick Scooter

This small folding scooter is great for parents on the road. Kids can speed safely with this smooth scooter thanks to its lightweight construction. The toy is easy to fold and carry around without needing much space.

"You can go pretty fast and I didn't feel any vibration and neither did the kids. The brake works well too!" mentioned one customer.

American Girl Bitty Baby Doll

Enhance their imagination with this American Girl baby doll toy. It's also a great gift for any child longing for a sibling!

Play-Doh Kitchen Creations Ice Cream Truck

If they're a budding foodie, this ice cream truck will blow up their curiosity. The Play-Doh can be turned into non-edible ice cream with a realistic scooping station. Maybe these will calm down their sweet tooth after sprinkling and decorating their treats.

Magic Mixies Magical Misting Crystal Ball

If you're a parent, chances are you've been scouting the season's hottest toys to gift your kid before peak holiday shopping starts. Magic Mixies's Magical Misting Cauldron dominated the 2021 holiday season (we're not joking: it was pretty much sold out all the way to Christmas!), and the brand's newest drop will probably do the same this year.

Barbie Cook 'n' Grill Restaurant Playset

Barbie’s world is expanding this season with a new Cook ‘n' Grill Restaurant Playset that can be used to serve up an assortment of dishes and scenarios, complete with six play areas and 30+ pieces.

Fisher-Price 4-in-1 Learning Robot

One gift, endless possibilities! Perfect for youngsters up to five years old, this innovative bot from Fisher-Price offers three learning levels for supporting a child’s growth from infant to preschooler. Just signal the stage along the bottom to access over 120+ songs, sounds, numbers, letters, and more.

L.O.L. Surprise! OMG Glamper Playset

Surprise and delight with this next-level glamping playset from L.O.L. Surprise!, which comes complete with its own DJ booth, cafe, fashion runway, and beyond. Appropriate for kids ages 3 and up, the compact, wheeled camper is also great for storing dolls when traveling.

Osmo Coding Starter Kit

Teach them something new with this starter kit from Osmo, which can be used in conjunction with an iPad or Fire Tablet to help kids navigate the exciting world of coding through three hands-on games. The brand also offers a range of curriculum-based games for keeping their minds sharp (ages 5-8).

Rainbow High Winter Break Fashion Doll

Help them create their own ski retreat with Rainbow High’s line of Winter Break Fashion Dolls, which come with their own gear and two mix-and-match outfits for hitting the slopes in style. The brand also has a new set of wheels for getting around town (ages 3+).

Kid Made Modern Ultimate Art Collection Painting and Drawing Set

Encourage them to tap into their creative sides with this art collection from Kid Made Modern. The travel-friendly latch-close case opens to reveal painting materials, colored pencils, oil pastels, and more (ages 6+).