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15 days of exclusive Mother's Day deals

Our editors independently selected these deals and products. If you purchase something through our links, we earn a commission. Pricing and availability of discount codes are accurate as of publish time.

Our editors independently selected these deals and products because we think you will enjoy them at these prices. If you purchase something through our links, we earn a commission. All pricing and availability of discount codes are accurate as of publish time.

  • Mother playing with her son with Urban stem flowers in front of her
    April
    19
    VALID 4/19-5/10

    Click here for 20% off your UrbanStems purchase with code TODAY20

    Just in time for Mother’s Day, Shop TODAY is teaming up with flower-delivery service UrbanStems to offer an amazing discount on bouquets, bundles and more.
    VALID 4/19-5/10

    Click here for 20% off your UrbanStems purchase with code TODAY20

    Just in time for Mother’s Day, Shop TODAY is teaming up with flower-delivery service UrbanStems to offer an amazing discount on bouquets, bundles and more.

    Why we love this deal: UrbanStems is a coast-to-coast flower-delivery service that has been featured in our Valentine's and Mother's Day gift guides. The brand is known for creating trendy bouquets and curated plants for every occasion, and has a great selection of non-floral gifts, too. Using the code TODAY20, you’ll receive 20% off any purchase through May 10.

    All pricing and availability of discount codes are accurate as of publish time.

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  • Illustration of multiple products from Tarte, like blush, eye shadow and lotion
    April
    20
    VALID 4/20-5/9

    Get 20% off Tarte's Mother's Day section with code TODAY20

    Tarte is making it easy to help Mom feel a little more glam by partnering with Shop TODAY to offer 20% off bestselling Mother's Day beauty sets.
    VALID 4/20-5/9

    Get 20% off Tarte's Mother's Day section with code TODAY20

    Tarte is making it easy to help Mom feel a little more glam by partnering with Shop TODAY to offer 20% off bestselling Mother's Day beauty sets.

    Why we love this deal: Tarte is a beloved beauty brand dedicated to creating high-performance natural makeup and skin care. Some of its popular products include award-winning mascaras and bestselling makeup palettes. Use code TODAY20 to receive 20% off Tarte’s Mother’s Day section through May 9.

    All pricing and availability of discount codes are accurate as of publish time.

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  • April
    21
    VALID 4/21-5/9

    Get 25% off your Sweaty Betty purchase with code TODAY25

    Moms are always on the go. That’s why Shop TODAY is partnering with Sweaty Betty to offer 25% off its chicest activewear (excluding sale items) using promo code TODAY25 through May 9.
    VALID 4/21-5/9

    Get 25% off your Sweaty Betty purchase with code TODAY25

    Moms are always on the go. That’s why Shop TODAY is partnering with Sweaty Betty to offer 25% off its chicest activewear (excluding sale items) using promo code TODAY25 through May 9.

    Why we love this deal: Sweaty Betty is your one-stop shop for stylish activewear. The brand has been empowering women with its fashionable yet functional activewear — like comfy, "bum-sculpting" leggings! — and casual everyday clothing. Use code TODAY25 to receive 25% off your purchase, excluding sale items, through May 9.

    All pricing and availability of discount codes are accurate as of publish time.

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  • April
    22
    VALID 4/22-5/10

    Click here to purchase an exclusive TODAY Mother’s Day Happy Box for $49

    This Mother’s Day, Shop TODAY is collaborating with Happy Box to deliver a cleverly curated and specially priced bundle of Mom’s favorite things for just $49.
    VALID 4/22-5/10

    Click here to purchase an exclusive TODAY Mother’s Day Happy Box for $49

    This Mother’s Day, Shop TODAY is collaborating with Happy Box to deliver a cleverly curated and specially priced bundle of Mom’s favorite things for just $49.

    Why we love this deal: Happy Box is in the business of delivering smiles and surprises! Shop TODAY is teaming up with the gift-giving experts for a TODAY Mother’s Day Box. Valued at $60 but now available for just $49, this incredible box is jam-packed with goodies like a rose sheet mask, a lavender-scented candle, a "Mama Bear" cap, champagne-flavored gummy bears and a personalized card.

    All pricing and availability of discount codes are accurate as of publish time.

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  • Image of a woman wearing a Cosabella sleep set in blue
    April
    23
    VALID 4/23-5/9

    Get 30% off select Cosabella loungewear styles with code TODAY30

    Treat Mom to colorful and cozy loungewear styles this spring! Through May 9, Shop TODAY is teaming up with Cosabella to offer 30% off select Florida lounge sets.
    VALID 4/23-5/9

    Get 30% off select Cosabella loungewear styles with code TODAY30

    Treat Mom to colorful and cozy loungewear styles this spring! Through May 9, Shop TODAY is teaming up with Cosabella to offer 30% off select Florida lounge sets.

    Why we love this deal: Who wouldn’t love luxurious loungewear from a brand whose name literally translates to “beautiful thing”? We know Mom will! Cosabella’s beloved Florida loungewear styles make for the perfect Mother’s Day gift, especially when the day is spent relaxing in ultra-soft Peruvian Pima cotton. Use code TODAY30 through May 9 to receive 30% off these chic, cozy styles (not be used in combination with other sales, promotions, rewards, discounts or past purchases).

    All pricing and availability of discount codes are accurate as of publish time.

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  • Group of different Kate Somerville products
    April
    24
    VALID 4/24-5/9

    Get 25% your Kate Somerville purchase with code TODAY25

    Shop TODAY partnered with luxury skin care brand, Kate Somerville, for a Mother’s Day treat-yourself-moment: 25% off luxurious products that will leave her looking and feeling flawless.
    VALID 4/24-5/9

    Get 25% your Kate Somerville purchase with code TODAY25

    Shop TODAY partnered with luxury skin care brand, Kate Somerville, for a Mother’s Day treat-yourself-moment: 25% off luxurious products that will leave her looking and feeling flawless.

    Why we love this deal: Kate Somerville is known for innovative skin care products that yield real, long-lasting results. Some of our favorites? The +Retinol Vitamin C Moisturizer, an instantly-gratifying anti-aging cream designed to hydrate and brighten your complexion overnight. If Mom needs something to revamp her skin care routine, consider a gift set packed with everything she needs to exfoliate, firm and soothe stressed-out skin. Use the code TODAY25 to get 25% off site-wide (excluding Last Chance items) and stock up on bestsellers for her (and yourself!).

    All pricing and availability of discount codes are accurate as of publish time.

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  • Image of flowers in a vase and mini planter pots
    April
    26
    VALID 4/26-5/10

    Get 25% off The Sill’s Gifts for Mom section with code TODAY25

    Shop TODAY is partnering with The Sill to deliver Mom a stunning selection of easy-to-care-for potted plants that she’ll be able to admire for months or even years to come. Use code TODAY25 to get 25% off the brand's Mother’s Day picks.
    VALID 4/26-5/10

    Get 25% off The Sill’s Gifts for Mom section with code TODAY25

    Shop TODAY is partnering with The Sill to deliver Mom a stunning selection of easy-to-care-for potted plants that she’ll be able to admire for months or even years to come. Use code TODAY25 to get 25% off the brand's Mother’s Day picks.

    Why we love this deal: This Mother’s Day, skip the bouquet and give Mom the gift of greenery. The plant professionals at The Sill are offering 25% off their special selection of just-as-lovely and much-longer-lasting alternatives like the fast-growing Philodendron Green, a tropical Parlor Palm and an adorable Potted Succulent assortment to brighten up her windowsill. Use code TODAY25 through May 5 to receive the exclusive discount, but be sure to act quickly to ensure The Sill can get your perfect pick to Mom in time to celebrate.

    All pricing and availability of discount codes are accurate as of publish time.

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  • Illustration of image blacked out with text \"Deal Ended\" on it
    April
    27
    VALID through 4/28 at 8:30am EST

    For one day only, get 25% off your Kate Spade New York purchase with code TODAY25

    Shop TODAY's exclusive Mother's Day deal might be over, but you can still get 30% off Kate Spade New York's select styles through May 9 with code FORMOM!
    VALID through 4/28 at 8:30am EST

    For one day only, get 25% off your Kate Spade New York purchase with code TODAY25

    Shop TODAY's exclusive Mother's Day deal might be over, but you can still get 30% off Kate Spade New York's select styles through May 9 with code FORMOM!

    To learn more about Shop TODAY’s 15 days of exclusive Mother’s Day deals, be sure to subscribe to TODAY’s One Great Find newsletter, where we’ll keep you updated on special deals and exclusive discounts to help you find the best gifts for Mom.

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  • Illustration of image blacked out with text \"Deal Ended\" on it
    April
    28
    VALID through 4/29 at 8:30am EST

    For one day only, get 25% off your Hatch Mama beauty purchase with code TODAY25

    This deal has expired! To learn more about Shop TODAY’s 15 days of exclusive Mother’s Day deals, be sure to subscribe to TODAY’s One Great Find newsletter, where we’ll keep you updated on special deals and exclusive discounts to help you find the best gifts for Mom.
  • Image of Our Place products
    April
    29
    VALID 4/29-5/9

    Get 26% off Our Place’s Set the Table Bundle with code ONEGREATFIND

    Shop TODAY is teaming up with Our Place to bring a stylish touch to your traditional Mother’s Day meal. Use code ONEGREATFIND to get the Set the Table Bundle for just $100.
    VALID 4/29-5/9

    Get 26% off Our Place’s Set the Table Bundle with code ONEGREATFIND

    Shop TODAY is teaming up with Our Place to bring a stylish touch to your traditional Mother’s Day meal. Use code ONEGREATFIND to get the Set the Table Bundle for just $100.

    Why we love this deal: Between April 29 and May 9, Shop TODAY readers can use the code ONEGREATFIND to get Our Place’s Set the Table Bundle for just $100 (promo code applies once per order). Reunite around the dinner table in style with a set of hand-painted and scratch-resistant porcelain Main Plates, Side Plates and Side Bowls. Available in three different shades — Spice, Steam, and Char — each has a solid, matte underside and a glossy, speckled surface that are both contemporary and timeless. Perhaps just as timeless as the tradition of getting together for a meal on Mother’s Day.

    All pricing and availability of discount codes are accurate as of publish time.

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  • April
    30
    VALID 4/30-5/10

    Get 20% off Olive & June’s Mani, Pedi and Complete Systems with code TODAY20

    Through May 10, Shop TODAY is partnering with Olive & June to treat Mom to salon-perfect nails with a 20% discount on the brand’s Mani, Pedi and Complete Systems.
    VALID 4/30-5/10

    Get 20% off Olive & June’s Mani, Pedi and Complete Systems with code TODAY20

    Through May 10, Shop TODAY is partnering with Olive & June to treat Mom to salon-perfect nails with a 20% discount on the brand’s Mani, Pedi and Complete Systems.

    Why we love this deal: If it’s been a while since you’ve seen the inside of a nail salon, you’re not alone! Olive & June makes it easier to achieve a gorgeous DIY mani-pedi with their genius nail kits. Through May 10, use code TODAY20 to receive 20% off the brand’s Main System, Pedi System and Complete System, all of which are packed with a polish of your choice and the tools you need for beautiful, long-lasting results. Be sure to act fast and snag a set for both you and Mom before Mother’s Day.

    All pricing and availability of discount codes are accurate as of publish time.

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  • Illustration of Mascara's from Lancome
    May
    01
    VALID 5/1-5/9

    Get 25% off all Lancôme mascaras with code TODAY

    This Mother’s Day, Lancôme is helping her look and feel her best by offering an exclusive discount to Shop TODAY readers: 25% off all mascaras with the code TODAY.
    VALID 5/1-5/9

    Get 25% off all Lancôme mascaras with code TODAY

    This Mother’s Day, Lancôme is helping her look and feel her best by offering an exclusive discount to Shop TODAY readers: 25% off all mascaras with the code TODAY.

    Why we love this deal: If there's one makeup essential every woman needs, it's mascara. The simple beauty product can add an instant touch of glamour to any look. That's why the beauty brand’s mascaras are yours for the buying and gift-giving at a special discounted price of 20% off with the code TODAY. Trust us: You can’t go wrong with Lancôme’s collection of award-winning lash lengtheners and volumizers! All pricing and availability of discount codes are accurate as of publish time.

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  • Image of a Mother and little son hugging, holding flowers
    May
    03
    VALID 5/3-5/9

    Get 20% off ProFlowers' Florist Originals collection

    Just in time for Mother’s Day, Shop TODAY is teaming up with ProFlowers to deliver one-of-a-kind bouquets to Mom — with a limited-time 20% off discount!
    VALID 5/3-5/9

    Get 20% off ProFlowers' Florist Originals collection

    Just in time for Mother’s Day, Shop TODAY is teaming up with ProFlowers to deliver one-of-a-kind bouquets to Mom — with a limited-time 20% off discount!

    Why we love this deal: Procrastinate a little too long on your Mother’s Day gift? Not only is there still time to get a gorgeous bouquet to the mom in your life, but with the ProFlowers Florist Originals collection, it will be truly one-of-a-kind — and 20% off! All you have to do is choose the color scheme from options like Classic Ivory, Dreamy Pastels, and Bold & Bright, and a local florist will craft a stunning floral presentation to deliver right on time.

    All pricing and availability of discount codes are accurate as of publish time.

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  • Illustration of Woman wearing an MZ Wallace Sutton Bag
    May
    04
    VALID 5/4-5/11

    Get 40% off select MZ Wallace Sutton styles with code TODAY40

    Shop TODAY is partnering with MZ Wallace to gift Mom her new favorite accessory, a classic Sutton style bag, for a remarkable 40% off with code TODAY40.
    VALID 5/4-5/11

    Get 40% off select MZ Wallace Sutton styles with code TODAY40

    Shop TODAY is partnering with MZ Wallace to gift Mom her new favorite accessory, a classic Sutton style bag, for a remarkable 40% off with code TODAY40.

    Why we love this deal: MZ Wallace’s contemporary yet timeless Sutton style bag has been an editor favorite for years, most likely for its plush finish, padded straps and Italian leather trim. Just in time for Mother’s Day, you can grab the almost-never-on-sale accessory for yourself and for a mom or two who would love a stylish, roomy, pocket-packed bag that goes with absolutely everything. And at 40% off, its convenience and practicality go well beyond its design.

    All pricing and availability of discount codes are accurate as of publish time.

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  • Color Wow hair products surrounded by florals
    May
    05
    VALID 5/5-5/9

    Get 25% your Color Wow purchase with code WOWMOM25

    Color Wow makes it easy for Mom to get that at-home salon treatment by partnering with Shop TODAY to offer 25% off their best hair care and styling products.
    VALID 5/5-5/9

    Get 25% your Color Wow purchase with code WOWMOM25

    Color Wow makes it easy for Mom to get that at-home salon treatment by partnering with Shop TODAY to offer 25% off their best hair care and styling products.

    Why we love this deal: Now through May 9, you can save 25% on a huge array of Color Wow’s celebrity-loved and beauty-editor-adored formulas to treat yourself or someone special. Complete your at-home Mother’s Day pampering experience with the brand’s most popular products like the hydrating coconut-infused Dream Cocktail and award-winning frizz fighter Dream Coat treatment. Just use code WOWMOM25 to save big on self-care splurges and get that DIY salon session started.

    All pricing and availability of discount codes are accurate as of publish time.

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  • White candles surround by roses
    May
    06
    VALID 5/6-5/9

    Get 25% off select NEST collections with code TODAY25

    Shop TODAY is teaming up with NEST to help surround Mom with the perfect home fragrance. Use code TODAY25 to get 25% off select scented candles, perfume oils and more.
    VALID 5/6-5/9

    Get 25% off select NEST collections with code TODAY25

    Shop TODAY is teaming up with NEST to help surround Mom with the perfect home fragrance. Use code TODAY25 to get 25% off select scented candles, perfume oils and more.

    Why we love this deal: Perfume is always a welcome Mother’s Day gift — especially if you know exactly what the recipient already loves to wear. But there’s no mom, grandma or mother-in-law who wouldn’t be equally thrilled to fill the space around them with a relaxing, invigorating or nostalgic fragrance. Through May 9, use code TODAY25 to get 25% off NEST’s wide variety of incredible scents, including the just-in-time-for-summer Grapefruit 3-Wick Candle, an herbaceous Cedar Leaf & Lavender Reed Diffuser and a Madagascar Vanilla perfume oil — a sweet and classic gift, just like Mom.

    All pricing and availability of discount codes are accurate as of publish time.

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  • Two Woman walking wearing Draper James white dresses
    May
    07
    VALID 5/7-5/9

    Get 25% off your Draper James purchase with code TODAYMOMS25

    Draper James is helping every mom step out in style by offering 25% off sitewide to Shop TODAY readers who use the code TODAYMOMS25.
    VALID 5/7-5/9

    Get 25% off your Draper James purchase with code TODAYMOMS25

    Draper James is helping every mom step out in style by offering 25% off sitewide to Shop TODAY readers who use the code TODAYMOMS25.

    Why we love this deal: Now through May 9, you can get 25% off throughout the entire Draper James website with the code TODAYMOMS25. If Mom is so ready to get out of the house, gift her the floral and flirty Miranda Wrap Dress in Cherry Blossom or the classic Tie-Waist Tee Shirtdress for a more casual silhouette. And for those who are still all about the loungewear, you can’t go wrong with the brand’s cozy pajama pieces, gingham short-sleeve sweatshirts and everything else that’s almost too cute for the couch. Almost. Just be sure to treat yourself to a little something while finishing your Mother’s Day shopping — there are no exclusions to this discount, which obviously means you get to reward yourself for being so thoughtful.

    All pricing and availability of discount codes are accurate as of publish time.

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