If you've ever wondered what the best thing to buy on Amazon Prime day is, I'll let you in on a little secret. As editors, our jobs revolve around sales and new product launches, so we already have some pretty good insight on this. We try countless products throughout the year, and only report on them if they live up to their hype and we've really loved them.
Now that Prime Day is nearly over, the office chatter is solely about deal-sharing. We're discussing the most shocking discounts, underrated finds and the viral-for-a-reason picks we love. From household must-haves to fashion finds and beauty faves, every category is covered. And by writing this, we are essentially letting you into our group chat, a space where no opinions are held back and rave reviews are no-nonsense and verified.
Ultimately, when it comes to shopping, we're just like you. We read reviews, side-eye the star rating and wait until a good deal pops up to finally "check out." Below, shop the 100+ products we've tried, loved and hope you adore too — all still on sale for Amazon’s shopping event. But fair warning, it's the last few hours of Prime Day, which means these deals will be gone soon. So, grab them while you still can!
Editor-approved beauty to shop
Makeup
Name a better feeling than finding a beautiful lippy on sale, we’ll wait! Oh well, we just found this award winner on sale for nearly 45% off. It rightfully won our award for Best Overall Lip Tint during the most recent Beauty Awards.
During our recent Shop TODAY Stages event, makeup founder Laura Gellar taught us about the power of makeup, but that's not all! She allowed us the space to embrace our fine lines and wrinkles while reaching for makeup that empowers, not attempt to make us look like something we're not. This powder foundation (along with other Laura Gellar products) is a Shop TODAY favorite because it doesn't noticeably settle into our lines and still gives a glow.
Shop TODAY associate editor Madison San Miguel says that this primer was so good, she influenced her colleagues to try it too (where have I heard that before?). She loves that it helps her makeup last all day and that it utilizes skin care ingredients.
After trying over 20 lip balms, this one came out on top for San Miguel. She's not the only one who loves it, it also won Best Overall Lip Balm in our most recent Beauty Awards.
More makeup products we love:
- Associate editor Sierra Hoeger loves the Burt's Bees Rescue Lip Balm, now $9.07 (originally $14.39), 37% off
- Production associate Audrey Ekman often raves about Tarte's Maracuja Juicy Shift, now $16.00, (originally $27.00) 41% off
- Associate editor Shannon Garlin approves of the viral Wonderskin Lip Blading Lip Stain, now $18.00, (originally $22.00), 18% off
- San Miguel loves the Julep Creme to Powder Eyeshadow Stick for an easy eye look, $12.60, (originally $18.00), 20% off
- Multiple editors love bareMinerals products and the bareMinerals Barepro 24HR Wear Matte Liquid Foundation With Mineral SPF 20, now $30.80 (originally $44.00) 30% off
- Editorial assistant Erica Marison loves the Maybelline Fit Me Dewy + Smooth Liquid Foundation, which both her and her mom swear by, now $8.62, (originally $10.99), 22% off
Skin care
I [Moon] am always one to repurchase a necessity that I use on a regular basis. Bioderma's Micellar Water is one that I will continue to restock, especially when it's on sale. I also love that it lasts for a long time so I know I can get even more from my purchase.
Garlin notes that not only is this a favorite of hers, she will be purchasing for when she runs out inevitably. Associate editor Lauren Witonsky is also a fan, saying "The balm-to-milky lather made my skin feel deeply clean but not squeaky clean as it has with other stripping cleansers."
Before becoming a commerce editor, I was a beauty writer and I am fairly certain that the Dr. Dennis Gross Alpha Beta peel pads have been my most-purchased product over the years. Within my ranking of Holy Grail products, this is in the top five without a doubt. Made with salicylic acid, lactic and glycolic acids, I reach for them when my skin really needs a boost and without fail, they deliver every time.
Looking for a vitamin C serum? One expert has told us that this pick has a higher concentration of vitamin C and that they'd "recommend using this serum if you know your skin can tolerate a higher concentration." One writer who tried it says she noticed improvement in her skin in a matter of days when using this specific serum.
In the summer, I have a hard time remembering to reapply moisturizer but this one is easy because it smells phenomenal and it's an open top style so I don't have to worry about a pump not getting every last drop.
The Shark Beauty CryoGlow mask won a Beauty Award this year for most innovative skin tool and it's one I use every day. While it alone isn't on sale, it's part of a bundle that puts the two pieces together at a major discount.
If you're prone to acne, commerce editor and producer Julie Ricevuto says these are worth trying. "These acne patches have hydrating hydrocolloid, niacinamide and hyaluronic acid, so not only do these clear stickers help conceal breakouts, they help heal them from within too," she says. "There are 30 stickers in a pack, so at under $10, these are a steal right now."
Whether it's summer or winter, I constantly find myself reaching for my heel balm and socks to give my feet some TLC. The balm is lightweight and not greasy, which helps it seep into my skin after I put on the socks. It's truly a highlight of my evenings, for how smooth my heels feel after. I'm also a fan of other Voesh foot masks when my feet need even more care.
More skin care favorites we love:
- Experts and editors approve of the Schick Hydro Silk Dermaplaning Tool, now $4.79 (originally $7.49), 36% off
- A Beauty Award winner, the viral APRILSKIN's Calendula Flower-Infused Facial Peel Off Mask is now $12.53 (originally $17.47), 28% off
- Writer Emma Stessman always stocks up on Sunday Riley's C.E.O. Glow Vitamin C & Turmeric Face Oil, $28, (originally $40), 30% off
- Several team members love another deal from Sunday Riley, on their Good Genes Lactic Acid, $59.50, (originally $85.00), 30% off
- Stessman's favorite beauty tool, the NuFace Mini is now $154.00 (originally $220.00) 30% off
- SEO writer Jannely Espinal notes that she is often reaching for Patchology's Skin Remedy Calm & Protect Micro Mist to reapply, $10.50 (originally $15.00) 30% off
Hair
Both editor- and expert-approved, OGX’s shampoo and conditioners aren’t just affordable, they’re effective, too. An expert previously told us this pick can “help the hair look thicker,” thanks to ingredients like biotin and collagen within the formula. There’s currently an additional on-site coupon that brings the price down to $4.
Garlin is a fan of this hair mask and says it “Gives me the ‘90s blow out of my dreams; my roots are lifted and they stay lifted throughout the day.”
Ricevuto is a fan of this shampoo and conditioner bundle, noting that they helped her revive her locks. “The formula uses argan oil to soften strands,” says Ricevuto. “My hair feels incredible after use.”
I am a big, big fan of this hair perfume which is equal parts light and floral. It’s also a favorite of Espinal who is more sensitive to scents. The best part? It has lasting power, which makes me confident going from day to night without a touch-up.
More hair products favorites we love:
- A Beauty Award-winner, Cantu Weightless Shampoo is now $6.99 (originally $7.99), 13% off
- A Beauty Award-winner and editor favorite, it’s one I reach for once a week, the Color Wow Dream Coat Supernatural Spray is $19.60 (originally 28.00) 30% off
- The FHI Heat Unbrush Detangling Brush won Best Overall Hair Brush! It’s currently $16.20 (originally $18.00), 10% off
- Ricevuto uses the SickScience PowerCycle Exosome Scalp Serum to help with stress-related hair loss, it’s now $43.50 (originally $58.00), 25% off
Hair tools
One editor considers this brush a one-stop-shop when it comes to hair tools. It offers a salon-style blowout at a fraction of the cost. How easy is that?
During our Beauty Awards testing, this product got a perfect score because it offers easy use and has multiple styling options.
Audience development writer Danielle Murphy put several multi-stylers to the test and this is one that came up as the one to dry her hair the fastest. It's also an award winner for its flexible design and quality attachments.
Editor-approved fashion to shop
Tops
After testing multiple white tees, Espinal found that this tee was better quality than some higher-end options with heavier price tags.
Deals editor Rebecca Brown says this is her favorite bodysuit. “I’ve worn it with maxi skirts and jeans, and I always feel so put together. The fabric isn’t terribly tight (I find lots of bodysuits just way too constricting), and the snaps don’t irritate me. It’s a flattering fit and I just love it.”
Shoes
A handful of Shop TODAY editors approve of Crocs. They are versatile for a number of activities and summer-friendly, so you can't go wrong with any color you choose. Now, they're 20% off for Amazon Prime Day.
More shoe deals we love :
- The Ooofos Ooahh Slide Sandals were a Gift We Love winner for post-exercise relief, now $47.96 (originally $59.95), 20% off
- A Sneaker Award winner, the Slow Man Walking Shoe — a shoe that effortlessly slides on and off — is now $26.99 (originally $34.99), 23% off
- Hoeger wore these Amazon Essentials Women’s Mary Jane Ballet Flats for 13 hours straight and claims they were comfortable and stylish. Now $19.92 (originally $24.20), 16% off
Dresses
Ricevuto mentioned that this dress is versatile and easy to wear for running errands and meeting friends for drinks. It's super lightweight and breathable, making it perfect during the summer heat, and the extra stretchy fabric makes it the ultimate comfortable outfit.
One writer says this cooling dress does the trick in the summer or on warmer days when all you want to do is jump in the pool but can't.
Bottoms
One writer called these jeans soft and notes that they offer both sculpting and lifting. "The material shapes well over the body," she said, adding, "I can honestly say my twenty-something self would be happy I gave them a try." They're currently 21% off!
Murphy loves jeans from NYDJ for their comfort and flattering design. She notes that their claims of being lifting and sculpting are true.
Brown and associate editor Kamari Stewart are big fans of this pair of joggers noting that they are lightweight and comfortable. "I was actually surprised by how much I liked these. They have a satiny feel to them and are both soft and stretchy," notes Stewart.
Espinal not only has a pair of these already that she loves, she's planning on repurchasing in a few more colors.
More bottoms we love:
- Ricevuto has worn the Gym People Joggers everywhere from the Grand Canyon to the streets of New York for their comfort, now $23.99 (originally $34.99), 31% off
- Senior partnerships editor, Francesca Cocchi Zabloudil, bought the CRZ YOGA Women’s Butterluxe Biker Shorts which are known for their super soft feel and stretchy fabric, now $20 (originally $28), 29% off
Other fashion finds we love
Stewart and other editors love Shapermint compression garments to give them a little cinching. She notes that their garments are stretchy and compressive meaning they aren't so constricting.
What's not to love about a one-and-done look? One writer notes how this pick is also approved by flight attendants who love it for travel.
A Travel Award winner, these compression socks are also ones that Stessman loves for long-haul flights.
More fashion finds we love
- Cocchi Zabloudil also recently bought Adidas Superlite No-Show Socks on sale for prime day. Now $16, (originally $20), 20% off
- Bender notes how many compliments she gets on her Favorite Daughter sweatshirt, this Favorite Daughter Baseball Cap is now $29.98 (originally $40.00) 25% off
Editor-approved tech to shop
Gadgets
Associate social media editor Dani Musacchio says she replaced her more expensive earbuds with this pair and hasn't looked back.
If you've been waiting to grab an Oura Ring, now might be the time. Stessman and other editors love how easy it is to use, the long-lasting battery and how much insight they're able to get from it. Plus, it looks like a gorgeous piece of jewelry, making its appeal two fold.
Who doesn't love a good Apple deal? Stessman covered the launch of the Apple AirPods 4 and says that they offer impressive sound quality, especially for calls and that the ANC model has adaptive audio, transparency mode and conversation awareness. (They're $89.99 without active noise cancellation.)
More tech gadgets we love
- Murphy, and other Shop TODAY team members are fans of the Amazon Kindle, now $124.99 (originally $159.99), 22% off
- My specific headphones, the Beats Solo 4, which I wear every day are now $97.99 (originally $199.95) are 51% off
Daily essentials
Want to read in bed but don't want all the lights on? One editor notes that this is a great solution because it's rechargeable and has multiple light settings.
Stessman picked this as her top personal tracker because of its ease of use and how accurate it was. Stewart and I also love our AirTags for tracking suitcases, pets and more.
A Travel Gear Award winner, this charger is said to give an iPhone nearly 80% off charge in an hour.
More daily essential tech we love
- Stessman loves this Hagibis earbud cleaner, now $4.95 (originally $7.99), 38% off
- Musacchio loves the Kasa Smart Light Bulb, now $6.99 (originally $16.99), 59% off
- I got these Rechargeable Flameless Tapered Candles last year and have been loving them throughout the year, now $34.03 (originally $45.44) 25% off
- Ricevuto swears by the TheraIce Migraine Relief Cap to help alleviate headaches, now $21.97 (originally $29.95), 27% off
Smart home devices
Murphy loves the Amazon Fire TV stick because it's easy to set up and use. It's currently 59% off!
I use the Roku Streaming TV stick every day and have had it for at least six years. I would recommend it to anyone looking to streamline their TV experience.
Editor-approved home items to shop
Food
Prime Day is always a prime time to stock up on simple indulgences. For senior editor Jess Bender, that indulgence is Double Stuf Oreos. "Most of the arguments I have with my boyfriend revolve around him eating all of the Oreos in the package without leaving any for me, so I figure that getting a threefer will amend that issue for the moment," she said.
A Shop TODAY reader and editor favorite, Truff's hot sauces are worth stocking up on any time of year, but especially right now when they're on sale.
Both myself and Bender are big fans of hot sauce and frequently share their favorites. This trio comes with something for everyone: A mild pick, a medium one and a scorcher. I am a big fan of the mild options they pick considering how often I put hot sauce on everything.
"For me, smoked fish is a must in my kitchen," emphasizes Bender." I’m regularly grabbing a tin for my WFH lunches or girl dinners, so I’m planning on throwing a few of these three-packs into my cart to hold me over for a few weeks."
More food items we love
- Stessman and Bender are fans of the Rotten Sour Gummy Cruncheez, now $15.00, (originally $18.99), 21$% off
- I am a huge fan of items from nuts.com and the Toasted Corn in particular, now $10.39 (originally $12.99) 20% off
- Stewart is a fan of having multiple drinks at the ready, when she needs an energy boost she loves Celcius drinks, now $16.97 (originally $22.98), 26% off
- Editor Evan Siegel, is using Prime Day as the right time to stock up on Red Bull 12-pack, now $25.88 (originally $36.98) 30% off
- Ricevuto is a fan of Incredibrew Coffee + 10 Grams of Protein since it not only gives you a morning caffeine boost, but also helps you hit your protein goal for the day, now $9.99 (originally $17.99), 44% off
- Espinal's favorite matcha, Kroma’s Beauty Matcha Latte Powder, is now $24 (originally $30), 20% off
- Ricevuto also says she loves a good energy drink, and the C4 Ultimate Energy in Artic Snow Cone has been her go-to recently. A 12-pack is now $17.10 (originally $34.99), 51% off
Cleaning
When ranked against nine other stain removers, this proved to be the best overall stain remover. It works fast on most stains and is travel-friendly.
Murphy is a fan of the Scrub Daddy sponges since they're long-lasting and effectively dry without smelling in the process.
One writer says that this shower cleaner doesn't need scrubbing to work or have a strong scent. Great for the lazy cleaner who wants effective results (that's us!).
More cleaning products we love:
- For one editor, the PurSteam 10-in-1 Steam Mop got the best bang for your buck pick, when compared to four others, $79.99 (originally $99.99), 20% off
- For my dog Charlie, I love Aloh's Hypoallergenic Multi-Purpose Pet Wipes, $15.96 (originally $19.95) 20% off
- For smaller spaces, Stewart loves the HMM Handheld Car Vacuum, $28.98 (originally $49.99), 42% off
- For cleaner air, Deabler and Brown both swearw by the Coway Airmega AP-1512HH(W) True HEPA Purifier, now $154.99 (originally $299.99), 33% off
Bedding and pillows
It's hard to specify which editor first noted this sheet set since so many Shop TODAY team member love these sheets. And we're not the only ones — nearly 70,000 Amazon reviewers gave it a five-star rating.
More bedding, pillows and sleeping must-haves we love:
- Multiple editors are fans of the NodPod Gentle Pressure Sleeping Mask, to help them fall asleep, $27.20 (originally $34.00), 20% off
- Garlin swears by the Loop Quiet 2 Plugs to keep her sound asleep, $16.95 (originally $20.95), 19% off
Other must-haves
Feel confident going anywhere with this filtering water bottle that won a Travel Gear Award for being affordable and great quality.
I'm not the only one who loves this tower fan; it was ranked as the best overall pick by associate editor Allie Wise when she compared six cooling fans. Espinal also has a version of this fan and notes that it exceeded her expectations.
Kitchen favorites
Stewart and myself own this handheld vacuum and can’t recommend it enough. When Stewart compared various handheld vacuums, this was ranked as the best overall.
Shop TODAY deputy editorial director Alexandra Deabler says that "it's the most space-saving ice cream maker I've ever had (and somehow I've managed to have three ice cream machines in my life). It's also super fast. And being one person, I like that it makes smaller pints than big batches."
More kitchen must-haves we love:
- Garlin is a fan of her Keurig K-Express Single Serve K-Cup Coffee Maker that doesn't take up too much space and makes a quality cup every time, $59.99 (originally $109.99), 45% off
- Brown loves the Slice Box Cutter to help her open all the Amazon packages she has in the mail, $13.51 (originally $16.10), 16% off
- Senior social media editor, Kate McCarthy, loves the brand Le Creuset, and now the Le Creuset Enameled Cast Iron Signature Round Dutch Oven is 31% off. Now $318.95 (originally $459.95), 31% off
- On Prime Day, Deabler bought the Le Creuset Stoneware Rectangular Dish with Platter Lid, which is now only $99.95 (originally $124.95), 20% off
- Another Shop TODAY kitchen favorite? This Chicken Shredder Tool, now $9.99 (originally $19.99), 50% off
Editor-approved gifts to shop
Gifts for littles
Multiple editors love this for the kids in their lives who aren't so little but not fully grown up either. This pick is also Amazon's Choice due to timely delivery and being highly-rated.
One of our favorite gifts that kids can't seem to get enough of is the Tonies speaker boxes. They have interchangeable personalities so you can get more than one to keep the littles entertained with a song or a story. Brown says they've kept her daughter entertained for years. "Just when I think my daughter has tired of this, we'll find a new Tonies character and back to it she goes."
More gifts for kids we love
- Furby Furblets are the pick Bender is gifting the littles in her life come holiday season, $13.99 (originally $19.99), 30% off
- If they have a need for speed (but are nowhere near driving age) Bender suggests the Hot Wheels Sky Crash Tower Track Set, $40.99 (originally $54.99), 25% off
Gifts for grown ups
Stewart, Bender and many more team members often mention wanting to get Lego as a gift (hint, hint for those who know them and are reading this). Unlike food or flowers, a Lego flower set will never wilt and can make for a long-lasting reminder of you.
Social video producer Anita Chomenko has gifted this eye massager to her dad saying that it "quickly became his latest end-of-the-day ritual.” It has heated eye massaging, Bluetooth connectivity and is rechargeable.
For the fitness enthusiast who has it all, a new fitness tracker might just win their heart. Good for him, her or Mom or Dad (hey, even yourself), this pick has sleep tracking, step counts and more data than they might know what to do with. I use mine every day and am always impressed with the lengthy battery life.
More gifts we love for adults:
- Marison loves to gift her friends the Laneige Lip Sleeping Mask, $16.80 (originally $24.00), 30% off
- Have an in-law that you can't think of a gift for? Our editors suggest the InvoSpa Shiatsu Foot Massager Machine, $59.97 (originally $90.00), 33% off
- If a foot massager doesn't do the trick, we love the Renpho Leg Massager that we picked for a Gift We Love, $69.99 (originally $99.99), 30% off
- The viral Candle Warmer Lamp is a long-time Shop TODAY-editor favorite pick, and now it's $33.99 (originally $59.99), 43% off
How we chose
We meticulously combed through over 100,000 deals on sale during Amazon Prime Day 2025 to determine the absolute best Prime Day deals during the four-day event. Whether it’s identifying the products we have personal experience with or those we have tried through through specific testing such as the Beauty or Travel Gear Awards.
From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever) before recommending them to you.
