Last-Minute Prime Day Tech Deals You Can Score for Under $100

You won't believe the markdowns on Apple, Beats headphones and TVs (yes, seriously).
Vivian Le / TODAY; Kara Birnbaum / TODAY
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We're halfway through the final day of Prime Day, but the deals aren't slowing down. In fact, they just continue to heat up, especially in the tech department.

From Apple's most popular devices to much-coveted Beats headphones, we're seeing some of the hottest tech's prices mark down to as 59% off. Amazon's four-day shopping event is all about big savings, so we did some digging to see how many of their big-ticket items have fallen to under $100 — and you won't believe what we found. So, if you're in the market for new AirPods, tablets, speakers or, yes, even TVs, check out some of our favorite major tech deals below.

Last-minute Prime Day tech deals under $100

Amazon Smart Plug

Use this smart plug to add a voice control function to any outlet! Once your device is connected, you can use the Alexa app to turn on lamps, coffee makers and more with a simple command.

Inui Portable Charger

According to the brand, this portable charger is one of the thinnest on the market right now. Plus, it also offers a high-speed charge. Right now, you can grab one for nearly 30% off.

Apple AirTag

Use this Apple AirTag to keep track of your wallet, luggage, keys and other essentials you absolutely cannot lose. You can also grab this four-pack for 34% off!

Renpho Elis 1 Smart Scale

Designed with four high-responsive sensors, this scale is made to offer the most accurate information possible. In analyzes several factors, including weight, muscle mass, protein, BMR and much more.

Amazon Echo Pop

Can you really pass up a speaker like this that's going for $22? Grab a pair for each side of your bed or couch to create the ultimate cinema or music-listening experience.

Amazon Fire TV Stick 4K

I recently tried this streaming stick for the first time and absolutely loved the experience. It's extremely user-friendly, super fast and offers an incredible 4K visual.

Heat it Smartphone-Powered Insect Bite Healer

Did you know you can use your smartphone to treat itchy bug bites? With this tiny but mighty device, you can! It's powered by your phone to warm up and immediately treat your irritated skin.

JBL Tune 510BT Bluetooth Headphones

Available for 44% off this Prime Day, these reliable JBL headphones with over 79,000 Amazon ratings feature the brand's Pure Bass sound and supports both Siri and Google voice assistance.

Twelve South AirFly SE

This wireless transmitter completely transformed deputy editorial director Alexandra Deabler's flying experience, allowing her to connect her Bluetooth headphones to her plane's entertainment system. "I was pleasantly surprised by the sound quality and thought the device worked well,” she says.

Ikismet Digital Picture Frame

Don't let all those fun photos on your phone go unseen! Place this digital frame inside your home (or that of a loved one or friend) and upload your favorite memories where they can be viewed on a loop at any time.

Kasa Smart Plug Power Strip

This isn't your typical power strip. Not only does it offer surge protection and various types of ports and outlets to use, but it also adds voice control to the devices you plug in!

Here's your solution to picking up the dirt and debris in all of your hardest to reach places. This handheld Shark vacuum is designed to feel incredibly lightweight, making it easy to carry to your car, up and down stairs or all around the house. Plus, it has a one-touch eject button for mess-free emptying!

Amazon Fire HD 10 Tablet

Here's a deal you definitely don't want to miss — Amazon's newest model of the Fire HD tablets is on sale for 50% off right now. Find your next beach read, binge the hottest shows and more for up to 13 hours on a single charge.

Need a TV upgrade? You're in luck! Amazon's No. 1 bestselling LED/LCD TV just went on deal for under $75 — that's 42% off! Its 40" counterpart is also on deal for less than $100 in case you're looking for bigger high-definition picture.

Apple AirPods 4

Grab these wireless earbuds for less than $90 during Prime Day! Apple promises clearer calls, personalized spatial audio and all-day comfort.

This Prime Exclusive Deal offers not one, not two, but three bestselling Blink products for under $90. Use the brand's s fourth generation smart security camera and outdoor device to keep your home secure and your mind at peace.

Marshall Emberton II Portable Bluetooth Speaker

Several members of the Shop TODAY team swear by Marshall's quality audio provided by the brand's True Stereophonic multidirectional sound. Beyond having over 30 hours of run time before its battery runs out, you can also pair it with other Emberton II speakers with Stack Mode.

Beats Solo 4 Wireless Bluetooth On-Ear Headphones

You really can't beat the under-$100 price tag on a pair of Beats headphones. Currently over 50% off, this iteration features a 50-hour battery life, spatial audio with Dolby Atmos and a lightweight, foldable design.

Ring Floodlight Cam Wired Plus

You can never be too safe when securing your home, so you can also grab this floodlight camera for 44% off to help you keep an eye on visitors.

Elevate your beach days, camping trips, hikes and practically any outdoor (or indoor) activity with this portable speaker. It offers up to 12 hours of playing your favorite hits!

How we chose the best Amazon Prime Day tech deals under $100

We meticulously combed through thousands of products on sale during Amazon Prime Day 2025 to determine the absolute best Prime Day deals that dropped today, while identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.

We also consider factors like a high average rating (of over four stars), verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).