Amazon Prime Day 2025 officially came to a close last night. The past four days came with a rush of deals and major savings, and during that time, shoppers jumped on the huge discounts we've only seen during Amazon's annual shopping event.
Haven't gotten to shopping yet? Don't worry, there are still deals you can score right now! Even better, Shop TODAY's editorial director Adrianna Brach stopped by the show to give us the scoop on what everyone was shopping during the sale.
We've rounded up her picks below and are also sharing more top-trending items across fashion, beauty, tech and beyond.
Summer essential$6.97$13.32
Most popular Prime Day deals on TODAY
“This shampoo uses niacinamide and caffeine to stimulate the hair follicle and reduce fallout,” Brach explains. “It also clears away build-up to create the optimal environment for hair to grow.”
After planning her wedding, commerce editor and producer Julie Ricevuto noticed she was experiencing stress-induced hair loss. To combat it, she implemented this new shampoo from Nioxin into a three-step routine, including the products below, and noticed an improvement in her hairline after 10 weeks of consistent use.
Note: While these products are no longer on sale, they're worth the investment for impressive results.
If you feel like you can never find anything in your bag, you need an organizer! These come in a few sizes to suit multiple bags and will keep everything organized and together. Not only is it an organizer, but since it’s removable, it can make switching out your bags during the season so much easier, Brach says.
Brach thinks everyone should have a tool like this on hand for everyday household projects, small repairs and DIY projects. This compact electric screwdriver does all the work for you, with 50 bits and a magnetic case to keep you organized. Plus, the brand’s cordless vacuum is on sale, which is perfect for cleaning up after a project or to have handy in the office, car and more.
Staying cool this summer just got a whole lot easier! This indoor and outdoor portable fan is the definition of tiny but mighty, with up to 70 feet of quiet cooling coverage and an ultra-fine mist provided by a compact five-pound fan. It can be used corded or cordless for hours on a single charge, making it a perfect addition to any beach day, game day, picnic, garage, backyard barbecue and more.
Have you heard of a vibration plate? The low-impact exercise machine is a perfect addition to your home gym that helps stimulate your system with whole-body motion, Brach says. Users say it helps reduce pain and swelling in the hands and feet and build muscle, thanks to the benefits of lymphatic drainage massage.
Popular Prime Day fashion deals
A good jean can go with anything. Score this pair from Gloria Vanderbilt for 70% off during Prime Day.
Prime Day is also a time to stock up and save on basic shirts, and this versatile Blooming Jelly top can be worn running errands or to the office, no matter the time of year. This V-neck top is designed with ruffled sleeves for a dressy touch — plus it comes in 21 colorways and is now 31% off.
More Prime Day fashion deals still available:
Popular Prime Day beauty deals
Sky-high lashes are only a few swipes away when you have this Maybelline mascara in your makeup bag. The formula is made to lift, volumize and lengthen them for a defined falsies effect.
Don’t let sunburn take the fun out of your summer. Grab this SPF 70 from Neutrogena for water-resistant and non-greasy broad-spectrum protection.
This nail-strengthening cuticle cream helps transform brittle nails into healthy, strong nails in a blink of an eye.
This set of powerful pimple patches comes in three sizes, so you can cover and treat multiple blemishes at once. They’re designed to reduce pimple size, speed up recovery and prevent scarring.
Packed with three types of vitamins, these toner pads work to give your face a radiant glow. The brand says they can also help to even skin tone, target post-acne marks and gently exfoliate.
Grab these No. 1 bestselling eye masks — that are also editor-loved — while they're still on sale! They’re just what you need to reduce dark circles, wrinkles and puffiness.
This brand makes several popular hair styling tools, including a cordless device that is editor-approved. You can snag this top-rated styler on deal and see what the hype is about.
More Prime Day beauty deals still available:
- Mediheal Retinol Collagen Under Eye Patches, $13.80 (was $22.00)
Popular Prime Day home deals
With a smart lightbulb, you can control your lights by setting timers while you’re away from home, brightness and even colors. Score this Tapo option for 72% off.
This No. 1 bestselling stain remover can be used on everything from clothing to upholstery, and with fast results, says the brand.
This multifunctional tool has a magnet that allows you to pick up things while illuminating the way. Great for the handyman who needs a hand.
Now’s the time to stock up on your most-used necessities. These drawstring garbage bags are currently on sale for just $18.
Have hydration goals to reach? You can snag this popular tumbler on deal for less than $30 right now.
This smart scale displays seven key metrics: body weight, water percentage, muscle mass, BMI, bone mass, body fat and metabolic age.
With this set of cooling sheets, you can stay comfortable all season long. They’re made with a soft and breathable rayon material that is moisture-wicking and cool to the touch, per the brand.
More Prime Day home deals still available:
- Scotch-Brite Heavy Duty Scrub Sponges (Pack of 9), $7.06 (was $9.79)
- Surge Protector Outlet Extender with Rotating Plug, $9.49 (was $12.99)
- Olanly Bathroom Rugs 30 x 20, $9.97 (was $14.98)
- Bedside Table Lamp for Bedroom $19.19 (was $29.99)
- Lareina Porcelain Stackable Espresso Cups with Saucers, Spoons and Metal Stand (Set of 6), $29.99 (was $39.99)
- Casper Original Pillow (Pack of 2), $87.75 (was $117)
Popular Prime Day tech deals
Apple AirTag
An AirTag is essential for slipping into your luggage, purse, backpacks and other items you never want to lose track of. With a simple tap, you can find anything, no matter where you are.
Use this smart scale to accurately track key body metrics, like weight, muscle mass, metabolic age and much more.
This multi-outlet strip and surge protector doesn’t just power your home’s devices. It also has built-in voice activation (via Alexa, Google Assistant or MicroSoft Cortana), allowing you to control your electronics without lifting a finger.
Normally $100, this smart garage door opener and camera is on sale for just $35 during Prime Day. Customers love it for its reliable design, easy installation and user-friendly tech.
Snag these Apple AirPods Pro 2 Wireless earbuds at their lowest price ever, according to Amazon price tracker, CamelCamelCamel.
More Prime Day tech deals still available:
- McGor Under Cabinet Lighting, $22.79 (was $27.99)
Frequently Asked Questions
This year, Amazon Prime Day is four days long. Amazon Prime Day takes place from July 8-11, 2025.
We're actively combing through thousands of deals and are seeing discounts on everything from tech to sneakers, household appliances and more.
Prime Day is exclusive to Prime members only.
To not miss out on member-exclusive deals, you can create a Prime membership before the sale ends. Users who qualify can register for a 30-day free trial, along with discounts for student and those who need government assistance, such as SNAP EBT and Medicaid.
Amazon Prime Day is an exclusive shopping event for Amazon Prime customers. It originally launched in July 2015 as a two-day sale and has been honored annually since then.
Amazon Prime Day 2025 will end on Friday, July 11.
Meet the expert
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
How we chose
We meticulously combed through hundreds of thousands of products on sale during Amazon Prime Day 2025 to determine the absolute best Prime Day deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. For this article, we found trending items on Amazon and items our readers are loving in ourder to form this list.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
