Apple Deals: Lowest Price Ever on Apple Products

Don't wait on these unbelievable sales.
Kara Birnbaum / TODAY
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You heard us right — Apple AirPods are at their lowest price ever for Amazon Prime Day, according to price tracking website CamelCamelCamel. Which means if you've been meaning to update your listening gear, now is the time!

The four-day Prime Day event is just wrapping up their first day, but we're still seeing some awesome tech gear deals on our radars — including up to 40% off Apple AirPods Pro 2, 34% off the Apple AirPods 4 with active noise cancellation and 63% off iPad Mini — plus so much more.

This deal likely won't last the entire event, so we recommend grabbing them now. Shop the wireless earbuds below, or check out even more tech deals we found on Amazon.

Apple AirPod deals on sale during Prime Day

Apple AirPods Pro 2 Wireless Earbuds

These headphones, which came out last year, immediately impressed Shop TODAY writer Emma Stessman who tried them out.

"I was immediately impressed by the high-quality sound and the added noise cancellation features. And even after more than six months of continued use, I haven’t found that their quality has faded at all," she said.

Apple AirPods 4

Our staff also tested these when they first launched, noting that the sound quality and the price makes them "worth it." They're even a winner in our Shop TODAY Gifts We Love Awards!

Apple AirPods Max

If you prefer an over-the-ear option (which I do), this one is roomy enough that your ear can sit fully inside instead of having the padding push against your outer ear and causing discomfort.

More Apple deals on sale during Prime Day

Apple 20W USB-C Compact Power Adapter

This USB-C power adapter promises up to 50% battery in around 30 minutes of charge time. Use it at home, at work or even while traveling for fast charging.

Apple EarPods Headphones with Lightning Connector

Have you heard? Wired earphones are so back! This reliable model has a Lightning connector and is compatible with iPads and iPhones with iOS 10 or later.

Apple AirTag

This smart tag is a must have for anyone — it tracks your essentials (think wallet or keys!) all through the Find My app. Our staffers particularly love using it for traveling to keep track of their luggage when they have connecting flights. Right now, it's even 31% off for Prime Day (and you can snag a greater deal for a four-pack for 34% off).

Apple MagSafe Charger (1 m)

This charger is great for wirelessly juicing up your Apple devices, from headphones to iPhones.

Beats Powerbeats Pro 2 Wireless Bluetooth Earbuds

These Beats headphones are great for gym rats since they boast a unique heart rate monitor feature and an ear hook to really keep them in place, no matter how sweaty your workout gets. Plus they work with Android and Apple.

Beats Solo 4 Wireless Bluetooth On-Ear Headphones

This is another over-the-ear option that provides quality sound and up to 50 hours of battery life. However in our testing, the cut out for your ear is a little small and may cause some discomfort after wearing for a long time.

Apple Pencil Pro

Apple Pencil Pro has pixel-perfect precision, so you can navigate and create seamlessly. Complete with tilt and pressure sensitivity, the Apple Pencil Pro attaches, charges and pairs magnetically to your device.

Apple 2020 Apple iPad 8th Generation (Renewed)

If you want a larger iPad, this one is a great deal on a slightly older model. It is 10.2 inches and comes in both 32GB and 126GB memory storage.

Apple Watch Series 10

Track your steps, workouts, take calls and so much more with the Apple Watch. Note: It only works with iPhone.

Apple iPad Mini

Upgrade your tablet with this amazing deal during Prime Day. It boasts all-day battery life and a crystal clear picture.

Apple 2025 MacBook Air 15-inch Laptop

Need a new laptop? Try this one, which utilizes Apple Intelligence, has up to 18 hours of battery life and boasts a portable design.

How we chose

We meticulously combed through over 100,000 products on sale during Amazon Prime Day 2025 to determine the absolute best Prime Day deals during the four-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.

We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price ever.