In search of the perfect gift? We’re taking some of the guesswork (read: stress) out of shopping with an edit of top-rated, bestselling, editor-approved and award-winning finds for everyone on your list.
From a beauty set by Hailey Bieber’s cult-favorite brand to an award-winning Coach bag and the newest version of the kid-friendly Toniebox, scroll on to check out gifts for foodies, homebodies, fashion obsessives, little ones and beyond. Whether it’s for a birthday, housewarming or anything in between, your loved ones will thank you.
Best beauty and grooming gifts under $100
The most practical gift for the beauty lover is obviously a space to story their essentials. This dainty makeup bag has a large compartment to keep makeup and/or skin care, plus storage for makeup brushes. Pick from a variety of florals they’ll surely adore.
These press-ons earned Shop TODAY’s stamp of approval during our 2025 Beauty Awards. They’re a trending pick any tween or teenager will be surprised to see in their stocking.
Slick back buns have never been easier, thanks to this Shop TODAY 2025 Beauty Award winner — simply run the product through your hair and pull hair back into a ponytail or bun, to achieve a hairstyle free of flyaways and loose strands.
This trendy lip oil from Dior is totally worth the splurge! Available in eight unique shades, this non-sticky gloss can be worn on its own, as a lip primer under lipstick or as a top-coat, according to the brand.
Ideal for teens and 20-somethings (though suitable for everyone), Hailey Bieber’s Rhode is the “it” beauty brand of the moment. This trio includes the Pocket Blush, Peptide Lip Shape and Peptide Lip Tint in a trio, allowing your recipient to take three of the brand’s most popular products for a spin. I [Marrison] have tried all three and can attest to their functionality, ease of use and fun packaging.
Vivian Le, former photo editor at Shop TODAY, recommends this moisturizing hand lotion and says, “Le Labo’s body care line is all $69 and cheaper! I am also getting one of the Hinoki-scented items to gift someone in my life.” If you like the lotion, you can buy a hand soap in the same scent.
This popular heated stylish brush by Revlon is an Amazon bestseller and for good reason. It styles, dries and voluminizes your hair in one step while reducing frizz and damage, so they can get a salon blowout right at home. Plus, it earned a Shop TODAY Gifts We Love award for that exact reason: creating salon-like blowouts from the comfort of your own home.
Best clothing and accessories gifts under $100
Whether they’re headed to the farmer’s market or brunch with friends, this adorable crossbody is a great option for your bestie. Available in 16 different colors, this leather bag features a flap saddle design and holds all your everyday essentials.
Made from L.L.Bean’s signature heavy duty cotton canvas, this Mini Boat and Tote is as durable as it is cute. And the option to monogram gives you the opportunity to give an extra personal gift.
“It was love at first ... wear,” raves editor Shannon Garlin. “These pants are so comfortable, that it doesn’t feel like you’re wearing tailored pants. In fact, it feels like you’re wearing your most comfortable pajama bottoms. The fabric feels like butter against your skin, and they’re extremely stretchy. The brand says they’re made of 21% elastane, and honestly, I don’t think I’ve ever encountered that much quality stretch.”
These slides combine aesthetics and practicality. While they have a chic gold-tone buckle, they also boast the contoured footbed Birkenstock is known for, as well as a water-resistant EVA base.
Give the gift of everyday sparkle with this on-trend tennis bracelet. It’s stunning on its own or paired with your recipient’s existing bracelet stack.
Gift them with something that allows them to wear their heart on their finger, and serve as a constant reminder of the loved one who gifted them with a special piece of jewelry.
As someone in her mid-twenties, I’ll [Hoeger] never say no to receiving tried and true staples as a gift. We love this white tee for being a reliable basic we can wear as a layering piece, or solo with our favorite pair of jeans.
For the girls who don’t want to compromise fashion for comfort, this Aritzia hoodie comes in a stylish oversized fit, countless on-trend colors and boasts a plush interior, keeping you cozy during fall and winter. Recently, I [Marrison] was at a bridal shower where friends gifted this hoodie and matching sweatpants to the bride. I thought it was such a thoughtful treat for someone who wouldn’t otherwise splurge on a sweat set.
A 2025 Gifts We Love winner, this simple Coach bag is perfect for day and night. Made with genuine leather, the under-$100 price point is impressive.
Looking for jewelry that feels luxe without breaking the bank? Opt for these birthstone earrings by Canadian jeweler, Kara Yoo. I [Marrison] own and love several pieces from the brand and think these are especially thoughtful, thanks to the personal birthstone. The brand always sends them in a gift box, too, so they’re easy to wrap.
Best food gifts under $100
TODAY is known for hosting chefs on-air to share recipes for any event: tailgates, Thanksgiving or even Thursday nights spent at home. This cookbook allows you to take recipes seen on the show and cook them in your own kitchen!
If they are moving into a new place, they might need one of everything, which this cooking utensils set offers. It comes with 33 pieces that range from measuring cups to spatulas, and are all BPA-free, sturdy and made with stainless steel.
Ideal for the entertainer in your life, this set of six preserves comes with a Hot Pepper Cranberry Jelly, Red Pepper Jelly, Hot Pepper Peach Jam, White Fig Spread, Caramelized Onion Mustard and Bourbon Bacon Jam. Give them as the full set or break them up to add a single jar to other gift bags and baskets!
This professional chef-approved apron can be seen on celebrities, food influencers and the like. I [Marrison] love the color range and 100% cotton bull denim material, which feels as high-quality as it looks. Last year, I gave this Julep Green hue to my sister-in-law and the Midnight Blue to my brother.
Best home gifts under $100
Not everyone likes a cold cup of java. But this mug warmer promises to keep beverages warm all day so you can enjoy a hot coffee, tea and more at any time of the day.
The beauty guru in your life will need a place to store all of their essentials, and this rotating makeup organizer keeps them all in sight and easy to reach. It comes in clear, pink and purple to match any vibe.
“My husband brought this to our family’s White Elephant party last Christmas,” says deputy managing editor Francesca Cocchi Zabloudil. “I love the unique packaging — it’s designed to look like a vintage book. The brand makes similar editions for a bunch of popular games, so you could collect them all for a fun shelf display.”
This set of Staub bakeware is one we turn to time and time again, for it’s practical yet pretty design and surprisingly affordable price point. I [Marrison] love Staub for it’s combination of aesthetics and durability. I just bought one of the brand’s dutch ovens for a wedding gift, but think this would be a perfect gift for the home cook or baker in your life, no matter the occasion.
This Williams Sonoma selection is also a nice personalized gift set. This set in particular includes not one, but 12 monogrammed towels along with three vegetable-based soaps that you can also have personalized with initials.
Fellow kitchen products truly deliver on style and function. This electric kettle is a workhorse, with a large capacity, steady pour and intuitive one-touch on/off switch, per the brand. Better yet, it looks great left out on your counter and comes in two colors.
Best tech gifts under $100
If you’re tired of hearing, “Do you know where my glasses are?” gift them with this case that includes tracking technology. It easily connects to iPhones, utilizing Find My technology to see if they’ve left them in the car, at home or at work.
“I’m a huge fan of Soundcore headphones (I have two different pairs!), and I really believe they are high quality for an affordable price,” says senior editor and producer Julie Ricevuto. “These earbuds are perfect for runners because of the sweat guard technology and adjustable ear hooks to keep them in place.”
Although digital cameras are trending again, we are all about bringing back the instant camera. This popular classic disposes photos ‘instantly’ to capture moments in a unique way. The camera even has a positioned selfie mirror to assist with selfie-worthy moments.
While this isn’t a gadget itself, it does help reduce strain to the eyes that’s set in by the screens we use on a consistent basis.
“I can feel the difference when I’m working at a computer all day and not wearing them vs. the days I do wear them,” says editor, Kamari Stewart-Jackson. “I love blue light glasses so much that I’ve bought several pairs so I can keep one at home, one in my bag and one at my desk.”
Best toy gifts under $100
Ms. Rachel is a household name, thanks to her educational videos that draw children in with easy-to-learn and catchy songs, phrases and dance moves. Now, they can sing and dance along with Ms. Rachel in plush form!
This is one of the season’s hottest toys. The remote-controlled gecko can crawl up walls, allowing kids of all ages to spook the family and add a dose of fun to the household.
Toniebox Lite My Story Set
If you spend a lot of time with little ones, chances are you’re familiar with the Toniebox. The original Toniebox is a soft, cube-shaped speaker that’s designed for young kids. It plays audio stories, music and recordings when you place a figurine (a “Tonie”) on top. The original is over $100, but the brand just launched this version, the Toniebox Lite, which is just $79.99. Since it’s compact, it’s especially great for on-the-go listening.
How we chose
The Shop TODAY team works hard to find the best products and coolest gifts out there. We use our own personal experiences with brands and shopping to find the most unique gifts on the market that are sure to be a hit and are all under $100.
Don’t forget to check out Shop TODAY’s other gift guides to find the perfect present, including 11-year-olds, 12-year-olds, 13-year-olds, 14-year-olds, 15-year-olds, 16-year-olds, 17-year-olds, 18-year-olds, 19-year-olds and 20-year-olds.
Illy Whole Bean Coffee Classico (Medium Roast)
Illy Whole Bean Coffee Classico (Medium Roast)
