In need of a perfect gift? We’re taking some of the guesswork (read: stress) out of shopping with a curation of top-rated, bestselling, editor-approved and award-winning items for everyone on your list.
From beauty and grooming sets that will enhance their natural glow to clothing and accessories that will support them on the move (and plenty of home goods and hot toys along the way), read on for several crowd-pleasing, life-enhancing gifts your loved ones will enjoy whether it's for a birthday, housewarming or anything in between.
Award-winning kitchenware$109.95$139.99
Best beauty and grooming gifts under $100
The most practical gift for the beauty lover is obviously a space to story their essentials. This dainty makeup bag has a large compartment to keep makeup and/or skin care, plus storage for makeup brushes. Pick from a variety of florals they'll surely adore.
These press-ons earned Shop TODAY's stamp of approval during our 2025 Beauty Awards. They're a trending pick any tween or teenager will be surprised to see in their stocking.
Slick back buns have never been easier, thanks to this Shop TODAY 2025 Beauty Award winner — simply run the product through your hair and pull hair back into a ponytail or bun, to achieve a hairstyle free of flyaways and loose strands.
Nina Bradley, a former holiday editor at Shop TODAY, recommends this Moroccanoil hair-and-body mist. It's a great gift for anyone passionate about hair care, as its rejuvenating formula includes both vitamin E, argon oil and more.
This trendy lip oil from Dior is totally worth the splurge! Available in eight unique shades, this non-sticky gloss can be worn on its own, as a lip primer under lipstick or as a top-coat, according to the brand.
Vivian Le, a photo editor at Shop TODAY, recommends this moisturizing hand lotion and says, "Le Labo’s body care line is all $66 and cheaper! I am also getting one of the Hinoki-scented items to gift someone in my life." If you like the lotion, you can buy a hand soap in the same scent.
This popular heated stylish brush by Revlon is an Amazon bestseller and for good reason. It styles, dries and voluminizes your hair in one step while reducing frizz and damage, so they can get a salon blowout right at home. Plus, it earned a Shop TODAY Gifts We Love award for that exact reason: creating salon-like blowouts from the comfort of your own home.
Best clothing and accessories gifts under $100
Whether they’re headed to the farmer’s market or brunch with friends, this adorable crossbody is a great option for your bestie. Available in 16 different colors, this leather bag features a flap saddle design and holds all your everyday essentials.
"It was love at first ... wear," raves associate editor Shannon Garlin. "These pants are so comfortable, that it doesn’t feel like you’re wearing tailored pants. In fact, it feels like you’re wearing your most comfortable pajama bottoms. The fabric feels like butter against your skin, and they’re extremely stretchy. The brand says they’re made of 21% elastane, and honestly, I don’t think I’ve ever encountered that much quality stretch."
Gift them with something that allows them to wear their heart on their finger, and serve as a constant reminder of the loved one who gifted them with a special piece of jewelry.
As someone in her mid-twenties, I’ll [Hoeger] never say no to receiving tried and true staples as a gift. We love this white tee for being a reliable basic we can wear as a layering piece, or solo with our favorite pair of jeans.
Give the gift of everyday sparkle with this on-trend tennis bracelet. It's stunning on its own or paired with your recipient's existing bracelet stack.
Best food gifts under $100
TODAY is known for hosting chefs on-air to share recipes for any event: tailgates, Thanksgiving or even Thursday nights spent at home. This cookbook allows you to take recipes seen on the show and cook them in your own kitchen!
If they are moving into a new place, they might need one of everything, which this cooking utensils set offers. It comes with 33 pieces that range from measuring cups to spatulas, and are all BPA-free, sturdy and made with stainless steel.
Many Shop TODAY writers and editors are fans of Fly by Jing, for their "savory" and "spicy" flavors and "insanely addictive" product offerings.
This kit allows them to mix and match sweet, spicy and savory flavors with fan favorite noodles and chili crisps.
I [Hoeger] gifted this to my boyfriend, an avid foodie and wine consumer, for his birthday this past year. You get sent the menu the day prior, so it was fun to go grocery shopping and pick out the wines that coincide with the meals. Plus, the chef was so personable and made it easy to follow along.
And now we have more recipes in our arsenal to use at our disposal! I truly can’t rave about this gift enough — we still talk about it all the time as one of our favorite things we’ve done together because it was so simple, yet so meaningful to spend that intentional time together, rather than one of us cooking a meal.
This pan earned high praise and the title of 'best overall' when ranked against other stainless steel pans. Former recipe editor, Kelly Vaughan tested pans based on a series of factors including: heat distribution, size and weight, and appearance and comfort.
"The salmon flipped nicely and evenly without sticking to the pan, the onions caramelized evenly without getting burnt and the steak took just seven minutes to cook medium rare with 'nice color,'" she says.
Best home gifts under $100
Not everyone likes a cold cup of java. But this mug warmer promises to keep beverages warm all day so you can enjoy a hot coffee, tea and more at any time of the day.
The beauty guru in your life will need a place to store all of their essentials, and this rotating makeup organizer keeps them all in sight and easy to reach. It comes in clear, pink and purple to match any vibe.
Bradley also points out that this Williams Sonoma selection is “a nice personalized gift set.” This set in particular includes not one, but 12 monogrammed towels along with three vegetable-based soaps that you can also have personalized with initials.
"My husband brought this to our family's White Elephant party last Christmas," says senior partnerships editor, Francesca Cocchi Zabloudil. "I love the unique packaging — it's designed to look like a vintage book. The brand makes similar editions for a bunch of popular games, so you could collect them all for a fun shelf display."
Best tech gifts under $100
If you're tired of hearing, "Do you know where my glasses are?" gift them with this case that includes tracking technology. It easily connects to iPhones, utilizing Find My technology to see if they've left them in the car, at home or at work.
While this isn't a gadget itself, it does help reduce strain to the eyes that's set in by the screens we use on a consistent basis.
"I can feel the difference when I'm working at a computer all day and not wearing them vs. the days I do wear them," says associate editor, Kamari Stewart. "I love blue light glasses so much that I've bought several pairs so I can keep one at home, one in my bag and one at my desk."
"I'm a huge fan of Soundcore headphones (I have two different pairs!), and I really believe they are high quality for an affordable price," says commerce editor and producer, Julie Ricevuto. "These earbuds are perfect for runners because of the sweat guard technology and adjustable ear hooks to keep them in place."
Although digital cameras are trending again, we are all about bringing back the instant camera. This popular classic disposes photos 'instantly' to capture moments in a unique way. The camera even has a positioned selfie mirror to assist with selfie-worthy moments.
Best toy gifts under $100
Ms. Rachel is a household name, thanks to her educational videos that draw children in with easy-to-learn and catchy songs, phrases and dance moves. Now, they can sing and dance along with Ms. Rachel in plush form!
This is one of the season's hottest toys. The remote-controlled gecko can crawl up walls, allowing kids of all ages to spook the family and add a dose of fun to the household.
This machine brings fun stories to life as they get projected onto the wall, punctuated by sound effects and colorful lights. Once storytime is over, it can also double as a white noise nightlight to help them fall fast asleep.
We're calling it now: this interactive toy is gearing up to be one of the hottest ones of the season. Parents and children alike were wowed by this toy and how the egg realistically hatched to unveil a second toy: a dinosaur!
How we chose
The Shop TODAY team works hard to find the best products and coolest gifts out there. We use our own personal experiences with brands and shopping to find the most unique gifts on the market that are sure to be a hit and are all under $100.
Don’t forget to check out Shop TODAY’s other gift guides to find the perfect present, including 11-year-olds, 12-year-olds, 13-year-olds, 14-year-olds, 15-year-olds, 16-year-olds, 17-year-olds, 18-year-olds, 19-year-olds and 20-year-olds.
